Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:Abstract In schools, up to now there are still symptoms of problems related to organizational culture, principal leadership and work motivation with teacher commitment, so that in the aspect of teacher hard work it is still…
till in the sufficient category and needs improvement. It is necessary to examine the influence of organizational culture, principal leadership and work motivation on teacher commitment. This research aims to examine the direct and indirect influence of organizational culture, principal leadership, and work motivation to teacher commitment at SMPN Kepulauan Riau. This research is research with an associative quantitative approach with a survey design taking the location of SMPN Kepulauan Riau. The population in this study was 801 teachers with civil servant status and the sample was 80 teachers. The results of the analysis show that there is a simultaneous direct influence between organizational culture, principal leadership and work motivation to teacher commitment at SMPN Kepulauan Riau with a multiple correlation coefficient of (0.460) with a contribution of (73.96%). The conclusion is that organizational culture, principal leadership and teacher work motivation partially or simultaneously influence teacher commitment. The implication is that the better the organizational culture, principal leadership and work motivation, the higher the teacher commitment at SMPN Kepulauan Riau.
Abstract:Work motivation is a state or situation that cause a person to continue to improve, direct, and sustain his behavior both directly and indirectly with his work environment. This study aimed to determined the relationship…
of work motivation to nurse performance.This is quantitative research with a cross sectional approach, the population was 103 nurses in inpatient room and the sample was 51 nurse data collection techniques used questionnaires. The result showed that the variable of appreciation acquired (0.007), work itself (0.034) and job promotion (0.035) had a link with nursing performance. While the responsibility variable of received a value (0.891) the appreciation, work, and job promotion have a relationship with nurse performance, whereas responsibility have no relationship with nurse performance. Write an abstract content of about 250 words, covering the background of the problem, problem statements, conclusions, and the novelty of the scientific work. Abstract is only written in one paragraph.
Abstract:Abstract: Advances in information technology are growing in all aspects of life which in its application can facilitate human work. Humans in everyday life often encounter problems in making decisions. Problems that arise…
e can be large or small in scale which greatly influences the outcome of the decision. Now humans are starting to develop systems that can help determine the best alternative in a problem, namely decision support system (DSS). PT. Riau Andalan Pulp and Paper (PT. RAPP) is a company engaged in the supply of pulp raw materials on an international scale and marketing at a global level but currently still uses the manual method to determine employee performance where the assessment is carried out indirectly, namely through the supervisor concerned. with each of his subordinates so that there is the possibility of inaccurate results due to doubts in providing non-objective judgments. From the results of the assessment to get the best employees, it becomes less targeted, a decision support system is needed with several methods, including the Simple Multi-Attribute Rating Technique (SMART) and Simple Additive Weighting (SAW) methods in order to get more precise results so that the assessment can be right on target and not detrimental to the employees being assessed.
Keywords: Decision Support System; SMART Method; 9SAW Method; Employee Perfor-mance; Evaluation
Abstrak: Kemajuan teknologi informasi semakin berkembang dalam segala aspek kehidupan yang pada penerapannya dapat mempermudah pekerjaan manusia. Manusia dalam kehidupan sehari-hari sering menemui masalah dalam pengambilan keputusan. Masalah yang muncul dapat berskala besar atau kecil yang sangat berpengaruh dalam hasil keputusan. Sekarang ini manusia mulai mengembangkan sistem yang dapat membantu menentukan alternatif terbaik dalam suatu permasalahan, yaitu sistem pendukung keputusan (SPK). PT. Riau Andalan Pulp and Paper (PT. RAPP) adalah perusahaan yang bergerak dalam industri penyediaan bahan baku pulp berskala internasional dan pemasaran di tingkat global namun saat ini masih menggunakan dengan metode manual untuk menentukan kinerja karyawan dimana penilaian dilakukan secara tidak langsung yakni melalui atasan yang bersangkutan dengan masing-masing bawahannya sehingga adanya kemungkinan hasil yang tidak akurat akibat keraguan dalam memberikan penilaian yang tidak objektif. Dari hasil penilaian tersebut untuk mendapatkan karyawan terbaik pun menjadi kurang tepat sasaran maka dibutuhkan sistem pendukung keputusan dengan beberapa metode, diantaranya metode Simple Multi – Attribute Rating Technique (SMART) dan Simple Additive Weighting (SAW) supaya mendapatkan hasil yang lebih tepat sehingga penilaian dapat tepat sasaran dan tidak merugikan terhadap karyawan yang dinilai.
