Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:The world of education is currently developing, various kinds of innovation and renewal are carried out to improve the quality and quantity of education. Various breakthroughs have also been made both in curriculum development,…
opment, learning innovation, and the provision of educational facilities and infrastructure needed to improve the quality of education itself. The method used in this study is a quantitative descriptive method with an Ex Post Facto approach. The population of this study is class X students of SMA Negeri 8 Pontianak for the 2023/2024 school year.The data collection techniques in this article are direct communication techniques and also use questionnaires. The validity test of the instrument is used to assess whether the instrument can accurately disclose the data of the variable being studied. The validity of the content and construct was assessed through expert assessment by three validators, consisting of two IT lecturers and one Informatics teacher, to evaluate the suitability of the questionnaire about learning interests and learning disciplines. The data from this research includes information about students of SMA Negeri 8 Pontianak class XA, XB, XC, XD, XE, XF, XG, XH, XI which amounted to 322 students who had previously been observed, this was done to find out the problems at SMA Negeri 8 Pontianak before a study was conducted. The research carried out included one bound variable, namely Learning Outcome (Y), and two independent variables, namely Learning Interest (X1) and Learning Discipline (X2) Variable Data for X1 and X2 was obtained from a questionnaire with a likert scale answer model of 4 (four) alternative answers that were distributed according to the sample needs to 167 students who were the research sample.
Abstract:The media act as a go-between for the person sending the word and the person receiving it. “Media” refers to the people, things, or events that work together to create a setting that helps students learn facts, skills, or…
s, or attitudes. A Research and Development (R&D) methodology was used for this study. An R&D methodology is a set of activities or procedures that are used to make a new product or improve a current product so that it will persist in the future. The ADDIE development approach was used for the study, which combines the research and development (R&D) stages. To make learning plans for things, the ADDIE method is used. ADDIE stands for Analysis, Design, Development, Implementation, and Evaluation. What the study found the goal of making Android-based engaging learning materials for class VII Informatics topics at SMP Negeri 2 Pontianak City is to give students an interesting and useful way to learn. The Android operating system is based on a Graphical User Interface (GUI), which makes it easy for students to see how the system works on the outside. This makes using Android smartphones as teaching tools very helpful. Additionally, the portability and wide availability of Android tablets make it easy for students to access educational materials without being limited by time or space. The goal of making engaging learning materials about informatics for high school students in the seventh grade at SMP Negeri 2 Pontianak City is to make learning fun and useful. The Android operating system is based on a Graphical User Interface (GUI), which makes it easy for students to see how the system works on the outside. This makes using Android smartphones as teaching tools very helpful.
Abstract:This research intends to develop a website-based library information system that is expected to increase the reading interest of Sekoah residents and also make it easier for library staff to work more effectively so that…
it can improve the literacy skills of LKIA Pontianak school residents. This research is a type of Research and Development or Research and Development (R&D). The purpose of this Research and Development is to produce media in the form of a website. The product developed is then tested for feasibility by validating and testing the website product. The design of the development of a website-based library information system at LKIA Pontianak school uses the ADDIE development model. Validation is carried out to determine the feasibility of the library website before it is implemented in the implementation of digital libraries. The validation was carried out by a validator consisting of one system and media expert at the LKIA Pontianak school.The result of the research is the development of a library information system made in the form of a website to make it easier for librarians and students to find books such as package books, fiction books and nonfiction books. With this library information system, students can borrow books, be it fiction books, nonfiction books and package books. Where currently LKIA Pontianak School does not have a website-based school library information system. For this reason, LKIA Pontianak School needs to implement the School Library Information System.
Abstract:Abstract: Monro-Monro Mangrove Tourism Village is an area located in Monro-Monro Village, Binamu District, Jeneponto Regency. This tourist village is expected to be able to increase people's income by utilizing tourist visits.…
isits. Restrictions on community activities during a pandemic resulted in the tourism sector experiencing obstacles. The government finally issued a tourist guide, namely Cleanliness, Healthy, Safety and Environmentally Sustainable, namely ISO 9024: 2021 standardized tourism recovery guidelines. This community service activity is related to public awareness of the importance of a guideline that is carried out by tourism managers in welcoming tourists. The program being carried out is dissemination which seeks to increase public understanding and tourism awareness groups regarding cleanliness, health, safety and environmental sustainability, as tourist rights. This activity was carried out using observation, training, mentoring, evaluation and output methods. The target of counseling is the tourism awareness group (Pokdarwis). It is hoped that increased knowledge and understanding of CHSE will make it easier to realize tourism recovery in terms of increasing tourist visits. The results of the dissemination carried out gained the enthusiasm of tourism-aware residents to increase their understanding of Sapta Pesona in the CHSE guidelines.
