Abstract:The rapid advancement of Artificial Intelligence (AI) introduced Virtual Influencers (VIs) as innovative digital marketing tools, yet their adoption in high-trust sectors like banking presented unique challenges. This study…
udy analyzed the potential impact of using VIs on consumer perception and marketing ethics within the context of digital security campaigns. A qualitative-contextual approach was employed, examining Bank Central Asia’s (BCA) “Don’t Know? Kasih No!” (DKKN) campaign as a primary case study. The research explored the implications of replacing a highly credible human figure, Indro Warkop, with a VI. Drawing on Source Credibility, Parasocial Relationship, and Marketing 6.0 theories, the analysis identified an inherent trust deficit in VIs. Results indicated that while the actual DKKN campaign successfully garnered over 100 million views and reduced customer financial losses by 41%, a hypothetical AI-led version would likely trigger consumer skepticism due to a lack of experiential authenticity. Furthermore, an ethical paradox was discovered where mandated AI transparency disclosure triggered skepticism among Gen Z users. It was concluded that for high-stakes financial communication, human influencers remained superior due to their emotional relatability and the "sentience factor" required for cybersecurity advocacy. This paper recommends that banking institutions limit VIs to functional roles rather than high-stakes security literacy.
Abstract:This study aims to identify and analyze college students' preferences for Islamic financial products, explore the influence of these preferences on loyalty formation, and develop a conceptual model of Islamic financial consumer…
onsumer loyalty. The research method used was qualitative with a phenomenological approach. Data were collected through semi-structured interviews with 17 college students who had knowledge or experience related to Islamic financial products. Data analysis was performed using NVivo software. The results showed that college students' preferences were influenced by religiosity, financial institution reputation, trust, digital service innovation, and financial education. These factors contribute to the formation of consumer loyalty. Based on these findings, this study developed a consumer loyalty model that encompasses three main dimensions: spiritual attachment, digital engagement, and community-based advocacy. This model integrates consumer loyalty theory and Value-Belief-Norm (VBN) theory to explain the relationship between religious values, digital behavior, and loyalty to Islamic financial products. The implications of this research lie in its contribution to broadening the theoretical understanding of consumer loyalty in the Islamic financial sector and providing strategic direction for financial institutions in strengthening long-term relationships with young customers.
Abstract:Penelitian ini bertujuan untuk menganalisis peran strategis Public Relations (PR) dalam membangun citra perusahaan modern melalui penerapan strategi komunikasi dan prinsip etika profesional. Metode yang digunakan adalah…
deskriptif kualitatif dengan pendekatan studi pustaka, yaitu dengan menelaah berbagai literatur yang relevan terkait fungsi PR, strategi komunikasi, etika komunikasi, serta tantangan yang dihadapi dalam konteks krisis dan perkembangan media digital. Hasil kajian menunjukkan bahwa PR memiliki fungsi penting tidak hanya sebagai penyampai informasi, tetapi juga sebagai penghubung strategis antara organisasi dan publik untuk membangun hubungan jangka panjang yang saling menguntungkan. Penerapan strategi komunikasi yang efektif, pemahaman terhadap kebutuhan publik, serta integrasi prinsip etika seperti transparansi, akurasi, dan perlindungan data pribadi menjadi faktor kunci dalam pembentukan citra positif perusahaan. Selain itu, tantangan seperti dinamika media digital, kecepatan arus informasi, dan potensi krisis menuntut PR untuk memiliki respons yang cepat, terukur, serta berlandaskan integritas. Penelitian ini memberikan kontribusi teoretis dan praktis bagi penguatan peran PR dalam menciptakan reputasi perusahaan yang berkelanjutan.
