Abstract:Sebelum program ini berjalan, Desa Sukarami di Kecamatan Seluma Selatan, Kabupaten Seluma, Provinsi Bengkulu belum memiliki media informasi digital yang dapat diakses secara luas, baik oleh warga maupun pihak luar, sehingga…
gga penyebaran informasi profil, potensi, dan kegiatan desa masih terbatas dan mengandalkan cara-cara konvensional. Kegiatan pengabdian ini bertujuan membangun website portal desa sebagai sarana transparansi informasi dan pelayanan publik berbasis digital. Pelaksanaannya menggunakan pendekatan participatory action research (PAR) melalui tahapan observasi dan identifikasi kebutuhan, perancangan struktur dan konten, pengembangan website, pengisian konten, pelatihan pengelolaan, hingga serah terima kepada perangkat desa. Kegiatan berlangsung sejak 19 Juni sampai 27 Juli 2026 sebagai bagian dari program Kuliah Kerja Nyata (KKN) Kelompok 46 Universitas Bengkulu. Hasilnya berupa website portal Desa Sukarami yang memuat halaman profil desa, sambutan kepala desa, informasi hukum, galeri, dan kontak, serta publikasi berita dan potensi desa, yang kemudian diserahkan dan disosialisasikan pengelolaannya kepada perwakilan pemerintah desa. Sepanjang masa KKN, tercatat sebelas berita desa berhasil diunggah pada website tersebut. Kegiatan ini diharapkan dapat meningkatkan transparansi, mempermudah akses informasi masyarakat, serta memperkuat citra dan promosi potensi Desa Sukarami kepada khalayak yang lebih luas.
Prior to this activity, Sukarami Village in South Seluma Subdistrict, Seluma Regency, Bengkulu Province had no digital information medium that the community or outside parties could access widely, leaving the dissemination of the village's profile, potential, and activities limited and largely conventional. This community service activity set out to build a village website portal as a means of information transparency and digital-based public service. The work followed a participatory action research approach through several stages: needs observation and identification, design of the structure and content, website development, content population, management training, and handover to village officials. It ran from 19 June to 27 July 2026 as part of the Community Service Program (KKN) of Group 46, University of Bengkulu. The result was a website portal for Sukarami Village covering the village profile, the village head's welcome message, legal information, gallery, contact, news and activity publications, and information on village potential, which was later handed over to a village government representative along with training on its management. Over the course of the KKN period, eleven village news items were published through the website. The activity is expected to raise transparency, make information easier for the community to reach, and strengthen the branding and promotion of Sukarami Village's potential to a wider audience.
Abstract:This study is motivated by the Election Vulnerability Index (IKP) in South Tangerang, which categorizes money politics as a high-risk indicator, alongside a female registered voter list (DPT) that exceeds the male demographic…
aphic by 18,727 individuals—a condition frequently exploited through grassroots channels for covert vote-buying. This research analyzes the application of the Elaboration Likelihood Model (ELM) in the persuasive communication strategies employed by female election supervisors at Bawaslu to prevent vote-buying in the 2024 General Election. This study aims to: describe the forms of persuasive communication utilized by female supervisors; identify the media and communication channels employed; and analyze the effects of this persuasive communication in fostering anti-money politics awareness through the lens of ELM. A descriptive qualitative approach with a case study method was employed, using purposive sampling for informant selection. The findings indicate that the persuasive communication strategy combines interpersonal communication and informal small-group communication. Female supervisors applied identification techniques by shedding formal agency attributes and adapting their diction to everyday vernacular to diminish psychological distance with the community. The communication media comprised physical flyers creatively transformed into digital graphics and disseminated through digital interpersonal and social channels, specifically community WhatsApp groups (neighborhood units, Family Welfare Empowerment/PKK, and informal social gatherings/arisan). Based on the ELM analysis, this strategy successfully shifted the cognitive processing of community members toward the Central Route. A comfortable, nondistracting communication setting initially facilitated audience receptivity via the peripheral route, while clear substantive information regarding two-way criminal liability (penalizing both givers and receivers) functioned as high-quality arguments that heightened personal relevance and motivation. Reinforced by physical symbolic gestures rejecting vote-buying to lock in commitment, the application of ELM proved effective in fostering an autonomous, stable, enduring, and resistant moral stance against money politics.