Keywords: Dissemination; CHSE Guidelines; Tourism recovery; Pokdarwis
Abstrak: Kampung Wisata Mangrove Monro-Monro merupakan Lingkungan yang berada di Kelurahan Monro-Monro Kecamatan Binamu Kabupaten Jeneponto. Kampung wisata ini diharapkan mampu meningkatkan pendapatan masyarakat dengan memanfaatkan kunjungan wisatawan. Pembatasan kegiatan masyarakat pada saat pandemic mengakibatkan sektor wisata tersebut mengalami hambatan. Pemerintah akhirnya mengeluarkan panduan wisata yaitu Cleanliness, Healthy, Safety dan Enviroment Sustainable yaitu pedoman pemulihan wisata terstandardisasi ISO 9024:2021. Kegiatan pengabdian kepada masyarakat ini terkait kesadaran masyarakat akan pentingnya suatu pedoman yang dijalankan pengelola wisata dalam menyambut wisatawan. Program yang dijalankan adalah diseminasi yang berupaya meningkatkan pemahaman masyarakat dan kelompok sadar wisata terkait kebersihan, kesehatan, keamanan serta kelestarian lingkungan, sebagai hak wisatawan. Kegiatan ini dilaksanakan dengan metode pengamatan, pelatihan, pendampingan, evaluasi dan output. Target penyuluhan mengambil sasaran yaitu kelompok sadar wisata (Pokdarwis). Diharapkan dengan meningkatnya pengetahuan dan pemahaman tentang CHSE akan mempermudah dalam mewujudkan pemulihan pariwisata dalam hal kunjungan wisatawan yang semakin meningkat. Hasil dari diseminasi yang dilaksanakan mendapatkan antusiasme warga sadar wisata peningkatan pemahaman sapta pesona dalam pedoman CHSE.
Kata kunci: diseminasi; pedoman chse; pemulihan pariwisata; pokdarwis
Abstract:Abstract: Flood disasters often occur in areas with certain geographical conditions, such as proximity to rivers, high rainfall especially during the wetseason and soil types that contain clay so that they are not good enough…
nough to absorb water. One of the cities in Indonesia whichhas frequent floods. The planned mitigation strategy must be more targeted so that it is more effective in tackling flood disasters. Therefore, mapping with Geographic Information Systems can be used to map areas that are prone to flooding specifically by combining spatial data on each predetermined parameter. Not only that, the integration of Geographic Information Systems and forecasting with multiple linear regression methods can predict the level of flood vulnerability based on the parameters determined in the following year. Based on the analysis that has been done, the areas in Pontianak City that are prone to flood disasters are spread over several sub-districts, namely East Pontianak District, Pontianak City District and parts of North Pontianak District.
Keywords: Flood vulnerability; Geographic Information System; Multiple Linear Regression
Abstrak: Bencana banjir seringkali terjadi di wilayah dengan kondisi geografis tertentu sepertijaraknya yang dekat dengan sungai, curah hujan cukup tinggi khususnya pada musim hujan hingga mayoritas jenis tanah yang memiliki kandungan lempung sehingga tidak cukup baikdalam menyerap air. Kota Pontianak merupakan satu diantara kota di Indonesia yang sering dilanda bencana banjir. Oleh karena itu, pemetaan dengan Sistem Informasi Geografis dapat digunakan untuk memetakan wilayah-wilayah yang rawan bencana banjir secara spesifik dengan menggabungkan data spasial pada setiap parameter yang sudah ditentukan. Tidak hanya itu, integrasi sistem informasi geografis dan peramalan dengan metoderegresi linier berganda dapatmemprediksi tingkat kerawanan banjir berdasarkan parameter yang ditentukan pada tahun berikutnya. Berdasarkan analisis yang telah dilakukan, daerah di Kota Pontianak yang rawan bencanabanjir tersebar di beberapa kecamatan yaitu Kecamatan Pontianak Timur, Kecamatan Pontianak Kota dan sebagianKecamatan Pontianak Utara.
Kata kunci: Kerawanan Banjir; Regresi Linier Berganda; Sistem Informasi Geografis
Abstract:This study aims to analyze and describe the performance of the General Election Commission (KPU) of Maluku Province in organizing the 2024 Presidential Election, and the influencing factors in Ambon City. The research problems…
oblems addressed in this study are: 1) How is the performance of the KPU of Maluku Province in organizing the 2024 Presidential Election? and 2) What are the supporting and inhibiting factors in Ambon City? The study involved 14 informants. The research method used is a descriptive qualitative approach, with data collection techniques including interviews, observation, and documentation. Data were analyzed using descriptive qualitative analysis techniques. The findings show that the performance of the KPU of Maluku Province in organizing the 2024 Presidential Election in Ambon City is in good condition, based on dimensions such as work responsiveness, work accountability, work effectiveness, and work efficiency. This performance is influenced by factors such as human resources (HR), technological support, collaboration with stakeholders, and community participation.
