Abstract:This study aims to examine the effect of product quality, brand image, and promotion on customer loyalty at Rumah Tempe in Pontianak City. A quantitative approach with an associative research design was used. The sample…
consisted of 100 Rumah Tempe customers selected through purposive sampling, with the criteria of being at least 17 years old, having made purchases independently, and having purchased the product at least twice. Data were collected through questionnaires using a five-point Likert scale, supported by interviews and documentation. The data were analyzed using multiple linear regression, preceded by validity, reliability, and classical assumption tests. The results show that product quality, brand image, and promotion have positive and significant effects on customer loyalty, both partially and simultaneously. Among the three variables, promotion has the strongest influence, indicating that effective promotional activities play an important role in encouraging repeat purchases and customer recommendations. These findings imply that Rumah Tempe should consistently maintain product quality, strengthen its brand image, and optimize promotional strategies to increase customer loyalty in the competitive local snack food market.
Abstract:This study aims to analyze the influence of Instagram Content and Posting Frequency on Purchase Intention at Coffee Shop Elsana Pontianak. This research uses an associative quantitative approach. The research sample amounted…
nted to 150 respondents who were consumers of Coffee Shop Elsana Pontianak and followed the related Instagram account. Data collection was carried out through the distribution of questionnaires using a 5-point Likert scale. Data analysis was conducted using multiple linear regression with the assistance of SPSS version 26 through validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing using t-tests and F-tests. The results of the study indicate that all research instruments are valid and reliable. Partially, Instagram Content has a positive and significant effect on Purchase Intention with a t-value of 7.273 and a significance of 0.000. Posting Frequency has a positive and significant effect on Purchase Intention with a t-value of 3.970 and a significance of 0.000. Simultaneously, Instagram Content and Posting Frequency have a significant effect on Purchase Intention with an F-value of 82.834 and a significance of 0.000. The coefficient of determination (R²) value of 0.530 indicates that 53.0% of Purchase Intention can be explained by Instagram Content and Posting Frequency, while the remaining 47.0% is influenced by other factors outside the study.
Abstract:This study aims to analyze the influence of Price and Social Media Marketing on the Decision to Use GrabFood in Pontianak City. This study employed an associative quantitative approach. The sample consisted of 100 respondents…
dents who were residents of Pontianak City, owned the Grab application, and had used GrabFood services. The main data were collected through questionnaires using a 5-point Likert scale, while observation, interviews, and secondary data were used as supporting data. The data were analyzed using multiple linear regression, supported by validity tests, reliability tests, classical assumption tests, correlation coefficient analysis, coefficient of determination, and hypothesis testing through t-tests and F-tests. The results show that all research instruments were valid and reliable. Partially, Price has a positive and significant effect on the Decision to Use, with a t-value of 4.069 and a significance value of 0.000. Social Media Marketing also has a positive and significant effect on the Decision to Use, with a t-value of 3.946 and a significance value of 0.000. Simultaneously, Price and Social Media Marketing have a significant effect on the Decision to Use, with an F-value of 28.950 and a significance value of 0.000. The coefficient of determination (R²) of 0.374 indicates that 37.4% of the Decision to Use GrabFood can be explained by Price and Social Media Marketing, while the remaining 62.6% is influenced by other factors outside this study.
Abstract:Poverty remains one of the major development challenges in South Sulawesi, particularly in regencies with relatively high poverty rates. This study aims to examine the effects of Gross Regional Domestic Product (GRDP) growth,…
owth, educational attainment, and the open unemployment rate on poverty across nine regencies in South Sulawesi during the 2016–2025 period. This research employed a quantitative approach using panel data obtained from the Statistics Indonesia. The research sample consisted of nine regencies that consistently recorded high poverty rates, namely Selayar Islands Regency, Jeneponto Regency, Pangkajene and Islands Regency, Bone Regency, Enrekang Regency, Luwu Regency, Tana Toraja Regency, North Luwu Regency, and North Toraja Regency. The analytical method applied was panel data regression using the Common Effect Model (CEM), Fixed Effect Model (FEM), and Random Effect Model (REM), with the optimal model selected through the Chow test and Hausman test. The findings reveal that GRDP growth has a negative effect on poverty, educational attainment has a negative and statistically significant effect on poverty, whereas the open unemployment rate has a positive effect on poverty. Simultaneously, GRDP growth, educational attainment, and the open unemployment rate significantly influence poverty in South Sulawesi. These findings suggest that poverty alleviation policies should prioritize equitable economic growth, improvements in educational quality, and the expansion of productive employment opportunities.
Abstract:Digital transformation has become a strategic priority for local governments in improving public service quality, transparency, and administrative efficiency. However, the success of digital governance depends not only on…
n technological infrastructure but also on the ability of civil servants to collaborate effectively across organizational boundaries. This study aims to explore the role of A'Bulo Sibatang local wisdom in fostering Digital Collaboration Behavior among civil servants in Jeneponto Regency. A qualitative case study approach was employed using in-depth interviews, observations, and document analysis involving government officials, civil servants, cultural leaders, and academics selected through purposive sampling. Data were analyzed using thematic analysis through data reduction, data display, and conclusion drawing. The findings indicate that the values of solidarity, mutual support, collective responsibility, and integrity embedded in A'Bulo Sibatang serve as important social capital that encourages knowledge sharing, interdepartmental coordination, and collaborative problem-solving in digital work environments. These cultural values strengthen trust and cooperation among civil servants and contribute to more effective digital governance practices. The study concludes that integrating local wisdom into organizational culture can support sustainable digital transformation and enhance collaborative performance within local government institutions.
