Abstract:This study aims to analyze the tourism potential and marketing strategies in Bejijong Village, a village with a rich history and culture from the Majapahit Kingdom era located in Mojokerto Regency, East Java Province. This…
is study explores how village managers conduct managerial and marketing activities to attract tourists and promote local products. The research method involves a SWOT analysis to evaluate the strengths, weaknesses, opportunities, and threats in the Marketing Mix’s 7P approach implemented by the village. The results of the study indicate that Bejijong Village has several significant advantages, including historical heritage such as Brahu Temple, Petilasan Siti Inggil, and Maha Vihara Majapahit, as well as local products such as smoked salted eggs, lemon juice, pukis lumer (melting) bertoping, tahu lontong (compress rice), and Cempaka batik handicrafts and wayang kulit. However, the challenges faced include less than optimal website management, lack of effective digital marketing strategies, and entrance fees that may be insufficient to support maintenance. This study introduces novelty in marketing strategy analysis by integrating the SWOT and Marketing Mix’s 7P approaches to provide in-depth insights into how management and marketing can be improved. These findings are expected to be a reference for other villages in designing more effective marketing strategies and suggesting improvement steps that can increase the attractiveness and sustainability of culture-based tourist destinations. Keywords: Bejijong Village, Tourism Marketing, SWOT Analysis, Marketing Mix 7P.
Abstract:This research aimed to find the effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang. Quantitative research method by implementing quasi-experimental study using Simon Says activities…
vities to enhancing students’ listening skill at SMPN 14 Kota Serang. The population was seventh-grade students with 2 classes as a sample. In this study, 37 students in the experiment class and 37 students in the control class made up the sample. The data were collected using listening pre-test and listening post-test as instruments. SPSS 22.0 were used to analysed the data. The result of the research was there was significant difference between experimental class and control class where experimental class score increased to 84.41, while the control class only increased to 74.05. The analysis showed that the mean score of post-test in the experimental class was higher than control class. The result of Independent Sample Test table in this study was 0.000 < 0.05. This value means that the alternative was accepted and the null hypothesis was rejected. It can conclude that there is significant effect of Simon Says activities in enhancing students’ listening skill at SMPN 14 Kota Serang.
Abstract:School infrastructure management is a utilization process whose target is educational equipment, such as school equipment, library equipment, teaching media, and other equipment. Management of school equipment is realized…
d as a process consisting of certain systematic steps. Miracle Language Center is a garden house that was founded on February 2 2020 by a foundation body, namely the Diamond Family. The Miracle Language Center in Mueang, Narathiwat, Southern Thailand is home schooling. The facilities and infrastructure at the Miracle Language Center include a prayer room, library, men's dormitory, women's dormitory and toilets. This study uses a qualitative method. The qualitative method aims to describe data analysis in a narrative manner that emphasizes analysis or descriptiveness. Data collection was carried out using three data collection techniques, namely observation, interviews and documentation. Management of facilities and infrastructure is very important because by managing the facilities and infrastructure of educational institutions, their use will be maintained and clear. Here the researcher will describe the management of facilities and infrastructure at the Miracle Language Center, Narathiwat, Thailand. Starting from planning to eliminating existing educational facilities and infrastructure at the foundation
Abstract:The use of Artificial Intelligence (AI) technology to visualize the narrative of English-language short stories offers a novel approach to enriching the interpretive and aesthetic dimensions of storytelling. Utilizing BingImage.com…
ngImage.com as an AI-based image generator, textual narratives are transformed into prompts that create visual depictions of each scene. The visuals effectively reflect the mood, emotions, and settings of the story, albeit with some inconsistencies in character depictions across scenes. This exploratory approach examines correlations between narrative and visuals, scene continuity, and aesthetic accuracy. The findings indicate that AI-based visualization can create a more immersive reading experience, enhancing the reader's comprehension through relevant illustrations. This technology also provides creative interpretations that expand the artistic dimensions of short stories. Despite its potential, challenges such as maintaining visual consistency across scenes remain. These findings provide new insights into the integration of digital technology in literary transformation, paving the way for innovative future methodologies.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.
