Abstract:This study aims to find out how the effect of e-service quality on e-loyalty through e-satisfaction at bakery sm bakery Bulukumba and Makassar cake. The population in this study were customers at SM Bakery and Makassar Cake…
ake and the sample used was 60 customers. Data collection was carried out using the questionnaire method which was distributed via Google from. The data analysis technique used is partial least squares (PLS) using measurement model analysis (outer model) and structural model analysis (inner model) where the research results show a direct effect of E-Service (X) on E-Loyalty (Y), where from the results of the statistical test the result is a p-value (0.011) <0.05, which means that the p-value is less than the significance level of 0.05 so that there is a direct effect of E-Service on E -Loyalty.
Abstract:Quality public services according to Triguno (1997:78) are related to attitudes and ways of serving customers satisfactorily, which means serving at any time, quickly, being polite, friendly and helpful, as well as professional…
ssional and capable. There are various public complaints submitted through the mass media as evidence that the implementation of services to the community cannot be carried out optimally, giving rise to a bad image of government officials.This study aims to find out how the quality of service provided by the Semarang City Police SATLANTAS Office to the public when applying for a Driving License (SIM) C is based on the use of theory from Parasuraman et al. (1988) which includes:Physical Evidence (Tengibles), Reliability (Reliability), Responsiveness (Responsivness), Guarantee (Assurance), and Empathy (Empaty). The results of the research that has been carried out indicate that the three dimensions of service quality, namely those related to Physical Evidence (Tengibles), Reliability, Responsiveness, are considered by the community to be not optimal when they are obtaining SIM C at the Semarang City Police SATLANTAS Office. While the other two dimensions, namely Assurance and Empathy, are considered by the community to be optimal. This condition resulted in many violations committed by two-wheeled riders, which reached 75% andaccording to data from the Semarang Traffic Police Traffic Unit in 2020, there were 51,858 motorists who did not carry SIM C when driving on the roads in the city of Semarang.
Abstract:The rapid development of the world of information and communication has made changes in the world of marketing, one of which is the existence of social media marketing. Various social media platforms are now provided including…
luding TikTok, Line, WhatsApp, YouTube and so on. Instagram is no exception, which is used as a marketing medium by the courier service (jastip) @my_shopper.id. The purpose of this study is to find out the use of Instagram as a marketing medium for the courier service business @my_shopper.id. A service for depositing branded goods such as clothes, bags, perfumes and others. The research method uses a qualitative descriptive type to clearly know the information from the jastip account owner regarding the use of Instagram social media as a marketing tool. Data collection is carried out by in-depth interviews with account owners, then collects documentation by capturing content layers used in Instagram accounts. Data analysis uses Miles and Huberman, namely by data reduction, data presentation and verification. Test the validity of the data using triangulation techniques for conducting interviews and collecting documents to informants. The results of the study indicate that the surrogate service account (jastip) @my_shopper.id does social media marketing through an Instagram account. Account owners use various available features such as comment fields, Instagram bio, Instagram traffic, feeds, reels. The content created also varies such as product photos, product review videos, uploading customer testimonials to uploads regarding the order packaging process. The use of Instagram as a marketing medium has the advantage of increasing traffic and making people know about this jastip. Weaknesses obtained include missing information, sometimes customers do not know branded products and entrusting services.
Abstract:Increased productivity in SMEs in terms of quality service delivery is crucial for economic growth and development. Most SMEs are bedevilled with destructive workplace deviant behaviour, particularly the incivility of owners/managers…
ners/managers and employees towards customers, which have different consequences for workplace performance parameters such as a decline in sales, low patronage, and by extension, weak gross domestic product contribution. Using the social exchange theory, this cross-sectional study examined the influence of workplace incivility on productivity among 365 owners/managers, supervisors, and employees of SMEs in the liquefied petroleum gas sub-sector in Lagos State. Stratified proportionate sampling was utilized to select the respondents. The outcomes revealed that workplace incivility in the form of rudeness, discourteous disposition, and derogatory remarks predicted productivity in terms of an interaction between customers and employees and the capacity of the service process. Also, our findings accentuated the essence of avoiding direct and indirect costs that are linked with workplace incivility. The study recommended the communal and positive interpersonal relationships between owners/managers, employees, and customers and suggested training on emotional intelligence as a panacea for behavioral responses.
