Abstract:This study aims to test and analyze empirically the influence of relationship marketing dimensions on customer loyalty at PT. Prudential Life Assurance Agency Kendari 2. This research is explanatory in nature which intends…
ds to explain the position of the variables studied and the relationship and influence between one variable and another. The results showed that: (1) Relationship marketing has a significant and positive direct effect on customer loyalty at PT. Prudential Agency Kendari 2. (2) Trust directly has a positive and significant effect on customer loyalty at PT. Prudential Agency Kendari 2. (3) Commitment directly has a positive and significant effect on customer loyalty at PT. Kendari Prudential Agency. (4) Communication directly has a positive and significant effect on customer loyalty at PT. Prudential Agency Kendari 2. (5) Direct handling has a positive but significant effect on customer loyalty at PT. Prudential Agency Kendari 2.
Abstract:In the 19th to 20th centuries, Indonesia was a region whose geographical position was bordered by several neighboring countries. In the north it is bordered by the Philippines. In the south it is bordered by the Australian…
an Continent. The territory of Indonesia, which is a fertile region, became one of Japan's desires to dominate Indonesia. It emerged in 1940 after seeing that apart from its natural and human resources, Indonesia was very important for Japan's strategic and political interests. Japan was interested in controlling Java Island because politically Java Island was the center of government, Java Island was also the center of Japan's military defense in the Indonesian archipelago. Java Island is economically one of the important areas for the operation of economic activities in Indonesia. At the time of the Japanese occupation, the island of Java consisted of five Syu (residencies), namely Banten, Jakarta, Bogor, Priangan and Cirebon. These areas had many coffee, tea and sugar cane plantations as well as rice fields which were very useful for food for the population and Japanese soldiers. Marketing of goods - goods produced in Japan. Human resources are also very much needed by Japan to support Japan's victory in the Greater East Asia war (Dai Toa no Senso).
Abstract:The purpose of this study is to determine the financial performance of SOEs in the building construction sub-sector listed on the Indonesia Stock Exchange for the 2017-2021 period. This type of research is descriptive research,…
search, with the location of the research at the STIEM Bongaya Makassar Investment Gallery to obtain data on the company's financial statements and visit the www.idx.co.id page to get supporting data. The research was conducted using financial ratio analysis techniques. The object of this study is a state-owned enterprise engaged in the building construction sub-sector that has gone public. The data used comes from secondary sources in the form of company financial statements. In this study, liquidity, solvency, activity, profitability, and market value ratios were used as analytical tools. This study used four state-owned enterprises in the building construction sub-sector that conducted stock offerings on the Indonesia Stock Exchange between 2017-2021 as samples. The results of the study as a whole show that based on the calculations and analysis carried out on the overall ratio, PT. Pembangunan Perumahan (Persero) Tbk. and PT Wijaya Karya (Persero) Tbk. are companies with a better level of financial performance compared to state-owned enterprises in other building construction sub-sectors.
Abstract:The rapid development of the world of information and communication has made changes in the world of marketing, one of which is the existence of social media marketing. Various social media platforms are now provided including…
luding TikTok, Line, WhatsApp, YouTube and so on. Instagram is no exception, which is used as a marketing medium by the courier service (jastip) @my_shopper.id. The purpose of this study is to find out the use of Instagram as a marketing medium for the courier service business @my_shopper.id. A service for depositing branded goods such as clothes, bags, perfumes and others. The research method uses a qualitative descriptive type to clearly know the information from the jastip account owner regarding the use of Instagram social media as a marketing tool. Data collection is carried out by in-depth interviews with account owners, then collects documentation by capturing content layers used in Instagram accounts. Data analysis uses Miles and Huberman, namely by data reduction, data presentation and verification. Test the validity of the data using triangulation techniques for conducting interviews and collecting documents to informants. The results of the study indicate that the surrogate service account (jastip) @my_shopper.id does social media marketing through an Instagram account. Account owners use various available features such as comment fields, Instagram bio, Instagram traffic, feeds, reels. The content created also varies such as product photos, product review videos, uploading customer testimonials to uploads regarding the order packaging process. The use of Instagram as a marketing medium has the advantage of increasing traffic and making people know about this jastip. Weaknesses obtained include missing information, sometimes customers do not know branded products and entrusting services.
Abstract:This study sought to identify the role of social media platforms in tourism marketing and promotion. It was also to evaluate the extent to which social media platforms used to the purpose of tourism promotion in Libya, evaluate…
valuate they're contributing to promoting tourism sites in Libya, and to evaluate their extent to which they succeeded in promoting tourism sites in Libya. The convenience sampling method was used in this study where the data was obtained from 120 respondents by using a questionnaire. The study concludes that social media platforms play a very sensitive and important role in the effectiveness of tourism marketing and promotion among all users of these media. Additionally, social media platforms have the ability to provide users with accurate and confident information about their destinations which helped them to make accurate decisions about their destinations and tourism sites that they thinking to travel to or visit. Moreover, the users of these platforms mentioned that since these platforms were available to the end-users it was characterized with their ease of use and provide the users of the ability to share and post their experiences and perspectives regarding the sites they visited. This will facilitate the opportunity for tourism destinations to share, marketing, and promoting their contents with their customers effectively and efficiently.
