Abstract:This research purpose to determine the financial performance of PT Indofood Sukses Makmur, Tbk in 2018-2022 period using financial ratio analysis. The basis for assessing and achieving a company is through financial analysis…
ysis so that the company can control its financial condition and create a company framework. In assessing the job prospects of a company in the past and future and assessing the achievements of a company, financial ratio analysis is used which includes liquidity ratios (current ratio), solvency ratios (debt to asset ratio), activity ratios (total asset turnover), profitability ratio (return on equity) and market ratio (earnings per share). This research is descriptive research which is studied quantitatively. The population of the research is all financial reports of PT. Indofood Sukses Makmur, Tbk is listed on the IDX in 2018-2022 period. The sample for this research is the financial position report and comprehensive income statement in 2018-2022 period. Data collection was carried out using documentation techniques. The results of this research found that the overall financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period based on analysis of liquidity ratios and solvency ratios is in fairly good condition. Meanwhile, profitability ratios and market ratios are in good condition. However, regarding the activity ratio, the condition of PT. Indofood Sukses Makmur, Tbk is still not efficient so it can be said to be not good. This is due to an increase in sales and total assets during the 2018-2022 period. Based on the results of calculations and analysis of financial ratios, it can be concluded that the financial performance of PT. Indofood Sukses Makmur, Tbk in 2018-2022 period experiences growth in various aspects and profitability can increase, making the company profitable.
Abstract:Abstract: Information technology has a significant impact on everyday life, including in the business world. The use of the internet and information technology supports the concept of Customer Relationship Management (CRM)…
M) in maximizing customer service through websites. Customer satisfaction is an important factor in maintaining customer loyalty, and a CRM strategy is an effective approach to achieving this goal. Budi Bookstore faces various challenges in promoting products, manual data management, and a lack of interactive platforms for customers. Therefore, this research aims to implement a web-based CRM strategy at Budi Bookstore. The method used in this research is the CRM method, which is a method for increasing customer loyalty towards company products by using integrated software applications based on e-commerce business strategies. This research is also supported by qualitative methods which aim to provide a broad and in-depth understanding of a problem that is being or will be studied. The research results show that the implementation of web-based CRM at Budi Bookstore has succeeded in making it easier to access product information, designing an online sales system, and improving relationships with customers. Thus, this project has the potential to increase sales, attract customers, and provide customer satisfaction.
Keywords: CRM; Customer Loyalty; MySQL; PHP; Budi Bookstore
Abstrak: Teknologi informasi memiliki dampak signifikan dalam kehidupan sehari-hari, termasuk dalam dunia bisnis. Penggunaan internet dan teknologi informasi mendukung konsep Customer Relationship Management (CRM) dalam memaksimalkan pelayanan pelanggan melalui situs web. Kepuasan pelanggan menjadi faktor penting dalam mempertahankan loyalitas pelanggan, dan strategi CRM merupakan pendekatan yang efektif untuk mencapai tujuan ini. Toko Buku Budi menghadapi berbagai tantangan dalam mempromosikan produk, pengelolaan data manual, dan kurangnya wadah interaktif untuk pelanggan. Oleh karena itu, penelitian ini bertujuan untuk mengimplementasikan strategi CRM berbasis web di Toko Buku Budi. Metode yang digunakan pada penelitian ini ialah metode CRM yang merupakan metode untuk meningkatkan loyalitas pelanggan terhadap produk perusahaan dengan menggunakan aplikasi perangkat lunak terintegrasi berdasarkan strategi bisnis e-commerce. Penelitian ini juga didukung dengan metode kualitatif yang bertujuan untuk memberikan pemahaman secara luas dan mendalam terhadap suatu permasalahan yang sedang atau yang akan dikaji. Hasil penelitian menunjukkan bahwa implementasi CRM berbasis web di Toko Buku Budi berhasil mempermudah akses informasi produk, merancang sistem penjualan online, dan meningkatkan hubungan dengan pelanggan. Dengan demikian, proyek ini berpotensi meningkatkan penjualan, menarik pelanggan, dan memberikan kepuasan kepada pelanggan.
