Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:The cognitive development of early childhood requires appropriate stimulation, one of which is through color recognition. Color block media serves as an educational tool that not only introduces various colors but also familiarizes…
amiliarizes children with geometric shapes, numerical concepts, and trains their thinking and memory skills. This study aims to implement color block media as an innovative learning method to effectively improve early childhood abilities in color recognition. Early childhood is a stage of exploration, where the learning process must be concrete, engaging, and enjoyable. Color block media combines visual and manipulative approaches that can foster curiosity and active involvement in the learning process. This learning-through-play activity encourages children to naturally identify, differentiate, and name colors. The study used a quantitative method with a pretest-posttest design to determine the effectiveness of the media. The research was conducted at KB Adduriyah 3 on October 29, 2024, and data analysis was performed using a t-test through SPSS 18 for Windows. The results showed a significance value (2-tailed) of 0.00. Since this value is smaller than the significance level (α = 0.05), the null hypothesis is rejected, and the alternative hypothesis is accepted. The results of the study demonstrate that color block media has a significant impact on improving children's color recognition skills. Additionally, the media also enhances children's active participation in learning activities. Therefore, color block media is highly recommended as a creative and effective learning strategy for educators and parents in supporting the cognitive development of early childhood.
Abstract:This study aims to analyze and provide recommendations regarding the arrangement of pedestrian facilities in the Campus 1 area of Muhammadiyah University of Bengkulu. This area plays an important role as the center of academic,…
ademic, social, and mobility activities of the academic community, which heavily depends on pedestrian facilities. Field observations reveal several key issues with the pedestrian facilities in this area, including the sidewalk width not meeting the minimum standard, lack of accessibility features for people with disabilities, absence of vegetation or shade, and insufficient signage and road markings to guide users. These conditions result in discomfort and insecurity for pedestrians, as well as failing to support the principles of inclusivity in infrastructure planning. The research employs a descriptive qualitative and quantitative approach with a case study method. Data were collected through field observations, questionnaires, interviews, and literature reviews. Based on the analysis, the majority of respondents expressed the need for improvements to the sidewalk quality, addition of shade trees, enhanced accessibility for people with disabilities, and the installation of supporting facilities such as street lighting. The study then recommends several improvement measures, such as widening the sidewalks to at least 1.5 meters, providing ramps and Guiding blocks, planting vegetation along the pedestrian routes, and installing road signs and markings. These recommendations aim to improve pedestrian comfort and safety. It is hoped that the results of this study can serve as a reference for Muhammadiyah University of Bengkulu in creating a campus area that is more friendly, safe, comfortable, and inclusive for all users, while also supporting sustainable mobility.
Abstract:The purpose of this study is to investigate how organizational culture and workload affect the performance of functional Civil Servants (PNS) at the Regional People's Representative Council (DPRD) Secretariat of the Special…
ial Region of Yogyakarta (DIY), with job satisfaction acting as a mediator between the two. This research uses a quantitative approach through a survey, where data is collected by distributing questionnaires to functional PNS at the DPRD Secretariat of DIY. The results of this study show that organizational culture has a significant positive effect on employee performance, with a ß value of 0.229 and a P-value of 0.004. In contrast, workload has a negative impact on employee performance, with a ß value of -0.252 and a P-value of 0.001. Job satisfaction is proven to play a mediating role in the relationship between organizational culture and employee performance, with a ß value of 0.268 and a P-value of 0.000. Additionally, job satisfaction also mediates the negative relationship between workload and employee performance, with a ß value of -0.186 and a P-value of 0.001. These findings indicate that a supportive organizational culture and effective workload management can encourage improved employee performance, while job satisfaction strengthens the positive impact of both factors. This study emphasizes the importance of creating a supportive work culture, efficient workload management, and efforts to enhance job satisfaction in order to achieve optimal employee performance.
Abstract:This study aims to examine the effect of self-efficacy, social support, and optimism on grit in TNI-AD Private members who took the regular Secaba (National Military Commission) transfer test. This study used a quantitative…
ive method with a correlational research design. The sample used was 50 randomly selected Private members. Data were collected through a questionnaire that measured the three independent variables (self-efficacy, social support, and optimism) and grit as the dependent variable. The results of the multiple linear regression analysis showed a significance value of 0.000, indicating that self-efficacy, social support, and optimism had a significant effect on grit. The results showed that social support made the largest contribution to increasing grit, followed by optimism and self-efficacy. Overall, the three variables contributed 75.4% to the grit level of TNI-AD Private members. This finding provides important insight that the combination of self-confidence, support from the surrounding environment, and an optimistic outlook can increase individual persistence in facing challenges, especially in the Secaba selection.
