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Showing 277 articles found for "Soft"

MODIFICATION OF TYRE MACHINE SYSTEM WITH MITSUBISHI PLC AUTOMATIC FOOT LENGTH GAUGE

Hayadi Hamuda, Taufik Iqbal Miftaks, Lailatun Adzimah, Encik Yoega Renaldi, Muhammad Riza Syahputra, Novia Permata Atmadja
Abstract: One of the steps in the tyre manufacturing process is the Tyre Building Machine. The tread is the last component to be fitted to the tyre carcass after all other components have been installed. When measuring the length… of the pre-adjusted tread, errors or variations often occur in the measurements taken by the measuring device due to its lack of accuracy. This prevents operators from using the tyre tread and can result in a large amount of scrap and wasted time during the tyre manufacturing process. To overcome this problem, a redesigned tread length measurement system with a higher level of accuracy was created to minimise tread length fluctuations during tyre manufacturing. The results of the tread length measurement procedure using the ENC-1-1-24-N type rotary encoder can function according to the program created. This is validated by the tread length measurement data. The results of the HMI display design and the software created can operate according to the desired instructions. To change the tread length, the operator only needs to enter the number on the HMI panel.

ENVIRONMENTAL ATTITUDE AND ENVIRONMENTALLY FRIENDLY PRODUCTS TOWARDS PURCHASE INTENTION OF TANIMBAR IKAT WOVEN GREEN PRODUCTS

Matrona Patricia Malindir, Arry Widodo, Mahir Pradana
Abstract: This study examines consumer behavior towards sustainable products, specifically investigating the influence of environmental attitudes and green product attributes on green purchase intention among Tanimbar Ikat Weaving… consumers in Tanimbar Islands Regency. Employing a quantitative approach with Structural Equation Modeling-Partial Least Square (SEM-PLS) analysis through SmartPLS software, data were collected from 385 respondents selected via purposive sampling based on consumers who knew and had purchased Tanimbar woven products. The research tested direct relationships and moderating effects of premium price, education, and gender variables. Results revealed that environmental attitudes (β = 0.349; t = 5.306; p = 0.000) and green product attributes (β = 0.207; t = 3.014; p = 0.003) significantly and positively influence green purchase intention, with the model explaining 60.7% of the variance (R² = 0.607) and demonstrating strong predictive relevance (Q² = 0.539). However, the three moderating variables—premium price, education, and gender—did not significantly strengthen or weaken these relationships, indicating that environmental consciousness and product perception remain dominant factors regardless of demographic or economic considerations. These findings provide practical implications for traditional craft entrepreneurs in developing sustainability-based marketing strategies and empowering the local creative economy, while contributing to the sustainable development goals through cultural preservation and environmental conservation in Indonesia's eastern region.

INTEGRATING ARTIFICIAL INTELLIGENCE INTO COLLABORATIVE LEARNING TO FOSTER 21ST-CENTURY SOFT SKILLS: EVIDENCE FROM A BEST PRACTICE STUDY IN MAN 1 BANDA ACEH

Aprullah, Muhammad Putra, Sayuthi, Muhammad, Julnadi, Salsabilla, Gunawan, William Ben, Indrayani, Indrayani, Fuadi, Raida, Zahara, Zahara, Adria, Agus
Abstract: This best practice study aims to develop 21st-century soft skills in students at MAN 1 Banda Aceh through the implementation of an artificial intelligence-based collaborative learning model called KOTAK (Artificial Intelligence-Based… ligence-Based Brain Collaboration). The study used a qualitative case study design with 39 students. Data collection was conducted through learning observations, interviews, and analysis of student activities and learning outcomes in the Integrated Economic Exploration material. The KOTAK model was designed by integrating various easily accessible AI tools, such as Google Lens, ChatGPT, and QuestionWell, to support interactive, collaborative, and problem-solving-based learning. The results showed that implementing the KOTAK model significantly improved students' critical thinking, communication, collaboration, and creativity (4C) skills. Analysis of learning outcomes indicated a 94.87% absorption rate and achievement of the curriculum objectives for the taught material. The use of the AI platform has proven to be an effective interactive medium for encouraging active student engagement, strengthening higher-order thinking, and fostering collaboration in problem-solving. This research makes an original contribution by offering and testing a contextual learning model that integrates collaborative pedagogy and AI technology in a madrasah environment, while also presenting a practical framework for developing 21st-century skills in integrated subjects such as Economics, in line with the implementation of the Merdeka Curriculum.

