Abstract:The rapid transition to electric vehicles (EV) is driven by global environmental concerns and the need to reduce dependence on fossil fuels. In Indonesia, EV adoption faces challenges related to market dynamics, consumer…
behavior, and effective communication strategies. Marketing research and understanding consumer behavior aims to collect and obtain more detailed information and knowledge about customers towards electric vehicle products. Through this, it can understand customers and their tastes, preferences, reflect the future, and also help reduce the risk of product and business failure. Using Word of Mouth communication as part of a marketing strategy that can be carried out by companies in maintaining their business desires. In this article, the author tries to understand the concept of market research, consumer behavior, and the Word-of-Mouth communication model using a qualitative library observation approach, this study analyzes existing research on how these three factors contribute to the growth and long-term survival of the electric vehicle market. Market research provides insight into consumer preferences and market trends, offering important data to align EV products with consumer needs. Understanding consumer behavior is essential in overcoming perceived barriers, such as cost and infrastructure limitations, that hinder EV adoption. Meanwhile, word of mouth communication plays an important role in influencing consumer decisions by fostering trust and awareness of the benefits of EVs. The findings highlight the interconnections between these factors and their collective impact on the development of sustainable marketing strategies for EVs in Indonesia. This study provides valuable insights for stakeholders, including automotive companies and policymakers, in designing more effective marketing approaches that support the sustainable growth of the EV sector.
Abstract:Educational program evaluation is understood as a systematic process that functions to assess the level of goal attainment, implementation effectiveness, resource-use efficiency, relevance to stakeholder needs, and sustainability…
inability of educational programs. This article originates from the issue of the limited use of comprehensive evaluation as a basis for educational decision-making, which causes evaluation to be frequently perceived merely as the measurement of learning outcomes. The research problem focuses on how the concepts, functions, and models of educational program evaluation can be comprehensively and applicatively understood based on experts’ perspectives. This study elaborates the ideas of Ralph Tyler, Cronbach, and Stufflebeam, who emphasize evaluation as a provider of meaningful information, a means of identifying program strengths and weaknesses, and a foundation for continuous improvement. The research method employs a literature study by reviewing books, scientific articles, and relevant journals discussing educational evaluation. The findings indicate that evaluation serves a formative function for continuous quality improvement and a summative function as a form of public accountability, encompassing aspects of policy, curriculum, learning processes, learning outcomes, and educational resource management. Various evaluation models, such as CIPP, Provus, Stake, Kirkpatrick, and the Logical Model, are identified as systematic frameworks that are complementary and contextual for application according to program needs. The conclusion confirms that educational program evaluation plays a strategic role in improving learning quality through planned measurement processes, the provision of accurate feedback, and data-based program adjustments. The novelty of this study lies in its comprehensive synthesis of evaluation concepts, functions, and models, presented integratively as a conceptual–practical guide for policymakers and educational practitioners, positioning evaluation not merely as an administrative activity but as an instrument for sustainable educational quality development.
Abstract:Social Studies is often perceived by students as a less engaging subject, partly due to the dominance of lecture-based teaching methods that offer minimal contextual learning experiences. The low level of active student…
participation in the learning process impacts their conceptual understanding and critical thinking skills. This study aims to evaluate the effectiveness of the Contextual Teaching and Learning (CTL) strategy in improving students’ conceptual understanding in Social Studies through a literature review of various recent research findings and scholarly publications. CTL, as a learning approach that emphasizes the connection between subject matter and students’ real-life contexts, is believed to address these pedagogical challenges. Analysis of the literature sources shows that the consistent implementation of CTL positively contributes to enhancing student engagement, learning outcomes, and the development of critical and analytical thinking skills. Learning that is linked to concrete social experiences encourages students to actively construct meaning, understand interconceptual relationships, and apply knowledge meaningfully in daily life. The conclusion of this review affirms that the CTL strategy is effective in creating a more interactive, meaningful, and deeply comprehensible Social Studies learning process. The novelty of this research lies in its comprehensive synthesis of previous findings, demonstrating that CTL is not only relevant as an innovative teaching method but also holds potential as a systematic approach to pedagogical transformation in Social Studies education at the elementary and secondary levels.
