Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh faktor motivasi dan gaya kepemimpinan terhadap kinerja karyawan di PT. Mayora Indah. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei, di mana data…
ta dikumpulkan melalui kuesioner yang disebarkan kepada sejumlah karyawan perusahaan. Analisis data dilakukan menggunakan teknik regresi linier berganda untuk menguji hubungan antara variabel independen (motivasi dan gaya kepemimpinan) dengan variabel dependen (kinerja karyawan). Hasil penelitian menunjukkan bahwa baik motivasi maupun gaya kepemimpinan memiliki pengaruh signifikan terhadap kinerja karyawan. Motivasi kerja yang tinggi dapat meningkatkan kinerja karyawan dengan mendorong mereka untuk mencapai target dan tujuan perusahaan. Sementara itu, gaya kepemimpinan yang efektif, yang mencakup aspek-aspek seperti kepemimpinan transformasional dan partisipatif, juga terbukti berkontribusi positif terhadap peningkatan kinerja karyawan. Secara khusus, penelitian ini menemukan bahwa motivasi intrinsik, seperti pengakuan dan pencapaian, memiliki pengaruh lebih besar dibandingkan dengan motivasi ekstrinsik, seperti gaji dan tunjangan. Selain itu, gaya kepemimpinan yang mendorong partisipasi dan komunikasi dua arah antara pemimpin dan karyawan mampu menciptakan lingkungan kerja yang kondusif, sehingga meningkatkan produktivitas dan kinerja. Kesimpulannya, untuk meningkatkan kinerja karyawan di PT. Mayora Indah, manajemen perusahaan perlu memperhatikan faktor-faktor motivasi internal serta menerapkan gaya kepemimpinan yang efektif. Rekomendasi dari penelitian ini termasuk memberikan pelatihan kepemimpinan bagi manajer dan meningkatkan program pengakuan karyawan untuk memotivasi dan mendorong kinerja yang lebih baik.
Abstract:Penelitian ini mengkaji evaluasi anggaran dan realisasi keuangan PT Virama Karya (Persero) dari tahun 2019 hingga 2021. Metode yang digunakan adalah pendekatan kuantitatif deskriptif dengan menganalisis data keuangan dari…
i laporan tahunan perusahaan. Hasil menunjukkan bahwa PT Virama Karya berhasil melebihi target anggaran setiap tahun, meskipun menghadapi penurunan persentase realisasi dari 163,565% pada 2019 menjadi sekitar 137,5% pada 2020 dan 2021, terpengaruh oleh pandemi COVID-19. Faktor eksternal seperti pembatasan sosial dan gangguan rantai pasokan mempengaruhi realisasi anggaran, namun perusahaan berhasil mengatasi dengan diversifikasi proyek, optimalisasi biaya, dan peningkatan produktivitas. Kesimpulannya, strategi efektif dan manajemen yang adaptif memungkinkan PT Virama Karya untuk mempertahankan kinerja keuangan yang kuat di tengah tantangan eksternal yang signifikan.
Abstract:Anemia in pregnant women is a serious health problem with negative impacts on the health of the mother and fetus. The aim of this research is to conduct a literature review on strategies for reducing and preventing anemia…
a in pregnant women. This study used the Systematic Literature Review (SLR) method to collect and evaluate 20 relevant articles regarding strategies for reducing and preventing anemia in pregnant women. A literature search was conducted through various databases and articles that met the inclusion and exclusion criteria were selected for analysis. The main finding of this literature review is that several effective strategies have been identified for the reduction and prevention of anemia in pregnant women, including iron and folic acid supplementation, dietary changes, regular check-ups, health education, and community-based awareness campaigns. Factors such as public awareness, supportive health policies, and easy access to health services play an important role in supporting the successful implementation of these strategies. However, there are also obstacles such as limited access and resources, non-compliance, and cultural challenges that can hinder efforts to prevent anemia. The conclusion of this research is that strategies for reducing and preventing anemia in pregnant women require a holistic approach involving various aspects, including strengthening health services, targeted health education, and cross-sector collaboration. By implementing appropriate recommendations, it is hoped that a significant reduction in the prevalence of anemia in pregnant women can be achieved and improve the overall health of mothers and fetuses.
Abstract:The focus of research in this study is to understand the symptoms of objects thoroughly so that researchers can identify existing problems and formulate problems to be studied. This research focused on the application of…
work discipline to improve employee performance at the Hilimegai Sub-district Office, South Nias Regency with a descriptive approach. The purpose of descriptive research is to describe and analyze research data related to phenomena, social activities, and human attitudes in various situations. At the Hilimegai Sub-district Office of South Nias Regency, the implementation of work discipline is quite good because most employees arrive on time although a small number are sometimes late due to long distances from home, but this is not used as an excuse and they still obey the rules. Employees there also always take care of office equipment as a form of discipline. They also show high responsibility by diligently completing work and are willing to work overtime to achieve work targets. However, adherence to the rules still needs to be improved because some employees often neglect their duties. Employees at the Hilimegai Subdistrict Office of South Nias Regency work for 8 hours a day, from 8 am to 4 pm, and always follow the rules that apply in their office.
