Abstract:The growth of MSMEs is increasingly widespread, especially the 777 fruit sweet shop business which markets various kinds of fruit, both local and imported. In the current era, MSME players should be able to utilize digital…
al media to market their products so that consumers become more familiar with the products produced by these MSMEs. This research aims to determine the marketing strategy carried out by the 777 fruit sweet shop business to increase sales. This research is descriptive research using a qualitative approach. The informant was determined deliberately, namely the business owner of Sweet Fruit Shop 777. The data collection procedures used in the research included observation, interviews, and documentation. The data obtained was analyzed using SWOT analysis. Based on the research results, show that the strategy implemented by the 777 fruit sweet shop business in Gowa Regency, South Sulawesi Province is in quadrant one, namely Aggressive (growth-oriented strategy), which is a very profitable situation with implementation through Marketing Strategy. The coordinates of point x are the coordinates of the IFAS strategy with a coordinate point of 2.83, while the coordinates of point y are the coordinates of the EFAS strategy with a coordinate point of 2.07. The strategy that needs to be improved in fruit marketing is to make maximum use of digital marketing to reach a wider market.
Abstract:This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI)…
PI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Abstract:This study aims to determine the financial performance of PT. Gudang Garam Tbk in terms of profitability ratio analysis for 2019-2022. The type of research used is descriptive quantitative. The data collection technique…
in this study uses documentation techniques in the form of balance sheets and income statements for 2018-2022. The profitability ratios used in this study include Gross Profit Margin (GPM), Net Profit Margin (NPM), Return on Assets (ROA), Return on Equity (ROE), and Earnings Per Share (EPS). The results showed that the financial performance of PT. Gudang Garam Tbk for the last four years has tended to be unfavorable, because the average value of the profitability ratio is below the expected standard of measurement. To overcome the problem of declining financial performance, PT. Gudang Garam Tbk must identify and control production and distribution costs more efficiently, develop appropriate pricing and sales strategies, manage accounts receivable properly, and be prudent in using loans with favorable interest rates to increase the company's net profit.
Abstract:The purpose of this study was to determine the effect of sales promotions and brand awareness on purchasing decisions for Iconnet at PT. Icon+ in Makassar City. The population in this study are Iconnet customers. Sampling…
g in this study used the slovin formula so that 96 respondents were sampled. The type of research used is associative research. The data used is primary data obtained by distributing questionnaires to customers. The results of the study after being processed with SPSS 25 show that there is a partially significant effect between the independent variables on the dependent variable as evidenced by the t value of the sales promotion variable (X1) of 7.015 > t table of 1.661 with a sig. 0.000 < 0.05, and the calculated t value of the brand awareness variable (X2) is 2.873 > t table 1.661 with a significant value of 0.005 <0.05. Simultaneously there is a significant effect between the independent variable on the dependent variable as evidenced by the multiple linear regression equation Y = 4.565 + 0.302 X1 + 0.155 X2 +e and the significant effect of F count 41.345 > F table 3.094 with a significant level of 0.00 <0.05 The R Square value or the coefficient of determination of 0.471 indicates that 47.1% of the purchasing decision variable (Y) is influenced or can be explained by the independent variables of sales promotion and brand awareness, while the remaining 52.9% is explained by other variables not included in the this research. Based on this description.
Abstract:This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year…
ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu
Abstract:The purpose of this study was to determine the effect of product quality, price, and after-sales service on purchasing decisions for Honda brand Matic Motorbikes individually and simultaneously. The sample used was 100 students…
tudents of the Faculty of Economics and Business who had been selected based on predetermined criteria. Data collection techniques were carried out by questionnaire and literature study. The data analysis technique consists of validity test, reliability test, classical assumption test which consists of normality test, multicollinearity test, and heteroscedasticity test, multiple linear analysis test, hypothesis testing, determinant coefficient test. All independent variables have a correlation that is in the same direction as the dependent variable (purchase decision). The most dominant variable influencing purchasing decisions is the product quality variable. Which means that the dependent variable purchasing decisions can be explained by variables consisting of product quality, price, and after-sales service, the rest is explained by other variables that are not examined.
Abstract:Strategy Analysis in Increasing Competitiveness at E11evenkick Academy in Makassar City. Thesis Faculty of Economics and Business, Makassar State University Supervised by Anwar and Muh. Ichwan Musa. This study aims to determine…
termine strategies for increasing competitiveness at E11evenkick Academy in Makassar City. The type of research used is descriptive qualitative. Descriptive, namely research that aims to describe the nature, circumstances, phenomena, of an individual or group that you want to study. Qualitative research emphasizes quality not quantity and the data collected does not come from questionnaires but comes from interviews, direct observation and other related documents, and in this study the respondents are known as resource persons. The findings of this study explain that E11evenkick Academy is being faced with threats from outside the company but currently these threats can be suppressed and minimized by maximizing and optimizing the internal strengths of E11evenkick Academy. Based on the SWOT analysis, E11 Evenkick Academy is in quadrant II of the SWOT diagram. The strategy that must be implemented is to use the company's strengths to take advantage of long-term opportunities by way of a diversification strategy. The diversification strategy in question is how E11evenkick Academy can increase growth, sales and profits through expanding its market sector. This strategy will serve as the basis for E11evenkick Academy to increase competitiveness, especially in Makassar City.
