Abstract:This study examines the influence of the Technology Acceptance Model (TAM), focusing on Perceived Ease of Use (PEOU) and Perceived Usefulness (PU), on users’ Behavioral Intention (BI) to adopt and continue using M-Din, a…
a Sharia-based mobile banking application at Bank Muamalat in West Java. Employing a quantitative survey of 100 active M-Din users, data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results show that PEOU significantly affects PU, and both PEOU and PU significantly influence BI; additionally, PU partially mediates the effect of PEOU on BI. This research contributes to the digital banking literature by reaffirming TAM constructs within an Islamic finance context and offers practical recommendations for optimizing Sharia-compliant mobile banking strategies. Implications for enhancing user interface design and promoting key features to boost adoption are discussed.
Abstract:The digital era has significantly transformed lifestyles, particularly in Indonesia, where computer-mediated communication (CMC) now plays a prominent role in human interactions. In public spaces, individuals often prioritize…
itize their digital devices over engaging with those around them. The rise of the internet generation has integrated media and communication into essential elements of daily life. This study focuses on the analysis of hashtag trends related to general elections, such as #capres2024, #cawapres2024, and #pemilu2024, on Instagram, and their influence on user perceptions. It examines the role of hashtags in CMC practices on Instagram during electoral periods. Through the analysis of seven samples, the study reveals that while certain posts align with the electoral purposes of the hashtags, others use these hashtags for visibility without relevance to the elections. The research underscores Instagram’s potential for reshaping political branding and enhancing voter engagement. It demonstrates that the strategic application of hashtags, combined with high-quality visuals and interactive features, can amplify the visibility and impact of political messaging. By integrating CMC and political branding theories, this study presents a framework for understanding how digital tools can foster a more engaged and informed electorate.
Abstract:Automatic detection of hate speech and abusive language is crucial for combating online toxicity. This study explores Gaussian Naive Bayes for multi-label classification of hate speech on Indonesian Twitter, including target,…
rget, category, and level. We combined TF-IDF features with contextual BERT embeddings. The model achieved balanced performance for general hate speech and good non-abusive language detection. However, it exhibited limitations with imbalanced data and specific hate speech types. The classifier consistently favored the majority class (non-hateful/non-abusive) across labels, particularly struggling with HS_Gender, HS_Physical, etc. This suggests difficulty detecting less frequent but potentially severe hate speech, likely due to limited training data. Overall accuracy and F1-scores confirm that while Gaussian Naive Bayes is efficient, it lacks robustness for nuanced multi-label classification with imbalanced datasets. This necessitates exploring alternative approaches for effectively detecting specific and less frequent hate speech.
Abstract:This study investigates the dynamic marketing and communication strategies used by PT. Gojek Indonesia to strengthen its consumer base. As one of Southeast Asia's leading technology-based platforms, Gojek has rapidly expanded…
anded its services beyond ride-hailing to include food delivery, digital payments, and more. This research uses a qualitative approach, combining interviews, case studies, and industry analysis to dissect the multifaceted strategy implemented by Gojek. This study explores Gojek's proficient use of digital channels and social media to drive consumer engagement. By analyzing consumer behavior and preferences, the study explains how Gojek tailors its marketing messages to resonate with diverse target audiences. In addition, this study examines the role of strategic partnerships and collaborations in strengthening Gojek's market presence and attracting new consumers. Furthermore, the study explores the impact of innovative features and services introduced by Gojek, such as loyalty programs and seamless user interfaces, on customer acquisition and retention. The study identifies the critical role of data analytics in shaping personalized marketing campaigns that appeal to specific consumer segments. The findings from this study contribute to a broader understanding of effective marketing and communication strategies in technology-based service industries. The insights derived from Gojek's approach provide valuable lessons for businesses looking to navigate a competitive market and expand their consumer base through strategic marketing initiatives.