Kata kunci: CRM; Loyalitas Pelanggan; MySQL; PHP; Toko Buku Budi
Abstract:CV. Hamzah Tech Development is located on Mekar Sari village road, hamlet 2, Pulau Rakyat Asahan sub-district, when this company was formed, it was a community a gathering place for people who have abilities and are deep…
in the IT field. The aim of this community service activity is to develop the company in a way promote his company to look for potential new students while managing existing resources CV. Hamzah fits his era. What CV does. Hamzah still uses promotional banners and experiences from students who have studied the CV. The methods used in this activity are observation, training and assistance in digital use. Through an interview with Mr. Hamza as the owner of CV. Hamza has received information in building a promotion for the CV. Then through this observation it was found that after the training activities students studying at CV. Hamza can help promote through social media well. The results of carrying out activities are students who study at CV. Hamza, where the number of students has increased in adding students and is known to many people.
Keywords: promotion; technology; social media
Abstrak: CV. Hamzah Tech Development terletak di jalan desa Mekar Sari dusun 2, kecamatan Pulau Rakyat Asahan berawal terbentuknya perusahaan ini merupakan sebuah komunitas tempat berkumpulnya sebagian orang yang memiliki kemampuan dan mendalami di bidang IT. Tujuan dari Kegiatan pengabdian kepada msyarakat ini adalah untuk mengembangkan perusahaan dengan cara mempromosikan perusahaanya untuk mencari calon anak didik baru sekaligus mengelola sumber daya yang ada di CV. Hamzah sesuai zamanya. Yang dilakukan CV. Hamzah selama ini masih menggunakan spandu promosi dan kabar dari siswa-siswa yang pernah belajar di CV tersebut. Dengan metode yang dilakukan dalam kegiatan ini berupa observasi, pelatihan dan pendampingan dalam pemanfaatan digital. Melalui sebuah wawancara dengan bapak Hamza sebagai pemilik CV. Hamza telah mandapatkan informasi dalam membangun sebuah mempromosikan CV tersebut. Kemudian melalui pengamatan ini telah dapat bahwa setelah kegiatan pelatihan siswa yang belajar di CV. Hamza dapat membantu mempromosikan melalui media sosial dengan baik. Hasil dari pelaksanaan kegiatan adalah siswa yang belajar di CV. Hamza, dimana jumlah siswa yang mengalami peningkatan dalam menambah siswa dan dikenal banyak orang.
Kata Kunci: media sosial; promosi; teknologi;
Abstract:Everyone who is capable and able to communicate, however, is not necessarily skilled at speaking in public. This limitation occasionally leads to communication misunderstandings. The IAIN Metro Community Service Team studied…
died the English Training and Gathering (Estage) Language Education Institute, which implements the English system in a Metro City - Lampung area as a forum for improving the speaking skills and quality of members from elementary to advanced classes, supported by gathering activities that encourage students to dare to speak in public. The service training activities were given to helpg students at the English Village Estage understanding the elements and processes of public speaking. Participant skills in public speaking, such as the ability to think on the go, develop vocals to have a microphonic voice, and get used to speaking without primarily relying on text, some participants were found need ongoing preparation and adaptation to public speaking. The main ways of becoming prepared for public speaking were to help the participants develop courage and self-confidence, as well as to increase their knowledge and comprehension by continually practicing.
