Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:Economic growth is a key indicator in assessing a country's ability to sustainably increase the output of goods and services. This study aims to analyze the effect of trade openness (TO) and the interaction between foreign…
gn direct investment (FDI) and political stability (PS) on economic growth in member countries of the Organization of Islamic Cooperation (OIC). The study utilizes panel data from 30 OIC member countries over the period 2005–2023, sourced from the World Bank’s World Development Indicators (WDI). The analytical method employed is panel data regression using the Fixed Effect Model (FEM) to control for individual heterogeneity across countries, as well as Moderated Regression Analysis (MRA) to test the moderating role of PS in the relationship between FDI and economic growth. The estimation results show that both TO and FDI have a positive and significant impact on economic growth. However, the interaction between FDI and PS exhibits a negative and significant effect, which contradicts conventional theoretical expectations that political stability should enhance the positive impact of FDI. These findings suggest that in several OIC countries, despite relatively low political stability, FDI continues to flow in response to economic opportunities, strategic interests, or domestic market appeal. In other words, political instability does not always serve as a major barrier to foreign investment, especially when the economic potential remains high. Moreover, FDI under such conditions may serve as an important instrument to strengthen international economic cooperation, expand production capacity, and drive long-term economic growth. These findings provide strategic implications for the formulation of investment and institutional stability policies in OIC countries.
Abstract:Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas,…
as, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.
Abstract:This study, conducted from 2017 to 2023, analyzes the relationship between international tourism and law using bibliometric methods on a dataset of 237 selected documents. The findings reveal a declining trend in annual…
dataset growth, with an average document age of approximately 2.93 years. The study delves into author collaboration, document types, and keyword usage. There was an average of 4,042 citations per document, reflecting the scholarly impact in the field. The dataset included 714 plus keywords and 738 author keywords, contributing to content analysis. Among the 570 unique authors, 87 were sole authors, while 99 documents were single-authored, and the average co-authorship was 2.47. Notably, there was no international co-authorship in the dataset. Document types encompassed articles, books, book chapters, conference papers, and more, with peak scientific production observed in 2020. Treemap and thematic map analysis visualize term distribution and research trends.
Abstract:Karyawan merupakan aset penting dalam organisasi yang memilikih kebutuhan psikologis termauk kemampuan mengelolah emosi dan berkomunikasi secara efektif dilingkungan kerja. Berdasrkan need assessment dan observasi terhadap…
ap karyawan PT. Primafood Internasional, ditemukan bahwa sebagian besar mengalami kesulitan dalm regulasi emosi yang berdampak pada efektifitas komunikasi. Tujuan kegiatan ini adalah untuk memberikan psikoedukasi mengenai regulasi emosi untuk meningkatkan komunikasi efektifitas di lingkungan kerja. Metode yang digunakan adalah seminar psikoedukatif dengan pendekatan non pelatihan yang dilengkapi pre-test dan post-test pada peserta sebanyak 16 orang karyawan. Kegiatan dilaksanakan dalam beberapa tahapan yang dimulai dari identifikasi masalah hingga pelaksanaan seminar. Hasil analisis data menunjukkan adanya peningkatan yang signifikan pada rata-rata skor pre-test adalah 0,00 menjadi 8,50 pada skor post-test dengan nilai signifikansi sebesar 0,000 yang mengindikasikan bahwa terdapat perbedaan yang bermakna antara pemahaman peserta sebelum dan sesudah pelatihan.Temuan ini menunjukkan bahwa seminar psikoedukatif efektif dalam meningkatkan pemahaman karyawan mengenai strategi regulasi emosi dan keterampilan komunikasi.