Abstract:The purpose of this quantitative research is to analyze the extent to which motivation and discipline influence the performance of PT. Jayatama Selaras Extrusion Blow employees. The data collection method applies a questionnaire…
ionnaire distributed to respondents. Researchers in this research use quantitative analysis such as validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests. All of these analyses were conducted using SPSS version 25. This study involved all PT. Jayatama Selaras Extrusion Blow employees, totaling 50 respondents. The saturated sample method was used to determine the sample. The results showed that with a regression coefficient of 2.145 ≥ 1.677, motivation partially has a significant effect on employee performance. With a regression coefficient of 12.914 ≥ 1.677 discipline partially has a significant effect on employee performance. It is shown that simultaneously motivation and discipline have a significant effect on employee performance, F count 256.961 ≥ F table 3.195, and the significance value of each variable ≤ 0.05. The coefficient of determination test proves that motivation and discipline influence employee performance by 95.7%, while 4.3% are factors that are not involved in this research.
Abstract:This study aims to analyze the role of regional financial management accountability as a mediator between the accessibility of regional financial reports and regional financial accounting systems in relation to good governance…
rnance in the Regional Apparatus Organizations of Bogor City. Utilizing a quantitative approach, this study employs Structural Equation Modeling (SEM) with the assistance of PLS and IBM Statistics SPSS 26.0 programs for data analysis. The research sample consists of 108 respondents who are employees meeting specific criteria within the Regional Apparatus Organizations of Bogor City. Data collection was conducted through questionnaire distribution to these respondents. The analysis results indicate that regional financial management accountability plays a significant role in mediating the relationship between the accessibility of regional financial reports and regional financial accounting systems towards good governance. These findings suggest that improving the accessibility of financial reports and enhancing regional financial accounting systems can promote the establishment of good governance through increased accountability in financial management. This research provides an important contribution to understanding the factors influencing the realization of good governance at the regional government level and can serve as a reference for policymakers in formulating strategies to improve the quality of governance, particularly in aspects of regional financial management in Bogor City and other regions in Indonesia.
Abstract:This study aims to examine the effect of organizational culture on employee performance through employee work motivation at PT. Permodalan Nasional Madani Cianjur Branch. The research employs a quantitative approach using…
g Structural Equation Modeling (SEM) implemented through the SmartPLS program. The population of interest comprises all employees of PT. Permodalan Nasional Madani Cianjur Branch, with a sample consisting of 102 respondents. Data collection was conducted through online questionnaire distribution, ensuring wide and efficient coverage.The analysis results demonstrate that work motivation plays a significant role in mediating the influence of organizational culture on employee performance at PT. Permodalan Nasional Madani Cianjur Branch. This finding underscores the importance of work motivation as an intervening variable in the relationship between organizational culture and employee performance.The Direct Effect Analysis yielded several important findings. First, the relationship between Organizational Culture (OC) and Work Motivation (WM) shows positive and significant results, with an Original Sample (Path) value of 0.693, t-Statistics of 10.788, and P-Values of 0.000. This indicates that organizational culture has a strong and direct influence on employee work motivation.Second, the relationship between Organizational Culture (OC) and Employee Performance (EP) also shows positive results, albeit with a lower level of significance. The Original Sample (Path) value of 0.068, t-Statistics of 1.949, and P-Values of 0.052 indicate a positive influence, though at the threshold of statistical significance.Lastly, the relationship between Work Motivation (WM) and Employee Performance (EP) demonstrates highly positive and significant results. With an Original Sample (Path) value of 0.760, t-Statistics of 13.294, and P-Values of 0.000, this finding affirms the crucial role of work motivation in enhancing employee performance.In conclusion, this research highlights the importance of organizational culture and work motivation in the context of employee performance at PT. Permodalan Nasional Madani Cianjur Branch. These findings provide valuable insights for management in designing strategies to improve employee performance through strengthening organizational culture and enhancing work motivation.
Abstract:This research aims to examine both partially and simultaneously the influence of Organizational Climate and Job Stress on Turnover Intention at CV. HD Citarasa of South Tangerang. The research method used is descriptive…
quantitative which is verification in nature. The respondents used were all employees CV. HD Citarasa South Tangerang has 56 employees. The data analysis techniques used include validity instrument analysis, reliability instrument analysis, and hypothesis testing both partially and simultaneously using the Statistical Package for Social Science (SPSS) for Windows version 26 program. The partial research results show that Organizational Climate has a positive influence on Turnover Intention obtained tcount (3.288) > ttable (1.674). Then, Job Stress has a positive influence on Turnover Intention, the value obtained is tcount (5.070) > ttable (1.674). As for the simultaneous results, it shows that Organizational Climate and Work Stress have a positive influence on Turnover Intention with the hypothesis results (simultaneously) obtaining a value of fcount (16.512) > ftable (3.172).