Keywords: english; estage; community service; public speaking
Abstract:Abstract: urban farming means to cultivate and nurture animals in a city or within its rural area. There are variety of plants that could be grown namely vegetables and fruits. Urban agriculture is expeted to help improve…
e the economy of the people in an area because the yields produced can provide economic benefits. The Asofa Foundation tried to capture this opportunity in the context of developing a masjid-based economy through hydroponic training for the surrounding community. Therefore, a series of training was conducted to improve the capacity of the community. The training included training on seeding vegetables in rockwool, training on transplanting, and training in preparing and mixing hydroponic fertilizers. The results of the training were that residents were able to cultivate plants using hydroponics. However, the boundary was the environmental conditions (in this case water) in Bekasi which were not good enough so that the seedlings died after being transplanted into the hydroponic kit. Further training needed can be in the form of training fruit plants using hydroponics which can withstand inadequate water conditions. Another training that can be carried out is training in vegetable cultivation with planting methods other than hydroponics that are able to accommodate environmental conditions
Keywords: urban farming, economic development, masjid-based economy, trainings
Abstrak: Pertanian perkotaan adalah menanam dan memelihara binatang ternak di dalam atau sekitar kota. Beragam jenis tanaman dapat dibudidayakan terutama tanaman sayuran dan buah. Pertanian perkotaan mampu membantu peningkatan ekonomi rakyat di suatu daerah karena hasil panen yang dihasilkan dapat memberikan keuntungan ekonomis. Peluang inilah yang berusaha ditangkap oleh Yayasan Asofa dalam rangka pengembangan ekonomi berbasis masjid lewat pelatihan hidroponik untuk masyarakat sekitar. Oleh karena itu, dilakukanlah serangkaian pelatihan untuk meningkatkan kemampuan masyarakatnya. Pelatihan yang dilakukan antara lain pelatihan penyemaian tanaman sayuran di rockwool, pelatihan pindah tanam, dan pelatihan meracik pupuk hidroponik. Hasil dari pelatihan tersebut adalah warga mampu melakukan budidaya tanaman dengan menggunakan hidroponik hanya saja kondisi lingkungan (dalam hal ini air) di daerah Bekasi kurang baik sehingga tanaman semaian mati setelah dipindahkan ke dalam kit hidroponik. Pelatihan lanjutan yang diperlukan dapat berupa pelatihan tanaman buah dengan menggunakan hidroponik yang tahan kondisi air yang kurang memadai. Pelatihan lain yang dapat dilakukan adalah pelatihan budidaya tanaman sayuran dengan metode tanam selain hidroponik yang mampu mengakomodasi kondisi lingkungan.
Kata kunci: pertanian perkotaan, pengembangan ekonomi, ekonomi berbasis masjid, pelatihan
Abstract:Abstrak: Bentuk aplikasi dari serangkaian teori pendidikan yang telah dipelajari di dalam kampus tentunya akan lebih bermanfaat apabila teori-teori ilmu tersebut kita bagi kepada masyarakat. Kegiatan inilah yang disebut…
dengan pengabdian kita kepada masyarakat. Sebagai seorang akademisi baik dosen dan mahasiswa harus mampu bekerjasama dalam meujudkan Tri Darma perguruan tinggi dimana tempat kita membagi dan menimba ilmu pengetahuan. Pengabdian kepada masyarakat adalah tindakan nyata yang dapat kita lakukan untuk menambah wawasan masyarakat terhadap informasi yang akan kita bagikan, sehingga membawa kontribusi positif dalam masyarakat. Apalagi sekarang lagi hangat-hangatnya memperbincangkan tentang pemilihan kepala daerah, oleh karena itu penyuluhan tentang kepemimpinan dianggap perlu untuk di sosialisasikan kepada masyarakat. Harapan kedepannya adalah masyarakat mampu memilih pemimpin yang dapat menjadi contoh baik dalam setiap tindakan dan perkataannnya. Masyarakat diharapkan lebih hati-hati dalam memilih calon kepala daerah, tidak mudah terpengaruh citra dan kekuasaan yang dapat mendatangkan kerudian dalam masyarakat itu nantinya. Selain itu masyarakat tidak perlu takut terhadap tekanan yang mungkin saja datang untuk memaksa memilih jagoan mereka, masyarakat harus mendapatkan pencerahan tentang bagaimana hukum itu berlaku di kalangan masyarakat. Untuk itu selain membahas masalah kepemimpinan Universitas asahan juga bekerjasama dengan Yayasan Lembaga Bantuan Hukum – Cakrawana Nusantara Indonesia untuk memberi pemahaman kepada masyarakat tentang hukum, apa yang harus dilakukan masyarakat apabila tersangkut permasalahan hukum di lingkungannya, mengetahui hak dan kewajibannya dalam mentaati hukum tersebut. Harapan terbesarnya masyarakat di desa antara tidak tabu lagi terhadap permasalahan hukum, masyarakat desa antara berani untuk menghadapai permasalahan hukum yang mereka hadapi, masyarakat desa antara mampu memilih pemimpin yang tepat untuk memimpin daerah mereka.
