Abstract:This study aims to determine the effect of business location feasibility, social media advertising and product innovation partially and simultaneously on increasing sales of culinary MSMEs at Center Point of Indonesia (CPI)…
PI) Makassar City. This study employs quantitative research methodologies. The data collection techniques used were observation and interviews using questionnaires and documentation of activities. The population as well as the sample in this study were 50 culinary MSME business actors located at the Center Point of Indonesia (CPI). The employed data analysis techniques encompass multiple linear regression analysis, the F-test, the t-test, and the coefficient of determination. The results showed that business location feasibility, social media advertising and product innovation partially influenced the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI). Business location feasibility variables, social media advertising and product innovation simultaneously affect the increase in sales of Culinary MSMEs at Center Point of Indonesia (CPI)
Abstract:This study purpose to support the Indonesia’s government program to become a developed and prosperous country. The sample for this study the millennial generation and Z generation who live Makassar City and have total wealth…
l wealth or investment around IDR 70 million. We use this generations because the next generation has an important role to build and develop the finance sector in Indonesia and will support to become a developed country. The results show that financial literacy, income and financial behavior significantly positive with investment decisions. It is mean that good financial literacy, higher income, and the well financial behaviour will improve the quality of investment decisions.
Abstract:By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products.…
ucts. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Abstract:Financing is a provider of funding facilities to meet the needs of parties who are deficit units. This research was conducted to analyze the financing system of Bank Muamalat Indonesia KCU Makassar for UMKM actors in Makassar…
assar City and to analyze the benefits of UMKM actors in Makassar City through Bank Muamalat Indonesia KCU Makassar financing. The type of research conducted in this research is a type of qualitative research with a sociological-normative approach. The source of the research data is the Muamalat Indonesia KCU Makassar bank. Data collection used interviews and documentation and data analysis techniques used descriptive qualitative analysis and triangulation of data sources. The results of the study show that the procedures for submitting financing to Bank Muamalat Indonesia KCU Makassar prioritize unity, balance, freedom and primarily responsibility. The financing schemes that are often used by Bank Muamalat Indonesia KCU Makassar are mudharabah and musyarakah financing. Benefit can be created by Bank Muamalat Indonesia KCU Makassar for UMKM actors with patterns or implementation of contracts on products that are very much in favor so that the implementation of the benefits of Bank Muamalat Indonesia KCU Makassar has realized in its implementation the financing process for UMKM actors.
Abstract:This study aims: 1) To analyze the influence of MSMEs on unemployment in Indonesia, 2) To analyze the effect of foreign direct investment (FDI) on unemployment in Indonesia, and 3) To analyze the effect of government capital…
ital expenditure on unemployment in Indonesia. The data collection in this study was carried out by searching documentation or information publications. Data analysis was performed using the Ordinary Least Square analysis method. The results of the study: 1) SMEs have a negative effect, both directly and indirectly on unemployment. If MSMEs increase, unemployment will decrease, 2) Foreign Direct Investment (FDI) has a negative effect, both directly and indirectly on unemployment. If foreign direct investment increases, unemployment will decrease, and 3) Government capital expenditure has a negative effect, both directly and indirectly on unemployment. If government spending increases, unemployment will decrease.
Abstract:This study aims to measure and analyze the financial performance of PT. Bank Rakyat Indonesia Persero Tbk. The data used is secondary data and uses data collection methods, namely documentation techniques. The data used…
in this study is the financial report data of PT. Bank Rakyat Indonesia Persero Tbk which is reported to Bank Indonesia and has been published by the Indonesia Stock Exchange. Based on the results of the data analysis, it is concluded that CAMEL is an analysis of the soundness of a bank using the CAR ratio on capital, the KAP ratio on Asset Quality, the NPM ratio on Management, the ROA and BOPO ratios on Profitability, and the LDR ratio on Liquidity. From the results of research on financial performance and its relation to financial ratios using the CAMEL method, then it can be said that during the last four years (2017-2020) which shows that the financial performance achieved by PT. Bank Rakyat Indonesia Persero Tbk, is in the healthy category.