Abstract:Diabetes Melitus merupakan sebuah penyakit menahun yang berpotensi fatal, terjadi karena kurangnya produksi insulin oleh pankreas atau ketidakmampuan tubuh memanfaatkan insulin secara efektif untuk mengatur glukosa darah…
(Kemenkes, 2018). World Health Organization (WHO) mencatat bahwa sebagian besar kasus DM berasal dari wilayah Asia Tenggara dan Pasifik Barat, menyumbang sekitar setengah dari total kasus DM di seluruh dunia (Riskesdas, 2018). International Diabetes Federation (IDF) melaporkan angka mencengangkan, dengan 537 juta orang dewasa (usia 20-79 tahun) menderita DM, dan 6,7 juta meninggal setiap tahunnya akibat penyakit ini. Tiongkok, India, dan Pakistan menjadi negara dengan prevalensi DM tertinggi, sedangkan Indonesia berada di peringkat kelima dengan jumlah penderita mencapai 19,47 juta, atau sekitar 10,6% dari total penduduk (Pahlevi, 2021). Riskesdas 2018 menunjukkan bahwa prevalensi DM di Indonesia meningkat dari 1,5% pada tahun 2013 menjadi 2% pada tahun 2018, dengan kategori usia penderita terbesar terletak pada rentang usia 55-64 tahun (6,3%) dan 65-74 tahun (6%). Perempuan memiliki prevalensi DM yang lebih tinggi (1,8%) dibandingkan dengan laki-laki (1,2%). Prevalensi di perkotaan mencapai 1,9%, sedangkan di perdesaan sebesar 1,0% (Riskesdas, 2018). Tujuan : tujuan dari laporan ini untuk menganalisa pengetahuan pasien dan keluarga pasien mengenai penyakit diabetes melitus serta kerutinan pasien penderita diabetes untuk mengontrol kadar gula darah dan mengonmumsi obat diabetes. Hasil : hasil dari kegiatan pendidikan kesehatan ini diharapkan pasien dan keluarga pasien dapat memahami dan mengenal mengenai penyakit diabetess melitus dan diharapkan dapat rutin mengontrol kadar gula darah.
Abstract:Abstract: Advances in information technology are growing in all aspects of life which in its application can facilitate human work. Humans in everyday life often encounter problems in making decisions. Problems that arise…
e can be large or small in scale which greatly influences the outcome of the decision. Now humans are starting to develop systems that can help determine the best alternative in a problem, namely decision support system (DSS). PT. Riau Andalan Pulp and Paper (PT. RAPP) is a company engaged in the supply of pulp raw materials on an international scale and marketing at a global level but currently still uses the manual method to determine employee performance where the assessment is carried out indirectly, namely through the supervisor concerned. with each of his subordinates so that there is the possibility of inaccurate results due to doubts in providing non-objective judgments. From the results of the assessment to get the best employees, it becomes less targeted, a decision support system is needed with several methods, including the Simple Multi-Attribute Rating Technique (SMART) and Simple Additive Weighting (SAW) methods in order to get more precise results so that the assessment can be right on target and not detrimental to the employees being assessed.
Keywords: Decision Support System; SMART Method; 9SAW Method; Employee Perfor-mance; Evaluation
Abstrak: Kemajuan teknologi informasi semakin berkembang dalam segala aspek kehidupan yang pada penerapannya dapat mempermudah pekerjaan manusia. Manusia dalam kehidupan sehari-hari sering menemui masalah dalam pengambilan keputusan. Masalah yang muncul dapat berskala besar atau kecil yang sangat berpengaruh dalam hasil keputusan. Sekarang ini manusia mulai mengembangkan sistem yang dapat membantu menentukan alternatif terbaik dalam suatu permasalahan, yaitu sistem pendukung keputusan (SPK). PT. Riau Andalan Pulp and Paper (PT. RAPP) adalah perusahaan yang bergerak dalam industri penyediaan bahan baku pulp berskala internasional dan pemasaran di tingkat global namun saat ini masih menggunakan dengan metode manual untuk menentukan kinerja karyawan dimana penilaian dilakukan secara tidak langsung yakni melalui atasan yang bersangkutan dengan masing-masing bawahannya sehingga adanya kemungkinan hasil yang tidak akurat akibat keraguan dalam memberikan penilaian yang tidak objektif. Dari hasil penilaian tersebut untuk mendapatkan karyawan terbaik pun menjadi kurang tepat sasaran maka dibutuhkan sistem pendukung keputusan dengan beberapa metode, diantaranya metode Simple Multi – Attribute Rating Technique (SMART) dan Simple Additive Weighting (SAW) supaya mendapatkan hasil yang lebih tepat sehingga penilaian dapat tepat sasaran dan tidak merugikan terhadap karyawan yang dinilai.