Kata kunci: Kepemimpinan, Bantuan Hukum, Masyarakat Marginal
Abstract: The application form of a series of educational theories that have been studied on campus will certainly be more useful if the theories of science are shared for the community. This activity is called our devotion to the community. As an academic both lecturers and students should be able to work together in realizing Tri Darma college where we share and gain knowledge. Community service is a real action that we can do to increase society's insight into the information we will share, thus bringing a positive contribution to society. Especially now more warmly discussed about the election of regional heads, therefore counseling about leadership is considered necessary for the socialization to the community. The future expectation is that people are able to choose leaders who can be good examples in every action and perfomance. The community is expected to be more careful in choosing candidates for regional heads, not easily influenced by the image and power that can bring in the society later. In addition people should not be afraid of the pressures that might come to force their heroes, the public should get an enlightenment about how the law applies to the public. In addition to discussing the issue of leadership, the University of Asahan also cooperates with the Legal Aid Foundation - Cakrawana Nusantara Indonesia to provide an understanding to the public about the law, what should the community do when it comes to legal issues in its environment, knowing its rights and obligations in complying with the law. The greatest hope of the community in the village between no longer taboo on legal issues, the villagers between daring to face the legal problems they face, the villagers between able to choose the right leader to lead their area.
Keywords: Leadership, Legal Aid, Marginal Society
Abstract:Abstract: The rapid development of digital technology has brought significant changes in consumption patterns and customer behavior, particularly in the fashion retail sector. Increasing competition and rising cynsumer expectations…
xpectations for fast, accurate, and technology-based services require businesses to innovate and undergo digital transformation. One widely used approach is the implementation of automation-based Electronic Customer Relationship Management (E-CRM). This study aims to analyze the implementation of E-CRM automation and its impact on service efficiency at Toko Diah Fashion, a fashion retail business that still faces service challenges due to manual systems, such as customer data duplication, delayed responses, and difficulty in monitoring transaction history. The research method used is a descriptive qualitative method with data collection techniques through observation, interviews, and documentation. The research focus is limited to aspects of service efficiency, including service speed, accuracy in managing customer data, and ease in customer follow-up. The E-CRM automation system studied is designed using PHP programming language and a MySQL database. The research results indicate that the implementation of E-CRM automation can significantly improve service efficiency. This system facilitates integrated customer data management, speeds up the service process, and supports more personalized communication through notification features and transaction history recording.
Keyword: automation; e-crm; fashion retail; service efficiency.
Abstrak: Perkembangan teknologi digital yang semakin pesat telah membawa perubahan signifikan dalam pola konsumsi dan perilaku pelanggan, khususnya dalam sektor ritel fashion. Persaingan yang semakin ketat serta meningkatnya ekspektasi konsumen terhadap layanan yang cepat, akurat dan berbasis teknologi menuntut pelaku usaha untuk melakukan inovasi dan transformasi digital. Salah satu pendekatan yang banyak digunakan adalah penerapan Electronic Customer Relationship Management (E-CRM) berbasis automasi. Penelitian ini bertujuan untuk menganalisis penerapan automasi E-CRM serta pengaruhnya terhadap efisiensi pelayanan pada Toko Diah Fashion, sebuah usaha ritel fashion yang masih menghadapi kendala pelayanan akibat sistem manual, seperti duplikasi data pelanggan, keterlambatan respons, dan kesulitan dalam pemantauan histori transaksi. Metode penelitian yang digunakan adalah metode kualitatif deskriptif dengan teknik pengumpulan data melalui observasi, wawancara, dan dokumentasi. Fokus penelitian dibatasi pada aspek efisiensi pelayanan, meliputi kecepatan pelayanan, ketepatan pengelolaan data pelanggan, serta kemudahan dalam tindak lanjut pelanggan. Sistem automasi E-CRM yang dikaji dirancang menggunakan bahasa pemrograman PHP dan basis data MySQL. Hasil penelitian menunjukkan bahwa penerapan automasi E-CRM mampu meningkatkan efisiensi pelayanan secara signifikan. Sistem ini mempermudah pengelolaan data pelanggan secara terintegrasi, mempercepat proses pelayanan, serta mendukung komunikasi yang lebih personal melalui fitur notifikasi dan pencatatan histori transaksi.