Abstract:This research was conducted with the aim of knowing, analyzing, and testing the effect of profitability, liquidity, solvency, and activity on the value of manufacturing companies in the food and beverage sub-sector listed…
d on the Indonesia Stock Exchange for the 2018-2022 period. Profitability is measured by Return on Equity, liquidity is measured by the Current Ratio, solvency is measured by the Debt to Equity Ratio, and activity is measured by Total Asset Turnover. This study uses a type of quantitative research with a comparative causal approach. The population used in this study were 30 food and beverage sub-sector companies listed on the Indonesia Stock Exchange for the 2018-2022 period. The research sample was taken using a purposive sampling technique. so that a sample of 11 food and beverage sub-sector companies were obtained which were listed on the Indonesia Stock Exchange for the 2018-2022 period. The analytical method used is multiple linear regression analysis using the SPSS version 21 program. The results of this study state that profitability has a positive and significant effect on firm value. Solvability has a positive and insignificant effect on firm value. liquidity and activity have a negative and insignificant effect on firm value.
Abstract:Badan Usaha Milik Desa is agency business that was established by the Government of the village with capital beginning sourced from APB December to utilize all the potential economic, institutional economy as well as the…
potential source of the power of nature and the source of the power of man in order to improve the welfare of the community village. Research This aims to determine the role of BUMDes in utilizing the potential of the economy locally with a variety of potential which is owned by the village in order to improve the welfare of the economy of society villagers and encourage an increase in revenues native village. This research is a field, data collection techniques used in this study is a triangulation technique (observation, interview and documentation). The method of research is using the method of research qualitative descriptive. The results of this study are the role of BUMDes Sumber Sejahtera in increasing the potential and economic prosperity of the community in Pujonkidul Village through its programs and business units that can open new jobs for residents, increase community incomes and encourage increased PAD Desa.
Abstract:Money plays a strategic role in economics and was often initially interpreted as a widely accepted means of payment, especially due to its primary function as a medium of transaction. The purpose of this study is to analyze…
yze the effects of interest rates, economic growth and inflation on the money supply. The variables observed in this study are the floating money in circulation (M1) as the dependent variable and interest rates, economic growth and inflation as the independent variables. The study uses secondary data from his 2013 to his 2022 from the Central Bureau of Statistics. This study uses multiple regression analysis with the SPSS program. The results of this study demonstrate that the independent variables (interest rates, GDP, and inflation) simultaneously affect the dependent variable (money supply). On the other hand, only interest rate variables affect the money supply, while GDP and inflation variables do not.
Abstract:The purpose of this study is to analyze the influence of work-life balance on employee performance The purpose of this study is to analyze the influence of work-life balance on employee performance with motivation as a moderator.…
a moderator. The study aims to determine and analyze whether motivation plays a role in improving employee performance across all districts in the island of Sebatik, as well as to determine and analyze whether motivation moderates the relationship between work-life balance and employee performance in all districts in the island of Sebatik. The research method used in this study is quantitative research. The population in this study consists of all Civil Servants in all districts on the island of Sebatik, totaling 110 employees. The sampling method used is census technique, which includes all 110 elements being investigated. Therefore, it analyzes all objects, all indicators, all events, and incidents. The data used in this study is primary data, collected through the distribution of questionnaires. The data analysis technique used in this study is quantitative data analysis using statistical methods. The statistical method used is Partial Least Square (PLS). The research findings indicate that there is a significant positive influence of motivation on improving employee performance across all districts in the island of Sebatik. However, motivation does not moderate the relationship between work-life balance and employee performance in all districts on the island of Sebatik. Therefore, motivation is not a moderating variable in this study. This means that motivation cannot strengthen or weaken the relationship between work-life balance and employee performance.