Abstract:Universities are increasingly adapting to changes brought by technological advancements and globalization. Bhayangkara University Jakarta Raya is no different, having implemented an efficient Tuition Payment Information…
System. This article details the design and development of the system using the waterfall method. The main objective of this system is to make it easier for administrative staff and students to process tuition payments. The research method used a needs analysis approach, consisting of observation and interviews. The waterfall approach was utilized for system implementation. The process involved requirements analysis, system design, implementation, testing and operation. The Unified Modeling Language (UML) served as an object-based system design visualization tool. The tuition payment information system provides login access with divided access rights for students, the Academic Administration Bureau, and the Financial Administration Bureau. The system includes features such as student data management, tuition payment verification, and report preparation. The results of implementation show positive changes in the efficiency and convenience of the tuition payment process for students and administrative staff. This article highlights the role of information systems in improving the efficiency of financial administration and services at Universitas Bhayangkara Jakarta Raya. By allowing students to monitor payments online, the system provides significant support for tuition payment management. Hopefully, this system will contribute positively to improving the quality of educational services at this university, creating efficiency in financial administration, and providing a basis for further development of the information system.
Perguruan tinggi semakin beradaptasi terhadap perubahan yang dibawa oleh kemajuan teknologi dan globalisasi. Universitas Bhayangkara Jakarta Raya juga menerapkan Sistem Informasi Pembayaran Uang Kuliah yang efisien. Artikel ini merinci perancangan dan pengembangan sistem menggunakan metode waterfall. Tujuan utama dari sistem ini adalah untuk memudahkan staf administrasi dan mahasiswa dalam memproses pembayaran uang sekolah. Metode penelitian menggunakan pendekatan analisis kebutuhan yang terdiri dari observasi dan wawancara. Pendekatan waterfall digunakan untuk implementasi sistem. Prosesnya melibatkan analisis persyaratan, desain sistem, implementasi, pengujian dan operasi. Unified Modeling Language (UML) berfungsi sebagai alat visualisasi desain sistem berbasis objek. Sistem informasi pembayaran SPP menyediakan akses aktor login dengan hak akses terbagi untuk mahasiswa, Biro Administrasi Akademik, dan Biro Administrasi Keuangan. Sistem ini mencakup fitur-fitur seperti pengelolaan data siswa, verifikasi pembayaran SPP, dan penyusunan laporan. Hasil implementasi menunjukkan perubahan positif pada efisiensi dan kenyamanan proses pembayaran SPP bagi mahasiswa dan tenaga administrasi. Artikel ini menyoroti peran sistem informasi dalam meningkatkan efisiensi administrasi dan pelayanan keuangan di Universitas Bhayangkara Jakarta Raya. Dengan memungkinkan siswa memantau pembayaran secara online, sistem ini memberikan dukungan yang signifikan untuk manajemen pembayaran uang sekolah. Sistem ini diharapkan dapat memberikan kontribusi positif terhadap peningkatan kualitas layanan pendidikan di universitas ini, menciptakan efisiensi dalam administrasi keuangan, dan memberikan landasan bagi pengembangan sistem informasi lebih lanjut
Abstract:This study seeks to examine the impact of kinship-based recruiting practices (nepotism) on the reduction in educational staff performance at Bosowa University, with an emphasis on mass recruitment in 2025, which is expected…
ted to include features of nepotism. An explanatory survey design is combined with a quantitative approach in the study methodology. The 107 educational staff members of Bosowa University in 2026 make up the study population, and a complete sampling technique is used. Questionnaires, interviews, observations, and personnel data recording were used to gather data. Descriptive statistics, basic linear regression, and various tests were employed in data analysis. Kinship-based recruitment procedures fall into the top category, according to the study's results (score 4.17). An estimated 52% of the 42 educational employees hired between 2023 and 2025 did so through non-competitive means that included nepotism. The performance of education staff hired prior to 2023 (score 3.70) and those hired between 2023 and 2025 (score 2.31) differs significantly, by 37.6%. 48.3% of the reduction in performance is positively and significantly impacted by family-based recruitment techniques. For education staff hired through non-merit methods, this report suggests implementing a meritocracy system, thorough HR audits, and competency improvement initiatives.