Kata kunci: automasi; e-crm; efisiensi pelayanan; ritel fashion.
Abstract:Kemajuan teknologi telah memunculkan sejumlah strategi yang membantu bisnis menghasilkan lebih banyak uang dari produk mereka. Hal ini menunjukkan kemajuan layanan masyarakat. Oleh karena itu, penggunaan platform seperti…
Facebook, Instagram, dan marketplace yang tidak sepenuhnya mengesampingkan risiko aspek gharar (penipuan) tidak dapat dihindari oleh para pebisnis. Islam mengatur semua aspek kehidupan manusia, termasuk bidang ekonomi. Gagasan maqashid syariah, yang didasarkan pada prinsip maslahah, berfungsi sebagai panduan ketika mengkaji peraturan yang mempromosikan keadilan dan kesejahteraan. Kajian terhadap transaksi yang digunakan dan diedarkan oleh masyarakat tidak diragukan lagi diperlukan mengingat berbagai aplikasi marketplace yang muncul. Dengan menggunakan metodologi deskriptif, penelitian ini berfokus terutama pada kerangka umum untuk menerapkan maqashid syariah pada transaksi komersial melalui marketplace Shopee. Shopee, yang mencakup penjual, pembeli, dan penyedia pasar, memiliki volume penjualan terbesar di antara semua pasar. Meskipun didirikan di negara non-Muslim, Shopee bercita-cita untuk mencapai maslahat melalui prinsip-prinsip bisnis Islam.
Abstract:This research aims to analyze the implementation of the First In First Out (FIFO) system in managing raw material inventory in the kitchen of Hotel R-GINA Pemalang. The research method used is qualitative, focusing on direct…
rect observation, in-depth interviews, and document analysis related to the inventory management process. Although the FIFO system has been widely studied in the context of manufacturing and supply chains in general, this research provides new insights into its application in a hotel kitchen operational environment. The research results show that the implementation of the FIFO system in the kitchen of Hotel R-GINA Pemalang has helped improve the efficiency of raw material usage and reduce the risk of spoilage or expiration. However, several challenges were found in its implementation, such as limited storage space and the need for staff training. The conclusion of this research emphasizes the importance of the FIFO system in raw material inventory management in the hospitality industry. The proposed recommendations include improving storage infrastructure, developing a digital recording system, and ongoing training programs for kitchen staff.
Abstract:In this study, the main problem is how is the level of performance of Sisobahili Village office employees in the use of technology to improve administrative services in Sisobahili Village, Namohalu Esiwa District, North…
Nias Regency. This study aims to determine the level of performance of Sisobahili Village office employees in the use of technology to improve administrative services. This research uses a qualitative approach with a type of descriptive research, and the object of this study is carried out on natural objects. The data collection techniques used in this study are Observation, Documentation, and Interview. The researcher made observations by directly going into the field to see the object being studied. Then the researcher conducted interviews to explore information to data sources, namely the main informant, key informant, and supporting informant, then collected documents about the use of technology techniques in analyzing the data carried out in this study after data collection, then data reduction, data presentation, and conclusion or verification. Based on the results of the research, it was concluded that the Sisobahili Village Office still does not have adequate facilities to support administrative service activities to the community such as computers that are still not owned by the Sisobahili Village office, the facilities in the Sisobahili Village office, only in the form of laptops and printers . The limitations of these facilities are an obstacle for the Village apparatus in carrying out administrative activities related to the use of technology, so in this case information technology has not been used optimally. Human Resources in the use of information technology by the Sisobahili Village apparatus is still low, due to the low level of education of village apparatus in terms of technology utilization, so that some forms of services carried out still have obstacles, all forms of services related to technology are always charged to operators and other devices that are able to use technology, so it can be concluded based on the results of interviews at the level of human resources of the Village apparatus The use of technology is still minimal. The technology application system in Sisobahili Village has been running since 2018, but in 2022-2023, the Village information system, based semi-online, due to a lack of support, and for 2024 the plan will be carried out online through the website.