Abstract:This study aims to comprehensively investigate the influence of Social Media Marketing and Lifestyle on consumer Purchase Decisions, with Brand Awareness serving as a mediating variable that plays a pivotal role in the consumer…
onsumer decision-making process. The research adopts a causal-quantitative design, intended to identify and test the causal relationships among the predetermined variables. Primary data were collected through the distribution of questionnaires to 130 respondents, consisting of customers of CW Coffee in Pontianak City, West Kalimantan. Data analysis was conducted using the Structural Equation Modeling (SEM) technique based on Partial Least Squares (PLS), operated through SmartPLS 4 software, which facilitates simultaneous evaluation of both the measurement model (outer model) and the structural model (inner model). The model estimation results indicate that both Social Media Marketing and Lifestyle exert a positive and statistically significant effect on Brand Awareness, and contribute both directly and indirectly to Purchase Decisions. Furthermore, Brand Awareness is empirically validated as a partial mediator that reinforces the relationship between the independent variables and the dependent variable. The theoretical implications of these findings underscore that enhancing brand exposure through strategic social media engagement and contextually understanding contemporary consumer Lifestyles are critical determinants in shaping strong brand perceptions and driving purchase intention and realization. Consequently, this study offers practical contributions for business practitioners in formulating digital marketing strategies based on the integration of consumer values and the optimization of digital communication channels, thereby enhancing market penetration effectiveness and fostering long-term customer loyalty.
Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:Tuberculosis (TB) is one of the major health problems in Indonesia, with high rates of spread and social stigma that worsens the condition of survivors. The LAPOR TB platform is present as a digital innovation to support…
TB elimination through increased access to justice and the fulfillment of health rights. This study analyzes the implementation of the LAPOR TB platform from a juridical perspective, using normative research methods that involve legislative and conceptual approaches. The results of the study show that this platform has great potential to improve access to health services for TB survivors, but still faces various legal challenges, including personal data protection, limited access to technology, ineffective complaint mechanisms, and weak law enforcement. Therefore, it is necessary to strengthen legal policies, improve technological infrastructure, and eliminate social stigma to ensure that this platform can run effectively. With these steps, LAPOR TB is expected to be able to support TB elimination efforts and fulfill the right to health for all Indonesian people.
Abstract:The purpose of this quantitative research is to analyze the extent to which motivation and discipline influence the performance of PT. Jayatama Selaras Extrusion Blow employees. The data collection method applies a questionnaire…
ionnaire distributed to respondents. Researchers in this research use quantitative analysis such as validity and reliability tests, classical assumption tests, multiple linear regression analysis, hypothesis testing, and determination coefficient tests. All of these analyses were conducted using SPSS version 25. This study involved all PT. Jayatama Selaras Extrusion Blow employees, totaling 50 respondents. The saturated sample method was used to determine the sample. The results showed that with a regression coefficient of 2.145 ≥ 1.677, motivation partially has a significant effect on employee performance. With a regression coefficient of 12.914 ≥ 1.677 discipline partially has a significant effect on employee performance. It is shown that simultaneously motivation and discipline have a significant effect on employee performance, F count 256.961 ≥ F table 3.195, and the significance value of each variable ≤ 0.05. The coefficient of determination test proves that motivation and discipline influence employee performance by 95.7%, while 4.3% are factors that are not involved in this research.
Abstract:The capital market has become a cornerstone of modern economies, facilitating the flow of funds between investors and business entities to support growth and innovation. However, interest in investing in the Indonesian capital…
apital market still faces significant challenges, particularly in terms of risk understanding, perception, and individual motivation for investment. This research aims to explore the factors influencing individual investment interest in PT. Indonex Bangun Investama, a key player in the Indonesian capital market. The research adopts a quantitative approach involving 82 active investors of PT. Indonex Bangun Investama. Data analysis utilizes various statistical techniques such as normality tests, multicollinearity tests, and multiple linear regression analysis to examine the impact of risk, motivation, and investment knowledge variables on investment interest. The analysis results indicate that risk and motivation significantly affect investment interest, while investment knowledge, although important, does not significantly influence investment interest individually. These findings provide deeper insights into the psychological and economic factors underlying individual investment decisions in the Indonesian capital market. The implications of this research suggest the need for a more holistic and strategic educational approach to enhance financial literacy and effective risk mitigation in individual investment strategies. Thus, this research makes a significant contribution to the development of education strategies and risk management in the Indonesian capital market context, laying a foundation for further discussions on expanding accessibility and participation in investment among the public.
Abstract:Strengthening Village communities improves living standards, produces sustainable benefits for the community, encourages community independence and initiative, develops the Village economy, improves the environment, and…
forms community financial institutions, are efforts to create activities that make this possible. Increasing the creativity and productivity of the people of Babakan Village who face several obstacles in strengthening the fish cultivation population, including the dry season causing drought, this has an impact on the development of fish cultivation, the outreach and training by the Babakan Village Government for fish cultivation groups regarding their potential, the cultivator community has not been maximized. Fish lack insight and knowledge so that fish farming management is carried out by autodidacts. The conclusions obtained show that the role of the village government in strengthening the "Mina Kariya" fisheries cultivation group in Babakan Village, Pangandaran District, Pangandaran Province is basically functioning and very good. However, it still faces several obstacles, such as the lack of consensus among all breeders and it is still not optimal. So far we have not found an alternative to making our own food, so fish food still needs to be purchased. Farmers' skills and knowledge are still low and there are no alternative aquaculture techniques that can help farmers run their operations effectively. There is no research that focuses on the role of the Village Head in empowering community business groups, especially in Pangandaran Regency, so it is urgent in this research to find solutions to solve the problems that occur.
Abstract:The objective of this study is to create augmented reality educational tools for teaching software introduction topics at Singkawang 4 State Middle School. Evaluating the viability and user reception of educational content…
nt delivered through augmented reality technology. Methods of data collection involving interviews and questionnaires. The data analysis technique employs descriptive statistics. The ADDIE paradigm is employed in the research and development process. This learning media is developed through a sequential process consisting of five stages: analysis, design, development, implementation, and evaluation. The participants in this study were eighth-grade students from Singkawang 4 State Middle School. The product feasibility testing step was conducted by a pair of media specialists and one material specialist. The research findings indicated that the feasibility evaluation conducted by media specialists obtained a score of 155 out of a total possible score of 168, placing it in the “very feasible” category. The examination conducted by material experts achieved a score of 71 out of a possible 80, placing it in the “very feasible” category. The mean score attained from the extensive evaluation of 33 eighth-grade students at Singkawang State Middle School 4 was 2550 out of a possible maximum score of 3036. The assessment categorized the score as “highly appropriate” for utilization as a learning tool.
Abstract:Local wisdom refers to the cultural values and norms that regulate people's daily lives. These values and norms, which are ingrained and considered correct, guide the behavior of the local community. God's servants are…
rvants are individuals chosen and appointed by God to serve His people. Willingness to serve, loyalty in carrying out service, and no discrimination in serving others are manifestations of the commitment and motivation that exist within the servant. The aim of this research is to provide an overview of local wisdom related to commitment to love and devotion to God. To achieve this goal, a qualitative descriptive approach was used, which includes describing a commitment to love God, understanding God's work throughout history, and exploring its practical applications. The research methodology includes a thorough review of relevant literature and Biblical texts to gather comprehensive information. The findings of this research reveal that commitment to God is a fundamental aspect of local wisdom. By continuing to obey His commandments, Christians can protect themselves from the effects of their current circumstances. Therefore, the findings of this research emphasize the need for unwavering faith and obedience in upholding our devotion as a community in worship.