Abstract:This study aims to determine the effect of marketing mix on sales volume at PT. Megahputra Prosperous Pettarani Makassar Branch. The population in this study are consumers at PT. Megahputra Sejahtera Pettarani Makassar Branch…
ranch who purchased Suzuki Ertiga car products in 2018-2022. Data collection was carried out using documentation and questionnaire methods. The data analysis technique used is multiple linear regression analysis. Multiple linear regression equations produce equations Y ̂= 0.308+ 0.248X_1+ 0.009X_2+ 0.027X_( 3)+ 0.094X_4 + ( -0.151 ) X_5+ 0.403X_6 + 0.137X_7. This the results of this study found that simultaneously the Marketing Mix variable (X1, X2, X3, X4, X6, and X7) has a positive effect on Sales Volume while X5 has a negative effect on Sales Volume. The results of the determination correlation analysis (R Square) were 0.343 which indicated that 34.3% of the independent variables namely X1, X2, X3, X4, X5, X6, and X7 had an effect or were able to explain the characteristics of the dependent variable (Y). While the remaining 65.7% is influenced or explained by other variables not included in this research model. The results of the F test explain that the seven Marketing Mix variables have a significant effect on the Sales Volume variable with a calculated F value (6.157) > F table (2.16) with a significance level of 0.000 <0.05 and the t test results explain that the Product variable (X1) with value 0.017 <0.05 and Process (X6) with a value of 0.001 <0.05 has a significant effect on Sales Volume variable
Abstract:Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pemahaman dan keterampilan mahasiswa dalam memanfaatkan Artificial Intelligence (AI) pada penulisan karya ilmiah berbasis Al-Qur’an secara efektif dan…
dan etis. Metode yang digunakan adalah pendekatan Service Learning yang mengintegrasikan pembelajaran konseptual dengan praktik langsung, melibatkan 30 mahasiswa sebagai peserta. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu penyampaian materi, diskusi dan tanya jawab, praktik penulisan, serta refleksi dan evaluasi. Hasil kegiatan menunjukkan bahwa peserta mengalami peningkatan pemahaman terhadap konsep AI dan penerapannya dalam penulisan ilmiah, yang ditunjukkan melalui keterlibatan aktif selama proses pembelajaran serta kemampuan menghasilkan karya ilmiah secara sistematis. Selain itu, peserta juga menunjukkan peningkatan kemampuan berpikir kritis dalam menyikapi penggunaan AI, khususnya terkait aspek etika dan validitas informasi. Meskipun demikian, masih terdapat variasi kemampuan peserta dalam menyusun karya ilmiah serta potensi ketergantungan terhadap teknologi. Oleh karena itu, diperlukan pendampingan lanjutan dan penguatan literasi akademik serta etika penggunaan AI agar hasil pembelajaran lebih optimal dan berkelanjutan.
Abstract:Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan pengetahuan dan keterampilan Masyarakat dalam mebgolah limbah botol plastic menjadi produk bernilai guna, yaitu kursi sofa dari botol plastik bekas.…
Penumpukan sampah yang tidak dikelola dengan baik dapat menimbulkan pencemaran lingkungan, oleh karena itu, diperlukan Upaya pengelolaan sampah yang melibatkan partisipasi aktif Masyarakat melaluli kegiatan yang produktif dan bernilai ekonomi. Metode yang digunakan dalam kegiatan ini adalah pendekatan edukatif partisipatif melalui tahapan observasi, sosialisasi, penyampaian materi, diskusi, serta praktik langsung pembuatan kursi sofa. Kegiatan dilaksanakan di Kelurahan Bonipoi, Kota Kupang dengan melibatkan sekitar 20 peserta dari masyarakat setempat. Pelaksanaan kegiatan dilakukan melalui beberapa tahapan, yaitu penyampaian materi, diskusi,tanya jawab dan praktik. Hasil kegiatan menunjukkan bahwa peserta memiliki antusiasme dan partisipasi aktif selama pelatihan berlangsung. Masyarakat mampu memahami pentingnya pengelolaan sampah plastik serta memperoleh keterampilan dalam memanfaatkan botol plastik bekas menjadi produk kreatif yang memiliki nilai ekonomi. Dengan demikian, workshop pengolahan botol plastik ini tidak hanya meningkatkan kesadaran lingkungan, tetapi juga memberikan manfaat ekonomi dan keterampilan yang dapat diterapkan secara berkelanjutan dalam kehidupan masyarakat.