Abstract:This study aims to, 1) analyze the differences in problem-solving skills between students who are given treatment in the form of applying the Project Based Learning model with students who are given a conventional model…
in Economic Learning at MAN Jeneponto, 2) to analyze the effect of applying Project Based Learning on the problem-solving skills of class X students in economic learning at MAN Jeneponto. The research method used is quasi-experiment with Nonequivalent (Pretest and Posttest) Control Group Design. Data collection methods are through tests (pretest and posttest), questionnaires, and documentation. The number of samples in this study were 76 students, where in the experimental class there were 38 students and in the control class 38 students. The data analysis used is the N-Gain of the experimental class and control class, as well as the experimental class Hypothesis test. The results of this study indicate that the N-Gain of the experimental class is in the high and effective category, while the control class is in the low and less effective category. This means that the application of Project Based Learning is effective on the problem solving skills of class solving ability of class X students in economic learning at MAN Jeneponto
Abstract:The Analysis of Company Profitability at PT Arita Prima Indonesia Tbk. This study aims to determine and analyze the level of profitability of PT Arita Prima Indonesia Tbk. The analytical method used in this research is quantitative…
uantitative descriptive analysis using the Du Pont System. The research results indicate that the decline in profitability at PT Arita Prima Indonesia Tbk in 2017, as identified by the Du Pont System, was caused by the company's ineffective utilization of its long-term investments, resulting in a decrease in net income by 12.29%
Abstract:Appraisal of a company's performance can be seen both through financial and non-financial aspects. This study specifically measures financial performance by focusing on DuPont System analysis. The DuPont system divides performance…
erformance into three components, namely net profit margin, rate of return on assets, and rate of return on equity/capital. However, in this study, only two components of the DuPont System were used, namely return on assets and net profit margin. This type of research is quantitative research with a descriptive approach. The data analyzed comes from the financial reports at PT. State Savings Bank (PERSERO) Tbk specifically in the statement of financial position and annual comprehensive income statement ending December 31 2019 to December 31 2021. The results of the study show that Bank BTN has low financial performance. Judging from the total ROA generated each year, it cannot reach the standard set by Bank Indonesia. Even though it has a low ROA value, Bank BTN is able to increase ROA from year to year.
Abstract:This research aims to know and explain the effects of internal motivation (X1) and external motivation (X2) on teacher Performance (Y). To figure out the internal motivation influence (X1) partially towards the teacher's…
performance (Y) and external motivation influence (X2) partially towards the teacher's performance (Y). This research was conducted at SMP Negeri di Tarowang Kabuaten Jeneponto Sub-district. The population and samples in this study are all honorary teachers at SMP Negeri in Tarowang Sub-district of Jeneponto district amounting to 34 people. The data collection techniques are done by providing questionnaires and observations. The data analysis technique used is multiple linear regression through the SPSS 21 application. External motivation to the performance of the honorary teachers had a very strong relationship. The results of multiple linear regression analyses showed that the contribution given by internal motivation and external motivation to the performance of the honorary teacher of the state Junior high School in Tarowang sub-district of Jeneponto was 63%.
Abstract:Kasus pelecehan seksual merupakan kasus yang mengalami peningkatan yang cukup signifikan terjadi pada tahun terakhir, Maraknya kasus-kasus pelecehan yang terjadi, khususnya pada anak- anak harus dicegah dan dihentikan agar…
ar tidak menimbulkan korban- korban kekerasan seksual yang lebih banyak . Mengajarkan pendidikan seksualitas pada anak-anak dapat dimulai dari kelas 5 sampai 6 SD. Pertimbangan diberikannya pendidikan seksual sejak dini pada anak-anak kelas 5 SD karena anak-anak tersebut sudah mengalami masa akil balik dan perlu ditanamkan pengetahuan mengenai seksualitas agar anak-anak dapat memahami mengenai seksualitas dan tidak lagi menjadi korban pelecehan seksual. Oleh karena itu, melaksanakan pengabdian masyarakat mengatasi permasalahan mitra .Tujuan PKM ini adalah untuk menambah pengetahuan keterampilan siswa dalam mencegah menjadi korban kekerasan seksual dan cara merawat alat reproduksi. Metode pengabdian kepada masyarakat ini adalah pendidikan kesehatan dan demonstrasi cara perawatan dan role play menghindari agar tidak menjadi korban kekerasan. Peserta pengabdian kepada masyarakat ini adalah siswa-siswi SD sebanyak 30 orang. Tempat pelaksanaan pengabdian kepada masyarakat yaitu SD Bawamai Pontianak. Setelah memberikan pendidikan kesehatan siswa tersebut dapat memahami cara mencegah menjadi korban kekerasan seksual.