Abstract:This study aims to deepen the understanding of the contribution of promotion and branding to increasing customer satisfaction at PT. Ino Wangsa Binjai. The study used primary data with a population of 300 buyers, and 75…
respondents were selected as samples through calculations using the Slovin formula. The analysis techniques applied were quantitative, including validity tests, reliability, classical assumptions, simple linear regression, and hypothesis testing through t-tests and coefficients of determination (R²). Based on the analysis results, the promotional mix variable (E_Prmsi) obtained a t-count value of -1.824 with a significance level of 0.072 (> 0.05), while the t-table was 1.99346. Because the t-count is smaller than the t-table, it can be concluded that the promotional mix does not have a significant effect on customer satisfaction. In addition, a negative t-value indicates that the direction of the relationship between the promotional mix and customer satisfaction is not in line. Conversely, the partial test shows that the company's brand variable has a significant effect on customer satisfaction with a significance value of 0.00 (< 0.05). Therefore, the first hypothesis (H1) is declared accepted. From the results of the determination coefficient test, the R Square value is 0.495, which indicates that 49.5% of changes in customer satisfaction can be explained by the company's promotional mix and brand factors, while the remaining 50.5% is influenced by other variables not examined in this study. As a recommendation, the management of PT. Ino Wangsa Binjai, especially the branch manager, is advised to implement a more cost-effective, efficient, and targeted promotional strategy, as well as utilizing social media such as Facebook, Instagram, Twitter, and print media such as newspapers to convey promotional information more effectively.
Abstract:Work stress and motivation are two factors that can influence the increase or decrease in employee performance. This study aims to determine and analyze the effect of work stress and work motivation on employee performance…
ce at the Siantar City Manpower Office. The focus of the study is limited to two independent variables, namely work stress and work motivation, and one dependent variable, namely employee performance. The formulation of the problem raised is whether work stress and work motivation affect employee performance. The population in this study amounted to 58 people who were also used as samples. The approach used is quantitative, with data collection through questionnaires and using secondary data. The data analysis technique used is multiple linear regression, with hypothesis testing through the t-test (partial), F-test (simultaneous), and the Coefficient of Determination (R²). The results of the study show a regression model Y = 0.550 + 0.447X₁ + 0.398X₂, where X₁ is work stress and X₂ is work motivation. Partially, work stress has a significant effect on employee performance with a significance value of 0.001 (<0.05) and a t-count of 3.543 (> t-table 1.673). Work motivation also shows a partial significant effect with a significance value of 0.002 (<0.05) and a t-count of 3.225 (> t-table 1.673). Simultaneously, both variables have a significant effect on employee performance, with a significance value of 0.000 (<0.05) and an F-count of 34.156 (> F-table 3.17). The coefficient of determination (R²) of 0.554 indicates that 55.4% of the variation in employee performance is influenced by work stress and work motivation, while the remaining 44.6% is influenced by other factors outside this study. Thus, the relationship between work stress, work motivation, and employee performance is quite strong but not dominant.
Abstract:This study was conducted to analyze the influence of job satisfaction and work climate on employee morale at the Jakarta City Cooperatives and SMEs Office. The method used in this study was a sampling method, with 35 respondents…
pondents taken from the relevant population. Based on the results of the F test, the F count value was 14.405 which was greater than the F table of 3.285, with a significance of 0.000 which was smaller than the significance level of 0.05. This indicates that the null hypothesis (H0) is rejected and the alternative hypothesis (H1) is accepted, which means that job satisfaction and work climate simultaneously have a significant effect on employee morale. From the results of the t test, it is known that the t count value for job satisfaction is 3.181, greater than the t table of 1.692, with a significance level of 0.003 <0.05, which indicates a significant effect on work morale. Meanwhile, the work climate variable also showed a significant influence, with a calculated t value of 4.363 > t table 1.692 and a significance level of 0.000. The Adjusted R Square value of 0.441 indicates that 44.1% of the variation in work morale can be explained by the job satisfaction and work climate variables. The remaining 55.9% is influenced by other factors outside this research model.
Abstract:This study aims to introduce and implement a visionary leadership style in the Pharmacy Installation of RSUD Soppeng as an effort to improve staff performance and rebuild staff trust. Visionary leadership emphasizes long-term…
-term vision, innovation, and the leader’s ability to inspire and motivate staff to work toward shared goals. The target of this activity was the staff of the Pharmacy Installation at RSUD Latemmamala, who experienced a decline in overall trust due to leadership perceived as lacking firmness in directing the team. The methods employed included direct observation through workplace interactions, interviews with the head and staff of the Pharmacy Installation, and direct observation of real working conditions within the hospital environment. The proposed activities consisted of obtaining permission to conduct the program, organizing workshops or socialization sessions on the application of visionary leadership to support improvements in pharmaceutical service quality, documenting all stages of the activity, and preparing a comprehensive report containing observations, analysis, constraints, and recommendations for future activities. Overall, the results indicate that visionary leadership is highly effective in a dynamic work environment such as the Pharmacy Installation of RSUD Soppeng. The findings reveal a strong relationship between the implementation of visionary leadership and improvements in staff discipline, responsibility, and professionalism. Thus, the leader’s ability to clearly communicate a shared vision and inspire subordinates is a key factor in building a solid pharmacy team that is adaptive to change and oriented toward improving the quality of patient services at RSUD Soppeng.
