Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:Karang Tunggal Village, located in Kutai Kartanegara Regency, has excellent potential in the livestock sector, especially in producing livestock products such as meat and milk. However, managing livestock products and waste…
ste still faces various obstacles, including a lack of awareness among farmers regarding efficient and sustainable management practices. This research aims to analyze the application of a participatory approach in education on managing livestock products and waste by directly involving the livestock community. This approach allows farmers to actively participate in every process stage, from problem identification to implementing solutions based on local needs. The data in this research was obtained through in-depth interviews, field observations, and focus group discussions (FGD) involving local breeders and related stakeholders. The research results show increased quality of livestock products, especially regarding cleanliness, food safety, and selling value. Apart from that, there has been a waste reduction that was previously simply thrown away, with innovations in using waste as organic fertilizer and additional feed for livestock. The adoption of more sustainable livestock practices is also starting to be implemented by livestock farmers, improving their economic welfare. Furthermore, this program opens up opportunities for developing value-added processed products, such as pasteurized milk and processed meat, which can increase farmers’ income. Collaboration between farmers in managing joint businesses is also growing, creating a more solid livestock ecosystem. Apart from the economic impact, this participatory approach also increases farmers’ awareness of the importance of sustainability and better environmental management, which contributes to the sustainability of the livestock sector in Karang Tunggal Village.
Abstract:The pilgrimage to Mecca, known as Hajj, is a significant religious obligation for Muslims around the world. Indonesia, with its large Muslim population, annually sends a substantial number of pilgrims to perform Hajj. This…
is study conducts an evaluation of the policy regarding the organization of Hajj and assesses its implications on the government expenditure of Indonesia for the year 2023. The evaluation focuses on the efficiency, effectiveness, and financial sustainability of the current policy, considering factors such as Hajj quota management, transportation, accommodation, and associated services. The study aims to provide insights into how the Hajj policy impacts the Indonesian government's fiscal allocation and overall budgeting, shedding light on potential areas for improvement and optimization of resources in the future. The findings of this research contribute to better policy formulation and decision-making processes, ultimately aiming to enhance the overall management of Hajj and optimize government expenditure.
Abstract:This community service program aimed to enhance maritime cultural knowledge in Galesong Baru Village through the optimization of the Literacy Corner. Galesong Baru, known for its rich maritime heritage, faces challenges…
in preserving local knowledge and traditions amidst social changes and modernization. To address this issue, the program involved renovating the Literacy Corner, adding relevant educational materials, and conducting various educational activities. These activities included reading sessions, discussions, and workshops focused on maritime culture, as well as involving maritime experts and local leaders to provide in-depth insights. Program evaluation showed a significant increase in maritime cultural knowledge among participants, particularly among the younger generation. Pre- and post-program surveys indicated substantial improvement in understanding maritime traditions, such as boat-making and fishing techniques. The optimized Literacy Corner has become a more active hub, with increased visitation from the community. Support from the village government, local schools, non-governmental organizations, and the local community was crucial to the program's success. This program demonstrates that a participatory and collaborative approach in developing literacy centers can effectively enhance cultural knowledge and engage the community in preserving local heritage. The results of this program are expected to serve as a model for other coastal villages facing similar challenges in cultural preservation
Abstract:Abstract: Bullying in schools is a social problem that requires serious attention because it can impact students' psychological condition and learning process. SMP Negeri 1 Sei Kepayang still faces limitations in determining…
ning the most appropriate bullying prevention strategy, because the selection of strategies is still reactive. Therefore, a decision support system is needed that can assist the school in determining the priority of bullying prevention strategies. This study aims to design and implement the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method in a decision support system to determine the most appropriate bullying prevention strategy. The criteria used include program costs, target scope, resource requirements, and speed of implementation. The system was developed web-based to facilitate data processing and analysis. The results showed that the strategy of Integrating Bullying Material into Learning was the most appropriate strategy with a value of 0.0464. With this system, the resulting bullying prevention strategy recommendations are more measurable and data-based.