Abstract:Dunia perbankan, mengalami perkembangan pesat, oleh karena itu persaingan produk-produk pada perbankan tida dapat dihindarkan dan semakin ketat. Salah satunya yaitu pada produk Kredit Pemilikan Rumah (KPR). Perbankan harus…
us memiliki strategi pemasaran efektif dan efesien, sehingga mendukung kegiatan operasional perusahaan untuk menguasai segmen pasar, serta pula memiliki daya tarik untuk memasarkan produk KPR agar dapat menarik nasabah atau konsumen serta bersaing dengan perbankann lainnya. Penelitian ini bertujuan untuk mengetahui penerapan taktik dan strategi pemasaran Bank Tabungan Negara Kantor Cabang Jember dalam meninngkatkan jumlah nasabah pada produk pembiayaan KPR. Metodologi yang digunakan dalam penelitian ini menggunakan pendekatan kualitatif yaitu dengan melakukan pengumpulan data dengan metode observasi, wawancara dengan karyawan bagian marketing Bank Tabungan Negara Kantor Cabang Jember yang bertanggungjawab atas pemasaran produk KPR sehingga mendapatkan data yang akurat pada proses penelitian yang diteliti.Melalui wawancara dan observasi dapat diketahui bahwa strategi pemasaran yang diterapkan oleh Bank BTN KC Jember dalam memasarkan produk Kredit Pemilikan Rumah (KPR) adalah dengan menggunakan segmenting, targeting,positioning (STP) dan marketing mix 4P (product,Price,Promotion,Place).
Abstract:Pada dasarnya pemasaran merupakan suatu proses sosial dan manajerial yang dimana seseorang mendapatkan apa yang dibutuhkan dan diinginkan melalui penciptaan, pertukaran produk. definisi pemasaran yang lebih menekankan pada…
da proses manajerial yaitu proses perencanaan dan penetapan konsepsi, penetapan harga, promosi, distribusi gagasan yang dapat menciptakan pertukaran yang memuaskan tujuan individu dan organisasi. Strategi Pemasaran adalah suatu kegiatan yang menyeluruh, terpadu dan menyatu dibidang pemasaran yang diberikan panduan tentang kegiatan yang akan di jalankan untuk dapat tercapainya tujuan pemasaran suatu perusahaan tersebut. Dalam penelitian ini bertujuan untuk mengetahui peningkatan jumlah nasabah tabungan-ku dari tahun ke tahun melalui kegiatan pemasaran di PT BPR Nusamba Rambipuji. Jenis penelitian ini adalah Kualitatif Deskriptif dan alat untuk mencari data yaitu dengan cara observasi, wawancara dan dokumentasi. Hasil dari penelitian ini menunjukkan bahwa strategi yang tepat untuk memasarkan produk tabungan-ku di PT BPR Nusamba Rambipuji adalah strategi marketing mix (Produk, Price, Promotion, Place). (Suryati, 2015)
Abstract:Penggunaan digital marketing menjadi peluang yang tepat untuk perkembangan zaman. Hal ini sangat efektif dalam konteks mendapatkan target konsumen yang tepat. Digital marketing memberikan kemudahan bagi pelaku usaha untuk…
k menyediakan serta memantau segala kebutuhan yang diinginkan oleh konsumen. Di sisi lain, dengan perangkat teknologi, calon kosumen juga dapat mencari informasi terkait produk sesuai dengan yang diinginkan. KUBE Asahan merupakan suatu UMKM yang berada di wilayah Kabupaten Asahan dimana pelaku UMKM KUBE sendiri masih banyak yang belum memahami konsep digital marketing dan masih melakukan pemasaran dari mulut ke mulut, market place facebook dan whatsapp dimana hal ini dinilai kurang bisa dikenali masyarakat luas sehingga pemasaran hanya bersifat lokal atau regional. Dengan adanya kegiatan PKM ini, para pemilik UMKM KUBE dapat memperoleh pemahamanan dan mampu menggunakan serta mengoptimalisasikan strategi pemasaran digital yang tepat untuk mengembangkan usahanya sehingga dapat meningkatkan daya saing dan penjualan juga dapat menjangkau daerah lain di luar Kabupaten Asahan
Abstract:Pengetahuan pedagang strategi marketing (pemasaran) sangatlah penting untuk meningkatkan penjualan produk. Optimalisasi media sosial dan branding produk yang menarik dapat memperluas promosi serta menarik perhatian masyarakat…
rakat luas untuk membeli produk. Hal ini merupakan salah satu poin penting untuk memajukan suatu UMKM (usaha mikro kecil menengah) terutama yang ada di desa Gumukmas. Oleh sebab itu, diperlukan sosialisasi mengenai strategi pemasaran terkait pemafaatan media sosial sebagai media pemasaran. Produk yang dihasilkan oleh sebagian UMKM di desa Gumukmas masih terkesan belum dikenal oleh masyarakat secara luas. Pengenalan media sosial sebagai strategi pemasaran sangat penting mengingat perkembangan teknologi sekarang sudah mulai maju. Yang mana sebagian besar masyarakat sekarang melakukan transaksi jual beli lewat internet ataupun media sosial karena lebih efektif dan efesien. Oleh sebab itu, dilakukan kegiatan pengabdian kepada masyarakat yang berisi kegiatan pemberian wawasan mengenai strategi pemasaran produk melalui media sosial kepada pemilik UMKM di desa Gumukmas Kec. Pagelaran Kab. Pringsewu untuk produknya yang dapat dipromosikan lewat media sosial. Ada 3 metode yang digunakan dalam pelaksanaan pengabdian ini yaitu: metode ceramah, metode diskusi dan metode tanya jawab.
Abstract:The current business environment is experiencing rapid change influenced by technology, globalization, and changes in consumer behavior. A deep understanding of this environment is important for a company's adaptation. An…
n important development driving changes in the contemporary business environment at large is the growth of markets and international trade. Today's contemporary business is characterized by increasingly fierce competition, rapid innovation, and constant change. To face this increasingly complex business environment, many contemporary techniques are used by companies, such as information technology, risk management, and supply chain management. These techniques help companies to stay competitive and adapt to the rapidly changing business environment. This research is expected to provide a better understanding of the contemporary business environment and contemporary techniques used in business today.