Abstract:This study aims to analyze the effect of service quality and sales promotion on consumer loyalty at Ihsan Mart in Kubu Raya. This study used an associative quantitative approach with 100 respondents selected through purposive…
osive sampling. Data were collected using questionnaires with a five-point Likert scale and analyzed using multiple linear regression with the assistance of SPSS. The results show that service quality and sales promotion have positive and significant effects on consumer loyalty, both partially and simultaneously. The regression results indicate that sales promotion has a greater contribution than service quality in increasing consumer loyalty. However, the coefficient of determination shows that service quality and sales promotion explain 16.3% of consumer loyalty, while the remaining 83.7% is influenced by other factors outside this study. These findings imply that local retail management should not only improve service quality and sales promotion programs, but also consider other factors such as customer satisfaction, product quality, price competitiveness, store atmosphere, and consumer trust to strengthen long-term consumer loyalty.
Abstract:This study examines the innovation of public transport service management through a platic waste-based payment in the Trans Semanggi Suroboyo (TSS) service in Surabaya City. The study aims to analyse the effectiveness of…
this innovation in supporting sustainable urban transport development, particularly in relation to Sustainable Development Goals (SDGs) 11. A qualitative descriptive approach was employed, using secondary data collected from scientific literature, official reports, and regulatory documents. The analysis was conducted using George C. Edward III’s policy implementation framework, focusing on communication, resources, disposition, and bureaucratic structure. The finding indicate that this innovation contributes positively to environmental management and promotes public participation in waste reduction while improving transport accessibility. However, its implementation faces several challenges, including limited fleet availability, inadequate infrastructure, fragmented communication, and key to integrity between payment system. These constraints affect service efficiency and user satisfaction. Therefore, strengthening policy coordination, improving infrastructure, enhancing human resource capacity, and optimizing public communication are necessary to support the sustainability and effectiveness of this innovation. This study highlights that integrated and adaptive public transport innovations are essential in achieving inclusive, efficient, and sustainable urban mobility in line with SDGs 11.
Abstract:The rapid development of digital technology and social media platforms has significantly transformed consumer purchasing behavior, particularly in relation to digital products. Social media has evolved beyond its traditional…
onal role as a communication platform and now functions as an important environment where consumers discover, evaluate, and purchase products. This study aims to explore the psychological factors that influence consumer decision-making in purchasing digital products through social media platforms. A qualitative research approach was employed to gain an in-depth understanding of consumers' experiences and perspectives. Data were collected through semi-structured in-depth interviews with social media users who had purchased digital products based on information encountered on social media platforms. The collected data were analyzed using thematic analysis to identify patterns and themes related to consumer psychology in digital purchasing behavior. The findings reveal that consumer decision-making in purchasing digital products is influenced by several interconnected psychological and social factors. Five major themes emerged from the analysis: social media as a discovery environment, cognitive evaluation of digital products, trust formation and credibility cues, psychological motivations for purchasing digital products, and social influence from peers, influencers, and online communities. The results indicate that social media plays a significant role not only in introducing digital products but also in shaping consumer perceptions, trust, and purchase intentions. Consumers actively interpret information obtained from social media, evaluate product credibility through reviews and recommendations, and rely on social interactions to reduce uncertainty before making purchase decisions. This study contributes to the understanding of consumer psychology in digital environments by highlighting how psychological motivations and social influences interact within social media platforms to shape digital purchasing decisions. The findings also provide practical insights for digital marketers and product creators to design more effective strategies that emphasize authenticity, trust-building, and community engagement in promoting digital products.