Abstract:This research highlights the importance of inflectional morphemes in thesis abstracts which aim to improve clarity and meaning. This research examines the use of inflectional morphemes by alumni of the Master of English…
Education Program at STKIP PGRI Sidoarjo. This research uses a qualitative approach with data obtained from thesis abstracts. The findings of this study reveal that the use of plural morphemes, possessive, present tense, past tense, and present participle has a significant role in increasing semantic richness and grammatical structure. The study concludes that the understanding and proper use of inflectional morphemes can significantly improve the quality of academic writing. This study also fills a gap in the academic literature and offers practical insights for students and researchers to perfect their writing skills.
Abstract:This article aims to analyze the use of ithnab (extension) in Surah Maryam verse 10. The method used is literature study with a qualitative approach. Data was collected from various sources, such as tafsir books, journal…
articles, and related findings. Analysis is carried out by examining the meaning of ithnab, the context of the verse, and its implications in the interpretation of the verse. The research results show that the ithnab in this verse aims to emphasize the message, emphasize the meaning, and describe the greatness of Allah SWT. The use of ithnab in this verse also has stylistic and rhetorical dimensions that enrich the interpretation and provide a deep understanding of the verse. .
Abstract:This research investigates the influence of classroom environment and psychological factors on English learning motivation at SMP Negeri 14 Kota Serang. A conducive classroom environment is deemed crucial in shaping students'…
ents' attitudes towards using English, yet it often faces challenges such as different pronunciation from standard English and social stigma related to using a foreign language outside of classroom contexts. A qualitative research method employing in-depth interviews was used to explore students' and teachers' perceptions regarding these issues.
The findings reveal that many students feel insecure and embarrassed when using English, mainly due to their different accents and negative perceptions of their surroundings. However, teacher support and an inclusive classroom atmosphere can alleviate these barriers and enhance students' motivation to learn English. These findings underscore the importance of teaching approaches that accommodate student diversity and build their confidence in using a foreign language.
Abstract:The purpose of this study is to find out and prove how much influence brand image has on the purchase decision of bakery products in CV. Lemona Cake &Bakery Tasikmalaya. This study uses quantitative methods with an associative…
iative approach that is causal aims to determine the influence between independent variables on dependent variables. The population in this study is respondents who have bought bakery products at Lemona Cake &; Bakery Tasikmalaya, while the number of respondents is as many as 97 respondents. In this study using Non Proability Sampling techniques, Non Proability Sampling, namely sample selection with non-probability methods or non-randomly, population elements do not have the same opportunity to be selected as samples. This is done based on the consideration of relatively fast hang times and relatively cheap costs, then the sampling method uses Accidental Sampling, Accidental sampling is a sampling technique based on chance, that is, anyone who accidentally meets the researcher can be used as a sample, if it is considered that the person who happened to meet is suitable as a source of data. From the results of this study shows that the value of t-count obtained is 8.204 and t-table 1.661 it can be seen that t-count is greater than t-table (8.204 > 1.661) so that H0 is rejected and Ha is accepted meaning that the hypothesis is accepted, so it can be explained that brand image has a positive and significant effect on purchasing decisions, with a value I of 0.644 and a value of coefficient of determination (R square) of 0.641 which means the influence of brand image variables (x) on the purchase decision variable (y) is 64.1% while the remaining 35.9% is explained by other factors or variables that are unknown and not included in this study.
Abstract:This study aims to examine how the concept of surveillance is carried out by Montgomery in his role as the father figure with authority in the novel Dark Horses by Susan Mihalic in 2021. The researchers use a qualitative…
method and explorative approach, focusing on contexts and in-depth subjective interpretations. The surveillance is supported by Michel Foucault’s ideas on surveillance, normalization, and disciplinary actions. The analysis looks at how Jack, Roan's father, uses surveillance to control Roan's behavior and enforce normalization and disciplinary actions. This surveillance reflects the father's role as the authoritative figure in the family as reflection of governmentality. In conclusion, the study confirms that Jack's surveillance over Roan proves a father can control the actions and behavior of family members to ensure they follow his rules and desires.