Abstract:Online marketing is one of the main strategies in increasing business income, including for traditional market traders in South Sulawesi. Although internet penetration in Indonesia, especially in South Sulawesi, continues…
s to grow, many traditional market traders have not utilized digital potential to market their products. This study aims to explore online marketing activities implemented by traditional market traders in Gowa Regency, as well as to analyze their influence on increasing income and the factors that influence their success. Based on literature studies, the use of social media and e-commerce platforms has been shown to increase product visibility and attract more consumers, which in turn can increase sales. However, the adoption of digital technology among traditional market traders is still limited, mainly due to the lack of skills in managing social media accounts and digital platforms. This study uses a qualitative approach with interviews and observation methods of traders in traditional markets in Gowa Regency. The results of the study show that online marketing has a positive influence on increasing trader income, but the level of adoption varies based on factors such as age, education, and business experience. Therefore, digital marketing training and support from the government and trader associations are needed to accelerate the adoption of this technology. This study is expected to provide recommendations for the development of more effective digital marketing strategies for traditional market traders in South Sulawesi, in order to increase competitiveness and strengthen the local economy.
Abstract:In the digital era, entrepreneurship has undergone significant transformation, particularly in human capital management. This study explores strategies for human capital development within digital entrepreneurial environments,…
ments, focusing on digital skills training, collaborative learning, and flexible work arrangements. Using a qualitative approach, data were collected through semi-structured interviews, focus group discussions (FGDs), and document analysis. The findings indicate that entrepreneurs who adopt digital-based human capital development strategies experience improvements in workforce skills, innovation, and business productivity. However, challenges such as limited resources, resistance to change, and digital literacy gaps remain significant barriers, particularly for small and medium enterprises (SMEs). This study highlights the role of leadership and digital platforms as solutions to overcome these obstacles. The findings provide valuable insights for business practitioners and policymakers in designing more effective and sustainable human capital development strategies in the digital age.
Abstract:This study aims to analyze the effectiveness of the Government Business Incubators in encouraging the growth of MSMEs in Makassar City. Using a qualitative approach and case study research design, this study explores the…
experiences and perceptions of MSME actors and incubator managers regarding the impact of incubation on their business development. Data were collected through in-depth interviews, participant observation, and documentation related to the incubation program run by Makassar Technopark and Makassar City Business Incubator. The results of the study indicate that business incubators have a positive impact on improving managerial skills, wider market access, and strong business networks for MSMEs. However, there are challenges related to the suitability of training materials to the needs of specific sectors, difficulties in accessing capital, and limited time that MSME actors can invest in participating in the incubation program. Lack of ongoing mentoring after the incubation is complete is also one of the obstacles faced by business actors. Therefore, this study recommends adjusting the incubation program to be more relevant to the needs of each MSME sector, as well as increasing post-incubation support to ensure business sustainability.
Abstract:This study aims to analyze human resource competencies in improving employee performance at the Communication and Information Agency of Gunungsitoli City. Employee competencies, both in terms of technical knowledge, communication…
unication skills, and work attitudes, are important factors in determining the success of implementing government duties, especially in the digital era and the implementation of the Electronic-Based Government System (SPBE). This study uses a qualitative approach with data collection techniques through in-depth interviews, observation, and documentation. The results show that most employees have adequate technical skills in operating information technology devices, and demonstrate discipline and responsibility in carrying out their duties. The Communication and Information Agency has also exceeded several strategic performance targets, including improving digital services, public participation, and increasing the SPBE index value. This study recommends the importance of increasing regular training, updating digital infrastructure, and strengthening the competency-based performance evaluation system. Overall findings indicate that the development of HR competencies has a significant contribution to achieving effective, efficient, and adaptive institutional performance to the demands of the digital era.
Abstract:Micro, Small, and Medium Enterprises (MSMEs) are a cornerstone of Indonesia's economy, contributing 60.5% to the national GDP and employing 97% of the workforce. However, MSMEs face challenges such as low financial literacy…
acy and limited adoption of digital technologies, which hinder their competitiveness in the global market. This study explores the synergistic role of financial literacy and digital transformation in enhancing MSME performance and competitiveness. Using a qualitative approach, data were collected through in-depth interviews, focus group discussions, and policy document analysis. The findings reveal that the average financial literacy level among MSME actors in Indonesia is only 38%, leading to poor financial management and limited access to formal financing. On the other hand, only 16% of MSMEs have integrated digital technologies into their operations, with those who did reporting significant improvements in efficiency and revenue. The integration of financial literacy with digital tools was found to have a multiplier effect, enabling better resource management, improved decision-making, and enhanced market competitiveness. This study highlights the importance of targeted policies to combine financial literacy training with digital technology adoption. By addressing challenges such as infrastructure limitations and resistance to change, stakeholders can foster inclusive economic growth and empower MSMEs to thrive in the digital economy.
