Search Articles & Publications

Showing 433 articles found

Analysis of The Influence of Organizational Commitment and Work Discipline on Employee Performance with Job Satisfaction as An Intervening Variable

Aliyah, A.Nabilah, Sumardi, Reni, Andi
Abstract: The primary objective of this research is to examine and assess the impact of work dicipline and organizational commitment on employee performance. In an endeavor to enhance individual and group employee performance, specific… cific standards of responsibility have been instituted for each individual in the execution of their duties. Typically, employees exhibiting a high level of competence in their roles suggest that their success in the work environment has been optimized. Consequently, this study was conducted to elucidate the interrelations between work motivation, job satisfaction, organizational commitment, and employee performance within the context of the Regional Drinking Water Company of Makassar City (PDAM Makassar City).The research involved the collection of data from 107 employees of the Makassar City Regional Drinking Water Company to empirically test the proposed research model, utilizing WarpPLS 7.0 modeling software. The findings of the study reveal that there is a statistically significant influence of organizational commitment and work discipline, both individually and collectively, on job satisfaction and employee performance. Additionally, a discernible impact of job satisfaction on employee performance was identified, and an indirect influence of organizational commitment and work discipline variables on performance was observed through their impact on job satisfaction

The Effect of Service Quality on Customer Satisfaction at Banua Coffee Cafe in Makassar City

Musa, Ichwan, Pahlevi, Cepi, Sudirman, Indrianty, Sumardi
Abstract: The goal of this study is to ascertain how the level of service at Cafe Banua Coffee in Makassar City affects customer satisfaction. The research method utilized in this file is a quantitative research approach with an associative… ssociative research type. This study found that service quality has an impact on customer satisfaction at Café Banua Coffee in Makassar city. Quantitative research is a research method based on the positivist philosophy, used to examine specific populations or samples. Data collection uses research instruments, and data analysis is quantitative in nature with the aim of testing predetermined hypotheses. This suggests that the business might raise client happiness by enhancing the caliber of services offered.

The Effect of Influencer Marketing on Purchase Decisions of Chaca Burgo Makassar Branch

Arismaleo, Andi Rifqih, Amin, Andi Mustika, Wardhana Haeruddin, Muhammad Ilham, Hasbiah, Siti, Musa, Muh. Ichwan
Abstract: Advances in technology such as the presence of social media require companies to be able to adjust in carrying out their activities such as marketing using influencer marketing. This study aims to determine the effect of… influencer marketing on purchasing decisions for the Makassar branch of Chaca Burgo. This research uses qualitative methods by conducting observations, questionnaires, and interviews. Data were analyzed using a simple linear regression analysis method that used SPSS data processing results to prove the hypothesis. The results showed that the influencer marketing variable had a positive and significant effect on the purchasing decision variable. So that the better influencer marketing is in carrying out promotions, the purchasing decisions by consumers will increase.  

Optimal Portfolio Formation With Single Index Method

Faisal, Fanny Indrayanti, Ruma, Zainal, Anwar, Budiyanti, Hety, Natsir, Uhud Darmawan
Abstract: This study aims to (1) find out the composition of shares that can be formed into an optimal portfolio of IDX High Dividend 20 shares listed on the IDX for the period 2019 - 2022 using the single index model. (2) Knowing… the proportion of funds that must be invested in each of the IDX High Dividend 20 shares listed on the IDX for the 2019 - 2022 period which forms a portfolio. (3) Knowing the amount of return and risk from the optimal IDX High Dividend 20 portfolio recorded on the IDX for the period 2019 - 2022 using the single index model. The sample of this research is 29 company shares selected based on purposive sampling technique. Data collection techniques are carried out with documentation. Data analysis technique uses a single index model. The results of this study indicate that there are 12 company shares included in the optimal portfolio, namely ADRO of 11.9%, BBCA of 8.7%, BBRI of 2.5%, BMRI of 13.1%, LPPF of 3.5%, ITMG of 11.3%, PTBA of 0.6% , TOWR 0.5%, DMAS 2.2%, ANTM 14.5%, HEXA 25.3%, and MPMX 5.9%. The expected return that investors get from the optimal portfolio formed is 0.0279 or 2.79% per month. The portfolio risk borne by the investor on investment from the optimal portfolio is (portfolio variance of 0.0144 or 1.44% and a standard deviation of 0.12 or 12% per month.