Keywords: MOORA; decision support system; bullying; strategy; prevention
Abstrak: Perundungan di lingkungan sekolah merupakan permasalahan sosial yang perlu mendapat perhatian serius karena dapat berdampak pada kondisi psikologis dan proses belajar siswa. SMP Negeri 1 Sei Kepayang masih menghadapi keterbatasan dalam menentukan strategi pencegahan perundungan yang paling tepat, karena pemilihan strategi masih bersifat reaktif. Oleh karena itu, diperlukan suatu sistem pendukung keputusan yang mampu membantu pihak sekolah dalam menentukan prioritas strategi pencegahan perundungan. Penelitian ini bertujuan merancang dan mengimplementasikan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) pada sistem pendukung keputusan untuk menetapkan strategi pencegahan perundungan paling tepat. Kriteria yang digunakan meliputi biaya program, lingkup sasaran, kebutuhan sumber daya, dan kecepatan pelaksanaan. Sistem dikembangkan berbasis web untuk mempermudah proses pengolahan dan analisis data. Hasil penelitian menunjukkan bahwa strategi Integrasi Materi Perundungan Ke Dalam Pembelajaran menjadi strategi yang paling tepat dengan nilai 0.0464. Dengan adanya sistem ini, rekomendasi strategi pencegahan perundungan yang dihasilkan menjadi lebih terukur dan berbasis data.
Kata kunci: MOORA; sistem pendukung keputusan; perundungan; strategi; pencegahan
Abstract:Abstract: The development of information and communication technology has increased public demand for digital services, particularly data packages as the primary means of internet access. This high demand requires data package…
ackage retailers to manage inventory optimally to ensure product availability meets customer needs. At CMC Cell, the determination of data package stock is still based on intuition without systematic data analysis, resulting in stock accumulation for certain products and stock shortages for others when demand increases. This study aims to design and implement a web-based Decision Support System (DSS) using the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method to determine the optimal stock of data packages. The MOORA method is applied to rank data package alternatives based on several criteria, including data package demand, sales history, remaining stock, selling price, and validity period. Sales data are analyzed using the calculation stages of the MOORA method. The results show that the Telkomsel V 3 GB data package achieves the highest preference value of 0.1498 and is therefore recommended as the top-priority data package, with an optimal stock quantity of 200 units. With the implementation of this system, the recommendations for determining data package stock become more measurable, objective, and data-driven.
Keywords: MOORA; PHP; decision support system; optimal stock; stock priority
Abstrak: Perkembangan teknologi informasi dan komunikasi telah meningkatkan kebutuhan masyarakat terhadap layanan digital, khususnya paket data sebagai sarana utama akses internet. Tingginya permintaan tersebut menuntut pelaku usaha penjualan paket data untuk mampu mengelola stok secara optimal agar ketersediaan produk sesuai dengan kebutuhan pelanggan. Pada Toko CMC Cell, penentuan stok paket data masih dilakukan berdasarkan intuisi tanpa analisis data yang sistematis, sehingga sering terjadi penumpukan stok pada beberapa produk dan kekosongan stok pada produk lain saat permintaan meningkat. Penelitian ini bertujuan untuk merancang dan mengimplementasikan Sistem Pendukung Keputusan (SPK) berbasis web menggunakan metode Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) dalam menentukan stok optimal paket data. Metode MOORA digunakan untuk melakukan perangkingan alternatif paket data berdasarkan beberapa kriteria, yaitu permintaan paket data, riwayat penjualan, jumlah stok tersisa, harga jual, dan masa aktif. Data penjualan paket data dianalisis menggunakan tahapan perhitungan metode MOORA. Hasil penelitian menunjukkan bahwa paket data Telkomsel V 3 GB memperoleh nilai preferensi tertinggi sebesar 0,1498 sehingga direkomendasikan sebagai paket data dengan prioritas stok tertinggi, dengan jumlah stok optimal sebanyak 200 pcs. Dengan adanya sistem ini, rekomendasi penentuan stok paket data yang dihasilkan menjadi lebih terukur, objektif, dan berbasis data.
Kata kunci: MOORA; PHP; sistem pendukung keputusan; stok optimal; prioritas stok
Abstract:Abstract: The development of network infrastructure in higher education environments demands a monitoring system capable of detecting disruptions quickly and accurately. Royal University does not yet have an integrated and…
nd real-time network monitoring system, so network administrators often discover disruptions after receiving reports from users. This condition results in slow response to disruption handling and suboptimal network performance. This study aims to implement The Dude as a network monitoring system to support the optimization of Royal University's network infrastructure performance. The research method used is a qualitative approach with the stages of problem identification, literature study, system analysis, system design, implementation, and system testing. The monitoring system is implemented with The Dude Server architecture running on MikroTik CHR, while The Dude Client is used by the administrator via a laptop. The results show that the system is capable of performing network discovery, monitoring device status in real-time, displaying network topology visualization, recording monitoring history, and providing notifications when disruptions occur. System testing proves that all monitoring functions run according to the analyzed requirements. Thus, the implementation of The Dude is proven effective in increasing the speed of disruption detection, troubleshooting efficiency, and optimizing the network performance of Royal University.
