Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:Abstract: The academic information system at Santa Veronika Junior High School is still done manually. In processing academic data, it is still conventional with a data collection system, which is now felt to have many…
ny shortcomings that occur because the existing system still uses sheets of paper and archives so that it can cause existing data to be easily lost or damaged. System development in the form of making a web-based academic information system at Santa Veronika Junior High School is a system that provides online student report information in the form of web-based student grade reports, thus helping speed and quality in delivering information. In addition, with a web-based, data information can be accessed at an unspecified time and place. In this system, the menu can only be accessed by certain users, namely admin, teacher, homeroom teacher, students, principal. In this study, apart from describing the theoretical study used as the basis for the preparation, it will also discuss system design and information system creation. System can be implemented in a product that will fix all the shortcomings that exist in the old system.
Keywords: academic; school; junior high school
Abstrak: Sistem informasi akademik pada SMP Santa Veronika masih dilakukan secara manual. Dalam pengolahan data akademik masih secara konvensional dengan sistem pendataan yang sekarang dirasakan masih banyak kekurangan yang terjadi dikarenakan sistem yang ada masih menggunakan lembaran kertas dan arsip sehingga dapat menyebabkan data-data yang ada mudah hilang ataupun rusak. Pengembangan sistem berupa pembuatan sistem informasi akademik berbasis web pada SMP Santa Veronika merupakan sistem yang memberikan informasi laporan siswa secara online yang berupa laporan nilai siswa yang bersangkutan dengan berbasis web, sehingga membantu kecepatan dan kualitas dalam penyampaian informasi. Selain itu dengan berbasis web maka informasi data dapat diakses dengan waktu dan tempat yang tidak ditentukan. Pada sistem ini, menu hanya dapat diakses oleh user tertentu yaitu admin, guru, walikelas, siswa, kepala sekolah. Dalam penelitian ini selain memaparkan kajian teori yang digunakan sebagai dasar penyusunan, juga akan dibahas mengenai perancangan sistem dan pembuatan sistem informasi. Hasil dari yang dibuat dapat membantu akademik dalam pendataan laporan dan memperbaiki segala kekurangan yang ada pada sistem yang lama.
Kata Kunci : akademik; sekolah; SMP
Abstract:Abstract: This activity aims to enhance students’ competence in understanding the basic concepts of computer networks as well as mastering the skills of network installation and configuration. The main problems faced by…
y the students include limited learning resources, lack of practice-based training, and minimal access to adequate networking equipment, resulting in low readiness to enter the industrial workforce. This program provides a solution through a learning approach that combines theoretical instruction, hands-on practice, and case studies aligned with industry demands. The activities include preparation of training materials, implementation of training across four main sessions, and a final evaluation through both theoretical and practical examinations. The expected outcomes of this program include improved student competencies, the development of training modules, certificates of participation, and comprehensive documentation for evaluation and publication purposes. Through this program, it is expected that TKJ vocational students will be better prepared to enter the workforce and possess skills that are relevant to current advancements in computer networking technology.
Keywords: evaluation; industry; network; competence; training;
Abstrak: Kegiatan ini bertujuan untuk meningkatkan kompetensi siswa dalam memahami konsep dasar jaringan komputer serta menguasai keterampilan instalasi dan konfigurasi jaringan. Permasalahan utama yang dihadapi siswa adalah keterbatasan sumber belajar, kurangnya pelatihan berbasis praktik, dan minimnya akses terhadap perangkat jaringan yang memadai, yang mengakibatkan rendahnya kesiapan mereka dalam memasuki dunia industri. Kegiatan ini menawarkan solusi melalui pendekatan pembelajaran berbasis teori, praktik langsung, dan studi kasus yang relevan dengan kebutuhan industri. Kegiatan ini mencakup persiapan materi, pelaksanaan pelatihan dalam empat sesi utama, serta evaluasi akhir melalui ujian teori dan praktik. Luaran yang diharapkan dari program ini meliputi peningkatan kompetensi siswa, pembuatan modul pelatihan, sertifikat serta dokumentasi kegiatan sebagai bahan evaluasi dan publikasi. Dengan terlaksananya program ini, diharapkan siswa SMK TKJ lebih siap menghadapi dunia kerja serta memiliki keterampilan yang relevan dengan perkembangan teknologi jaringan komputer.
