Abstract:This research is based on the imbalance between demand and supply that often occurs in the consumer goods market in Makassar, which causes price changes and market instability. This study is unique in a local context by…
emphasizing the real interaction between demand and supply as a factor that affects the market balance at the regional level. The purpose of this study is to investigate the impact of demand and supply on the balance of the consumer goods market in Makassar. This study adopts a quantitative approach by using primary data from 250 respondents, consisting of 200 consumers and 50 traders with questions using a five-point Likert scale. Data analysis is carried out with multiple linear regression using SPSS version 25, as well as involving validity testing, reliability and classic assumption testing. Research findings show that the demand and supply variables have a positive and significant effect on the market balance with an Adjusted R² of 0.285. Together, the two variables explain 28.5% variation in market balance. This result shows that the increase in demand and the availability of the supply of consumer goods are the key to maintaining price stability in the local market.
Abstract:The increased integration of operational technology (OT), Internet of Things (IoT), and business IT systems has allowed sophisticated attackers to circumvent isolated security features and launch cross-platform assaults.…
Current fragmented techniques, with discrete detectors monitoring Modbus, Kubernetes, MQTT, or other domain-specific protocols, cannot handle cross-system risks. These methodologies overlook 68% of multi-vector marketing that uses both physical and digital channels. This study introduces a transfer learning architecture to integrate detection capabilities by correlating threats across protocols, devices, and settings. The architecture generates a unified feature space that extracts behavioral semantics from industrial control system logs, cloud telemetry, network traffic, and device-level signals to produce protocol-agnostic threat representations. Adversarial domain adaptation and semantic graph embeddings enable cross-domain knowledge transfer with minimum retraining. Security teams may now discover kill chains like infected cloud containers preceding illegal PLC command execution every 23 minutes. Validated against real-world attack datasets from water treatment facilities (OT) and cloud infrastructure (IT), the system achieved 93.4% cross-platform attack recall, a 41.3 percentage point improvement over prior methodologies. It reduced OT data labeling by 89% and false positives by 93.5%. This paradigm shift transforms threat correlation from a reactive, domain-specific process to adaptive intelligence, boosting resilience for critical infrastructure, industrial ecosystems, and smart environments facing cyber-physical hazards. The framework's practical validation in energy, industry, and vital infrastructure shows its importance in protecting an increasingly linked world.
Abstract:Artificial intelligence is likely to have a significant impact on marketing strategies and customer behaviors in the years ahead. Research in this field has grown considerably, demonstrating AI's ability to simulate human…
n behavior and perform tasks intelligently. With growing interest among marketing researchers and practitioners, this research aims to provide an overview of the evolution of both marketing and AI research fields. This paper explores the emerging role of artificial intelligence in personalized engagement marketing, which focuses on creating, communicating, and delivering customized offerings to customers. Utilizing the Systematic Literature Review technique, we examined over 300 academic articles to uncover prevalent themes and gain a deeper understanding of current AI utilization in marketing. We then propose a plan for future research that examines potential changes in marketing strategies and customer behaviors while emphasizing critical policy considerations related to privacy, bias, and ethics. The implications for marketing managers are discussed along with predictions about how AI will impact branding and customer management practices going forward. Our research highlighted several benefits of integrating AI into marketing such as improved customer interactions, increased revenue, reduced expenses, and enhanced overall efficiency. However, this research also pointed out areas requiring further investigation including challenges posed by AI integration like shortage of skilled personnel and data privacy concerns.
Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:In order to increase the resilience of the supply chains in the United States, this paper examines the risks and vulnerabilities that exist in them and suggests policy goals. By employing both numerical data and empirical…
l proof, we pinpoint the primary obstacles endangering the steadiness and effectiveness of supply networks. These risks are exacerbated by elements like globalization, technological changes, and natural calamities. We examine different policy initiatives, such as international cooperation, investment plans, and regulations, and provide recommendations to reduce these vulnerabilities and strengthen the resilience of U.S. supply chains .
Abstract:This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI)…
PI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Abstract:This study aims to determine the effect of using Google Earth media through the Contextual Teaching and Learning (CTL) model on the learning outcomes of social studies on natural phenomena material for fifth-grade students…
ts of SDN Telang 2 in the 2026/2027 academic year. The study used a quantitative approach with the Pre-Experimental Design method and One Group Pretest-Posttest Design. The research subjects were 17 students. Data collection techniques were carried out through tests, observations, and documentation. The research instrument was a multiple-choice test given before and after treatment. Data were analyzed using descriptive statistics and paired sample t-test. The results showed that the average pretest score of 68.82 increased to 79.41 in the posttest, with an increase of 10.59 points. The results of the paired sample t-test showed a significance value (2-tailed) of 0.000 <0.05, so H₀ was rejected and H₁ was accepted. These findings indicate that the use of Google Earth media through the CTL model has a significant effect on the learning outcomes of social studies on natural phenomena material. The integration of Google Earth and CTL provides a more contextual, interactive, and meaningful learning experience, helping students understand the concept of natural features more concretely. Therefore, Google Earth, through the CTL model, can be used as an alternative media and effective learning model to improve social studies learning outcomes in elementary schools.
