Abstract:This study explores the important role of public relations (PR) in shaping and maintaining PT Surya Sembada's corporate reputation. As a cornerstone of organizational success, reputation serves as a critical asset in a competitive…
ompetitive business landscape. The research utilizes a comprehensive approach of qualitative methods to assess the multifaceted dimensions of the PR strategy implemented by PT Surya Sembada. The investigation begins by examining the theoretical underpinnings of corporate reputation and the evolving landscape of PR practice in the contemporary business environment. It then delves into case-specific analysis, evaluating the effectiveness of PT Surya Sembada's PR initiatives in enhancing brand image, fostering stakeholder relationships, and mitigating potential crises. Key findings highlight the strategic alignment between PR efforts and corporate objectives, emphasizing the role of transparent communication in fostering trust among stakeholders. The study also underscores the impact of digital platforms and social media in shaping public perception, requiring proficient management by PR practitioners. In addition, this research highlights the challenges faced by PT Surya Sembada in maintaining a positive reputation amidst dynamic market conditions. It offers actionable insights to refine PR strategies, emphasizing the importance of adaptability and proactive communication to navigate unexpected challenges. This analysis enhances the understanding of the symbiotic relationship between PR and corporate reputation, offering practical recommendations for PT Surya Sembada and other companies to enhance their reputational resilience in the current business environment.
Abstract:Penelitian ini bertujuan untuk mengidentifikasi kesalahan bahasa yang terjadi dalam pemasaran produk di Marketplace Facebook dengan fokus pada tataran morfologi. Metode penelitian yang digunakan adalah analisis deskriptif…
f dengan pendekatan konten analisis. Hasil penelitian menunjukkan bahwa, selain masalah singkatan, kesalahan penulisan kata juga menjadi perhatian utama. Beberapa akun marketplace cenderung membuat kesalahan dalam penempatan huruf atau penulisan kata, yang dapat mengakibatkan ketidakjelasan pesan yang disampaikan. Kesalahan semacam ini dapat mengubah makna kalimat dan menyulitkan konsumen untuk memahami informasi yang diberikan. Temuan ini memberikan wawasan penting bagi praktisi pemasaran dalam meningkatkan kualitas komunikasi mereka di platform Marketplace Facebook.
Abstract:The Paguyaman watershed in Gorontalo is crucial for life, but it faces land degradation and erosion. This study evaluates land conditions using satellite imagery and spatial data. Results indicate that 58.73% of the area…
is in moderate condition, while 27.4% is in poor or very poor condition. Recommendations include reforestation with local species and integrated farming systems to improve soil fertility. Regular monitoring using remote sensing technology is proposed for the early detection of vegetation changes. Collaboration between the government, community, and researchers is essential to achieving sustainable watershed management.
Abstract:This study aims to explore the implementation of digital media and sales strategies that contribute to increasing the income of fried chicken MSMEs players in Sedong Village, Sedong District, Cirebon Regency. The research…
h method used is descriptive qualitative, with data collection through observation, interviews, and questionnaires. The respondents of the study consisted of fried chicken MSMEs players in Sedong Village. The results showed that the application of digital media, especially through WhatsApp and Facebook applications, had a positive effect on increasing the income of fried chicken MSMEs players. Sales activities that were originally word-of-mouth developed by utilizing digital media. The use of WhatsApp and Facebook not only expanded the range of product information, but also increased sales volume from 30-50 chickens per day to 70-100 chickens per day. Daily net profit also increased significantly, increasing from Rp. 150,000 - Rp. 200,000 to Rp. 300,000 - Rp. 400,000. Although the application of digital media has a positive impact, MSMEs players have also experienced some negative impacts. Additional expenses to buy data packages or internet quotas are one of the obstacles. In addition, concerns about product imitation by competitors and the presence of fictitious purchases are also felt. The conclusion of this study is that the application of digital media, especially through WhatsApp and Facebook, can be an effective strategy in increasing the income of fried chicken fried chicken MSMEs. However, MSMEs players need to consider negative impacts, such as additional costs and more intensive competition, in utilizing digital media as a sales tool.
Abstract:The study aims to gain a better understanding of the role of Order Taker in improving the quality of Housekeeping services at the The Sunan Hotel. In addition, the study also tries to identify problems faced by staff and…
ways to address them. The research was designed using a descriptive qualitative approach. The theory used is the quality of service. The data obtained was collected through interviews, observations, and literary studies. The result of this research is that Order Taker helps improve the quality of Housekeeping services by receiving and processing guest requests in a timely and efficient manner. Handle guest complaints in a friendly and professional manner. Give me a polite and friendly service. Create a positive relationship with the guests. Using technology to be more efficient. Maintain the comfort and hygiene of the guest room. The obstacles faced are the Order Taker facing many challenges, including high work pressure, lack of technological support, incompatibility with Housekeeping staff, and lack of training and motivation. As for the strategy used to tackle this problem is to keep up with trends using technology, manage workloads, and improve communication. Team coordination, training, and incentives.