Abstract:This research investigates the challenge posed by the perceived lack of assertiveness among pastors in disciplining members of the congregation amidst the proliferation of fake news or hoaxes. It delves into the multifaceted…
eted roles of pastors within the church context, the nuanced concept of discipline as it pertains to congregational dynamics, and the pervasive phenomenon of hoaxes in contemporary society. Emphasizing the critical importance of pastors taking proactive measures to address and counteract the dissemination of hoaxes to safeguard the integrity and unity of the church community, this paper employs a comprehensive descriptive research methodology. Through an in-depth exploration of the characteristics and implications of hoaxes, the functions and responsibilities of pastors, and the significance of discipline within the ecclesiastical setting, this study aims to provide valuable insights into the complexities of managing misinformation within religious communities. By synthesizing theoretical frameworks and empirical observations, the paper offers actionable recommendations for pastors to effectively combat hoaxes while fostering an environment of truth, trust, and integrity within the church.
Abstract:Zakat is an Islamic economic instrument that plays a significant role in enhancing social welfare and promoting equitable socioeconomic development. The effectiveness of zakat management is strongly influenced by the accountability…
ountability and transparency practices implemented by zakat management institutions. This study aims to explore the practices of accountability and transparency in zakat fund management at the National Board of Zakat (BAZNAS) of Sumbawa Regency and to examine their contribution to public trust. A descriptive qualitative approach was employed, with data collected through interviews, observations, and document analysis. The findings reveal that accountability has been implemented through financial reporting in accordance with PSAK 109, external auditing, and structured accountability mechanisms. Transparency is demonstrated through the dissemination of information via the official website, social media platforms, print media, and public outreach activities. The implementation of these principles contributes to strengthening the trust of muzakki (zakat payers) and generating tangible benefits for mustahik (zakat beneficiaries), although improvements in information accessibility and the development of productive zakat programs remain necessary. The novelty of this study lies in its exploration of the interrelationship between accountability, transparency, muzakki trust, and the perceived benefits experienced by mustahik within the context of regional zakat management at BAZNAS Sumbawa Regency.
Abstract:The rapid advancement of digital technology and the increasingly widespread penetration of the internet have significantly driven the growth of e-commerce in Indonesia, leading to notable changes in consumer behavior in…
making purchasing decisions. This condition requires business actors to comprehensively understand marketing factors that play a crucial role in influencing consumer decisions on e-commerce platforms, particularly those related to price, promotion, and product quality. The research problem of this study focuses on how these three variables shape consumer purchasing decisions amid increasingly intense e-commerce competition. This study aims to analyze the influence of price, promotion, and product quality on purchasing decisions in e-commerce by employing a qualitative approach through a literature review of various relevant scholarly sources, including both national and international journals. The findings indicate that competitive pricing aligned with consumers’ perceived value has a strong influence on attracting purchase intentions, while appropriate, sustainable, and communicative promotional strategies are able to enhance consumer awareness and purchase motivation. On the other hand, product quality is proven to be a key determinant in building trust, satisfaction, and consumer loyalty in online transactions. The conclusion of this study confirms that price, promotion, and product quality simultaneously contribute positively and significantly to e-commerce purchasing decisions. The novelty of this scholarly work lies in its conceptual synthesis that integrates these three variables within the context of Indonesian e-commerce consumer behavior, providing a holistic understanding that can serve as a strategic basis for decision-making among digital business practitioners in the technology-based economic era.