Kata kunci: Sistem Pendukung Keputusan;Metode SMART; Metode SAW; Kinerja Karyaw-an; Penilaian
Abstract:The purpose of this community service is to provide a solution in the form of training and assistance to teachers and students in using the tool display. Widiatmika Middle School is a private school with its address on Jalan…
alan Raya Udayana Campus, Pondok Taman Nusantara No.01, Jimbaran. From the results of interviews with partners, it was found that the school was still limited in using visual aids, especially in learning mathematics. The use of this teaching aid in learning is very important in supporting learning process. Visual aids that are utilized optimally can provide better and systematic learning, directly or indirectly, and can provide convenience for the teaching and learning process in schools. Community service activities in the form of training on the use of circle props at Widiatmika Middle School have been running smoothly. This one-day activity has been carried out offline. The enthusiasm of the lecturers and students in providing assistance as well as the enthusiasm of the training teachers and students made this activity run smoothly
Keywords: learning; teaching aids; mathematics
Abstrak: Tujuan pengabdian masyarakat ini yaitu memberikan solusi berupa
pelatihan serta pendampingan kepada guru dan siswa-siswi dalam menggunakan alat peraga. SMP Widiatmika merupakan sekolah swasta beralamat di Jalan Raya Kampus Udayana, Pondok Taman Nusantara No.01, Jimbaran. Dari hasil wawancara dengan mitra diperoleh permasalahan bahwa pihak sekolah masih terbatas dalam memanfaatkan alat peraga khususnya dalam pembelajaran matematika. Penggunaan alat peraga ini dalam pembelajaran sangat penting dalam menunjang proses pembelajaran. Alat peraga yang dimanfaatkan secara maksimal dapat memberikan pembelajaran yang lebih baik dan sistematis, secara langsung atau tidak langsung, serta dapat memberikan kemudahan bagi proses belajar mengajar di sekolah. Kegiatan pengabdian masyarakat berupa pelatihan pemanfaatan alat peraga lingkaran di SMP Widiatmika telah berjalan lancar. Kegiatan yang berlangsung selama satu hari ini telah dilaksanakan secara luring. Semangat para dosen dan mahasiswa dalam melakukan pendampingan begitu juga dengan antusias guru dan siswa pelatihan membuat kegiatan ini dapat berjalan dengan lancar.
Kata kunci: alat peraga, pembelajaran; matematika
Abstract:Abstract: Current technological developments play a crucial role in driving the tourism industry, one of which is the utilization of technology. However, tourist attractions in border areas face challenges such as limited…
d access to digital information and a lack of interactive media to present local wisdom such as history, customs, and culture. This study aims to develop and implement a QR Code-based Web-based Augmented Reality (WebAR) to digitize local wisdom at tourist attractions, making information more engaging and accessible to tourists. The research methodology adopted three approaches: UCD (User-Centered Design), Agile methods, and TAM (Technology Acceptance Model). This platform contains the local wisdom of two tourist villages in the border area, namely Sebujit Village and Jagoi Babang Village. The results of testing and evaluation using multiple linear regression and SEM-PLS methods on 45 respondents showed that the WebAR technology acceptance model was significant (F = 6.583; p < 0.001). User Attitude (ATU) is a key variable that significantly influences Intention to Use (BI) (β=0.429; p=0.001), while Ease of Use (PEOU) and Benefit (PU) indirectly influence BI through ATU. As additional validation, the classification test yielded an accuracy of 88.90% and an F1-score of 0.941, confirming that QR Code-based WebAR is effective and well-received as a digital information and promotion medium for local wisdom in border areas.