Abstract:The servants in the church are people chosen by God to serve and who are able to be responsible in every service entrusted to them. The purpose of the study was to determine whether there was an influence of the Sunday worship…
orship servants on the attendance of the GPdI Bethani Pabrik Tenun Medan congregation in 2023. This type of research was quantitative descriptive with a simple linear regression approach. The population was 220 people, and the research sampling technique was carried out by random sampling, namely 69 people, with a partial test (t test) with a confidence level of 95% (α = 0.05). The results of the study showed that the correlation between the worship system and congregation attendance was relative but significant with a calculated t value of -.586> t table 0.236, which means the hypothesis was accepted, namely Ho was rejected and H1 was accepted.
Abstract:This study aims to determine the RELATIONSHIP BETWEEN SPIRITUAL INTELLEGENCE AND LEARNING INTEREST OF GRADE VIII STUDENTS OF SMP NEGERI 2 MERANTI 2022/2023 ACADEMIC YEAR. This type of research is descriptive correlational…
l research. The population in this study were all grade VII students of SMP NEGERI 2 MERANTI as many as 30 people, because the population was small, which was only 30 people, the entire population became the research sample, namely 30 people with a sampling technique. The data collection instrument for variable X was a questionnaire totaling 15 with 4 options which were first tested to determine its validity and reliability. While the variable Y instrument was the documentation of the student grade list (DKN) at the school. The results of the analysis requirements for the normality test of Spiritual Intelligence data were normally distributed with the calculation results obtained (22.33 <43.77) and student learning interest was normally distributed with the calculation results (18.85 <43.77). The results of the linearity test of the data on the Relationship between Spiritual Intelligence and Students' Interest in Learning are linear with the equation Y = 22.77 + 1.22x being linear. The results of the correlation test obtained were 0.453 consulted with r with a significance level of 5% with the number of respondents being 30 people obtained because (0.453 > 0.361) this indicates that there is a Relationship between Spiritual Intelligence and Students' Interest in Learning in Class VIII of SMP NEGERI 2 MERANTI Academic Year 2022/2023. Furthermore, to test the significance of the correlation, it was carried out using the statistical test formula (test "t") obtained at 3.41. This price is then consulted at a significance level of 95% ( µ= 0.05) with dk = n-2 (30 – 2 = 28) obtained at 1.69, because (3.41> 1.69) this shows a Relationship Between Spiritual Intelligence and Learning Interest of Class VIII Students of SMP NEGERI 2 MERANTI Academic Year 2022/2023. Thus, the research hypothesis is accepted as true.
Abstract:This study aims to determine the significant relationship between Christian Religious Education and the Formation of Spirituality of VIII-grade Students at SMP Negeri 1 Pulau-Pulau Batu, South Nias, Academic Year 2022/2023.…
23. The population in this study were all VIII-grade students at SMP Negeri 1 Pulau-Pulau Batu, totaling 25 people, because the population was small, namely only 25 people, the entire population became the research sample, namely 25 people. This study used a quantitative method with SMART PLS software data processing. The method of collecting data as a result of the study was a questionnaire using a Likert scale with 4 answer options. The results of the study in measuring validity where the outer loading results of all indicators were > 0.7, this indicates that all indicators of variables X and Y can represent the latern variable (construct). Likewise, reliability where CA, RO, CR, > 0.7 and AVE > 0.5, shows that all indicators are reliable, so this result can be continued with hypothesis testing which shows that there is a relationship between Christian Religious Education and the Formation of Student Spirituality with T. statistic > T. table, namely 2.109 > 1.96 and p. value 0.035 > 0.05. The conclusion of this study shows that there is a relationship between Christian Religious Education and the Formation of Student Spirituality. (X) with Spiritual Formation (Y) but not significant.