Abstract:Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi minat beli pada produk Tap Cash BNI yang dipromosikan oleh NCT 127 melalui akun Social Media X @nctzenbase. Menggunakan paradigma positivisme dengan…
ngan pendekatan kuantitatif, metode survei diterapkan pada populasi pengikut @nctzenbase yang berjumlah 897.618 akun, dengan sampel 100 responden yang dipilih melalui teknik Non Probability Sampling. Data primer diperoleh melalui penyebaran kuesioner, sementara data sekunder dikumpulkan dari literatur dan sumber online. Validitas dan reliabilitas instrumen diuji menggunakan SPSS 26, menunjukkan semua variabel valid dan reliabel dengan nilai Cronbach’s Alpha di atas 0,70. Hasil penelitian menunjukkan bahwa lima dimensi utama endorsement—Trustworthiness, Expertise, Attractiveness, Respect, dan Similarity—berpengaruh signifikan terhadap minat beli. NCT 127 dianggap sebagai endorser yang terpercaya, berpengalaman, menarik, dihargai, dan memiliki kesamaan dengan audiens, yang semuanya meningkatkan kredibilitas dan loyalitas konsumen terhadap Tap Cash BNI. Iklan kolaborasi BNI dengan NCT 127 berhasil menarik perhatian (39 responden sangat setuju), membangkitkan minat (67 responden setuju), keinginan (60 responden sangat setuju), dan tindakan pembelian (58 responden sangat setuju). Nilai kebaruan dari penelitian ini terletak pada pemahaman mendalam tentang pengaruh celebrity endorsement dalam konteks pemasaran perbankan digital di Indonesia. Implikasi pada dunia pendidikan adalah penekanan pada pentingnya strategi pemasaran yang memanfaatkan selebriti dalam meningkatkan minat beli konsumen, serta panduan untuk penelitian lanjutan yang melibatkan variabel lain seperti pengalaman konsumen dan persepsi kualitas. Penelitian ini dapat menjadi referensi penting untuk studi terkait di masa mendatang, khususnya dalam mengembangkan strategi pemasaran yang efektif dan tepat sasaran.
Abstract:This research aims to examine changes in consumer attitudes and purchasing power in the Indonesian market after the pandemic, with a focus on the impact of restrictions on online sales via social media. The COVID-19 pandemic…
emic has significantly changed consumer behavior, triggering a shift from conventional transactions to online platforms. However, online sales restrictions implemented by the Indonesian government raise questions about how consumers will respond and adapt to these changes. This research uses qualitative research methods, namely by describing systematically by conducting literature reviews about post-pandemic consumer behavior, and the impact of social media on purchasing decisions, surveys or questionnaires, and in-depth interviews with consumers to understand attitudes, and their experiences regarding online shopping on social media during the post-pandemic period. The research results reveal that restrictions on online sales via social media influence consumers' attitudes towards online shopping, forcing them to look for other alternatives or change purchasing preferences. Apart from that, these restrictions also have an impact on consumer purchasing power and consumption patterns. This analysis describes post-pandemic market dynamics in Indonesia, where e-commerce companies and business people have to adapt to changes in consumer behavior. Policy implications for the government and marketing strategies for business people are also discussed in the research providing an in-depth look at how to optimize market potential in Indonesia. amid restrictions on online sales. This research aids in comprehending the ongoing alterations in the Indonesian consumer market post-pandemic, thereby guiding government, companies, and other business entities in decision-making processes.
Abstract:Batik merupakan karya seni adiluhung bangsa Indonesia yang dikenal sejak zaman kerajaan Majapahit dan terus berkembang hingga saat ini sebagai modal social. Bagi pengusaha Ritel Batik untuk menghadapi persaingan pasar perlunya…
rlunya kemampuan dinamis untuk bisa memiliki keunggulan Keompetitif yang berkelanjutan. Penelitian ini bertujuan menganalisis strategi bisnis pada Ritelbatik. Penelitian ini menggunakan mixed-methods, penarikan sampel dilakukan pada 100 Ritel Batik di Blitar, Jawa Timur. Hasil penelitian menunjukkan bahwa Modal Sosial, berpengaruh postif terhadap Ekuitas Merk, Kapabilitas Dinamis dan Networking kemudian Ekuitas Merk, Kapabilitas Dinamis dan Networkng signifikan terhadap Competitive Advantage, kemudian temuan penelitian ini adalah strategi AVAC dimana Aktivitas. Menjalankan usaha dengan penuh tanggung jawab, Valuenya Pelayanan dengan sikap yang baik dan ramah Dengan pelayanan yang ramah dapat mengikat konsumen untuk berlangganan. Approbilitynya Dengan melakukan jasa periklanan berupa iklan grab, endorse dan periklanan media lainnya dan Changenya Pengemasan pada produk
Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:This research was conducted in Lingat Village, Selaru District, Tanimbar Islands Regency. Primary data collection was carried out through interviews with a number of informants who were considered to be directly involved…
in the development processes taking place in Lingat Village. The results of this research show that first, the participation of personnel from the Lingat village community in development programs taking place in Lingat village is still minimal because the community's awareness of responsibility for development programs is low for which people are willing to work if they are given wages. Second, there are also material participants from the Lingat village community who give for free or willingly, but there are also those who give by asking for something in return. Third, community participation in maintaining and enjoying development in Lingat village is good, because the community participates in enjoying the results of development in the village, for this reason the Lingat village community is responsible for maintaining development in Lingat village so that it can be used together.Based on the results of the research above, the Lingat village government is advised to look at and follow up on these matters by providing socialization to the Lingat village community about the responsibilities, rights and obligations of the community in every development program that occurs in the village, especially in Lingat village, Selaru sub-district. Tanimbar Islands Regency.
