Abstract:This research aims to determine the marketing influence of Word of Mouth Marketing on the decision to purchase services from PT. JILC Branch My Pongti in Makassar City. The population in this research is JILC students My…
group is 252 people. The number of samples used was 71 people by using Slovin's sample theory. Data collection was carried out by using observation and questionnaire methods. Technical data analysis used is multiple linear regression analysis using statistics Product and Service Solution (SPSS) v.21. The multiple linear regression equation produces the equation Y = 5.451 + 0.697X1 + 0.052X2. Thus the results of this study found that The Word of Mouth variable has a positive and significant effect on decisions Consumer. The results of the correlation analysis of determination (R Square) were 0.487 or 48.7%. This shows that the percentage influence of the independent variable amounting to 48.7%. Meanwhile, the remaining 51.3% was influenced or explained by other variables not included in this research model. F count (32.327)> F table (3.128) with a significance level of 0.000 < 0.05. So hypothesis that is accepted is H1 which means variable X (Organic WOM and Amplified WOM) simultaneously has a significant influence on variable Y (Consumer Decision). Meanwhile, the t test results explain the calculated t for variable X1 is (7.185) > t table (1.995) with a significance level of 0.000 < 0.05. So H0 is rejected and the accepted hypothesis is H2 which means variable Organic WOM partially has a significant influence on the variables Y (Consumer Decision). The results of the partial test for variable X2 explain that t count 0.0494 > 0.05. So H3 is rejected and the accepted hypothesis is H0 which means that the Amplified WOM variable partially has no influence significant to variable Y (Consumer Decision).
Abstract:The aim of this research is to evaluate the influence of Green Training, Green Recruitment, and Green Transformational Leadership on Sustainable Corporate Performance separately and simultaneously. In this research, a quantitative…
antitative approach was used, and the sample was 100 people who worked at PT KIMA Makassar. The research results show that Green Training (X1) partially has a positive and significant impact on Sustainable Corporate Performance. The calculated t value is 3.165, lower than the t table value of 1.984, and the significance value is 0.003, less than 0.05. Apart from that, Green Training also has a positive and significant impact on Sustainable Corporate Performance, with a calculated t value of 4.181, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. On the other hand, Green Transformational Leadership also has a positive impact on Sustainable Corporate Performance, with a calculated t value of 7.019, which exceeds the t table of 1.984, and a significance value of 0.000 below 0.05. Apart from that, a simultaneous test was carried out on the influence of Green Training (X1), Green Recruitment (X2), and Green Transformational Leadership (X3) on Sustainable Corporate Performance. The results show a calculated f of 78.706, which exceeds the f table of 2.70, and a significance value of 0.000 is less than 0.05.
Abstract:This study aims to analyze the effect of investment risk on stock returns for the LQ45 index for the 2016-2021 period. This research uses quantitative methods. Sampling using several criteria so that the data obtained were…
re 27 companies. The analysis technique used is simple linear regression analysis using the SPSS version 22 program. The results of this study indicate that the significance value is 0.781> 0.05 and the coefficient is 0.008, which means that Beta has a positive and insignificant effect on stock returns. The results of this study do not support the hypothesis that has been put forward.
Abstract:Exploring the multifaceted dynamics of customer loyalty in Islamic banking, this study investigates the roles of trust and corporate image in Eastern Indonesia's Islamic banking sector. Employing structural equation modelling…
lling (SEM) as the analytical tool, the research uncovers the intricate interplay between corporate image, trust, and customer loyalty. Results indicate that a solid corporate image significantly and positively influences customer trust. This trust is crucial in boosting customer loyalty towards Islamic banking services. Highlighting the importance of corporate image, the study reveals its role as a cornerstone in building and reinforcing customer trust, which is crucial for fostering long-term customer relationships. The research provides strategic insights for Islamic banks in Eastern Indonesia, suggesting that a focus on enhancing corporate image and trust can lead to increased customer loyalty. This contribution enriches the understanding of loyalty dynamics within the Islamic banking sector, underscoring the significance of trust and corporate image in the unique market context of Eastern Indonesia.
Abstract:This research aims to determine the significance of the effect of training program on the employee achievement at the UPTP Office in the South Makassar Region I 2019-2022. This type of research uses a quantitative approach.…
ch. The research subjects in this study were 40 employees. The data collection technique used is a questionnaire. The analysis technique used is descriptive statistical analysis with simple linear regression analysis using Statistical for Product and Service Solution (SPSS) software version 16. The results of this research show that training has a positive and significant effect on employee achievment. Employee achievment is directly influenced by the training that occurs at UPTP office in the South Makassar I Region. If the training program is improved, there will be an increase in employee achievement.
