Abstract:Daiama Tourism Village in Rote Ndao Regency possesses significant natural and cultural tourism potential; however, its tourism promotion remains suboptimal, resulting in fluctuating tourist visitation rates. This study aims…
ims to analyze promotional activities, identify factors influencing promotional effectiveness, and formulate promotional strategies to increase tourist visits. The research employed a qualitative descriptive method through observation, interviews, literature review, and documentation, supported by interactive data analysis and triangulation techniques. The findings reveal that promotional efforts still rely primarily on annual festivals and direct interpersonal communication without systematic support from planned digital media. This condition has contributed to fluctuations in tourist arrivals, increasing from 587 visitors in 2022 to 711 visitors in 2023, before declining to 503 visitors in 2024 and 468 visitors in 2025. Constraining factors include limited human resources, weak digital media management, and the underdeveloped institutional capacity of the Tourism Awareness Group (Pokdarwis). The study concludes that promotional strategies should be directed toward digital marketing, strengthening cultural identity and local storytelling, as well as enhancing community and institutional capacity. The novelty of this study lies in the development of a sustainable promotional model that integrates digital marketing, cultural storytelling, community participation, and the strengthening of Pokdarwis institutions in accordance with the characteristics of Daiama Tourism Village as a nature- and culture-based tourism destination.
Abstract:This study examines the transformation of digital marketing communication that positions visual elements as the primary component in event promotion on social media, particularly Instagram. This shift is driven by changes…
s in audience behavior, which has become more responsive to visual stimuli than to textual information. The research problem focuses on how visual elements are constructed as an effective persuasive communication strategy to capture attention, evoke emotions, and influence audience perceptions and interests through the peripheral route based on the Elaboration Likelihood Model framework. The study employs a qualitative approach using content analysis of 11 Instagram posts from @colorrunfestivalid selected through purposive sampling, supported by observation and interviews. The findings indicate that visual dominance reaches 82%, characterized by the use of bright colors, expressions of happiness, and interactive activities that effectively generate emotional appeal and rapid audience engagement. Most audiences pay greater attention to visuals than to text and demonstrate a willingness to participate after viewing the experiential representations presented. The psychological effect of fear of missing out further reinforces this response. The persuasion process is found to occur predominantly through the peripheral route, marked by low cognitive elaboration and a high reliance on visual cues. The study concludes that visuals function as the primary determinant of effective digital persuasive communication, as they simultaneously construct meaning, emotion, and experiential expectations. The novelty of this research lies in affirming visuals as the core of digital persuasion strategies through the integration of emotional, social, and psychological dimensions, while also reinforcing the dominance of the peripheral route as a key mechanism in contemporary media consumption.
Abstract:Students in early adulthood often face academic, social, and personal pressures that cause fluctuations in mood and affect mental health and psychological well-being. The main issue addressed in this study is students’ low…
low ability to recognize, understand, and manage emotions adaptively, highlighting the need for effective strategies to enhance emotional awareness. This research investigates the effectiveness of self-reflection and journaling in improving students’ mood awareness. A combination of descriptive qualitative and quasi-experimental pretest-posttest designs was used, with instruments including mood scales, reflection guidelines, and students’ daily journals. Results showed a 32% increase in the average mood awareness score, a decrease in students with low awareness from 64% to 18%, and an increase in high awareness from 14% to 56%. Active participation was observed in 78% of students, while 85% consistently documented their emotional experiences, 88% reported feeling relieved, and 76% could identify recurring emotional patterns. The intervention also promoted the development of more adaptive self-regulation strategies, such as time management, adequate rest, and social support, increasing from 21% before the intervention to 69% afterward. Sustainability of practice was indicated by 61% of students intending to continue journaling independently and 57% integrating it into their daily routines. The novelty of this study lies in the integration of self-reflection and journaling as a practical, systematic, and sustainable approach to enhance emotional awareness and psychological well-being. The findings confirm that a simple yet structured intervention can create significant improvements in emotion management and adaptive behaviors among students.
Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:This study investigates the critical determinants of export success in the traditional ceramics industry of Plered, using the Dodol Badebah home enterprise as a case study. The research specifically analyzes the effects…
of product quality, marketing strategy, and external institutional support on export performance. A quantitative research design was adopted, utilizing structured questionnaires distributed to 60 consumers of Plered ceramics. The data were analyzed using multiple linear regression to assess the influence and significance of each independent variable on export outcomes. Findings indicate that product quality exerts a significant and positive effect on export success, particularly through attributes such as design innovation, material strength, aesthetic value, and compliance with international standards. Conversely, marketing strategy and external support did not demonstrate statistically significant effects, suggesting the need for strategic realignment and more targeted institutional engagement. These results highlight the dominant role of internal capabilities, especially quality control and product development, over external promotional or governmental interventions in driving export readiness and sustainability. The study contributes to the growing body of literature on micro and small enterprises in developing economies by offering empirical evidence on export determinants in cultural and creative industries. Practically, the findings recommend prioritizing product excellence as a core strategy for global market penetration, while simultaneously improving the effectiveness of marketing channels and policy support mechanisms. Future research should explore digital transformation, international consumer preferences, and long-term impacts of policy shifts on export growth in artisanal sectors.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Anxiety disorders in teenagers are a serious issue that can impact various aspects of their lives, such as social interactions, academic achievement, and emotional well-being. To address these challenges, group counseling…
g has proven to be an effective approach. In group counseling, teenagers can share their experiences with others facing similar issues, creating a supportive and understanding environment. Techniques like open discussions help them identify the causes of their anxiety more effectively, while role-playing allows them to practice new ways of dealing with anxiety-inducing situations. Relaxation exercises also assist them in developing skills to manage anxiety effectively in their daily lives. Literature studies indicate that group counseling not only reduces anxiety levels in teenagers but also enhances their social skills, self-confidence, and emotional resilience. With support from family, schools, and the community, group counseling can become a sustainable strategy in promoting teenagers' mental well-being. Therefore, it is important to consider that there is no one-size-fits-all approach for all teenagers. However, group counseling provides a safe and structured platform for teenagers to learn from each other, strengthen their coping skills, and make progress in overcoming their anxiety. With this approach, it is hoped that teenagers can build a strong foundation for their ongoing mental health.
Abstract:This study aims to analyze the role of regional financial management accountability as a mediator between the accessibility of regional financial reports and regional financial accounting systems in relation to good governance…
rnance in the Regional Apparatus Organizations of Bogor City. Utilizing a quantitative approach, this study employs Structural Equation Modeling (SEM) with the assistance of PLS and IBM Statistics SPSS 26.0 programs for data analysis. The research sample consists of 108 respondents who are employees meeting specific criteria within the Regional Apparatus Organizations of Bogor City. Data collection was conducted through questionnaire distribution to these respondents. The analysis results indicate that regional financial management accountability plays a significant role in mediating the relationship between the accessibility of regional financial reports and regional financial accounting systems towards good governance. These findings suggest that improving the accessibility of financial reports and enhancing regional financial accounting systems can promote the establishment of good governance through increased accountability in financial management. This research provides an important contribution to understanding the factors influencing the realization of good governance at the regional government level and can serve as a reference for policymakers in formulating strategies to improve the quality of governance, particularly in aspects of regional financial management in Bogor City and other regions in Indonesia.
Abstract:The aim of the research is to determine the economic improvement of village communities based on household industries in Sukasari Village, Cidolog District, Ciamis Regency. This research uses a descriptive qualitative research…
search design. Techniques for collecting data were obtained through literature study, conducting interviews with 7 sources, and carrying out participant observation. In carrying out analysis, namely by collecting data, reducing data, presenting data and drawing conclusions. The results of this research are: 1) Improving the Village Community Economy Based on Home Industries in Sukasari Village, Cidolog District, Ciamis Regency is not yet optimal, 2) Obstacles that occur are inequality in internet access, lack of business partners who are able to finance capital, unpreparedness for product digitalization business and the lack of literacy in using online media as promotional and sales literacy. 3) The efforts made are that the Village Government has attempted to facilitate training for home industry business actors in Sukasari Village so that they are able to digitize business products such as using online promotional media, improving packaging design, and marketing online via digital platforms for free.
Abstract:This research is motivated by the role of the Village Government in developing the Pasir Span Tourism Object in Sukamanah Village, Sindangkasih District, which is not yet optimal. The aim of this research is to determine…
the role of the village government in developing the Pasir Bentang tourist attraction in Sukamanah Village. The method used in this research is descriptive analysis. There were 7 informants. Data collection techniques are literature study, field study (observation and interviews) and documentation. The author uses qualitative data analysis techniques by processing data from interviews and observations to draw conclusions so that they can answer the problems in the research. Based on the research results, it is known that: The village government has not optimally carried out its role in developing the Pasir Bentang tourist attraction considering that there are several indicators of the dimensions of the role that have not been optimal, causing the development of the Pasir Bentang tourist attraction to be less than expected. This includes, among other things, a lack of response from the community in activities. deliberations on planning the development of tourist attractions and the lack of an active role in managing tourist attractions. Budget limitations mean that it has not been optimal in structuring the Pasir Bentang tourist attraction. Apart from that, the collaboration between Pokdarwis and LMDH has not been able to increase the development of the tourist attraction due to the lack of clear authority in managing the tourist attraction. As well as the lack of encouraging community participation in realizing sustainability and cleanliness at the Pasir Bentang tourist attraction and not being supported by the availability of human resources who have an understanding of the concept of tourism management so that tourism promotion activities have not been carried out routinely.