Keywords: border areas; local wisdom; qr code; tourist attractions; web augmented reality.
Abstrak: Perkembangan teknologi saat ini memiliki peran penting dalam mendorong industri pariwisata, salah satunya dengan pemanfaatan teknologi. Namun, objek wisata di daerah perbatasan menghadapi tantangan seperti keterbatasan akses informasi digital dan kurangnya media interaktif untuk menyajikan kearifan lokal seperti sejarah, adat istiadat, dan budaya. Penelitian ini bertujuan untuk mengembangkan dan mengimplementasikan Web-based Augmented Reality (WebAR) berbasis QR Code untuk digitalisasi kearifan lokal objek wisata, menjadikan informasi lebih menarik dan mudah diakses bagi wisatawan. Metodologi penelitian mengadopsi tiga pendekatan, UCD (User-Centered Design), metode Agile, dan TAM (Technology Acceptance Model). Platform ini memuat kearifan lokal dua desa wisata di daerah perbatasan, yaitu Desa Sebujit dan Desa Jagoi Babang. Hasil pengujian dan evaluasi dengan metode regresi linier berganda dan SEM-PLS pada 45 responden menunjukkan bahwa model penerimaan teknologi WebAR ini signifikan (F = 6.583; p < 0.001). Sikap Pengguna (ATU) menjadi variabel kunci yang berpengaruh signifikan terhadap Niat Penggunaan (BI) (β=0.429; p=0.001), sementara Kemudahan Penggunaan (PEOU) dan Manfaat (PU) memengaruhi BI secara tidak langsung melalui ATU. Sebagai validasi tambahan, uji klasifikasi menghasilkan akurasi 88,90% dan F1-score 0,941, yang menegaskan bahwa WebAR berbasis Kode QR efektif dan dapat diterima dengan baik sebagai media informasi dan promosi digital kearifan lokal di wilayah perbatasan.
Kata Kunci: daerah perbatasan; kearifan lokal; qr code; web augmented reality.
Abstract:This study analyzes the effect of population and investment on the Gross Regional Domestic Product (GRDP) and unemployment in East Kalimantan Province during the 2016–2025 period. The research employs a quantitative explanatory…
planatory design using secondary time-series data obtained from Statistics Indonesia (BPS) of East Kalimantan. Path analysis was applied through two structural equations using SPSS 21, complemented by the Sobel test to examine the mediating role of GRDP. The results show that population and investment each have a positive and significant direct effect on GRDP, and jointly explain 97.4% of its variation. GRDP, in turn, has a negative and significant effect on unemployment, accounting for 76.3% of its variation. The Sobel test confirms that GRDP significantly mediates the indirect effects of both population (Z = 2.295) and investment (Z = 2.628) on unemployment. These findings indicate that economic growth, as reflected in GRDP, acts as a strategic transmission channel converting demographic potential and capital accumulation into employment opportunities, thereby reducing unemployment in the region.
Abstract:This study examines how employees perceive and trust Algorithmic Performance Appraisal (APA) in digital-native and technology-driven companies. Adopting Organizational Justice Theory, the Trust in Technology Framework, and…
nd Cognitive Appraisal Theory, the research explores both the direct and indirect effects of APA on employee trust, with Perceived Procedural Fairness (PPF) as a mediating variable. The study uses a quantitative, cross-sectional approach, collecting data from 200 employees in technology-based organizations and analyzing the data with Partial Least Squares Structural Equation Modeling (PLS-SEM). Results show that APA significantly enhances both procedural fairness and employee trust, with PPF playing a partial mediating role in this relationship. These findings underscore the importance of transparency, procedural legitimacy, and avenues for employee voice in cultivating trust in algorithmic systems. The study’s theoretical contribution lies in its integration of multiple perspectives on trust and fairness within algorithmic HR management. The practical implication calls for the careful design and implementation of APA systems that employees perceive as fair and trustworthy. Future research should investigate these relationships in longitudinal and multi-contextual settings to deepen the understanding of trust dynamics in evolving AI-mediated work environments.