Penelitian ini bertujuan untuk mengetahui pengaruh penggunaan media Google Earth melalui model Contextual Teaching and Learning (CTL) terhadap hasil belajar IPS materi kenampakan alam pada siswa kelas V SDN Telang 2 Tahun Pelajaran 2026/2027. Penelitian menggunakan pendekatan kuantitatif dengan metode Pre-Experimental Design dan desain One Group Pretest-Posttest Design. Subjek penelitian berjumlah 17 siswa. Teknik pengumpulan data dilakukan melalui tes, observasi, dan dokumentasi. Instrumen penelitian berupa tes pilihan ganda yang diberikan sebelum dan sesudah perlakuan. Data dianalisis menggunakan statistik deskriptif dan uji paired sample t-test. Hasil penelitian menunjukkan bahwa nilai rata-rata pretest sebesar 68,82 meningkat menjadi 79,41 pada posttest, dengan peningkatan sebesar 10,59 poin. Hasil uji paired sample t-test menunjukkan nilai signifikansi (2-tailed) sebesar 0,000 < 0,05, sehingga H₀ ditolak dan H₁ diterima. Temuan ini menunjukkan bahwa penggunaan media Google Earth melalui model CTL berpengaruh signifikan terhadap hasil belajar IPS materi kenampakan alam. Integrasi Google Earth dan CTL mampu memberikan pengalaman belajar yang lebih kontekstual, interaktif, dan bermakna sehingga membantu siswa memahami konsep kenampakan alam secara lebih konkret. Oleh karena itu, Google Earth melalui model CTL dapat dijadikan alternatif media dan model pembelajaran yang efektif untuk meningkatkan hasil belajar IPS di sekolah dasar.
Abstract:Amanat konstitusional "Tri Dharma Perguruan Tinggi" mewajibkan institusi pendidikan tinggi di Indonesia untuk mengintegrasikan pendidikan, penelitian, dan pengabdian kepada masyarakat guna menjembatani wacana teoretis dengan…
ngan realitas sosial. Penelitian ini mengkaji program distribusi makanan yang diselenggarakan oleh Program Studi Teknik Industri Universitas Widya Mataram (UWM) sebagai penerapan praktis dari logistik kemanusiaan. Dengan menggunakan pendekatan Participatory Action Research (PAR), program ini secara aktif melibatkan mahasiswa di setiap tahap, mulai dari identifikasi masalah hingga refleksi. Prinsip-prinsip teknik industri, khususnya logistik kemanusiaan, efisiensi distribusi, dan ergonomi lingkungan, diterapkan untuk mengelola distribusi paket dan memastikan keselamatan lalu lintas di Jalan Tatabumi Selatan yang padat kendaraan. Hasil dari pelaksanaan pada tanggal 13 Maret 2025 menunjukkan bahwa penggunaan Titik Distribusi Terpusat (Centralized Distribution Points/CDP) yang dimodifikasi dan manajemen antrean yang strategis telah berhasil menyediakan makanan bagi para komuter sekaligus mengurangi kemacetan lalu lintas dan mendukung UMKM lokal. Studi ini menyimpulkan bahwa inisiatif semacam ini secara efektif mampu mengubah mahasiswa menjadi agen perubahan yang dapat memberikan solusi sosial yang inovatif. Program-program di masa depan sebaiknya mempertimbangkan penggunaan perangkat lunak optimasi rute dan memperluas kolaborasi dengan otoritas lokal untuk meningkatkan jangkauan sosial.
Abstract:Asam folat berperan dalam sintesis DNA dan pembelahan sel. Suplementasi vitamin pada periode perikonsepsi terbukti dapat mencegah kejadian pertama kelainan tabung saraf. Kegiatan pengabdian kepada masyarakat ini bertujuan…
n menilai efektivitas edukasi pranikah dan prakonsespi tentang konsumsi asam folat pada calon pengantin (CATIN) di KUA Padang Timur. Desain kegiatan menggunakan one-group pretest–posttest dengan instrumen kuesioner pengetahuan 10 soal, dilanjutkan penyuluhan 30 menit menggunakan metode ceramah dan tanya jawab dengan media leaflet dan PowerPoint. Jumlah peserta 24 orang dan skor pengetahuan meningkat dari rerata 4,92 menjadi 7,67 (kenaikan rerata 2,75 poin); uji t berpasangan menunjukkan peningkatan bermakna (p < 0,001). Materi kunci menekankan dosis 400 mikrogram/hari serta peran asam folat pada pembentukan DNA dan perkembangan otak serta saraf janin.
Abstract:Dalam siklus kehidupan aspek kesehatan menjadi indikator penting dalam siklus kehidupan individu dalam semua level kehidupan termasuk kelompok remaja. Pada masa remaja yang merupakan fase penting terkait dengan pertumbuhan…
an dan perkembangan, dimana tahapan ini merupakan peralihan antara masa anak-anak menuju masa dewasa. Jika kita lihat dari tahapan ini maka periode ini akan terjadi perubahan yang signifikan dalam organ reproduksi yang akan matur sehinngga penting pemahaman yang adekuat pada remaja dalam mendukung cegahnya pernikahan dini pada remaja.. dimana kita ketahui banyaknya kasus pernikahan dini di kalangan remaja. sehingga penting memberikan pendidikan kesehatan sejak dini dalam upaya peningkatan mencegahnya pernikahan dini diusia remaja. Indikator kesehatan reproduksi diantaranya menjaga kebersihan organ intim, hubungan yang sehat serta pencegahan kehamilan yang tidak direncanakan dan penyakit menular seksual(PMS) seperti HIV. Tujuan pengabdian masyarakat ini adalah memberikan pendidikan kesehatan tentang kesehatan reproduksi pada remaja dengan menggunakan media powerpoint dan leaflet.