Abstract:The development of Islamic microfinance institutions requires the implementation of financing schemes that are not only compliant with Sharia principles but also capable of maintaining financing quality and sustainability.…
y. One of the most widely applied contracts is murabahah financing, particularly in supporting Micro, Small, and Medium Enterprises (MSMEs). This study aims to analyze the implementation of murabahah financing and the risk mitigation strategies applied at BMT Alif Mandiri Makassar. This research employs a qualitative approach with a descriptive-analytical method. Data were collected through field observations, in-depth interviews with management and financing officers, and documentation studies. The findings indicate that murabahah financing at BMT Alif Mandiri Makassar is implemented regularly through several stages, including application submission, feasibility analysis, financing approval, contract realization, and post-disbursement monitoring. The financing analysis emphasizes repayment capacity, members' character, and the suitability of financed goods for productive business needs. Risk mitigation strategies are conducted through careful customer character assessment, direct business verification, proportional margin determination, the use of collateral as a financing safeguard, and continuous monitoring. This study concludes that productive murabahah financing supported by integrated risk management practices is an effective and sustainable financing instrument for the development of MSMEs within Islamic microfinance institutions
Abstract:The development of a company heavily relies on qualified human resources. The level of employee performance can reveal the quality of human resources in achieving company goals. One of the factors that can enhance employee…
ee performance is work discipline. A common strategy used by companies to improve employee performance is by providing rewards and punishments. This research aims to analyze the influence of rewards and punishments on employee performance through work discipline at PT BPRS Niaga Madani. The sample for this study consisted of 47 respondents. This research adopts a quantitative approach, collecting data through interviews, questionnaires, and documentation. The data analysis process in this study employs path analysis. The results of this research show that rewards do not have a significant effect on work discipline, and they also do not significantly influence employee performance. On the other hand, punishments significantly affect work discipline and employee performance. Work discipline, in turn, significantly affects employee performance. Rewards, directly and indirectly, affect employee performance through work discipline, while punishments have both direct and indirect effects
Abstract:Perkembangan teknologi digital telah mendorong penggunaan Google Form sebagai instrumen pengumpulan data dalam penelitian pendidikan, termasuk pada jenjang sekolah dasar. Namun, penggunaan instrumen digital memerlukan perhatian…
rhatian terhadap kredibilitas data yang dihasilkan agar hasil penelitian tetap valid dan dapat dipercaya. Artikel ini bertujuan untuk menganalisis kredibilitas data pada penggunaan Google Form dalam penelitian pendidikan sekolah dasar. Penelitian menggunakan metode kajian pustaka (literature review) dengan mengumpulkan dan menganalisis berbagai sumber yang relevan, seperti artikel jurnal, buku, dan hasil penelitian terdahulu. Hasil kajian menunjukkan bahwa Google Form memiliki berbagai keunggulan, antara lain mudah digunakan, efisien, hemat biaya, serta mampu mengolah data secara otomatis dan real-time. Meskipun demikian, terdapat sejumlah tantangan yang dapat memengaruhi kredibilitas data, seperti keterbatasan akses internet, kemampuan teknologi peserta didik yang masih berkembang, potensi kecurangan dalam pengisian respons, serta keterbatasan fitur pada beberapa jenis pertanyaan. Untuk meningkatkan kredibilitas data, diperlukan validasi ahli, uji validitas dan reliabilitas instrumen, triangulasi data, pelatihan pengguna, penyesuaian desain instrumen dengan karakteristik siswa sekolah dasar, serta dukungan infrastruktur yang memadai. Dengan penerapan strategi tersebut, Google Form dapat menjadi instrumen pengumpulan data yang kredibel dan efektif dalam penelitian pendidikan sekolah dasar.
Abstract:Simulasi pembelajaran membaca, menulis, dan sastra pada kelas rendah dan kelas tinggi merupakan salah satu strategi pembelajaran yang bertujuan untuk meningkatkan kompetensi berbahasa siswa melalui kegiatan praktik yang…
terstruktur. penelitian ini bertujuan untuk mengetahui kesulitan yang dihadapi siswa dalam Simulasi pembelajaran membaca, menulis, dan sastra pada kelas rendah dan kelas tinggi SD/MI dan untuk mengetahui hasil belajar siswa melalui Simulasi pembelajaran membaca, menulis, dan sastra pada kelas rendah dan kelas tinggi SD/MI. penelitian ini penulis menggunakan metode penelitian tinjauan literature guna membangun dasar yang kuat dalam pembahasan. Berdasarkan hasil penelitian, Simulasi pembelajaran membaca, menulis, dan sastra pada kelas rendah dan kelas tinggi dipengaruhi oleh rendahnya kemampuan membaca yang ditunjukkan oleh siswa, termasuk keterbatasan pengenalan kata, kesulitan membaca suku kata, dan keterbatasan pemahaman kalimat sederhana. Oleh karena itu penelitian ini menyimpulkan bahwa terjadi peningkatan kemampuan membaca siswa secara signifikan.