Abstract:This study aims to analyze the effectiveness of using daily vlogs in the marketing strategy of the film "Agak Laen" and understand how this approach influences audience enthusiasm. In the digital era that focuses on visual…
al and interactive content, the success of a film depends not only on its production quality but also on the effectiveness of its marketing strategies. The urgency of this research lies in the need to understand the ever-changing dynamics of digital marketing and assess the potential of daily vlogs as an innovative marketing tool in the film industry. Utilizing a qualitative methodology with a field study approach, this research collects data through interviews, observations, and content analysis from the Official Agak Laen social media, as well as secondary sources such as reports and relevant literature. The study's findings reveal: First, the "Social Media Marketing Model of the Film Agak Laen" demonstrates that the integration of daily vlogs into the marketing strategy allows for deeper and more personal interactions with the audience, enhancing engagement and supporting the viral spread of content. Second, "Critique of Marketing Communication for Daily Vlog Film 'Agak Laen'" discusses the challenges faced, including the risk of over-saturation and audience skepticism towards aggressively promoted content. The study identifies that although daily vlogs are an effective tool for increasing visibility and engagement, this approach requires high authenticity and strategic management to avoid potential negative effects such as content fatigue among the audience. The recommendations include enhancing content personalization, utilizing audience analytics for better targeting, and balancing between promotion and providing added value to viewers.
Abstract:This article aims to explore and understand how Generation Z in Medan responds to and interacts with music broadcasted by Radio Prambors, a popular radio station among young people. This study is crucial for identifying…
the dynamics between the musical preferences of the younger generation and the way radio content is presented in the digital era, as well as its implications for broadcasting strategies. Using a qualitative approach, this research involves in-depth interviews, observations, and document analysis to gather data from Generation Z listeners. Content analysis is used to interpret audience reactions to the music programming, with a source triangulation approach to enhance data validity, combining interviews, social media content analysis, and listener surveys. The research findings reveal three categories of audience reception: hegemony, where listeners fully accept the music choices presented; negotiation, where listeners are satisfied but offer suggestions for a more diverse genre presentation; and opposition, where some less featured music genres cause dissatisfaction among listeners. Furthermore, the interaction between listeners and the radio station shows that Radio Prambors Medan functions not only as a music provider but also as a mediator in a broader communication network that influences the musical tastes and preferences of its listeners. The discussion in this study integrates Manuel Castells' Network Society theory to explain how social and digital networks affect media consumption and interaction among Generation Z, highlighting the crucial role of digital technology adaptation in radio programming strategies. By understanding these dynamics, Radio Prambors Medan can more effectively craft strategies that appeal to its listeners, ultimately maintaining its relevance in the rapidly changing media landscape. The recommendations resulting from this study emphasize the importance of broader digital technology use and more intensive social media interaction to enhance listener engagement and enrich their listening experience.
Abstract:This study aims to analyze newsroom convergence processes and newsroom models implemented by Tribun Pekanbaru and Riau Pos, while also examining how newsroom convergence is utilized as an economic strategy to maintain the…
e sustainability of local media businesses amid digital disruption. The research employed a qualitative descriptive approach through in-depth interviews, observation, and documentation studies involving newsroom managers, editors, and journalists from both media organizations. The findings indicate that Tribun Pekanbaru and Riau Pos have adopted different newsroom convergence strategies. Tribun Pekanbaru has implemented an integrated newsroom model that combines Cross Media Newsroom and Integrated Media Newsroom approaches, emphasizing digital-first production and multi-platform content distribution. Meanwhile, Riau Pos continues to maintain a separated newsroom model between print and digital divisions, reflecting a gradual adaptation process toward digital transformation. The study further reveals that these differences are influenced not only by technological factors and organizational culture but also by economic considerations. Tribun Pekanbaru develops an integrated newsroom to improve production efficiency and expand digital content monetization, while Riau Pos maintains separated newsrooms because print media remains a significant source of company revenue. This study concludes that newsroom convergence has evolved beyond a technological transformation into an economic adaptation strategy for local media organizations. The findings suggest that newsroom convergence enables media companies to improve operational efficiency, broaden audience reach, optimize resource utilization, and strengthen business sustainability in an increasingly competitive digital environment.
Abstract:The rapid expansion of short-form video platforms has reshaped the way audiences engage with digital entertainment. Among these formats, short-form drama has emerged as a distinctive narrative genre characterized by episodic…
odic storytelling within brief viewing durations. Despite its increasing popularity, empirical research explaining the psychological mechanisms underlying Continuous Viewing Intention in short-form drama remains limited. This study investigates the influence of Viewing Motivation on Flow Experience and Continuous Viewing Intention. In this study, Viewing Motivation is conceptualized as a higher-order construct comprising Performance Expectancy, Social Influence, Hedonic Motivation, Habit, Substitute Expectancy, and Aesthetic Motivation. Data were collected through an online survey involving 140 respondents in Makassar who actively consume short-form drama content. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings indicate that Viewing Motivation significantly influences both Flow Experience and Continuous Viewing Intention. Furthermore, Flow Experience significantly affects Continuous Viewing Intention and mediates the relationship between Viewing Motivation and Continuous Viewing Intention. These findings underscore the importance of motivational drivers and immersive viewing experiences in fostering sustained engagement with short-form drama content
Abstract:Abstract also written in English containing key issues, objectives, methods and results. Abstract This study examines the role of service creativity in the performing arts ecosystem within the context of cultural tourism,…
m, highlighting how service processes contribute to value creation beyond the artistic aspect. Cultural tourism has shifted from an object-based orientation to an experiential one, understanding performing arts not merely as a creative product but as an experience constructed through interactions between service providers and consumers. In this context, service becomes an integral part of the value creation process and audience satisfaction. This research uses a qualitative approach with a single case study method at PT Mata Hati Kitapoleng, a performing arts company in Bali. Data collection was conducted through in-depth semi-structured interviews and non-participatory observation. This research focuses on how service creativity is built through organizational processes, interactions, and practices. The results show that service creativity is formed through a structured yet flexible process, which integrates empathy for consumers, team collaboration, idea exploration, and continuous evaluation. The design thinking approach enables companies to deeply understand consumer needs and translate them into personalized and meaningful experiences. Service in this context is understood as a co-creative process, where consumers play an active role in shaping the final outcome. Furthermore, consumer satisfaction is influenced by various factors, such as trust, production and financial efficiency, innovation capacity, and evaluation and feedback mechanisms. This research confirms that service creativity is a strategic element in enhancing the competitiveness and sustainability of performing arts businesses within the cultural tourism ecosystem.
Abstract:This research is motivated by the phenomenon of suboptimal digital marketing strategies implemented by Murai Coffee Gunungsitoli, which have resulted in decreased visibility and sales. The research objective is to analyze…
e the implemented strategies, identify challenges, and formulate optimal strategies to increase sales. The approach used is qualitative with interview, observation, and documentation techniques, as well as descriptive data analysis. The results show that previous digital marketing strategies have contributed to increased visibility, but have not been managed consistently and creatively. Challenges faced include limited resources, content planning, and audience interaction. Research recommendations include content consistency and innovation, optimization of social media features, and regular evaluation of digital campaigns to encourage buying interest and sustainable sales
Abstract:Strengthening the financial administration capacity of cooperatives is a crucial element in supporting the sustainability and accountability of cooperative institutions in Indonesia. This community service activity aims…
to improve the understanding and skills of cooperative administrators in financial administration through a hybrid Pelatihan (online and offline). This program aligns with the government's "Red and White Cooperative" initiative, which promotes digitalization and professional cooperative governance. The Pelatihan was conducted using a participatory approach involving lecturers, students, and cooperative actors. Results showed an increase in participants' understanding of transaction recording, the preparation of simple financial reports, and the importance of transparency in cooperative fund management. Technical challenges in the hybrid implementation can be overcome with active mentoring and the use of appropriate digital platforms. This activity demonstrates that the hybrid approach can reach a wider audience and is effective in transferring knowledge
Abstract:Public participation is a hallmark of political modernization. There are two characters used to capture the informant's view of community participation, namely sociological and cultural conditions. Sociological conditions…
s refer to the empirical and objective dimensions of the audience or community participation, which are all people belonging to the infrastructure and political superstructure—the purpose of this study: community participation in supporting women to achieve leadership. The method used in this research is a qualitative approach with case studies. The subjects of this study were three relatively prominent female regional heads, namely: female regional heads from dynastic typology, politician typology and bureaucratic typology. The three women regional heads are incumbent elements. The results of the women's research determine practical steps in realizing tolerance, identifying personal, mostly female regional heads who have a side of attractiveness and power which is carried out together, not to endure joint suffering but for mutual progress.