Abstract:Islamic Religious Education in higher education frequently experiences a reduction of meaning due to the separation between the mastery of empirical sciences and the cultivation of spirituality, resulting in its position…
being perceived as a complementary course with limited integration into other academic disciplines. This condition raises both conceptual and practical issues regarding how to design a model of Islamic Religious Education that systematically, applicatively, and contextually integrates scientific knowledge and spirituality within contemporary higher education. This study aims to formulate such an integrative framework through a qualitative approach based on an in-depth literature review of books, journal articles, and research findings, which are analyzed thematically and conceptually. The results identify three main strategies: the development of an interdisciplinary curriculum that internalizes ethical–tawhidic values within professional sciences, the implementation of value-based pedagogy that connects spiritual concepts such as as-sidq and al-amanah with real-life case studies, and the strengthening of campus culture that supports value internalization through co-curricular activities and community service. The synthesis of findings indicates that this integrative model has the potential to enhance students’ moral awareness, spiritual resilience, and ethical decision-making capacity in responding to the dynamics and complexities of modern life. The conclusion emphasizes that the integration of scientific knowledge and spirituality in Islamic Religious Education is not merely a curricular supplement, but a strategic necessity in higher education. The novelty of this study lies in the formulation of a conceptual framework that positions spirituality as an overarching paradigm that provides meaning, direction, and ethical responsibility for the entire structure of knowledge, while offering an applicative model to overcome the dichotomy between secular science and religion in order to produce graduates with strong character, reflective capacity, and a commitment to social responsibility. The theoretical and practical implications of this model are expected to serve as a reference for academic policy development and innovation in Islamic Religious Education learning that is adaptive to global challenges and responsive to the needs of students across contemporary interdisciplinary fields in a sustainable, transformative, and contextually Islamic humanistic value-based manner.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:Abstract The motivation of this research is related to the use of QRIS in micro, small, and medium-sized enterprises (UMKM) in Semarang District. QRIS is a digital payment tool introduced by Bank Indonesia in 2019. The Government's…
Government's initiative in launching QRIS is to make it easier for people who prefer digital payments, especially young people in Indonesia. The use of QRIS itself is increasing every year. The Governor of Bank Indonesia stated that more than 90% of UMKMs in Indonesia have used QRIS. The benefits of using QRIS for UMKM are faster payment processes, no need to prepare for money returns, increased sales turnover, easier settlement process, and financial discipline. The model used in this study is the Technology Accepted Model (TAM). TAM is a method to measure individual reception to the use of information technology systems. This research uses a quantitative descriptive approach. Micro, small, and medium-sized enterprises (UMKM) are used as populations in this study. In the sample selection, the researchers conducted the dissemination of the questionnaire with two events, namely online and offline. The samples obtained after the implementation of disseminated questionnaires and according to the conditions of the research sample are as many as 210 UMKM. Further, SmartPLS version 4 software is used for data processing. The findings from this study are that product knowledge variables significantly affect the use of QRIS. Perceived usefulness variables have also been found to influence the use. The same thing was also found in the perceived ease of use variable. Other findings that are backward related to the perception of risk variables. On this variable, it has been found that there is a negative influence against the use, so, it can be concluded that UMKM in Semarang district is still afraid related to financial risk as a result of the QRIS use.
Abstract:Stres merupakan salah satu permasalahan psikologis yang banyak dialami oleh guru sekolah dasar, terutama akibat beban kerja yang tinggi, tuntutan administratif, serta tekanan lingkungan kerja. Ketidakmampuan dalam mengelola…
ola stres dapat berdampak pada penurunan kualitas pengajaran dan kesehatan mental guru. Kegiatan Psikoedukasi ini bertujuan untuk memberikan intervensi berupa pelatihan Emotional Freedom Technique (EFT) sebagai metode praktis dalam membantu guru mengelola stres secara mandiri. Metode yang digunakan adalah quasi-eksperimen dengan desain One Group Pre-Test and Post-Test terhadap 11 guru di SD Negeri Mamajang II Kota Makassar. Teknik pengumpulan data menggunakan skala Perceived Stress Scale (PSS) dan dianalisis dengan uji Paired Sample t-Test melalui SPSS versi 26. Hasil menunjukkan bahwa skor rata-rata stres partisipan menurun dari 24,91 menjadi 17,64 setelah mengikuti pelatihan EFT. Selain itu, tidak ada lagi partisipan yang berada pada kategori stres tinggi setelah intervensi, dan sebagian besar mengalami penurunan ke kategori stres sedang dan rendah. Hasil ini menunjukkan bahwa EFT efektif sebagai strategi psikoedukatif dalam mengurangi stres guru dan dapat diterapkan dalam program kesejahteraan mental di lingkungan pendidikan dasar.