Comparative Analysis of Financial Statements With a Financial Ratio Approach

Angreyani, Andi Dewi
Abstract: The purpose of this study is to analyze the comparison of financial statements of two leading food companies in Indonesia, PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk. This research uses financial statements… from PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk from 2022. The results of the data analysis show that PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk has an excellent liquidity ratio and the ability to settle debts. On the contrary, PT. Siantar Top has a better solvency ratio than PT. Indofood Sukses Makmur, Tbk. Activity ratio of PT. Indofood Sukses Makmur, Tbk and PT. Siantar Top, Tbk shows that both companies in terms of optimizing their assets, PT. Indofood is not good because the results are below industry standards. In addition, the profitability ratio of PT. Indofood showed better profit achievement performance than PT. Siantar Top, Tbk

The Influence of Motivation and Work Environment on The Performance Employees of Trade and Industrial Department of Gowa District

Andriyani, Lilis, Tawe, Amiruddin, Burhanuddin, Akbar, Abdi, Wardhana Haeruddin, Muhammad Ilham
Abstract: This study aims to determine the effect of motivation and work environment on employee performance at the Department of Trade and Industry of Gowa Regency. The population in this study were all employees at the Department… t of Trade and Industry of Gowa Regency, totaling 40 people. The number of samples used is the entire population because there are less than 100 people, namely the type of saturated cover, with this type of quantitative research. The data used are primary data and secondary data obtained using a questionnaire distribution technique.The results of the research after being processed with SPSS. 21 Based on the results of the research it shows that motivation (X1) has a positive and significant effect on employee performance. work environment (X2) has an effect on employee performance, and in terms of positive influence it also has a significant impact. And together motivation and work environment affect employee performance.

Dimensions of Behavior of Green Product Using Organic Fertilizer (Qualitative and Countitative study of Farming Communities in Mulyoagung Village)

Alaik Muhammad, Syauqi, Djatmika, Ery Tri, Hermawan, Agus
Abstract: The purpose of this research is to analyze the direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. This study… udy examines the mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is included in the mixed method research where both quantitative and qualitative are used. The research method used in this research is an unbalanced mixed method (concurrent embedded design) conducted on farmers in Mulyoagung Village. The research sample was taken using the quota sampling method with the sample size calculator as the method for determining the number of samples. Data collection was carried out online through a questionnaire form for 2 months on 219 farmers in Mulyoagung Village. Data analysis in this study used SEM-PLS assisted by SmartPLS 3.3.3 software. as well as for qualitative research using documentation and interviews. The results of the study show that there is a direct and indirect relationship between green perceived quality, green perceived value, green perceived risk, green purchase intention, and green purchase behavior. Not only that, there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants. there is a mediating role of green purchase intention in the relationship between the orientation of green perceived quality, green perceived value, green perceived risk, and green purchase behavior. This research is also supported by the qualitative results obtained from several predetermined informants).

Analysis of Stock Portfolio Performance Using The Jensen Method

Musa, Chalid Imran, Anwar
Abstract: Measuring portfolio performance cannot only be seen from the returns, but also must pay attention to the risks that investors will bear. Measuring the performance of a stock portfolio can be facilitated by using a proxy,… namely LQ 45 shares, which are liquid stocks with high market capitalization, have high trading frequency, have good growth prospects and financial conditions, are not volatile and have been objectively selected by the IDX and are stocks. which is safe to own because the fundamental performance of these stocks is good, so that from a risk perspective the LQ 45 stock group has the lowest risk compared to other stocks. The research objective was to determine portfolio performance assessment using the Jensen method, a case study of the LQ45 index on the Indonesian stock exchange for the 2019-2022 period. The population in this study is LQ45 index shares on the Indonesian stock exchange for the 2019-2022 period based on a purposive sampling technique. Data collection is documentation and literature study. The data analysis that will be used in this study is by using the Microsoft Excel 2010 application program to form an optimal portfolio using the Single index model and to assess the performance of a stock portfolio using the Jensen index method. the results of portfolio performance analysis of Jensen's Alpha LQ45 index optimal stocks and obtaining an average RVOR value of 0.0207 or 2.07%.

The Effect of Solvency Ratio on Profitability Ratio in PT. Unilever Tbk Period 2014-2021

Idris, Abdi Akbar, Hasbiah, Siti
Abstract: This study aims to determine the influence of the solvency ratio has an influence on the ratio at PT. Unilever Tbk for the 2014-2022 quarter, the data in this study are secondary data for 32 samples. The methods used to… analyze the relationship between variables are descriptive analysis, classical assumption test, multiple linear regression and hypothesis testing. The findings in this study show that partially the solvency ratio has no effect on the solvency ratio. It is also known that the solvency ratio does not have a significant effect on changes in earnings

Determination Analysis Segmentation, Targeting and Positioning (STP) On The Level Sales at Upnormal Coffee in Palu

Rombe, Elimawaty, Muzakir
Abstract: This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year… ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu