Abstract:This research aims to determine what factors influence the production and marketing of salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency. The data used in this research are primary and secondary…
data. The analytical method used in this research is multiple linear regression analysis. The results of the research show that the factors that influence the production of salted anchovies in the variables of labor (X1) and capital (X2) simultaneously have a significant effect on the amount of salted anchovy production in Barru District, Sumpang Binangae Village, Barru Regency. The marketing channels for salted anchovies in Barru District, Sumpang Binangae Village, Barru Regency consist of 3 (three) marketing channel patterns, namely: salted anchovy processors-consumers; (2) salted anchovy processor-trader collector-consumer; (3) salted anchovy processors- collecting traders- retailers- consumers. The lowest marketing margin value is marketing channel I, namely IDR. 640/Kg while the highest marketing margin value in channel III is Rp. 8,640/Kg.
Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:This research aims to determine the marketing influence of Word of Mouth Marketing on the decision to purchase services from PT. JILC Branch My Pongti in Makassar City. The population in this research is JILC students My…
group is 252 people. The number of samples used was 71 people by using Slovin's sample theory. Data collection was carried out by using observation and questionnaire methods. Technical data analysis used is multiple linear regression analysis using statistics Product and Service Solution (SPSS) v.21. The multiple linear regression equation produces the equation Y = 5.451 + 0.697X1 + 0.052X2. Thus the results of this study found that The Word of Mouth variable has a positive and significant effect on decisions Consumer. The results of the correlation analysis of determination (R Square) were 0.487 or 48.7%. This shows that the percentage influence of the independent variable amounting to 48.7%. Meanwhile, the remaining 51.3% was influenced or explained by other variables not included in this research model. F count (32.327)> F table (3.128) with a significance level of 0.000 < 0.05. So hypothesis that is accepted is H1 which means variable X (Organic WOM and Amplified WOM) simultaneously has a significant influence on variable Y (Consumer Decision). Meanwhile, the t test results explain the calculated t for variable X1 is (7.185) > t table (1.995) with a significance level of 0.000 < 0.05. So H0 is rejected and the accepted hypothesis is H2 which means variable Organic WOM partially has a significant influence on the variables Y (Consumer Decision). The results of the partial test for variable X2 explain that t count 0.0494 > 0.05. So H3 is rejected and the accepted hypothesis is H0 which means that the Amplified WOM variable partially has no influence significant to variable Y (Consumer Decision).
Abstract:This study examined the influence of Education and Training, Work Motivation, and Leadership Style on the performance of female Civil Servants (ASN) in the city of Makassar. Using a quantitative causal method, this research…
rch collected data from 100 samples determined based on the Slovin formula. Data analysis was conducted using multiple linear regression with SPSS version 25. The results of the study showed that all independent variables had a significant impact on employee performance. Validity and reliability tests confirmed the reliability of the research instrument. The regression model indicated that an increase in the variables of Education and Training, Work Motivation, and Leadership Style was positively associated with an improvement in employee performance. The coefficient of determination (Adjusted R Square) of 31% indicated that independent variables influenced 31% of the variance in employee performance, while the rest was influenced by other factors.This research confirms that education and training are important for improving the quality and performance of employees. Work motivation significantly affects performance, and effective leadership style positively contributes to employee performance. In conclusion, Education and Training, Work Motivation, and Leadership Style collectively and partially have a significant impact on the performance of female ASN employees in the city of Makassar.
Abstract:This research aims to analyze the role of price in increasing customer satisfaction in the barbershop service industry in Makassar City. The barbershop services industry has grown rapidly in recent years, and competition…
between service providers has become increasingly fierce. One factor that influences customer decisions is the price offered by the service provider. Therefore, this research aims to explore how price can influence customer satisfaction in the barbershop context. This research uses a quantitative approach by collecting data through questionnaires distributed to barbershop customers in Makassar City. Data processing was carried out using regression analysis to identify the relationship between price and customer satisfaction. The research results show that price has a significant influence on customer satisfaction in the barbershop service industry. These findings indicate that barbershop service providers need to consider appropriate pricing strategies to increase customer satisfaction. Competitive prices and in line with the quality of services offered can provide added value for customers. Apart from that, this research also shows that there are other factors that can influence customer satisfaction, such as service quality, barbershop environment, and overall customer experience. This research contributes to the understanding of the role of price in increasing customer satisfaction in the barbershop service industry. The results of this research can be a reference for barbershop service providers in developing effective marketing strategies to increase customer satisfaction and maintain competitiveness in a competitive market.
