Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:This article investigates patterns of Hegelian Dialectics in 5 Seconds of Summer’s song lyrics entitled Good Girl. The background of this study lies on such stereotypes whether new literary works may still contain philosophical…
osophical ideas. The research question of this paper is whether 5 Seconds of Summer’s song lyrics entitled Good Girl can be analyzed through Hegelian Dialectics. Through qualitative method, this paper shows how the situation of the girl is covered by old and new knowledge in the scheme of thesis-antithesis-synthesis as theorized by G. W. F. Hegel. This approach emphasizes how traditional and modern understandings interact, highlighting how dynamic identity building is. Using explorative approach, the components of the song lyrics are discussed through subtextual understandings that Hegelian Dialectics may erode such stereotype and later shape another stigma as well. It is analyzed that the girl lives the stigma that a good girl is a nerd and should not have fun outside the house. The song lyrics then accentuate that a smart girl could also be a bad girl and it indeed breaks the stigma of a clever girl is always a good girl. In conclusion, the song lyrics show how ideas of a good and a bad girl are not that simple since those reflect complex situation between common, social, and even academic norms. By stating so, the novelty of this article is evident; such new literary works may still always contain certain philosophical presuppositions.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:Physical training periodization is a scientific approach aimed at systematically regulating training load, volume, and intensity to achieve peak performance in elite athletes while minimizing the risk of injury. This study…
dy reviews 45 scientific articles published within the last ten years, covering periodization models, physiological responses to training, and the integration of technology in athlete development processes. The findings indicate that block periodization and non-linear periodization are the two most effective approaches, shown to enhance aerobic capacity by up to 10% and muscle strength by approximately 8% in high-level athletes. Additionally, the use of monitoring technologies such as Heart Rate Variability (HRV) and Global Positioning System (GPS) contributes significantly to real-time adjustments in training programs, enabling coaches to respond more accurately to athletes’ physiological conditions and prevent overtraining. However, challenges remain in implementing these technologies in sports with limited resources and due to a lack of long-term studies on the effectiveness of technology-based periodization. These findings emphasize the importance of individualized, data-driven approaches in designing training programs that not only improve performance but also sustain athletes’ careers. By integrating classical periodization principles with modern technology, training programs can be developed to be more adaptive, precise, and contextually tailored to individual needs. In conclusion, modern, responsive periodization supported by advanced technology is a crucial element in creating elite athlete development systems that are not only globally competitive but also focused on long-term health and performance.
Abstract:Manuscripts hold immense value as precious treasures passed down from our ancestors and scholars. They serve as a bridge between the past and present, offering a rich source of knowledge for contemporary society. This study…
udy aims to: (1) ascertain the legal rulings regarding Eid prayers; (2) determine the proper procedures for performing Eid prayers; and (3) identify the recommended practices associated with Eid prayers. Various methods are employed in manuscript research. This study utilizes a combination of textual criticism and popular readings to analyze an ancient manuscript. Additionally, the study draws upon Islamic jurisprudence (fiqih) to examine and reinforce the content of the manuscript. The popular readings used as a reference are found in the book Fathul Qorib by Shaykh Syamsudin. The findings of this study are as follows: (1) the legal rulings regarding attendance at Eid prayers; (2) the proper procedures for performing Eid prayers; and (3) the recommended practices associated with Eid prayers.
Abstract:Abstract: Environmental education plays a crucial role in raising public awareness of sustainability issues. The 3R concept (Reduce, Reuse, Recycle) has long been a fundamental strategy for waste management and the promotion…
tion of sustainable lifestyles; however, its dissemination is often presented in a textual manner that is less engaging for the general public. This study proposes an interactive visual approach utilizing projection mapping technology through Resolume Arena software to create an immersive educational stage performance. The animated visuals are narratively designed to enhance audience understanding of the 3R concept. The simulation results indicate that this approach has strong potential to improve audience engagement and information retention across diverse age groups.
Keywords: 3R; interactive animation; environmental education; resolume arena; visual mapping.
Abstrak: Pendidikan lingkungan menjadi salah satu pilar penting dalam membentuk kesadaran masyarakat akan isu keberlanjutan. Konsep 3R (Reduce, Reuse, Recycle) telah lama menjadi strategi utama dalam mengelola sampah dan mendukung gaya hidup berkelanjutan. Namun, penyampaian informasi mengenai 3R masih sering bersifat tekstual dan kurang menarik bagi masyarakat umum. Dalam studi ini, dikembangkan pendekatan visual interaktif melalui teknologi projection mapping menggunakan perangkat lunak Resolume Arena untuk menciptakan pertunjukan panggung edukatif yang imersif. Visual animasi dirancang secara naratif untuk menstimulasi pemahaman audiens terhadap konsep 3R. Hasil simulasi menunjukkan bahwa pendekatan ini berpotensi besar dalam meningkatkan keterlibatan dan retensi informasi pada audiens dari berbagai usia.