A SYSTEMATIC LITERATURE REVIEW OF THE DIMENSIONS OF DIGITAL LEADERSHIP THAT AFFECT TEAM PERFORMANCE

Ratbyansa Nur, Agung Surya Dwianto
Abstract: Amidst a digitized business landscape, Digital Leadership (DL) has emerged as a crucial predictor of Team Performance. However, a fundamental question arises: which dimensions of digital leadership truly drive performance… e technical skills (tech-savviness), strategic vision, or relational skills? This study uses a Systematic Literature Review (SLR) of 51 articles to deconstruct digital leadership into four main dimensions: (1) Technological, (2) Visionary-Strategic, (3) Relational-Emotional, and (4) Structural-Managerial. The findings reveal an unexpected pattern: the technological dimension only acts as a hygiene factor, while the structural-managerial and visionary-strategic dimensions show the most consistent impact on team performance. Furthermore, the effectiveness of the relational dimension is highly context-dependent, strong in small Agile teams but NOT significant in large bureaucratic organizations. These findings suggest a reframing of the conventional assumption that “digital leaders” must start with technical expertise, and instead suggest that organizations should train digital talent in soft skills and strategic vision, or train existing visionary leaders in basic digital literacy.

FACTORS INFLUENCING GREEN ECONOMY DEVELOPMENT IN LAKE TOBA TOURISM AREA

Zulkarnain Nasution, Aziddin Harahap
Abstract: The development of a green economy is a strategic issue in realizing sustainable development, especially in potential areas such as Lake Toba. However, the role of socio-cultural factors in supporting the green economy has… as not been extensively researched empirically. This study aims to analyze the influence of Community Awareness, Environmental Knowledge, and Local Cultural Beauty on Green Economic Development in the Lake Toba area. The method used is a quantitative approach with multiple linear regression analysis techniques with the help of SPSS software version 25. Data were obtained from questionnaires distributed to local respondents The results of the study showed that Community Awareness and Environmental Knowledge did not have a significant effect on the green economy, while the Beauty of Local Culture had a significant effect. The value of the determination coefficient (R²) of 0.4053 indicates that the three variables explain the 40.5% variation in the development of the green economy. These findings confirm the importance of a cultural approach in supporting the sustainability of the Lake Toba region.

FACTORS INFLUENCING THE ATTITUDES AND DECISIONS OF LOWER CLASS COMMUNITIES IN USING ISLAMIC BANK MOBILE BANKING

Muhammad Nur Tanjung, Abdul Nasser Hasibuan, Utari Evy Cahyani
Abstract: This study aims to analyze the factors influencing the attitudes and decisions of lower-class communities in adopting Islamic bank mobile banking services, with a specific focus on the BSI Mobile application. The research… h applies the Technology Acceptance Model (TAM) developed by Davis (1989), emphasizing two key constructs—perceived ease of use and perceived usefulness—as determinants of users’ attitudes and decisions. The study employs a quantitative approach using a survey method involving 100 lower-class customers of Bank Syariah Indonesia (BSI) Sibuhuan. Data were analyzed using Structural Equation Modeling (SEM) with the Partial Least Squares (PLS) technique through SmartPLS 4.0 software. The results indicate that perceived usefulness significantly affects both attitude and decision to use, while perceived ease of use influences attitude indirectly. The R² value for attitude (0.743) and decision (0.654) shows that the model has strong explanatory power. These findings reveal that lower-income customers are more motivated by perceived benefits, such as convenience, time efficiency, and transaction security, rather than interface simplicity. From a practical perspective, the study suggests that Islamic banks should strengthen digital literacy, user assistance, and customer trust to enhance mobile banking adoption among lower-class communities.