Abstract:Kasus perceraian dikalangan artis indonesia akhir–akhir ini terus menjadi sorotan masyarakat di media sosial. Bahkan dimedia sosial seperti Instagram, tiktok, you tube maupun facebook pun kasus perceraian terus menjadi…
di topik pembicaraan masyarakat indenesia setiap harinya. Dalam menjalin sebuah relasi dengan orang lain sebagai manusia tentu akan banyak terjadi konflik baik kecil atau besar sekalipun.Penelitian ini bertujuan untuk menganalisis fenomena perceraian yang dikaitkan dengan teori psikologi analisis Freud. Metode penelitian yang dilakukan dalam penelitian ini menggunakan metode kualitatif. Metode penelitian kualitatif lebih menekankan analisis terhadap dinamika relasi antarfenomena yang akan diteliti berdasarkan logika ilmiah. Dalam membangun relasi dengan orang lain yakni dalam ikatan pernikahan maka penting antara kedua pasangan untuk saling mengerti antar satu sama lain tanpa mengedepankan ego semata. Setiap individu yang sejatinya memiliki berbagai model kepribadian mencoba untuk menyeimbangkan antara id, ego dan super ego. Karena dengan menyeimbangkan ketiga struktur ini dapat juga berpengaruh positif pada orang lain dalam hal ini adalah pasangan. Sehingga dalah satu pasangan tidak merugikan yang lain dan tidak hanya mementingkan kesenangan dirinya semata.
Abstract:This research analyzes Indonesia's role in addressing the challenges of climate change from a foreign policy perspective, highlighting the factors that influence policy formation, the diplomacy strategies implemented, as…
well as their impact at the global level. With a comprehensive review, this research aims to provide insights into how Indonesia interacts with the international community in an effort to address the global environmental crisis. Through an exploration of the internal and external factors that influence foreign policy on climate change, the article identifies the challenges faced as well as the opportunities that exist for Indonesia to play a more active role in shaping the global environmental agenda. By highlighting Indonesia's contributions to climate change mitigation and adaptation as well as its environmental diplomacy efforts, this article provides a better understanding of the complex dynamics between Indonesia's foreign policy and climate change issues in the context of international relations.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:The Supan Supan Laki plant (N. plena Lour) has been used traditionally by a group of people in Pal Batu Village, Paminggir District, North Hulu Sungai Regency as a herbal medicine to increase male sexual activity. Based…
on previous research, this plant has been proven to have a positive effect in increasing fertility in test animals. However, until now, there is no certainty regarding the safety of using this plant. This study aims to examine the effects and safety of consuming Supan Supan Laki extract on the macroscopic appearance of the liver and kidneys in mice. This research was carried out, there were four treatment groups in this study, namely Na-CMC 0.5%; 87.5mg/KgBW; 175mg/KgBW; and 350mg/KgBW, given for 28 days using a Completely Randomized Design (CRD) trial design. On the 29th day, surgery was performed to observe the liver and kidney macroscopically. Measurement of color, surface and relative organ weight parameters of the kidneys and liver of mice. The results of the study showed that administration of Supan Supan Laki leaf extract caused significant changes in the macroscopic appearance of the liver and kidney organs. In the research analysis using the One Way Anova test, the results of the test showed that the liver (p>0.05) did not have a significant level of variation, while the kidney (p<0.05) had a significant level of variation so that it could be concluded that the effect of N.plena Lour leaf extract have different effects on the relative weight of the heart and kidney organs.
Abstract:Medical personnel are a group of workers who are at high risk of experiencing work accidents and occupational diseases. One type of occupational disease that is often experienced by medical personnel is mental illness. Mental…
ental illnesses experienced by medical workers can have a negative impact on their quality of life, performance and productivity. Therefore, medical personnel who suffer from mental illness have the right to receive protection and guarantees from the government and employers. However, in practice, medical personnel who suffer from mental illness often experience difficulties in submitting claims. The research entitled "Recognition of Mental Illness as a Consequence of Medical Personnel in Work Accident Insurance Claim Procedures in Indonesia" is normative-qualitative research. Medical workers face a lot of stress and workload, especially during the COVID-19 pandemic, and mental illness is one of the consequences. Mental illness can impair their performance, health, and well-being, and place them at risk to patients and their work environment. With the recognition of mental illness as a consequence of medical personnel in the JKK claim procedure in Indonesia, JKK is a social security program organized by BPJS Employment. This program provides guarantees to workers or laborers to receive health services and cash compensation due to work accidents or work-related illnesses. So it is hoped that it can provide benefits for medical personnel in the form of getting proper protection, increasing the productivity of medical personnel and improving the quality of health services.