Abstract:This study examines employees' perceptions of work-life balance implementation in a hybrid work environment, a model that has gained popularity in the post-COVID-19 era. Hybrid work arrangements offer flexibility by allowing…
wing employees to alternate between remote and office-based work, providing opportunities to balance professional and personal responsibilities. However, the blurred boundaries between work and personal life in a hybrid setting can create challenges, such as overworking, interruptions during personal time, and social isolation. Using a qualitative approach, this study explores the experiences, challenges, and factors influencing work-life balance in hybrid work environments. Data were collected through semi-structured interviews and focus group discussions with employees from various sectors. The findings reveal that while hybrid work promotes flexibility and autonomy, it also increases the risk of stress and burnout due to a lack of clear boundaries and insufficient organizational support. Factors such as flexible scheduling, supportive leadership, and access to user-friendly digital tools were identified as enablers of work-life balance. This research highlights the dual impact of hybrid work on work-life balance and emphasizes the need for clear organizational policies, leadership training, and technological support to ensure employee well-being. The findings provide actionable recommendations for organizations to optimize hybrid work practices.
Abstract:This study aims to formulate the right business strategy for CV XYZ, an MSME in the frozen food industry, in facing operational challenges such as high employee turnover, dependence on out-of-town suppliers, and logistics…
s inefficiencies due to limited cold chain technology. This study uses a qualitative method with a case study approach. Data were collected through semi-structured interviews, internal company reports, literature reviews, and industry publications. The analysis was conducted through an external approach using PESTEL and Porter's Five Forces, as well as internal analysis through VRIO and Value Chain Analysis. The results of the analysis are summarized in a SWOT Analysis and continued with the formulation of a business strategy using Porter's Generic Strategies and TOWS Matrix. The proposed strategy is Cost Leadership with a focus on operational efficiency, investment in cold chain technology, and employee training to increase productivity. This strategy is expected to help CV XYZ increase competitiveness, expand the market, and support sustainable business growth in the frozen food industry.
Abstract:Islamic views on property ownership depart from the notion that individuals have an innate desire to possess property (fithrah), as Islamic societies depend on other people to function. The riches or money that Allah SWT…
has bestowed upon this universe is a gift to humanity and should be used as efficiently as possible to ensure everyone's financial security. One topic covered in economics classes, including socialism, capitalist, and Islamic economics, is ownership rights. Ownership rights are determined by certain characteristics of each economic system. The number of assets (goods and services) that can be owned is limited under a socialist economy, but the method of acquisition (quality) remains unconstrained. This suggests that you can distribute it in whatever way you want. Meanwhile, the capitalist economic system views property ownership as unlimited, both in terms of quantity and quality; that is, any kind of property ownership is acceptable as long as it does not restrict the freedom of others. Islam acknowledges, but does not fully give, the right of humans to own the materials they use for production and consumption, in contrast to socialism and capitalist economic systems.
Abstract:Individuals with disabilities are often marginalized in accessing entrepreneurship education, limiting their economic opportunities. Digital literacy offers a solution to create entrepreneurial opportunities, aligning with…
th technological advancements that promote social and economic inclusion. This study explores the development of digital literacy-based entrepreneurship education strategies for individuals with disabilities in Mojokerto. The innovation of this research lies in its integration of digital literacy with entrepreneurship education, a relatively underexplored approach. The study addresses the urgent need to increase participation of individuals with disabilities in the digital economy, in line with SDGs 8 and 10. Using a qualitative approach, the study conducted in-depth interviews and observations with individuals with disabilities and instructors. Findings show that digital literacy enhances participants' ability to engage in digital markets, understand online marketing, and use technology for business management. Participants reported greater self-confidence and the ability to start their own businesses after completing the program. The study underscores the need for a technology-based entrepreneurship curriculum and digital literacy training, to provide more inclusive and empowering opportunities for individuals with disabilities, supporting SDGs on social and economic inclusion
Abstract:The digitalization of Human Resource Management (HRM) at PT. Semen Indonesia Unit Tonasa has significantly transformed the company’s HR operations, improving efficiency and effectiveness across various HR functions. Located…
cated in Makassar, PT. Semen Indonesia Unit Tonasa, a major player in the cement manufacturing industry, faced challenges in managing its large and diverse workforce, including slow recruitment processes, inconsistent performance evaluations, and inefficient data management. To address these challenges, the company adopted cloud-based HR management systems, automated recruitment tools, and performance management software, allowing for real-time monitoring and data-driven decision-making. The results of this digital transformation were notable: recruitment time was reduced by 30%, performance evaluations became more transparent and objective, and employee engagement increased through self-service portals and online learning platforms. The integration of real-time data analytics enabled HR managers to make more informed decisions, aligning HR practices with organizational goals. Despite facing resistance to change and technical challenges related to system integration, the company effectively managed the transition through comprehensive training and ongoing support. This study demonstrates how digital tools can optimize HR processes, enhance employee satisfaction, and improve organizational performance. The success of PT. Semen Indonesia Unit Tonasa’s digital HR implementation provides valuable insights for other organizations seeking to modernize their HR functions in an increasingly digital and competitive environment