ANALYSIS OF TRANSACTIONAL LEADERSHIP STYLE ON EMPLOYEE PERFORMANCE AT PT. CITRA MULIAPERKASADI KENDARI CITY, SOUTHEAST SULAWESI

Tresya Kayangan, Eka Fitra Ramadani, Yudie Andrew Pratama Lumoindong
Abstract: This study aims to determine and analyze 1) AnalysisofTransactional Leadership Style on Employee Performance at PT. Citra Mulia Perkasa in Kendari City, Southeast Sulawesi and2) Supporting and Inhibiting Factors of Transactional… actional LeadershipStyleAnalysis on Employee Performance at PT. Citra Mulia PerkasainKendari City, Southeast Sulawesi. This study uses qualitativedescriptive using the concept of interactive data analysis. Informantsin this study consisted of employees of PT. Citra Mulia Perkasa. Withdata collection techniques of observation, interviews anddocumentation. The results of the study indicate that thetransactional leadership style applied by PT. Citra Mulia Perkasahasnot run optimally because the demands of the work arenot comparable to the results obtained by employees, as well astheexistence of a work culture that is not in accordance withtheregulations or standard operating procedures for workers. Thesefindings are expected to improve the regulations in force at PT. CitraMulia Perkasa and become a learning experience for leaderstoimprove their attitudes towards their employees

THE APPLICATION OF FEMININE ENERGY AMONG GENERATION Z FEMALE INFLUENCERS ON SOCIAL MEDIA

Silaban , Sondang, Kartikawati, Dwi, Wardana , R Daniel Wisnu
Abstract: This study aims to analyze the application of Feminine Energy among Generation Z female influencers in constructing self-identity on social media. Feminine Energy is understood as an energy that embodies empathy, gentleness,… ess, and emotional balance, which has become a symbol of women’s empowerment (soft empowerment) in the digital era. This phenomenon is significant as it reflects a shift in the meaning of femininity from physical appearance toward self-awareness and personal authenticity. The research employs a qualitative approach, with data collected through in-depth interviews and observations of social media content produced by influencers who express Feminine Energy values. The analysis draws on Social Identity Theory (Tajfel & Turner, 1979), which highlights the processes of categorization, identification, and social comparison. The findings reveal that the application of Feminine Energy manifests in five key aspects: self-love, confidence, empathetic communication, calm emotional expression, and healthy personal boundaries. Through social processes, influencers internalize these values as integral parts of their personal and digital identities. In conclusion, Feminine Energy is not only a lifestyle but also a social identity strategy used by Gen Z female influencers to build an authentic, empowered, and reflective self-image in the digital space. Keywords : Feminine Energy, Social Identity, Influencers, Generation Z, Tiktok

STRATEGY OF STRENGTHENING SPIRITUAL QUALITY INCUPPING AND RUQYAH SERVICES TOWARDS CUSTOMER SATISFACTION: A QUALITATIVE STUDY AT THE BEKAM RUQYAH CENTER SOREANG BRANCH

Febby Andini, Yoki Oktorian Sukardi
Abstract: This study aims to analyze the application of spiritual quality in cupping and ruqyah services and identify strategies for improving spiritual quality implemented at the Soreang Branch of the Bekam Ruqyah Center. The problems… blems identified were customer dissatisfaction related to limited service space and a less than optimal religious atmosphere that affected comfort during therapy. This study used a descriptive qualitative approach with data collection techniques through in-depth interviews, participant observation, and documentation. While data validity was strengthened by triangulation of sources, methods, and theories with the help of NVivo 12 software and supplemented with a SWOT analysis. The results showed that the implementation of spiritual quality improvement was carried out by the presence of Islamic values, maintaining cleanliness, reciting prayers, and the therapist's empathetic attitude were important factors in fostering a sense of calm and comfort in customers. Implementing strategies for improving spiritual quality through therapist training, implementing SOPs based on Islamic law, and creating a supportive spiritual environment. However, limited service facilities and infrastructure still need to be addressed for improvement. Therefore, this study as a whole confirms that service quality that connects spiritual and physical aspects holistically contributes significantly to customer satisfaction.

BIBLIOMETRIC ANALYSIS OF RESEARCH TRENDS IN ORGANIZATIONAL CHANGE MANAGEMENT

Nugraha, Evans Afriant, Dwianto, Agung Surya
Abstract: This study presents a systematic mapping of Change Management and Organizational Change research using bibliometric analysis. The specific objectives are to identify research development trends in this field and to visualize… lize the keyword network for the period 2016–2025 using VOSviewer. Data were collected from Google Scholar via the Publish or Perish (PoP) software, with Mendeley utilized for reference management. The findings indicate that studies on organizational change management between 2016 and 2025 remain predominantly focused on internal organizational aspects, specifically structural transformation, leadership, intervention strategies, and employee resistance. The bibliometric visualization generated five main clusters centered on the core keyword "change management," which showed extensive connections to related terms such as reorganization, leadership, and employee.