Abstract:The phenomenon of increasing consumption of homoromantic fiction content among early adult women has given rise to the term Fujoshi, which is often directly associated with support for LGBT issues, although such an interpretation…
pretation does not necessarily reflect individuals’ attitudes in a comprehensive manner. This study is grounded in the need to understand the attitudes of early adult Fujoshi in a more nuanced and non-simplistic way, particularly through the framework of attitude theory encompassing cognitive, affective, and conative dimensions. The research problem focuses on how Fujoshi aged 18-40 interpret, experience, and express their attitudes toward homoromantic fiction content and its relationship to social values and norms in real life. This study employed a descriptive qualitative approach using in-depth interviews with three Fujoshi informants who are members of the XX fan chat group. The findings indicate that social media and peer networks play a significant role in the process of becoming a Fujoshi, as well as in shaping relatively intensive and repetitive patterns of content consumption as a form of emotional entertainment. Cognitively, the informants recognize that homoromantic fiction is related to LGBT issues; however, at the affective level, their interest is primarily driven by the uniqueness of the narrative structure and character dynamics rather than by sexual orientation itself. In the conative dimension, most informants do not demonstrate a tendency to support LGBT practices in real life; some even hold conservative views and display critical awareness of the potential negative impacts of their hobby, which they perceive as not fully aligned with prevailing social norms. The study concludes that Fujoshi attitudes are complex, ambivalent, and highly contextual. The novelty of this research lies in revealing a clear differentiation between the consumption of homoromantic fiction as a form of symbolic entertainment and individuals’ value positions toward social reality, which are often normatively conflated in previous assumptions.
Abstract:Stunting is a chronic nutritional problem that occurs as a result of prolonged inadequate nutrient intake, beginning as early as the prenatal period, and leading to impaired physical growth and cognitive development in children.…
hildren. This condition remains a strategic public health issue because it has direct implications for the quality of human resources and national competitiveness in the future. This study focuses on the role of the family, particularly pregnant women and breastfeeding mothers, in preventing stunting through adequate nutritional fulfillment during the first 1,000 days of life, with an emphasis on exclusive breastfeeding practices. The method employed is a conceptual review based on scientific literature and relevant health policies to analyze the relationship between early nutritional adequacy and the risk of stunting in children. The findings indicate that stunting not only results in children having a height below the age-standard norm, but also disrupts brain development, which in turn affects learning ability, productivity, creativity, and children’s readiness to face future educational and social challenges. Family-based approaches to stunting prevention have proven effective, as the family represents the primary and earliest environment for meeting children’s nutritional needs. Exclusive breastfeeding during the first six months of life emerges as a key strategy, as it optimally fulfills infants’ nutritional requirements and reduces the risk of malnutrition. The conclusion of this study emphasizes that strengthening the role of the family through nutritional education for pregnant and breastfeeding mothers is a strategic step toward sustainable stunting prevention. The novelty of this scientific work lies in its integrative emphasis on family-based approaches and the optimization of exclusive breastfeeding as a foundation for improving human resource quality from early life, encompassing not only physical, but also cognitive, emotional, and social dimensions of child development.
Abstract:Indonesian Migrant Workers constitute a labor group that makes a significant contribution to the national economy through remittances, particularly from regions with high migration intensity such as East Nusa Tenggara Province;…
ovince; however, the strong public interest in working abroad is often not accompanied by adequate understanding of safe migration procedures, protection mechanisms, and the rights and obligations of migrant workers. This condition has led to serious problems, including the increasing number of non-procedural migrant workers, deportation cases, and vulnerability to human trafficking crimes, indicating an information and communication gap between migrant worker protection institutions and prospective migrant workers. This study aims to analyze the communication strategies implemented by the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province in enhancing public awareness of migrant workers’ rights. A qualitative approach with a descriptive method was employed to provide an in-depth portrayal of the communication practices carried out by the institution, with data collected through in-depth interviews, observation of socialization activities, and documentation studies. Data analysis was conducted using the interactive model of Miles and Huberman, while the conceptual analytical framework was based on the Shannon–Weaver Two-Way Communication Model to assess message delivery effectiveness, communication channels, message recipients, and feedback mechanisms. The findings indicate that the Indonesian Migrant Workers Protection Service Center of East Nusa Tenggara Province has implemented various communication strategies, including direct community outreach, pre-departure orientation, the use of visual and audio media, and cross-sector collaboration with local governments and community leaders. Although these strategies contribute to increasing public knowledge regarding migration procedures and migrant workers’ rights, their effectiveness remains constrained by low literacy levels, challenging geographical conditions, and weak feedback mechanisms from target communities. The study concludes that strengthening dialogic and participatory communication, simplifying messages to improve comprehensibility, and adapting communication media to local cultural contexts are essential for improving migrant worker protection. The novelty of this study lies in integrating a two-way communication model with the socio-cultural context of East Nusa Tenggara as a basis for formulating more contextual, adaptive, and community-empowering communication strategies for migrant worker protection.
