Abstract:In the era of competitive globalization, MSMEs face pressure to improve their performance to compete in the domestic and international markets. In Indonesia, MSMEs are expected to be the backbone of the economy towards a…
Golden Indonesia 2045 and the achievement of the SDGs. However, the main challenges lie in the limited insight of business administration, entrepreneurship education that has not been integrated with practice, and lack of access to government support. This research examines the role of business administration, entrepreneurship education, and government support in encouraging MSMEs in Pasuruan to upgrade. The research uses a qualitative method with a thematic analysis approach. Data were collected through in-depth interviews and observations. Data triangulation was carried out to ensure the validity of the findings. The results show that most MSME actors do not understand the importance of business administration, such as the ownership of NIB and NPWP, which are the basic requirements for accessing government programs and market expansion. Although there is a gap between the theory obtained and the practice implementation in the field, entrepreneurship education shows a fairly good level. The results of this study can be a guide for entrepreneurship education providers to design applicable practice-based programs, as well as for the government in facilitating business administration and entrepreneurial assistance. This synergy is expected to encourage Pasuruan MSMEs to upgrade, contribute to Sustainable Development (SDGs), and support the vision of Golden Indonesia 2045.
Abstract:This study aims to analyze how entrepreneurship education and training affect entrepreneurial motives in vocational school students in Mojokerto City. Using a qualitative approach with a case study method, this study explores…
lores students' experiences, perceptions, and views regarding the learning process and entrepreneurship training they receive. Data were obtained through in-depth interviews, participatory observations, and document analysis from several vocational schools that were the subject of the research. The results of the study show that entrepreneurship education has a significant influence on students' mindset and attitude towards entrepreneurship, especially in building confidence and courage to start a business. Meanwhile, entrepreneurship training provides students with hands-on experience in developing practical skills relevant to the business world. Supporting factors such as teacher involvement, training facilities, and school support play an important role in maximizing the impact of education and training. This study concludes that integrated entrepreneurship education and training can encourage students to have a stronger entrepreneurial motive. As a recommendation, it is necessary to develop a more applicable and local potential-based entrepreneurship learning model to increase its relevance and effectiveness.
Abstract:In the growing world of e-commerce, product promotion and marketing via digital platforms is becoming increasingly important. One strategy that has become a trend in an effort to increase product sales is collaborating with…
ith influencers in live sessions on the Shopee platform. This research focuses on analyzing consumer decision strategies to make impulse purchases of products in collaboration with influencers on Shopee Live. SEM-PLS method is used to identify and understand the factors that influence consumer impulse purchasing decisions in the context of products collaborating with influencers. By collecting data through questionnaires from 100 active respondents on the Shopee Live Indonesia platform, this research aims to provide in-depth insight into how influencers influence impulse buying decisions and how live streaming interactions can influence consumer behavior. The findings from this research are expected to provide guidance for e-commerce and marketing industry players to improve promotional strategies and maximize sales potential through live-streaming platforms.
Abstract:Inflation is a fundamental measure of macroeconomic stability that negatively impacts the nation's economy and affects many other macroeconomic variables. Thus, in this study, the major objective was based on modeling and…
d forecasting inflation in Ethiopia and its components using a VAR model. The analysis was based on annual data from 1992 to 2021, encompassing 30 years. The results indicated that all five series were non-stationary at the level but stationary after their first differencing at a 5% level of significance. Johansen's cointegration tests were conducted. The results indicated the presence of at least one co-integration relationship between the variables. The Vector Error Correction Model (VECM) was fitted to model short run and long run relationships among inflation and other macro-econometric series such as GDP growth, government expenditure, money supply, and imports, and the result indicated that the coefficient of error correction term is negative (-0.279), which indicated that the fitted VECM model continues to move toward long run equilibrium and converges. Granger causality tests were employed to explore potential causal relationships. Impulse response analysis and variance decomposition were used to determine the short-run interactions among the variables. Finally, using the fitted model, out-of-sample forecasts were produced, yielding forecasted plots and values for the endogenous variables. According to the forecasted inflation rates for the next five years, prices are projected to decrease by approximately 18.0% in 2022, 6.8% in 2023, and then increase by approximately 8.3% in 2024. Subsequently, prices are expected to decrease by approximately 2% in 2025 and 5% in 2026 over the specified time periods.
Abstract:Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling…
lling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.
