Abstract:This study evaluates the effectiveness of the East Java Province DPMPTSP marketing communication strategy in investment promotion in 2023, focusing on the marketing mix elements: product, price, place, and promotion. Through…
ough a qualitative approach, this study analyzes promotional activities that include the development of promotional materials, expansion of international networks, and strengthening of regional branding. The results of the study indicate that innovative efforts in developing promotional materials using the latest technology and interactive approaches have been carried out. However, an in-depth evaluation is needed to ensure the effectiveness of promotional materials in meeting investor needs. Price transparency, although not explicitly focused on, is important for investment decisions. This study recommends improving information related to investment costs and incentives.
International cooperation, such as with the State of Neuvo Leon-Mexico, shows efforts to expand investment networks and global market visibility, with an evaluation of the benefits and costs required. Promotional activities such as seminars on investment strategies focus on strengthening regional branding and effective promotional techniques. The novelty of this study lies in the comprehensive analysis of marketing mix elements in the context of investment promotion as well as recommendations for continuous adaptation according to market changes. These findings provide new insights for the development of more effective investment marketing communication strategies in the future.
Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.
Abstract:This research aimed to find the effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang. Quantitative research method by implementing quasi-experimental study using Simon Says activities…
vities to enhancing students’ listening skill at SMPN 14 Kota Serang. The population was seventh-grade students with 2 classes as a sample. In this study, 37 students in the experiment class and 37 students in the control class made up the sample. The data were collected using listening pre-test and listening post-test as instruments. SPSS 22.0 were used to analysed the data. The result of the research was there was significant difference between experimental class and control class where experimental class score increased to 84.41, while the control class only increased to 74.05. The analysis showed that the mean score of post-test in the experimental class was higher than control class. The result of Independent Sample Test table in this study was 0.000 < 0.05. This value means that the alternative was accepted and the null hypothesis was rejected. It can conclude that there is significant effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang.
Abstract:The use of Artificial Intelligence (AI) technology to visualize the narrative of English-language short stories offers a novel approach to enriching the interpretive and aesthetic dimensions of storytelling. Utilizing BingImage.com…
ngImage.com as an AI-based image generator, textual narratives are transformed into prompts that create visual depictions of each scene. The visuals effectively reflect the mood, emotions, and settings of the story, albeit with some inconsistencies in character depictions across scenes. This exploratory approach examines correlations between narrative and visuals, scene continuity, and aesthetic accuracy. The findings indicate that AI-based visualization can create a more immersive reading experience, enhancing the reader's comprehension through relevant illustrations. This technology also provides creative interpretations that expand the artistic dimensions of short stories. Despite its potential, challenges such as maintaining visual consistency across scenes remain. These findings provide new insights into the integration of digital technology in literary transformation, paving the way for innovative future methodologies.
Abstract:This research highlights the importance of inflectional morphemes in thesis abstracts which aim to improve clarity and meaning. This research examines the use of inflectional morphemes by alumni of the Master of English…
Education Program at STKIP PGRI Sidoarjo. This research uses a qualitative approach with data obtained from thesis abstracts. The findings of this study reveal that the use of plural morphemes, possessive, present tense, past tense, and present participle has a significant role in increasing semantic richness and grammatical structure. The study concludes that the understanding and proper use of inflectional morphemes can significantly improve the quality of academic writing. This study also fills a gap in the academic literature and offers practical insights for students and researchers to perfect their writing skills.
Abstract:This article aims to analyze the use of ithnab (extension) in Surah Maryam verse 10. The method used is literature study with a qualitative approach. Data was collected from various sources, such as tafsir books, journal…
articles, and related findings. Analysis is carried out by examining the meaning of ithnab, the context of the verse, and its implications in the interpretation of the verse. The research results show that the ithnab in this verse aims to emphasize the message, emphasize the meaning, and describe the greatness of Allah SWT. The use of ithnab in this verse also has stylistic and rhetorical dimensions that enrich the interpretation and provide a deep understanding of the verse. .
Abstract:The purpose of this study is to find out and prove how much influence brand image has on the purchase decision of bakery products in CV. Lemona Cake &Bakery Tasikmalaya. This study uses quantitative methods with an associative…
iative approach that is causal aims to determine the influence between independent variables on dependent variables. The population in this study is respondents who have bought bakery products at Lemona Cake &; Bakery Tasikmalaya, while the number of respondents is as many as 97 respondents. In this study using Non Proability Sampling techniques, Non Proability Sampling, namely sample selection with non-probability methods or non-randomly, population elements do not have the same opportunity to be selected as samples. This is done based on the consideration of relatively fast hang times and relatively cheap costs, then the sampling method uses Accidental Sampling, Accidental sampling is a sampling technique based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to meet is suitable as a source of data. From the results of this study shows that the value of t-count obtained is 8.204 and t-table 1.661 it can be seen that t-count is greater than t-table (8.204 > 1.661) so that H0 is rejected and Ha is accepted meaning that the hypothesis is accepted, so it can be explained that brand image has a positive and significant effect on purchasing decisions, with a value I of 0.644 and a value of coefficient of determination (R square) of 0.641 which means the influence of brand image variables (x) on the purchase decision variable (y) is 64.1% while the remaining 35.9% is explained by other factors or variables that are unknown and not included in this study.
Abstract:This study aims to examine how the concept of surveillance is carried out by Montgomery in his role as the father figure with authority in the novel Dark Horses by Susan Mihalic in 2021. The researchers use a qualitative…
method and explorative approach, focusing on contexts and in-depth subjective interpretations. The surveillance is supported by Michel Foucault’s ideas on surveillance, normalization, and disciplinary actions. The analysis looks at how Jack, Roan's father, uses surveillance to control Roan's behavior and enforce normalization and disciplinary actions. This surveillance reflects the father's role as the authoritative figure in the family as reflection of governmentality. In conclusion, the study confirms that Jack's surveillance over Roan proves a father can control the actions and behavior of family members to ensure they follow his rules and desires.
Abstract:The research takes an insight look into the complicated representation of love, using the short story of The Dumb Man by Sherwood Anderson within the existentialism framework. The deaf and mute protagonist becomes a metaphor…
phor for the universal human condition in his search for love and communication amidst a society that cares less. In his tacit quest for love, Anderson exemplifies an existentialist perspective: Love is not a desire—one feels—but a highly conscious effort to assert one's existence in reality, both freely chosen and constrained by society. This analysis is conducted through qualitative method and explorative approach in unpacking meaning from the narrative, with the contention that hopes for love functions as a central vehicle for self-transformation. It is in this quest for love that this story wrestles through the tension of aloneness with man's need to connect, representative of the complex, intertwined relationship between individual independence and the world outside. Ultimately, through this story, how it unfolds existentialism culminates into the relentless, sometimes painful pursuit of love—thereby bringing out the core role of existentialism in the journey towards self-actualization and insight into the human condition.
Abstract:This article exposes the matters of elements of surprise in Jack Douglas’ flash fiction entitled Test Rocket. There is a space station sending a test rocket in which any animal may be sent with it. Meanwhile, the rocket…
t comes back but with bigger postures and with a man in it. Through qualitative method and explorative approach, this paper analyses how the mission to other planet in Douglas’ story contains mysteries as well as subtextual surprises. The surprises could be stated as the mouse that is sent and returns as a man, the man is an alien, or the man is the alien waiting for further attacks by his people. The surprise is not clear but implied since audience is asked to think more about how people in the space station think about the test rocket. In conclusion, Test Rocket contains subtextual elements of surprise in which there are unexpected events after sending the mission to Mars. It can also be known that there will always be unbelievable and unexplainable things happening in space.