Abstract:Automatic detection of hate speech and abusive language is crucial for combating online toxicity. This study explores Gaussian Naive Bayes for multi-label classification of hate speech on Indonesian Twitter, including target,…
rget, category, and level. We combined TF-IDF features with contextual BERT embeddings. The model achieved balanced performance for general hate speech and good non-abusive language detection. However, it exhibited limitations with imbalanced data and specific hate speech types. The classifier consistently favored the majority class (non-hateful/non-abusive) across labels, particularly struggling with HS_Gender, HS_Physical, etc. This suggests difficulty detecting less frequent but potentially severe hate speech, likely due to limited training data. Overall accuracy and F1-scores confirm that while Gaussian Naive Bayes is efficient, it lacks robustness for nuanced multi-label classification with imbalanced datasets. This necessitates exploring alternative approaches for effectively detecting specific and less frequent hate speech.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Penelitian ini bertujuan untuk mengetahui bagaimana pola komunikasi koordinator Tahfidz dalam pengembangan program Tahfidz SMP Unismuh Makassar dan mengetahui apa faktor pendukung dan penghambat koordinator Tahfidz dalam…
pengembangan program Tahfidz SMP Unismuh Makassar. Penelitian ini dilakukan dengan metode penelitian deskriptif kualitatif sumber datanya diperoleh dengan data primer dan sekunder. Dalam pengumpulan data dilakukan dengan observasi, wawancara dan dokumentasi. Penelitian ini dilakukan di SMP Unismuh Makassar khususnya pada program Tahfidz SMP Unismuh M[akassar. Adapun mengenai hasil dari penelitian ini terdapat dua poin penting. Pertama yaitu pola komunikasi koordinator Tahfidz dalam pengembangan program tahfidz SMP Unismuh Makassar. Adapun pola komunikasi yang digunakan diantaranya pola komunikasi roda yaitu pendekatan yang dilakukan oleh koordinator kepada santri contohnya melalui halaqoh harian atau majlis ilmu. Pola komunikasi lingkaran pendekatan koordinator bersama santri dan ustadz-ustadzah di luar jam halaqoh contohnya fun day dan rekreasi. Pola komunikasi bintang yang dibangun antara koordinator dengan pimpinan melalui rapat bersama tim tahfidz. Kedua, faktor pendukung dan penghambat koordinator Tahfidz dalam pengembangan program Tahfidz SMP Unismuh Makassar yaitu faktor pendukung meliputi sarana prasarana yang memadai dalam pelaksanaan program Tahfidz, ketersediaan sumber dana yang memadai dan adanya sumber daya manusia yang kompoten dalam bidang Tahfidz sedangkan faktor penghambat meliputi masih bercampurnya santri tahfidz dan non-tahfidz baik di Asrama maupun Sekolah kurangnya perhatian pembina dalam mengarahkan dan mengembangkan potensi santri untuk lebih aktif dan inovatif, kurangnya komunikasi dan koordinasi antara koordinator dan orang tua terkait pencapaian target hafalan santri.
Abstract:This study aims to improve students' academic achievement by implementing the TAI (Team Assisted Individualization) cooperative learning model. The method used is Classroom Action Research (CAR) conducted over two cycles.…
. Each cycle consists of planning, action implementation, observation, and reflection stages. The subjects of this research are third-semester students totaling 32 individuals. Data were collected through observation and tests using observation sheets and test instruments. Data analysis was conducted qualitatively and quantitatively. The results of the study indicate: 1) There is a significant improvement in students' academic performance from the pre-cycle to cycle 2, indicating that the learning model used is effective in enhancing students' understanding and achievement. 2) Changes in teaching strategies successfully increased the average scores and classical mastery percentages, confirming that adjustments in teaching methods have a positive impact on students' learning outcomes. 3) The number of students who have not reached the learning targets decreased from cycle 1 to cycle 2, indicating an improvement in the quality of learning and the success of additional efforts in addressing learning challenges.
Abstract:Perkembangan teknologi informasi yang begitu pesat berdampak pada kegiatan bisnis mulai skala kecil hingga besar yang memanfaatkan kecanggihan teknologi dalam menjalankan usahanya. Perkembangan dunia digital mengharuskan…
pebisnis, termasuk usaha apotek untuk meningkatkan pemasaran dan komunikasi secara digital dengan pelanggan. Apotek merupakan sarana pelayanan kefarmasian tempat dilakukan praktek kefarmasian oleh Apoteker. Praktek kefarmasian dibantu oleh Tenaga Teknis Kefarmasian, yang terdiri atas Sarjana Farmasi, Ahli Madya Farmasi dan Analis Farmasi. Namun, apotek bukan hanya sebagai tempat pelayanan kefarmasian tetapi juga dikelompokkan sebagai bidang usaha sesuai Klasifikasi Baku Lapangan Usaha Indonesia (KBLI) dengan kode 47721 yaitu perdagangan eceran barang dan obat farmasi untuk manusia di apotek. Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan sosial media Whatsapp terhadap peningkatan penjualan obat bebas, vitamin dan alat kesehatan di Apotek AFIQ 2. Metode penelitian yang dipilih adalah deskriptif dengan teknik pengambilan sampel purposive. Teknik pengumpulan data berupa wawancara, dokumentasi dan participants observation. Hasil penelitian diperoleh peningkatan penjualan menggunakan media whatsapp sebesar 76,78% terhadap target. Kesimpulan penelitian ini bahwa strategi promosi dengan memanfaatkan media sosial whatsapp memberikan keuntungan diantaranya meluaskan pasar, menaikkan omset penjualan, menjaring konsumen baru, menjadi sarana media promosi.
Abstract: Derived from Halliday's systematic functional linguistics, register analysis is useful not only for discourse analysis but also for planning linguistically effective advertising. Register analysis takes into account…
count cultural context, situational context, including field, tenor and form, and human interpretation of text meaning. With this method, assuming that language is an embodiment of a social process, advertising can be designed according to the social reality of the target market. Keywords: register analysis, context of culture, context of situation