Abstract:This research aims to determine the partial influence of product quality, price and service quality on consumer satisfaction at the Palekko Restaurant in Sidenreng Rappang Regency. The number of samples taken was 100 respondents.…
pondents. The results of the research show that service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency, based partially on the calculation results that the t-calculated value of the product quality variable is ( 6.435), the t-calculated value of the price variable is (3.223) and the t-calculated value of the service quality variable (3.752) is greater than the t-table value (1.660) and the sig value of all variables is smaller than 0.05. Simultaneously, service quality, price and product quality have a significant effect on consumer satisfaction at the Palekko Sidenreng Restaurant in Sidenreng Rappang Regency. The calculation results show that the F-count value = 30,946 is greater than the F-table value = 2.70 (30,946 > 2.70) and significance value = 0.000 (smaller than α = 0.05). (0.000 < 0.05).
Abstract:This research aims to determine the effect of cash flow on the level of liquidity at PT. Wijaya Karya (Persero) Tbk on the Indonesian Stock Exchange. The type of research used is descriptive quantitative. The research population…
pulation is the financial statements of PT. Wijaya Karya (Persero) Tbk for 5 (five) periods, namely 2015-2019. The samples for this research are the balance sheet, profit and loss report and cash flow report of PT. Wijaya Karya (Persero) Tbk for 5 (five) periods, namely 2015-2019. The data in this research is secondary data with data collection techniques using documentation methods for company financial reports. The data analysis technique uses multiple linear regression analysis.Partial research results (t test) state that partial operating cash flow does not have a significant effect on liquidity. Meanwhile, the investment cash flow variable partially has a significant effect on the level of liquidity. And the partial funding cash flow variable has no significant effect on liquidity. Simultaneous research results (F test) state that operating cash flow, investment cash flow and funding cash flow have a value of Fcount > Ftable (3.275 > 2.95) and a significance value of < 0.05 (0.003 < 0.05), So it can be concluded that the operating cash flow, investment cash flow and funding cash flow variables simultaneously have a significant effect on the level of liquidity.
Abstract:This study aims to determine and analyze employee work motivation at PT Bumi Karsa Makassar In connection with this, how employees can work as well as possible and employees have high motivation in completing work with the…
he provision of compensation. So against this, this study aims to show the significance of the effect of compensation on employee work motivation. The population in this study were all employees of PT Bumi Karsa Makassar who received compensation in the form of salary, bonuses, and health benefits, totaling 60 people. The number of samples used was 60 people using saturated sampling theory. Data collection was carried out using questionnaire and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The multiple linear regression equation produces the equation Y = 0.165 + 0.032X1 + 0.961X2. The results of this study found that compensation variables (financial and non-financial compensation) simultaneously affect work motivation and the F-Count value (4566,330) > F-Table (3.16). The results of the correlation analysis of determination (R Square) of 0.994 which shows that the compensation variable is able to contribute 99.4%. 0.6% is influenced by other variables not examined. The most dominant variable affecting motivation is the non-financial compensation variable among the two compensation variables with a t-count value (48.056) > t-table (1.672). While the financial compensation variable is influential but not significant with a t-count value (1.205) < t-table (1.672).
Abstract:The purpose of this study was to determine the effect of Job Satisfaction and Compensation on Turnover Intention at PT Hadji Kalla Urip Sumoharjo Branch, Panakkukang District, Makassar City, the subjects in this study were…
re 51 employees working at PT Hadji Kalla Urip Sumoharjo Branch. This research is included in quantitative research and quantitative analysis to test the research hypothesis using the IMB SPSS version 25 software. The results of this study indicate that job satisfaction has a negative and significant effect on turnover intention. This is evidenced by the t value of -3.055 where <t table (2.00958) and a significance value of 0.004 <0.05. The results of the study show that compensation has no significant effect on turnover intention. This is evidenced by the t value of 0.615 < t table (2.00958) and a significance value of 0.541 > 0.05. The results of the study show that job satisfaction and compensation have a simultaneous effect on turnover intention. This is evidenced by the calculated F value of 11.859 > 3.19 and a significance value of 0.001 <0.05.
Abstract:This study aims to assess and analyze whether the marketing strategy STP (Segmentation, targets, and position) to the level of sales has been implemented by Upnormal Coffee Beach in Palu which has reached more than one year…
ear (2021- 2022). This type of research is quantitative descriptive. The population in this study were all employees of Upnormal Coffee while the sample of this research is all employees of Upnormal Coffee as many as 36 employees as respondents using saturation sampling, the sampling technique when all members of the population were used as a sample. The data collection techniques were performed by means of a questionnaire conducted interviews and questionnaires. Based on the results of this study with multiple linear regression analysis, regression equation Y = 8,944+ 0.164 X1 + 0.061 X2 + 0,032 X3 + e. Basedonn statistical analysis data, the indicators in this study is valid and the variables are reliable. In the classical assumption, in said that indicator otherwise normal distribution and correlation Linear in significance between each independent variable and the dependent variable, to the amount of influence Segmentation, Targeting and Positioning are all having a positive direction and not significant in their influence on the level of sales in Upnormal Coffee in the city of Palu