Kata kunci: 3R; animasi interaktif; edukasi lingkungan; resolume arena; visual mapping.
Abstract:Abstract: Tax literacy among Indonesian youth remains relatively low and has not yet become an integral component of formal learning at the senior and vocational high school levels. National data indicate that financial…
literacy stands at 49.68%, while specific understanding of taxation among young people is reported to be lower than that of the productive-age population. In addition, tax return compliance among individuals under 25 years old remains limited, reflecting weak early tax awareness and tax morale. In Magelang, high school students as future taxpayers generally lack access to contextual and practice-oriented tax education. This community engagement program aims to enhance tax literacy, awareness, and basic understanding of taxation among senior and vocational high school students through a structured and participatory educational approach. The methods included interactive lectures, contextual discussions, daily tax case studies, and simple tax calculation simulations, supported by pre- and post-tests to measure learning outcomes. The results demonstrate a significant improvement in students’ tax literacy scores and attitudes toward future compliance. The program also produced a tax literacy module and initiated student tax awareness groups in partner schools. Early tax education is therefore effective in strengthening youth tax morale and supporting sustainable national development.
Keywords: community engagement; magelang; tax awareness; tax literacy; youth education
Abstrak: Literasi pajak di kalangan generasi muda Indonesia masih tergolong rendah dan belum menjadi bagian utama dalam pembelajaran formal di tingkat SMA/SMK. Data nasional menunjukkan tingkat literasi keuangan sebesar 49,68%, sementara pemahaman spesifik mengenai perpajakan pada kelompok usia muda lebih rendah dibandingkan kelompok usia produktif. Selain itu, tingkat kepatuhan pelaporan SPT pada wajib pajak berusia di bawah 25 tahun masih terbatas, yang mencerminkan lemahnya kesadaran dan moral pajak sejak dini. Di wilayah Magelang, siswa SMA/SMK sebagai calon wajib pajak masa depan umumnya belum memperoleh edukasi pajak yang kontekstual dan berbasis praktik. Program pengabdian kepada masyarakat ini bertujuan meningkatkan literasi, kesadaran, dan pemahaman dasar perpajakan melalui pendekatan edukasi yang terstruktur dan partisipatif. Metode yang digunakan meliputi ceramah interaktif, diskusi kontekstual, studi kasus perpajakan sehari-hari, serta simulasi perhitungan pajak sederhana yang didukung pre-test dan post-test. Hasil kegiatan menunjukkan peningkatan signifikan skor literasi pajak dan sikap kepatuhan siswa. Program ini juga menghasilkan modul literasi pajak dan pembentukan kelompok siswa sadar pajak di sekolah mitra. Edukasi pajak sejak dini terbukti efektif dalam memperkuat moral pajak generasi muda dan mendukung pembangunan nasional berkelanjutan.
Kata kunci: edukasi generasi muda; kesadaran pajak; literasi pajak; magelang; pengabdian kepada masyarakat
Abstract:Abstract: This community service program at UMKM Adinda Food was conducted to address several managerial issues, including unstructured financial recording, unclear division of labor, and limited marketing practices. Using…
ng field observation, in-depth interviews, SWOT analysis, and implementation-based coaching, the program produced practical solution models consisting of simplified financial recording, standardized workflow arrangements, and the introduction of digital marketing practices. The results indicate that hands-on and context-based approaches effectively improve the SME owner's understanding of efficient and adaptive business management. This program contributes to current knowledge on contextual SME assistance strategies and provides a basis for applying similar models to other small enterprises with comparable characteristics.
Keywords: digital marketing; simple accounting; sme management; workflow.
Abstrak: Kegiatan pengabdian masyarakat pada UMKM Adinda Food dilaksanakan untuk menjawab permasalahan manajemen usaha, terutama pencatatan keuangan yang tidak terstruktur, pembagian kerja yang kurang jelas, serta pemasaran yang masih terbatas pada penjualan langsung. Melalui metode observasi lapangan, wawancara mendalam, analisis SWOT, dan pendampingan implementatif, kegiatan ini menghasilkan model solusi yang dapat digunakan UMKM secara praktis, meliputi pencatatan keuangan sederhana, pola kerja terstandarisasi, dan pengenalan pemasaran digital. Hasil pelaksanaan menunjukkan bahwa pendekatan berbasis praktik mampu meningkatkan pemahaman pelaku UMKM terhadap tata kelola usaha yang efisien dan adaptif. Kegiatan ini memberikan kontribusi terhadap pengembangan pengetahuan mengenai strategi pendampingan UMKM yang kontekstual, serta membuka peluang penerapan model serupa pada usaha kecil lainnya dengan karakteristik sejenis.