Abstract:Globalisasi membawa dampak signifikan terhadap dunia pendidikan, termasuk tuntutan kompetensi guru sekolah dasar. Guru tidak hanya dituntut menguasai kompetensi pedagogik, tetapi juga memiliki perspektif global agar mampu…
u mengaitkan pembelajaran dengan dinamika dunia yang saling terhubung tanpa mengabaikan nilai lokal dan nasional. Namun, pendidikan guru sekolah dasar masih cenderung berfokus pada kurikulum nasional, sementara penguatan perspektif global belum menjadi perhatian utama. Artikel ini bertujuan mengkaji secara konseptual penguatan perspektif global dalam pendidikan guru sekolah dasar di era globalisasi, meliputi konsep, tantangan, dan strategi penguatannya. Penelitian menggunakan metode kualitatif deskriptif melalui kajian literatur terhadap jurnal nasional dan internasional, buku ilmiah, serta dokumen kebijakan pendidikan. Hasil kajian menunjukkan bahwa perspektif global mencakup pemahaman isu global, kesadaran keberagaman budaya, keterampilan berpikir kritis, serta sikap toleransi, empati, dan tanggung jawab sosial. Penguatan perspektif global dapat dilakukan melalui integrasi kurikulum berwawasan global, pembelajaran aktif-kontekstual, dan pemanfaatan teknologi digital.
Abstract:Penelitian ini bertujuan untuk meningkatkan motivasi belajar siswa kelas V SD 28 Rawang pada pembelajaran Bahasa Indonesia melalui penerapan model pembelajaran Game Based Learning (GBL) berbantuan media Wordwall. Metode…
penelitian yang digunakan adalah Penelitian Tindakan Kelas (PTK) yang dilaksanakan dalam empat siklus, dan masing-masing siklus terdiri dari empat pertemuan. Subjek penelitian adalah 28 siswa kelas V. Instrumen penelitian meliputi lembar observasi motivasi belajar, angket motivasi, dan dokumentasi. Hasil penelitian menunjukkan bahwa penerapan model GBL berbantuan Wordwall dapat meningkatkan motivasi belajar siswa secara signifikan. Rata-rata skor motivasi meningkat dari kategori rendah pada siklus I menjadi tinggi pada siklus IV. Dengan demikian, media Wordwall dalam pendekatan GBL efektif untuk meningkatkan motivasi belajar siswa pada mata pelajaran Bahasa Indonesia.
Abstract:Perkembangan sains dan teknologi memberikan kontribusi besar terhadap kemajuan peradaban manusia, namun sering kali berjalan terpisah dari nilai-nilai agama dan moral. Dalam perspektif Islam, sains dan agama bukanlah dua…
entitas yang saling bertentangan, melainkan saling melengkapi dan terintegrasi. Artikel ini bertujuan untuk mengkaji integrasi sains dan Islam dengan menitikberatkan pada integrasi pemikiran serta rumusan masalah yang mencakup peran manusia, hakikat kehidupan yang bersifat sementara dan harus dipertanggungjawabkan, serta hubungan manusia dengan alam sebagai objek kajian ilmiah. Metode yang digunakan adalah studi kepustakaan dengan menganalisis sumber-sumber primer dan sekunder yang relevan dengan tema integrasi ilmu dan agama. Hasil kajian menunjukkan bahwa Islam memandang manusia sebagai khalifah di bumi yang memiliki tanggung jawab moral dalam mengembangkan dan memanfaatkan sains. Kesadaran akan kehidupan dunia yang sementara mendorong sikap ilmiah yang etis dan bertanggung jawab, sementara alam dipahami sebagai ayat-ayat kauniyah yang harus dikaji dan dijaga keseimbangannya. Dengan demikian, integrasi sains dan Islam berperan penting dalam membangun peradaban yang maju, beretika, dan berkelanjutan.