Abstract:Penelitian ini bertujuan untuk mengetahui pengetahuan pengobat tradisional dalam melakukan terapi alternatif pengobatan katandu (bekam bambu) di Kecamatan Tongkuno Selatan. Informan dalam penelitian ini pengobat yang telah…
ah menjadi pelaku terapi alternatif pengobatan katandu, yang ditentukan dengan cara purposive sampling dengan teknik analisis data kualitatif. Hasil penelitian ini telah memberikan gambaran tentang pengetahuan pengobat tradisional dalam melakukan terapi alternatif pengobatan katandu (bekam bambu) yakni 1) Pengetahuan dalam memilih bambu sebagai tabung penyedot darah kotor didasarkan pada beberapa pertimbangan yaitu: a) Jenis bambu, b) Umur bambu, c) Ketebalan bambu, d) Ukuran Bambu dengan panjang 7-8 cm dan diameter kisaran 0,5 cm. 2) Pengetahuan dalam melakukan penyedotan darah kotor, bambu yang telah disiapkan akan dipanaskan terlebih dahulu secara cukup kemudian bambu akan ditempelkan pada titik yang telah ditentukan, sehingga udara panas terperangkap dalam ruang volume bambu tetapi posisi permukaan kulit tidak langsung tersedot oleh bambu tersebut, namun harus dibantu dengan membasahi air pada ujung bambu sehingga secara spontan permukaan kulit akan tersedot. Proses penyedotan darah selama 2-3 menit. Pada saat proses penyedotan darah, tidak diperbolehkan untuk menanggalkan bambu yang telah ditempelkan pada kulit sebab dapat menyebabkan darah yang disedot tidak keluar dengan maksimal. 3) Pengetahuan dalam menjaga kesterilan alat yakni tabung bambu dilakukan proses pemanasan pada bara yang ada pada tungku tradisional yang telah disiapkan. Pemanasan tersebut secara langsung dapat menghilangkan dan membunuh setiap bakteri dan virus yang melekat pada bambu tersebut, 4) Pengetahuan dalam menentukan titik permukaan kulit sebagai obyek pengobatan katandu merujuk pada pengetahuan yang disampaikan dari turun temurun yakni tergantung pada keluhan yang disampaikan oleh pasien. kondisi pasien dalam melakukan katandu terbagi atas pasien dalam kondisi sakit dan pasien dalam kondisi yang hanya akan melakukan terapi dan pemeliharaan kesehatan. Titik yang biasa ditempatkan untuk melakukan katandu adalah pada bagian betis, punggung kaki, betis, punggung dan dibagian samping mata kiri-kanan. Pengetahuan dalam menentukan model permukaan alat tajam yang digunakan sebagai alat katandu, 5) Pengetahuan dalam menentukan model permukaan alat tajam (pisau) yang digunakan sebagai alat katandu. Ujung pisau yang digunakan dalam terapi alternatif pengobatan katandu (bekam bambu) dibuat agak lonjong agar pada saat dilakukan penyayatan pada permukaan kulit tidak akan menimbulkan luka yang dalam. Obyek titik katandu tidak boleh dilakukan lebih dari satu sayatan bahkan tidak dapat dilakukan pengulangan sayatan pada luka yang sama sehingga penting untuk dilakukan secara hati-hati dan membutuhkan pengetahuan dan tindakan professional.
Abstract:Penelitian ini bertujuan untuk mendapatkan gambaran mengenai tingkat partisipasi masyarakat dan faktor-faktor apa saja yang mempengaruhi partisipasi masyarakat dalam pembangunan di Negeri Rumahtiga, Kecamatan Teluk Ambon.…
. Metode yang di gunakan dalam penelitian ini adalah pendekatan deskriptif kuantitatif. Populasi dalam penelitian ini adalah masyarakat Negeri Rumah tiga dengan total jiwa sebanyak 11.493 jiwa. Teknik pengambilan sampel dalam penelitian ini menggunakan Judgement Sampling dengan jumlah sampel sebanyak 77 sampel. Data yang digunakan dalam penelitian ini adalah data primer dan sekunder yang diperoleh dari secara langsung melalui kuesioner dan wawancara. Hasil penelitian ini menunjukan bahwa, (1) tingkat partisipasi masyarakat dalam pembangunan di Negeri Rumahtiga, Kecamatan Teluk Ambon pada tahap perencanaan memiliki tingkat partisipasi sedang, pada tahap pelaksanaan memiliki tingkat partisipasi tinggi, pada tahap pemanfaatan hasil memiliki tingkat partisipasi tinggi dan pada tahap evaluasi/monitoring memiliki tingkat partisipasi sedang, (2) faktor-faktor yang mempengaruhi partisipasi masyarakat dalam pembangunan di Negeri Rumahtiga, Kecamatan Teluk Ambon yaitu faktor internal meliputi kesadaran diri dan pendidikan, serta faktor eksternal meliputi kepemimpinan dan fasilitas. Saran dalam penelitian ini adalah partisipasi masyarakat perlu ditingkatkan dalam pembangunan di Negeri Rumahtiga