Abstract:Islamic Religious Education in higher education frequently experiences a reduction of meaning due to the separation between the mastery of empirical sciences and the cultivation of spirituality, resulting in its position…
being perceived as a complementary course with limited integration into other academic disciplines. This condition raises both conceptual and practical issues regarding how to design a model of Islamic Religious Education that systematically, applicatively, and contextually integrates scientific knowledge and spirituality within contemporary higher education. This study aims to formulate such an integrative framework through a qualitative approach based on an in-depth literature review of books, journal articles, and research findings, which are analyzed thematically and conceptually. The results identify three main strategies: the development of an interdisciplinary curriculum that internalizes ethical–tawhidic values within professional sciences, the implementation of value-based pedagogy that connects spiritual concepts such as as-sidq and al-amanah with real-life case studies, and the strengthening of campus culture that supports value internalization through co-curricular activities and community service. The synthesis of findings indicates that this integrative model has the potential to enhance students’ moral awareness, spiritual resilience, and ethical decision-making capacity in responding to the dynamics and complexities of modern life. The conclusion emphasizes that the integration of scientific knowledge and spirituality in Islamic Religious Education is not merely a curricular supplement, but a strategic necessity in higher education. The novelty of this study lies in the formulation of a conceptual framework that positions spirituality as an overarching paradigm that provides meaning, direction, and ethical responsibility for the entire structure of knowledge, while offering an applicative model to overcome the dichotomy between secular science and religion in order to produce graduates with strong character, reflective capacity, and a commitment to social responsibility. The theoretical and practical implications of this model are expected to serve as a reference for academic policy development and innovation in Islamic Religious Education learning that is adaptive to global challenges and responsive to the needs of students across contemporary interdisciplinary fields in a sustainable, transformative, and contextually Islamic humanistic value-based manner.
Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:This article investigates patterns of Hegelian Dialectics in 5 Seconds of Summer’s song lyrics entitled Good Girl. The background of this study lies on such stereotypes whether new literary works may still contain philosophical…
osophical ideas. The research question of this paper is whether 5 Seconds of Summer’s song lyrics entitled Good Girl can be analyzed through Hegelian Dialectics. Through qualitative method, this paper shows how the situation of the girl is covered by old and new knowledge in the scheme of thesis-antithesis-synthesis as theorized by G. W. F. Hegel. This approach emphasizes how traditional and modern understandings interact, highlighting how dynamic identity building is. Using explorative approach, the components of the song lyrics are discussed through subtextual understandings that Hegelian Dialectics may erode such stereotype and later shape another stigma as well. It is analyzed that the girl lives the stigma that a good girl is a nerd and should not have fun outside the house. The song lyrics then accentuate that a smart girl could also be a bad girl and it indeed breaks the stigma of a clever girl is always a good girl. In conclusion, the song lyrics show how ideas of a good and a bad girl are not that simple since those reflect complex situation between common, social, and even academic norms. By stating so, the novelty of this article is evident; such new literary works may still always contain certain philosophical presuppositions.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:The rapid advancement of digital technology has brought significant changes to various aspects of life, including how individuals interact and access information. Young people, particularly university students, are among…
the most affected by these changes. One phenomenon that has emerged alongside the increasing use of social media is Fear of Missing Out (FoMO)—a feeling of anxiety or worry about being left out of trends, information, or social activities experienced by others. This phenomenon not only affects individuals psychologically but also has implications for students’ consumer behavior. This study aims to analyze the influence of FoMO on students’ consumptive behavior and to identify the mediating or reinforcing factors that shape this relationship. The research employs a qualitative approach, using data collection techniques through literature review from various recent and relevant sources. The findings indicate that FoMO has a significant correlation with the rise of consumptive behavior among students, especially in the context of purchasing symbolic goods that enhance one’s self-image on social media. Key factors influencing the relationship between FoMO and consumptive behavior include the level of digitalization, social dynamics such as peer pressure, and low self-control. Furthermore, the study finds that financial literacy plays an important protective role. Students with higher levels of financial literacy tend to be more capable of managing the consumptive urges triggered by FoMO. This research contributes new insights into the psychological impact of social media on students’ economic behavior. The novelty of the study lies in its in-depth analysis of the link between FoMO and student consumer behavior in the digital era, as well as the identification of relevant mediating factors. Therefore, the results of this study are expected to serve as a foundation for developing more adaptive digital and financial literacy education programs to meet the challenges of the technological era.