Abstract:The rapid evolution of digital technologies, particularly live streaming features in e-commerce platforms, has significantly transformed consumer behavior while introducing new risks to consumer protection. Live streaming…
g based commercial transactions often involve real time, visually driven interactions that encourage impulsive purchasing decisions, making traditional regulatory frameworks insufficient. This study aims to analyze the primary factors influencing consumer protection in live commerce settings by examining five core variables: product transparency, platform accountability, perceived risk, consumer trust, and digital literacy. Utilizing a qualitative exploratory approach, this research conducted a comprehensive literature review of 77 international journal articles published between 2020 and 2024. The findings indicate that product transparency and platform accountability are fundamental to enhancing consumer trust and reducing perceived risks, whereas digital literacy acts as a moderating factor that empowers consumers to make informed decisions. The study proposes a conceptual framework that integrates behavioral and regulatory dimensions, offering both theoretical insights and practical implications for improving consumer protection in fast paced, interactive digital marketplaces.
Abstract:In discourse, speech is not only considered as a linguistic phenomenon but also as a means to maintain or change power relations in society. One of the clearest examples of the use of speech in discourse to change social…
change occurred in The Black Civil Rights Movement from 1955 to 1968 in the United States. Based on the interest in studying Malcolm X's speech further, the thesis writer decided to analyze Malcolm X's speech at the Oxford Union Debate using Fairclough's Critical Discourse Analysis framework with a qualitative method that will focus on linguistic issues as part of social and humanitarian issues. The results of this study showed deconstruction result of Malcolm X's speech text by analyzing various linguistic features from the dimensions of text practice (including positive and negative lexical items, key terms of ideology and belief, modality, and rhetorical devices), discursive practice (including intertextuality and shared knowledge), and sociocultural (including formality and personal pronouns), then continued with a discussion of the relationship between discourse, power, and ideology and the role of Malcolm X's speech in the historical context at that time. It can be concluded that Malcolm X's speech highlights his advocacy for revolutionary justice and self-defense for oppressed black people. He also challenged the power structures of his time, opposing segregation and exposing the hypocrisy of the American and Western governments with white supremacy and colonialism behind the mask of democracy.
Abstract:This study examines the role of textual practice (micro-structure) in shaping humanitarian narratives in news coverage of the Israel-Palestine conflict by CNN US and CNN Indonesia. Employing Fairclough’s Critical Discourse…
urse Analysis (CDA), the research identifies key linguistic features, including lexical choices, sentence structure, modality, rhetorical devices, and pronoun usage, that contribute to the ideological framing of news articles. The findings indicate that CNN US employs neutral and euphemistic language, passive constructions, and hedging devices to maintain journalistic objectivity, whereas CNN Indonesia utilizes emotionally charged language, active voice, and definitive claims to frame the conflict with a strong pro-Palestinian stance. These textual differences underscore the influence of language in constructing public perceptions of humanitarian crises.
Abstract:This research explores the impact of gamification on student engagement and learning outcomes in hybrid classrooms at SMA Negeri 1 Pinrang. The study aims to identify the role of gamified platforms in enhancing student participation…
articipation and to analyze the relationship between student engagement and academic achievement. The research employs a qualitative approach, utilizing purposive and random sampling to select students from hybrid classrooms. Data were collected through gamification-based platforms, student engagement surveys, and academic performance tests. The findings indicate that the use of gamification significantly increases student engagement, motivation, and academic achievement, particularly when integrated into a hybrid learning environment. This study also highlights challenges such as technology access and the need for teacher training to maximize the benefits of gamification. The results provide practical recommendations for educators to implement gamified elements in their teaching strategies and for platform developers to enhance features that support hybrid learning. Future research should investigate the broader impacts of gamification, particularly on diverse learning styles and across different academic subjects.