Abstract:By taking into account the function of brand attitude, brand credibility, and brand image as intervening variables, this study seeks to assess the impact of celebrity endorsement on repurchase intention of SOMETHINC products.…
ucts. A common marketing tactic for influencing consumer views and behavior toward specific products is celebrity endorsement. This study employs a survey methodology, collecting information from participants using questionnaires that are given to those who are familiar with SOMETHINC goods and have interacted with relevant celebrity endorsements. Utilizing statistical analysis techniques like multiple linear regression and path analysis, hypotheses are tested. The findings demonstrated that brand attitude, brand credibility, and brand image are significantly influenced by celebrity endorsement. In this situation, brand attitude has been shown to mediate between celebrity endorsement and intention to repurchase. A similar association between celebrity endorsement and repurchase intention is mediated by brand credibility and brand image. These results demonstrate that celebrity endorsements can positively affect consumers' perceptions of SOMETHINC products by enhancing brand attitude, brand credibility, and brand image. These factors in turn influence consumers' desire to repurchase the product. In order to maximize the efficacy of this marketing strategy, businesses should carefully evaluate the choice and management of celebrity endorsements as well as the development of positive brand attitudes, brand credibility, and brand image.
Abstract:This study aims to analyze the determinants of rupiah exchange rate volatility and its impact on Indonesia's oil and gas imports. The variables observed in this study are economic growth, interest rates, inflation, rupiah…
h exchange rate volatility and Indonesia's oil and gas imports. All data used in this study are secondary data obtained from 2005 to 2019 time series recordings obtained from the Central Bureau of Statistics, Investing.com and Bank Indonesia. Data were analyzed using the two-stage least squares (2SLS) method in the IBM SPSS Statistics application 23. Based on the analysis results, economic growth was found to have a positive effect and interest rates had a positive effect. negative and significant impact on oil and gas imports due to fluctuations in the rupee exchange rate. Although inflation is negatively correlated, there is no significant impact on oil and gas imports through fluctuations in the rupee exchange rate.
Abstract:This research aims to know and explain the effects of internal motivation (X1) and external motivation (X2) on teacher Performance (Y). To figure out the internal motivation influence (X1) partially towards the teacher's…
performance (Y) and external motivation influence (X2) partially towards the teacher's performance (Y). This research was conducted at SMP Negeri di Tarowang Kabuaten Jeneponto Sub-district. The population and samples in this study are all honorary teachers at SMP Negeri in Tarowang Sub-district of Jeneponto district amounting to 34 people. The data collection techniques are done by providing questionnaires and observations. The data analysis technique used is multiple linear regression through the SPSS 21 application. External motivation to the performance of the honorary teachers had a very strong relationship. The results of multiple linear regression analyses showed that the contribution given by internal motivation and external motivation to the performance of the honorary teacher of the state Junior high School in Tarowang sub-district of Jeneponto was 63%.
Abstract:Digital transformation in elementary education demands technology integration that is not only oriented towards learning effectiveness but also towards strengthening character values. Learning evaluation, as a crucial part…
rt of the educational process, needs to be designed adaptively without neglecting the internalization of Islamic values. This study aims to analyze and describe the integration of the Quizizz platform in evaluating Islamic value-based learning at SDN Palumbonsari I, East Karawang District. The study used a qualitative approach with a case study type. Data were collected through participatory observation, in-depth interviews, and documentation, then analyzed interactively through reduction, presentation, and drawing conclusions. The results show that the integration of Islamic values was carried out systematically through three stages: evaluation planning by incorporating value indicators into learning tools, implementation of values in question design and digital feedback, and post-evaluation reflection in class. Digital features were utilized not only to display scores but also to convey moral messages that support Islamic character formation. In practice, digital evaluation functions as a cognitive measurement instrument as well as a means of habituating values. The implications of this research confirm that the use of digital platforms in evaluation can be directed as a medium for internalizing values if it is designed in a structured manner and supported by the teacher's pedagogical commitment.
Abstract:Village development planning that is not grounded in data can lead to poorly targeted programs, particularly for settlement-environment issues such as solid waste, sanitation, drainage, and neighborhood space quality. This…
is community service program aimed to improve residents’ literacy in data-based planning and strengthen meaningful participation in formulating settlement-environment program proposals. The activity was conducted in Kalijaga Village, Aikmel Subdistrict, East Lombok Regency, on 17 November 2025 as a special village deliberation meeting (Musyawarah Desa Khusus; Musdesus) involving 75 participants representing village stakeholders, including youth and community organizations (Karang Taruna and the Village Community Resilience Institution/Lembaga Ketahanan Masyarakat Desa; LKMD). A participatory education approach was applied through short lectures, focused discussions, and hands-on proposal drafting using simple minimum data and a standard structure (problem–location–target group–indicators–resource needs). Evaluation was descriptive using facilitator field notes and a proposal-completeness rubric. Of 49 written proposals collected (N=49), 40 (81.6%) met all minimum elements, while 9 (18.4%) were incomplete. The results indicate a shift from general complaints toward more structured proposals with clearer locations, target groups, and basic indicators. Data-based village planning education is a low-cost intervention to improve the quality of community participation outputs and enhance the readiness of proposals for subsequent village planning processes..