Abstract:This study aims to determine the effect of electronic word of mouth and price on purchasing decisions for Big Bananas in Makassar City partially and simultaneously. The population in this study are followers of the Big Bananas…
ananas Instagram account, totaling 78,182 users as of November 2022. The sample used is based on the slovin formula with an error rate of 10%, namely 100 respondents. The sampling withdrawal technique is systematic random sampling. Data collection techniques were carried out using questionnaires, literature studies and interviews. The data analysis technique used is multiple regression analysis using SPSS 22.00 for windows. The results showed that electronic word of mouth and price had a positive and significant effect on purchasing decisions for Big Bananas in Makassar City.
Abstract:The purpose of the study was to determine the effect of product quality and service quality on customer satisfaction at the SLV Room Boutique. The population in this study were consumers of SLV Room Boutique. the sampling…
g in this study was carried out using a purposive sampling technique so that 80 respondents were sampled. The type of research used is quantitative. The data used is primary data obtained by distributing questionnaires to consumers. The results of the study after the data was processed with SPSS.23 show that there is a partially significant effect between the independent variable and the dependent variable which can be proven by the calculated t value of the product quality variable (X1) of 2,938> t table 1.665 with a significant value of 0.004 <0.05 and the calculated t value of the service quality variable (X2) of 4.700> t table 1.665 with a significant value of 0.000 <0.05. Simultaneously there is a positive and significant effect on the dependent variable (X2). Simultaneously, there is a positive and significant influence between the independent variables on the dependent variable as evidenced by the multiple linear regression equation, namely Y = -0.754 + 0.167 X1 + 0.338 X2 + e and a significant effect with a calculated F value of 56.016 > F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. Simultaneously there is a positive and significant effect on the dependent variable (X2). Simultaneously, there is a positive and significant influence between the independent variables on the dependent variable as evidenced by the multiple linear regression equation, namely Y = -0.754 + 0.167 X1 + 0.338 X2 + e and a significant effect with a calculated F value of 56.016 > F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. Simultaneously there is a positive and significant effect on the dependent variable (X2). Simultaneously, there is a positive and significant influence between the independent variables on the dependent variable as evidenced by the multiple linear regression equation, namely Y = -0.754 + 0.167 X1 + 0.338 X2 + e and a significant effect with a calculated F value of 56.016 > F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. there is a positive and significant influence between the independent variables on the dependent variable as evidenced by the multiple linear regression equation, namely Y = -0.754 + 0.167 X1 + 0.338 X2 + e and a significant effect with a calculated F value of 56.016> F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. there is a positive and significant influence between the independent variables on the dependent variable as evidenced by the multiple linear regression equation, namely Y = -0.754 + 0.167 X1 + 0.338 X2 + e and a significant effect with a calculated F value of 56.016> F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. 338 X2 + e and a significant effect with a calculated F value of 56.016> F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study. 338 X2 + e and a significant effect with a calculated F value of 56.016> F table 3.965 with a significant level of 0.00 <0.05. The R Square value or the coefficient of determination of 0.593 indicates that 59.3% of the customer satisfaction variable (Y) is influenced or can be explained by the independent variables of product quality and service quality, while the remaining 40.7% is explained by other variables not included in this study.
Abstract:Analysis of Company Bankruptcy Potential at PT. Gowa Makassar Tourism Development TBK. Thesis. Department of Management, Faculty of Economics and Business. Makassar public university. Supervised by Mr. Muhammad Ilham Wardhana…
dhana Haeruddin and Mr. Nurman. This study aims to determine the potential for corporate bankruptcy at PT. Gowa Makassar Tourism Development Tbk Period 2017 to 2021. The type of research used is quantitative descriptive. The population in this study is the financial statements of PT. Gowa Makassar Tourism Development Tbk. The sample of this research is the income statement and balance sheet from the financial statements of PT. Gowa Makassar Tourism Development Tbk. 2017 to 2021. The data collection technique used is Documentation. Data analysis techniques are used to assess, identify, and explain the possibility of bankruptcy. The results of this study indicate the analysis of the level of bankruptcy of the modified Altman Z-score model of PT. Gowa Makassar Tourism Development TBK. the 2017-2021 period is categorized as being in good health or not bankrupt.