Kata kunci: Sistem Pendukung Keputusan;Metode SMART; Metode SAW; Kinerja Karyaw-an; Penilaian
Abstract:Abstract: Bullying in Malaysian secondary schools is a serious issue with the prevalence of cases continuing to increase and adversely affecting the mental health of adolescents. At SAM Tengku Ampuan Jemaah Selangor, Malaysia…
aysia it was found that more than 30% of stu-dents still consider bullying to be a normal social dynamic. This service aims to raise awareness of the dangers of bullying, equip school residents with social-emotional skills, and create a safe and inclusive school environment. The method used in the PkM-International Partnership uses a holistic approach that combines anti-bullying education and psychosocial reinforcement for four days for 219 students. The implementation strategy includes interactive workshops, case discussions, role-play simulations, and educational poster creation. The results of the service showed a significant increase in participants' understanding with an increase in the average score from 2.99 to 3.74 (25.10%). The real impact of this activity is the strengthening of anti-bullying literacy and the formation of a more responsive internal school mechanism to build a school cul-ture that is free of violence and compassion.
Keywords: bullying; awareness; school environment; holistic approach; students
Abstrak: Perundungan di sekolah menengah Malaysia merupakan isu serius dengan prevalensi kasus yang terus meningkat dan berdampak buruk pada kesehatan mental remaja. Di SAM Tengku Ampuan Jemaah Selangor, Malaysia ditemukan bahwa lebih dari 30% siswa masih menganggap perundungan sebagai dinamika sosial yang wajar. Pengabdian ini bertujuan untuk meningkatkan kesadaran akan bahaya perundungan, membekali warga sekolah dengan keterampilan sosial-emosional, serta menciptakan lingkungan sekolah yang aman dan inklusif. Metode yang digunakan dalam PkM-Kemitraan Internasional ini menggunakan pendekatan holistik yang memadukan edukasi anti-bullying dan penguatan psikososial selama empat hari terhadap 219 peserta didik. Strategi pelaksanaan mencakup workshop interaktif, diskusi kasus, simulasi role-play, dan pembuatan poster edukasi. Hasil pengabdian menunjukkan peningkatan signifikan pemahaman peserta dengan kenaikan skor rata-rata dari 2,99 menjadi 3,74 (25,10%). Dampak nyata dari kegiatan ini adalah penguatan literasi anti-bullying serta terbentuknya mekanisme internal sekolah yang lebih responsif guna membangun budaya sekolah yang bebas kekerasan dan penuh kasih sayang.
Kata kunci: bullying; kesadaran; lingkungan sekolah; pendekatan holistik; peserta didik
Abstract:The international world has recognized Indonesia for its extraordinary natural wealth, this makes many tourists interested in coming to Indonesia. In addition to aiming to travel, it also aims to invest or invest in Indonesia,…
nesia, various investments are made, one of which is trying to own and control land in Indonesia using a nominee agreement or a name-borrowing agreement. The research used in this journal uses normative legal research methods, the prohibition of making nominee agreements has been regulated in Article 33 paragraph (1) of the Investment Law so that the nominee agreement has no binding legal force and is declared null and void or considered an agreement. it never happened. But in fact, there are still many practices of borrowing share names by foreigners in investment in the territory of the State of Indonesia, this can result in losses in the field of state revenue, the State should get higher income from foreign investment, but it is reduced due to fraud committed by the foreign investor.
Keywords: investment; legitimacy; nominee agreement.
Abstrak : Didunia Internasional telah mengakui Indonesia dengan kekayaan alamnya yang luar biasa, hal ini membuat banyak wisatawan tertarik untuk datang ke Indonesia. Selain bertujuan untuk berwisata mereka juga menanamkan modal atau melakukan investasi di Indonesia, berbagai investasi dilakukan, salah satunya berusaha memiliki dan menguasai tanah di Indonesia dengan menggunakan perjanjian nominee yang selanjutnya di sebut perjanjian pinjam nama. Aktifitas pengabdian ini menggunakan metode penelitian hukum normative. Hasil dari kegiatan pengabdian ini adalah larangan Pembuatan perjanjian nominee telah diatur dalam Pasal 33 ayat (1) Undang-undang Penanaman Modal, Sehingga, perjanjian nominee tersebut tidak memiliki kekuatan hukum yang mengikat dan dinyatakan batal demi hukum atau dianggap perjanjian tersebut tidak pernah terjadi. Tetapi pada kenyataanya masih banyak ditemui praktik pinjam nama saham oleh orang asing dalam penanaman modal di wilayah Negara Indonesia, hal ini dapat mengakibatkan kerugian dibidang pendapatan Negara. Negara seharusnya mendapatkan pendapatan yang lebih tinggi dari penanaman modal asing, akan tetapi berkurang dikarenakan kecurangan yang dilakukan oleh penanam modal asing.
Kata kunci : investasi; keabsahan; perjanjian nominee.