Kata kunci: akuntansi sederhana; manajemen sdm; pemasaran digital; UMKM.
Abstract:Abstract: This community service program aims to raise environmental awareness and food security by utilizing ablution wastewater as a medium for catfish cultivation at Cangkringan 2 State Junior High School. This activity…
ty was motivated by the volume of ablution water wasted daily in the school environment, which is actually still suitable for non-consumption purposes. Through an educational and practical approach, this program teaches students the concept of water recycling, simple technology, and basic catfish cultivation skills. Implementation methods include counseling, training, technical assistance, and evaluation of cultivation results. In addition to providing new knowledge, this activity also fosters environmental awareness and food independ-ence among students. Initial results show an increase in students' understanding of water conservation and their ability to manage a sustainable fish cultivation system. This program is expected to become a model for environmentally-based contextual learning while contributing to the development of sustainable education and strengthening food security at the school level.
Keywords: catfish; education; environment
Abstrak: Program pengabdian masyarakat ini bertujuan untuk meningkatkan kesadaran lingkungan dan ketahanan pangan melalui pemanfaatan limbah air wudu sebagai me-dia budidaya ikan lele di SMP Negeri 2 Cangkringan. Kegiatan ini dilatarbelakangi oleh volume air wudu yang terbuang setiap hari di lingkungan sekolah, yang sebenarnya masih layak digunakan untuk kebutuhan nonkonsumsi. Melalui pendekatan edukatif dan praktis, program ini mengajarkan siswa konsep daur ulang air, teknologi sederhana, serta keterampilan dasar budidaya ikan lele. Metode pelaksanaan meliputi penyuluhan, pelatihan, pendampingan teknis, dan evaluasi hasil budidaya. Selain memberikan pengetahuan baru, kegiatan ini juga menumbuhkan karakter peduli lingkungan dan kemandirian pangan di kalangan siswa. Hasil awal menunjukkan peningkatan pemahaman siswa terhadap konservasi air dan kemampuan mereka dalam mengelola sistem budidaya ikan secara berkelanjutan. Program ini diharapkan menjadi model pembelajaran kontekstual berbasis lingkungan sekaligus berkontribusi terhadap pembangunan pendidikan berkelanjutan dan penguatan ketahanan pangan di tingkat sekolah.
Kata kunci: edukasi;ikan lele;lingkungan
Abstract:Abstract : This Community Service program was motivated by educational issues in Segeram Village, where apologetic and textual religious understandings have developed. Educational institutions in Segeram Village have not…
yet become a strong force in transforming the mindset of the younger generation, particularly in fostering a moderate understanding of religion to support the creation of a harmonious, dynamic, and diverse society. The community service team used the Participatory Action Research (PAR) method, which consists of three main stages: Focus Group Discussion (FGD), Training, and Implementation. Based on findings from the field activities, the following conclusions can be drawn: a) Educators are capable of formulating and implementing the Independent Curriculum based on Religious Moderation. b) There is active involvement of students, allowing the acquired knowledge to be applied in their daily lives. c) The community’s understanding of religious moderation has contributed to environmental harmony, encouraging people to better preserve and nurture human resources as vital sources of life that must be protected.
Keywords: independent curriculum, religious moderation, PAR
Abstrak : Pengabdian Kepada Masayarakat ini dilatarbelakangi oleh permasalahan pendidikan yang ada di kampung Segeram dimana berkembang paham keagamaan yang bersifat apologis dan tektual. Lembaga Pendidikan yang ada di Kampung Segeram tidak banyak menjadikan kekuatan perubahan pola pikir Masyarakat muda di Kampung Segeram, terutama dalam pemahaman agama yang moderat untuk menopang bangunan Masyarakat yang harmonis, dinamis dan beragam. Tim PKM menggunakan Metode Participary Action Reaserch (PAR) dimana memiliki 3 tahapan utama yaitu : FGD, Pelatihan dan Implementasi. Berdasarkan temuan pada kegiatan pengabdian di lapangan, maka dapat ditarik kesimpulan sebagai berikut: a)Tenaga pendidik sudah mampu merumuskan dan menerapkan materi Kurikulum Merdeka Berbasis Moderasi Beragama. b) Perlibatan aktif peserta didik sehingga pengetahuan yang diperoleh dapat diterapkan dalam kehidupan sehari-hari. c) Pemahaman masyarakat terkait moderasi beragama berdampak pada tercipta harmonisasi alam sehingga masyarakat lebih menjaga dan merawat sumber daya manusia sebagai sumber kehidupan yang harus dijaga.
Kata kunci: kurikulum merdeka, moderasi beragama, PAR