Abstract:The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students…
tudents of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.
Abstract:This study aims to determine the potential for bankruptcy experienced by industrial companies in the cigarette sub-sector in 2017-2021. This type of research uses descriptive quantitative with a population of issuers in…
the cigarette sub-sector during 2017-2021. Sampling using purposive sampling method to get 4 companies. Data collection was carried out using documentation techniques. Data analysis techniques using the First Altman Z-Score. The results showed that in the last five years the potential for bankruptcy in cigarette sub-sector companies was low because there was only one company that had the potential to go bankrupt, namely PT. Bentoel Internasional Investama Tbk. The company is in a vulnerable precautionary zone for bankruptcy during 2018-2019 and there are indications that the company is experiencing financial difficulties in 2020. The company PT. Gudang Garam Tbk, PT. Hanjaya Mandala Sampoerna, PT. Wismilak Inti Makmur Tbk, has no potential for bankruptcy.
Abstract:Strategy Analysis in Increasing Competitiveness at E11evenkick Academy in Makassar City. Thesis Faculty of Economics and Business, Makassar State University Supervised by Anwar and Muh. Ichwan Musa. This study aims to determine…
termine strategies for increasing competitiveness at E11evenkick Academy in Makassar City. The type of research used is descriptive qualitative. Descriptive, namely research that aims to describe the nature, circumstances, phenomena, of an individual or group that you want to study. Qualitative research emphasizes quality not quantity and the data collected does not come from questionnaires but comes from interviews, direct observation and other related documents, and in this study the respondents are known as resource persons. The findings of this study explain that E11evenkick Academy is being faced with threats from outside the company but currently these threats can be suppressed and minimized by maximizing and optimizing the internal strengths of E11evenkick Academy. Based on the SWOT analysis, E11 Evenkick Academy is in quadrant II of the SWOT diagram. The strategy that must be implemented is to use the company's strengths to take advantage of long-term opportunities by way of a diversification strategy. The diversification strategy in question is how E11evenkick Academy can increase growth, sales and profits through expanding its market sector. This strategy will serve as the basis for E11evenkick Academy to increase competitiveness, especially in Makassar City.
Abstract:This study aims to determine the effect of marketing mix on sales volume at PT. Megahputra Prosperous Pettarani Makassar Branch. The population in this study are consumers at PT. Megahputra Sejahtera Pettarani Makassar Branch…
ranch who purchased Suzuki Ertiga car products in 2018-2022. Data collection was carried out using documentation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. Multiple linear regression equations produce equations Y ̂= 0.308+ 0.248X_1+ 0.009X_2+ 0.027X_( 3)+ 0.094X_4 + ( -0.151 ) X_5+ 0.403X_6 + 0.137X_7. This the results of this study found that simultaneously the Marketing Mix variable (X1, X2, X3, X4, X6, and X7) has a positive effect on Sales Volume while X5 has a negative effect on Sales Volume. The results of the determination correlation analysis (R Square) were 0.343 which indicated that 34.3% of the independent variables namely X1, X2, X3, X4, X5, X6, and X7 had an effect or were able to explain the characteristics of the dependent variable (Y). While the remaining 65.7% is influenced or explained by other variables not included in this research model. The results of the F test explain that the seven Marketing Mix variables have a significant effect on the Sales Volume variable with a calculated F value (6.157) > F table (2.16) with a significance level of 0.000 <0.05 and the t test results explain that the Product variable (X1) with value 0.017 <0.05 and Process (X6) with a value of 0.001 <0.05 has a significant effect on Sales Volume variable
Abstract:This study aims to analyze the effect of education and training on organizational support at the National Police School (SPN) Polda South Sulawesi, the effect of educator competence on organizational support, the effect…
of education and training on educator performance, the influence of educator competence on educator performance, the effect of organizational support on performance. educators, the effect of organizational support as a mediating variable on the effect of education and training, and organizational support as a mediating variable on the effect of educator competence on educator performance by taking 46 employees as research samples. The results of this study indicate that (1) Based on the results of statistical tests, it is known that education and training have a significant effect on organizational support, and the competence of educators has a significant effect on organizational support at the State Police School (SPN) Polda South Sulawesi; (2) Based on the results of statistical tests, it is known that education and training, educator competence and organizational support have a significant effect on the performance of educators at the State Police School (SPN) Polda South Sulawesi; (3) Based on the results of statistical tests, it is known that organizational support as a mediating variable has a significant effect on education and training while organizational support as a mediating variable has no effect on educator competence on educator performance at the State Police School (SPN) Polda South Sulawesi. This means that organizational support can directly affect education and training, while organizational support does not indirectly affect the competence of educators on the performance of educators at the National Police School (SPN) Polda South Sulawesi.