Abstract:This study sought to identify the role of social media platforms in tourism marketing and promotion. It was also to evaluate the extent to which social media platforms used to the purpose of tourism promotion in Libya, evaluate…
valuate they're contributing to promoting tourism sites in Libya, and to evaluate their extent to which they succeeded in promoting tourism sites in Libya. The convenience sampling method was used in this study where the data was obtained from 120 respondents by using a questionnaire. The study concludes that social media platforms play a very sensitive and important role in the effectiveness of tourism marketing and promotion among all users of these media. Additionally, social media platforms have the ability to provide users with accurate and confident information about their destinations which helped them to make accurate decisions about their destinations and tourism sites that they thinking to travel to or visit. Moreover, the users of these platforms mentioned that since these platforms were available to the end-users it was characterized with their ease of use and provide the users of the ability to share and post their experiences and perspectives regarding the sites they visited. This will facilitate the opportunity for tourism destinations to share, marketing, and promoting their contents with their customers effectively and efficiently.
Abstract:This study aims to determine the role of mothers as agents of masculinity enculturation for Nias ethnic boys. This study uses a qualitative method with an ethnographic approach, data collected through participatory observation,…
vation, in-depth interviews, and documentation of Nias ethnic mothers and boys. The results show that the role of mothers as agents of masculinity enculturation in Nias ethnic boys in Tegal Sari Mandala II Village emphasizes the instilling of masculine values through daily care that is appropriate to the context of urban life. Mothers instill the value of courage by accustoming children to dare to speak, appear, and defend the truth, while building strength through emotional control and assertiveness to be able to face pressure, develop resilience through independence, discipline, and adaptability, and teach leadership through responsibility, decision-making, and the application of traditional leadership values such as si'ulu and si'ila. The main challenges faced by mothers include the stubbornness of children, the limited role without a husband figure for single parents, and the negative influence of social media and diverse urban environments. Mothers make various efforts to overcome these obstacles by implementing a firm but loving parenting style, providing motivation when children experience failure, and involving other male family members such as uncles or church members to provide advice. The implementation of traditional Nias ethnic masculinity values is still attempted through oral narratives, the use of digital technology to demonstrate the Fahombo (Stone Jumping) tradition, and the involvement of boys to attend and witness various Nias ethnic traditions in urban areas to maintain their ethnic identity amidst modernity
Abstract:Seiring dengan berkembangnya ilmu pengetahuan yang semakin canggih diseluruh negara, termasuk indonesia yang otomatis menjadi tantangan untuk dapat menerima perubahan-perubahan yang datang dari dalam maupun luar negeri,…
untuk dituntut agar siap menghadapi segala dampak negatif akibat proses globalisasi. Seperti pelayanan yang ada pada bank. Semakin berkembangnya teknologi maka semakin canggih juga alat atau sarana dalam melayani para nasabahnya. Pelayanan (customer service) secara umum adalah setiap kegiatan yang diperuntukkan atau ditujukan untuk memberikan kepuasan kepada pelanggan, melalui pelayanan ini keinginan dan kebutuhan pelanggan dapat terpenuhi. Dan perbankan yang mampu memberikan pelayanan berkualitas akan memberikan kepuasan kepada nasabahnya. Penelitian ini menggunakan metode observasi yaitu para peneliti terjun langsung pada Bank Pengkreditan Rakyat Rambipuji untuk memperoleh informasi yang akurat. Teknik pengumpulan data menggunakan triangulasi data yaitu observasi, wawancara dan dokumentasi. Tujuan dari penelitian ini adalah untuk mengetahui bagaimana cara melayani nasabah pada saat melakukan administrasi dengan baik. Para karyawan di BPR Nusamba Rambipuji tersebut lebih mementingkan kenyamanan pelayanan kepada para nasabah dan mengoptimalkan pelayanan yang prima, kondusif, dan efisien.
Abstract:The purpose of this article is to investigate the methods by which Batak Toba women in Habeahan Naburahan Village, Samosir Regency, resist the concealed practice of marpariban matchmaking. As part of the Batak Toba kinship…
ip structure, Marpariban matching is a traditional practice that places women in a position where they are unable to select their life partners. A form of resistance that is not overtly articulated has emerged as a result of this. Information was gathered using descriptive qualitative methods such as in-depth interviews, documentation, and observation. Relevant data and information are provided by informants who are Batak Toba women in the village of Habeahan Naburahan who have firsthand experience with the Marpariban matchmaking practice and family members who participate in the customary matchmaking procedure. The findings and analysis revealed that the Batak Toba women in this hamlet oppose this matchmaking practice through covert resistance. Some of these behaviors are putting off arranged marriages for school or work reasons, using religious legitimacy as a reason to say no without directly confronting the person, formally accepting arranged marriages with a passive attitude and little emotional involvement, and not talking openly about marriage plans. James C. Scott's theory of resistance says that these activities show that there is concealed resistance, or a sort of resistance that happens while people follow the rules. This suggests that Batak Toba women tend to use subtle opposition as a tactic to preserve their independence inside the patriarchal system rather than openly rejecting the Marpariban norm
Abstract:Penelitian ini bertujuan untuk merancang dan membuat aplikasi penjualan berbasis Customer Relationship Management (CRM) untuk meningkatkan pertumbuhan profitabilitas jangka panjang pada Imam Motor. Permasalahan yang terjadi…
adi pada Imam Motor masih melakukan sistem pemasaran secara manual dengan market yang terbatas pada daerah sekitar serta belum adanya sistem Customer Relationship Management (CRM) yang berguna untuk mencari pelanggan baru dan mempertahankan pelanggan lama dengan berbasis web. Hasil dari penelitian yang dilakukan pada Imam Motor adalah penerapan aplikasi Customer Relationship Management (CRM) penjualan sparepart motor sehingga dapat mengelola penjualan dan mendapatkan database pelanggan yang lebih banyak yang dapat melakukan pemesanan secara online.
Abstract:Key Distro Kisaran adalah sebuah toko yang menjual pakaian dan aksesoris merek ternama yang dikembangkan oleh kalangan muda. Toko ini sadar bahwa perkembangan teknologi yang pesat dapat mempengaruhi kinerja bisnis di semua…
ua sektor, baik itu bisinis yang bergerak dibidang dagang maupun jasa. Untuk tetap bersaing di tengah persaingan yang semakin ketat, pihak toko terus mengembangkan teknologi dan menjaga hubungan dengan pelanggan. Dalam upaya ini, Key Distro Kisaran menggunakan Electronik Customer Relationship Management (E-CRM) sebagai pelayanan personal kepada pelanggan. Tujuan utamanya adalah memberikan pengalaman yang konsisten, kepuasan pelanggan, dan menjalin hubungan yang baik dalam jangka waktu yang panjang. Dengan penerapan E-CRM yang baik, perusahaan dapat berinteraksi dengan calon pelanggan dan pelanggan tetap dengan mudah, serta memberikan informasi yang sesuai dengan kebutuhan mereka. Hal ini juga memungkinkan pelanggan untuk memperoleh informasi yang dibutuhkan dengan cepat dan mudah. Penelitian ini bertujuan untuk menerapkan konsep Costumer Relationship Management (CRM) pada toko Key Distroagar menciptakan loyalitas dan meningkatkan hubungan dengan pelanggan. Adapun hasil dari kegiatan penelitian ini berupa Penerapan CRM kedalam bentuk Aplikasi berbasis Web agar nantinya dalam proses transaksi penjualan dan pengiriman produk menjadi lebih mudah dan efektif.