Abstract:Screen time anak-anak mengacu pada waktu yang dihabiskan oleh anak dengan piranti berlayar termasuk komputer, tablet, smartphone, televisi atau video game. Banyak penelitian yang menemukan bahwa screen time memiliki dampak…
ak buruk pada perkembangan anak usia dini termasuk perkembangan bahasa. Perkembangan bahasa merupakan salah satu bagian perkembangan yang krusial bagi kehidupan anak, mengingat bahasa merupakan media komunikasi penyampaian pesan seseorang terhadap orang lain. Tujuan penelitian ini adalah untuk mengetahui pengaruh screen time terhadap perkembangan bahasa anak usia dini di Indonesia. Metode yang digunakan adalah A Literature Review untuk mengidentifikasi artikel secara sistematis. Melalui pencarian seperti: Social Science Research, Mendeley Cite, Google Scholar dan Garuda Jurnal dari tahun 2017 hingga 2023, ditemukan 8 artikel sesuai dengan karakteristik yang telah ditentukan. Hasil penelitian yang didapatkan adalah 5 dari 8 penelitian didapatkan tidak ada korelasi antara screen time dan perkembangan berbahasa anak namun berpengaruh negatif terhadap perkembangan bahasa anak terutama pada anak yang menggunakan waktu berlayar >2 jam. Dalam penelitian lain menemukan bahwa media sosial YouTube memiliki pengaruh yang signifikan pada pemerolehan bahasa anak khususnya bagi anak speech delay. Banyak juga para orang tua yang memiliki sedikit pemahaman tentang dampak negatif dari pemberian screen time berlebihan pada anak dan pentingnya pendampingan orang tua pada anak ketika memberikan waktu screen time.
Abstract:The focus of research in this study is to understand the symptoms of objects thoroughly so that researchers can identify existing problems and formulate problems to be studied. This research focused on the application of…
work discipline to improve employee performance at the Hilimegai Sub-district Office, South Nias Regency with a descriptive approach. The purpose of descriptive research is to describe and analyze research data related to phenomena, social activities, and human attitudes in various situations. At the Hilimegai Sub-district Office of South Nias Regency, the implementation of work discipline is quite good because most employees arrive on time although a small number are sometimes late due to long distances from home, but this is not used as an excuse and they still obey the rules. Employees there also always take care of office equipment as a form of discipline. They also show high responsibility by diligently completing work and are willing to work overtime to achieve work targets. However, adherence to the rules still needs to be improved because some employees often neglect their duties. Employees at the Hilimegai Subdistrict Office of South Nias Regency work for 8 hours a day, from 8 am to 4 pm, and always follow the rules that apply in their office.
Abstract:This study investigates the relationship between teenage pregnancy and future maternal mental health by using qualitative methods and relying on literature review as the main data source. The background of this study is…
based on the importance of a deeper understanding of the impact of teenage pregnancy on maternal mental health, given the high prevalence of teenage pregnancy in Indonesia and its long-term negative impact. The purpose of this study is to investigate the factors that support or hinder the mental health of mothers who experience teenage pregnancy, and to present key findings from the relevant literature in this context. The research method used was a qualitative analysis of relevant literature studies found through systematic searches in academic databases and scientific journals. This approach allowed us to explore the findings of various studies and gain an in-depth understanding of the phenomenon under study. The main results of this study show that teenage pregnancy has a significant impact on the mother's future mental health, including an increased risk of depression, anxiety and postnatal stress. Factors such as social support, access to mental health services, and economic conditions play an important role in determining the mother's future mental health. The conclusion of this study is that efforts to improve future maternal mental health should be a priority in public policy and clinical practice. A holistic approach that takes into account the various factors that influence maternal mental health, as well as cross-sectoral cooperation, is needed to create a supportive environment for adolescent mothers to achieve optimal mental well-being.
Abstract:This study aims to analyze the role and contribution of families in the implementation of Integrated Management of Childhood Illness (IMCI) and the impact of family participation on child health outcomes. In addition, this…
is study also identified factors that support or hinder family participation in the IMCI program. The method used was a systematic literature review of various published studies. The method used is a systematic literature review with the main data source of 15 previous studies on the theme to be examined in this study so that the data makes a new finding. The main findings of this study show that family education, social and community support, health policies, and family experiences and perceptions of IMCI are important themes that influence the successful implementation of IMCI. Effective education of families improves their understanding and skills in managing childhood illnesses, while support from health workers and the community can increase family participation in IMCI programs. Supportive health policies and appropriate interventions also play an important role in ensuring the program's effectiveness. However, lack of motivation and adequate information from health workers can be barriers to family participation. This study confirms the importance of active family participation in IMCI implementation to improve child health outcomes. Recommendations for further research include evaluation of the most effective educational methods, the influence of technology in supporting IMCI, and longitudinal studies to monitor the long-term impact of family participation. From a health policy perspective, improved training for health workers, strengthened social and community support networks, and improved accessibility of health information through various media are suggested to support better implementation of IMCI programs.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.