Abstract:This study aims to analyze the Income Statement of the Room Department at Harper Perintis Makassar By Aston Hotel in the 2020-2022 time span. The hospitality industry plays an important role in the tourism industry and the…
he economy of a region. The existence of hotels not only provides a significant economic impact through income and employment for local communities, but also has a social impact by improving living standards and social conditions. The results of this study indicate that although Harper Perintis Makassar By Aston Hotel offers various additional facilities such as swimming pools, restaurants, massage services, and others, room types such as Superior Room and Deluxe Room continue to contribute significant departmental profits. However, there was a decrease in the Room Department's profit and loss at the end of 2017 due to room renovations and new facilities, as well as in 2019 due to the impact of the COVID-19 pandemic which resulted in a decrease in guest visits. This study uses quantitative research methods with a positivism approach. Primary data was obtained from the financial statements of the Rooms Department of Harper Perintis Makassar By Aston Hotel for 2020-2022. Data collection techniques involved field research with observation, direct interviews, and documentation.
Abstract:This research investigates the impact of using online shopping applications on the welfare of traditional market traders in the Sungguminasa Traditional Market area. This study explores changes in business patterns, income,…
me, and living conditions of traditional market traders as a result of the penetration of online shopping applications. The research methods used include surveys, and interviews, to measure the extent to which online shopping applications influence their well-being. The results of this research provide valuable insight into economic and social changes in traditional markets due to continuously developing digital technology.
Abstract:The aim of this research is to evaluate the influence of Green Training, Green Recruitment, and Green Transformational Leadership on Sustainable Corporate Performance separately and simultaneously. In this research, a quantitative…
antitative approach was used, and the sample was 100 people who worked at PT KIMA Makassar. The research results show that Green Training (X1) partially has a positive and significant impact on Sustainable Corporate Performance. The calculated t value is 3.165, lower than the t table value of 1.984, and the significance value is 0.003, less than 0.05. Apart from that, Green Training also has a positive and significant impact on Sustainable Corporate Performance, with a calculated t value of 4.181, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. On the other hand, Green Transformational Leadership also has a positive impact on Sustainable Corporate Performance, with a calculated t value of 7.019, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. Apart from that, a simultaneous test was carried out on the influence of Green Training (X1), Green Recruitment (X2), and Green Transformational Leadership (X3) on Sustainable Corporate Performance. The results show a calculated f of 78.706, which exceeds the f table of 2.70, and a significance value of 0.000 is less than 0.05.
Abstract:This study aims to analyze the effect of investment risk on stock returns for the LQ45 index for the 2016-2021 period. This research uses quantitative methods. Sampling using several criteria so that the data obtained were…
re 27 companies. The analysis technique used is simple linear regression analysis using the SPSS version 22 program. The results of this study indicate that the significance value is 0.781> 0.05 and the coefficient is 0.008, which means that Beta has a positive and insignificant effect on stock returns. The results of this study do not support the hypothesis that has been put forward.
Abstract:This research departs from the fact that MSMEs are the pillars of economic growth to date, but their business growth is hampered by problems of weak control of strategic resources and limited market access. The general aim…
im of this research is to examine the development of a brick business competitiveness model. The research method uses a quantitative approach with an emphasis on explanatory research. The sample units are brick businesses located in Limbung Village, Bajeng District, Gowa Regency, totaling 65 businesses. Data collection used a survey with a questionnaire instrument using a Likert scale measurement. Respondents are asked to provide answers to closed statements. The respondents are brick business owners. The data analysis method in this research uses descriptive statistics to describe research variables and inferential statistics through PLS (Partial Least Square) analysis version of the WarpPLS 4.0 program. The results of the research analysis will be supported and deepened using a qualitative approach through in-depth interviews with several key informants and stakeholders.