Abstract:Dinas Perhubungan Provinsi Jambi saat ini menggunakan aplikasi absensi berbasis mobile yang diterapkan secara terpusat di lingkungan Pemerintah Provinsi Jambi. Namun, sistem tersebut masih memiliki keterbatasan dalam pengelolaan…
gelolaan data absensi dan laporan internal. Penelitian ini bertujuan merancang Sistem Informasi Absensi Kepegawaian berbasis website menggunakan metode Prototype. Perancangan sistem dilakukan dengan Use Case Diagram dan Activity Diagram. Hasil penelitian menunjukkan bahwa sistem mampu mendukung absensi masuk dan pulang, pengelolaan data pegawai, rekapitulasi kehadiran, serta penyajian laporan secara lebih efektif dan terintegrasi.
The Jambi Provincial Transportation Agency currently uses a centralized mobile-based attendance application. However, the system still has limitations in managing attendance data and internal reports. This study aims to design a web-based Employee Attendance Information System using the Prototype method. The system was modeled using Use Case Diagrams and Activity Diagrams. The results show that the system supports employee check-in and check-out processes, employee data management, attendance recapitulation, and reporting more effectively and in an integrated manner.
Abstract:Penelitian ini bertujuan untuk menganalisis secara mendalam implementasi tata kelola kualitas pengajar dan administrasi pembelajaran sebagai upaya strategis utama dalam mewujudkan Good University Governance (GUG) di Universitas…
ersitas Sapta Mandiri Balangan. Institusi pendidikan tinggi di daerah menghadapi tekanan berlapis untuk meningkatkan akuntabilitas internal, standar akademik, dan efisiensi birokrasi. Menggunakan pendekatan kualitatif dengan desain analisis deskriptif, data empiris dikumpulkan melalui wawancara semi-terstruktur dengan pimpinan akademik, diskusi kelompok terfokus (FGD), analisis dokumen sistem penjaminan mutu internal (SPMI), serta observasi langsung terhadap alur kerja administratif. Hasil penelitian menunjukkan bahwa tata kelola yang terstruktur dalam pemantauan kualitas mengajar dan digitalisasi administrasi pembelajaran berfungsi sebagai katalis langsung bagi transparansi, responsivitas, dan akuntabilitas institusi. Meskipun demikian, tantangan sistemik masih ditemukan, terutama terkait distribusi sumber daya yang belum merata, kesenjangan literasi digital, dan kontinuitas pelatihan pedagogik. Artikel ini menyimpulkan bahwa integrasi platform administrasi otomatis dengan evaluasi dosen yang sistematis dan objektif menciptakan fondasi yang tangguh bagi GUG, yang pada akhirnya meningkatkan kredibilitas institusi, keberlanjutan operasional, serta capaian pendidikan secara holistik di universitas tingkat daerah.