Keywords: mikrotik; network monitoring; network discovery; network optimization; the dude
Abstrak: Perkembangan infrastruktur jaringan di lingkungan perguruan tinggi menuntut adanya sistem pemantauan yang mampu mendeteksi gangguan secara cepat dan akurat. Universitas Royal belum memiliki sistem monitoring jaringan yang terintegrasi dan real-time, sehingga administrator jaringan sering mengetahui gangguan setelah menerima laporan dari pengguna. Kondisi ini berdampak pada lambatnya respons penanganan gangguan serta kurang optimalnya kinerja jaringan. Penelitian ini bertujuan untuk mengimplementasikan The Dude sebagai sistem monitoring jaringan guna mendukung optimalisasi kinerja infrastruktur jaringan Universitas Royal. Metode penelitian yang digunakan adalah pendekatan kualitatif dengan tahapan identifikasi masalah, studi literatur, analisis sistem, perancangan sistem, implementasi, dan pengujian sistem. Sistem monitoring diimplementasikan dengan arsitektur The Dude Server yang berjalan pada MikroTik CHR, sedangkan The Dude Client digunakan oleh administrator melalui laptop. Hasil penelitian menunjukkan bahwa sistem mampu melakukan network discovery, memantau status perangkat secara real-time, menampilkan visualisasi topologi jaringan, mencatat histori monitoring, serta memberikan notifikasi ketika terjadi gangguan. Pengujian sistem membuktikan bahwa seluruh fungsi monitoring berjalan sesuai dengan kebutuhan yang telah dianalisis. Dengan demikian, implementasi The Dude terbukti efektif dalam meningkatkan kecepatan deteksi gangguan, efisiensi troubleshooting, dan optimalisasi kinerja jaringan Universitas Royal.
Kata kunci: mikrotik; monitoring jaringan; network discovery; optimalisasi jaringan; the dude
Abstract:Abstract: The distribution of police logistics involves various locations with differing needs, making the decision-making process highly complex. Manual decision-making often faces challenges, such as numerous factors or…
r criteria that need to be considered, including the distance to the location, the level of logistic needs, the number of personnel at the location, and the availability of logistics in the warehouse. Additionally, difficulties frequently arise in determining priority locations during emergencies or disasters, as well as vulnerabilities to subjective errors due to human limitations in analyzing complex data. Another issue is the unequal allocation of logistics, where some locations receive more logistics than needed, while others experience shortages. A Decision Support System (DSS) is a computer-based system designed to assist decision-makers in analyzing data, evaluating various alternatives, and providing recommendations. DSS aims to simplify the decision-making process to make it more effective. Various methods are used in the decision-making process, one of which is the Multi-Objective Optimization on the Basis of Ratio Analysis (MOORA) method. This system aims to reduce subjectivity, increase efficiency, and ensure a more equitable allocation of logistics based on needs. It is expected that this DSS can serve as a solution that facilitates faster, more accurate, and transparent decision-making.
Keywords: decision support system; moora; logistics
Abstrak: Distribusi logistik kepolisian melibatkan berbagai lokasi dengan kebutuhan yang berbeda-beda, yang membuat pengambilan keputusan menjadi sangat kompleks. Pengambilan keputusan secara manual sering kali menghadapi tantangan, seperti banyaknya faktor atau kriteria yang harus dipertimbangkan, misalnya jarak lokasi, tingkat kebutuhan logistik, jumlah personel di lokasi, dan ketersediaan logistik di gudang. Selain itu, sering kali ada kesulitan dalam menentukan prioritas lokasi yang harus didahulukan dalam situasi darurat atau bencana, serta adanya kerentanannya terhadap kesalahan subjektif akibat keterbatasan manusia dalam menganalisis data yang kompleks.Permasalahan lain yang muncul adalah ketidakmerataan alokasi logistik, di mana beberapa lokasi menerima logistik melebihi kebutuhan, sementara lokasi lain mengalami kekurangan. Sistem Penunjang Keputusan (SPK) adalah sistem berbasis komputer yang dirancang untuk mendukung pengambil keputusan dalam menganalisis data, menilai berbagai alternatif, dan memberikan rekomendasi. SPK bertujuan untuk mempermudah proses pengambilan keputusan agar lebih efektif. Terdapat berbagai metode yang digunakan dalam proses pengambilan keputusan, salah satunya adalah metode Multi Objective Optimization on the Basis of Ratio Analysis (MOORA). Sistem ini bertujuan mengurangi subjektivitas, meningkatkan efisiensi, dan memastikan alokasi logistik yang lebih merata berdasarkan kebutuhan. Diharapkan, SPK ini dapat menjadi solusi yang mampu memberikan pengambilan keputusan yang lebih cepat, akurat, dan transparan.
Kata kunci: sistem penunjang keputusan; MOORA; logistik