Kata kunci: evaluasi; industri; jaringan; kompetensi; pelatihan
Abstract:Motivated by the decline in the number of new students and the foundation's desire to modernize, this program targets constraints such as restrictions on the use of electronics, limited technological facilities, and the…
technical ability of educators that still need to be improved. The program used theoretical presentation and interactive discussions to provide a new perspective on learning transformation while maintaining pesantren values. The evaluation results show that although the introduction of technology has been in accordance with management needs, it is still necessary to improve digital literacy and develop a more attractive learning platform. This PKM program has a desire to carry out future cooperation in the form of knowledge exchange for the development of pesantren to become more modern, structured and advanced.
Keywords: digital literation; islamic boarding school; technology
Abstrak: Dilatarbelakangi oleh penurunan jumlah santri baru dan keinginan yayasan untuk modernisasi, program ini menyasar kendala-kendala seperti pembatasan penggunaan elektronik, keterbatasan fasilitas teknologi, dan kemampuan teknis pendidik yang masih perlu ditingkatkan. Kegiatan yang dilaksanakan ini menggunakan metode pemaparan teoritis, dan diskusi interaktif untuk memberikan pandangan baru tentang transformasi pembelajaran dengan tetap mempertahankan nilai-nilai kepesantrenan. Hasil evaluasi menunjukkan bahwa meski pengenalan teknologi telah sesuai dengan kebutuhan manajemen, masih diperlukan peningkatan literasi digital dan pengembangan platform pembelajaran yang lebih atraktif. Program PKM ini memiliki keinginan yaitu dapat melaksanakan kerjasamkdepannya dalam bentuk pertukaran ilmu untuk pengembangan pesantren menjadi lebih modern, terstruktur dan maju.
Kata kunci: literasi digital; pesantren; teknologi
Abstract:The existence of blog media in disseminating information is a means of storing information online that can be used by staff so that they can provide all information without space and time limits. The PKK of East Sei Silau…
u Village, Asahan Regency, has several active activities carried out in several places in its environment. In carrying out these activities, they still use devices manually to provide information in their activities. The aim of carrying out this service activity is to find out the use of blogs in the business and economic category, to find something unique about blogs that can be published to various parties regarding the use of business and economic blogs so that they can be used effectively and more usefully. The activity implementation method used was in the form of training, interactive discussions with the entire PKK team in East Sei Silau Village, Asahan Regency. This activity uses theoretical and practical knowledge in the room. As a result of the final assessment of the activity, the participants were able to understand the material presented based on the results of the assessment scores obtained from the posttest test results. The activity material given to participants can be used and utilized in creating a blog. The material presented to participants reached 90% of all the concepts involved in creating blogs. The delivery of the material consists of several sessions, namely: explanation, practice, and discussion.
Abstract:Abstrack: Community Service Activities in the form of training on the use of the internet at Porsea Sub-District of Toba Samosir District aim to increase the knowledge of the surrounding community about internet technology…
gy and the benefits of the internet and encourage surrounding communities to be able to independently manage and utilize network and internet functions. The main target in this community service is the community around Porsea Sub-District, Toba Samosir District. The training method used is a form of training in the classroom using the lecture method, discussion and question and answer. The lecture method used is intended to provide a theoretical explanation of internet and network material. The discussion method is used to explore the understanding of the surrounding community about the material given in lectures. Practice methods are used to show how to use the internet properly and correctly. The benefits of this training activity are that the surrounding community is able to use the internet and the network for positive and useful things.
Keywords: Internet, Benefits, Training, Networks
Abstrak : Kegiatan Pengabdian Pada Masyarakat berupa pelatihan pemanfaatan internet di Polsek Porsea Kab.Toba Samosir bertujuan untuk meningkatkan pengetahuan masyarakat sekitar terhadap teknologi internet dan manfaat dari internet serta mendorong masyarakat sekitar agar mampu dengan mandiri mengelola dan memanfaatkan fungsi jaringan dan internet. Khalayak sasaran dalam pengabdian masyrakat ini adalah masyarakat sekitar Polsek Porsea Kab.Toba Samosir. Metode pelatihan yang digunakan adalah bentuk pelatihan di dalam kelas dengan menggunakan metode ceramah, diskusi dan tanya jawab. Metode ceramah yang digunakan dimaksudkan untuk memberikan penjelasan secara teori terhadap materi internet dan jaringan. Metode diskusi digunakan untuk menggali pemahaman masyarakat sekitar terhadap materi yang diberikan secara ceramah. Metode praktek digunakan untuk menunjukan langsung cara menggunakan internet yang baik dan benar. Manfaat yang diperoleh dari kegiatan pelatihan ini adalah masyarakat sekitar mampu menggunakan internet dan jaringan untuk hal-hal positif dan bermanfaat.
Kata kunci : Internet, Manfaat, Pelatihan, Jaringan