Abstract:This research aims to determine the marketing influence of Word of Mouth Marketing on the decision to purchase services from PT. JILC Branch My Pongti in Makassar City. The population in this research is JILC students My…
group is 252 people. The number of samples used was 71 people by using Slovin's sample theory. Data collection was carried out by using observation and questionnaire methods. Technical data analysis used is multiple linear regression analysis using statistics Product and Service Solution (SPSS) v.21. The multiple linear regression equation produces the equation Y = 5.451 + 0.697X1 + 0.052X2. Thus the results of this study found that The Word of Mouth variable has a positive and significant effect on decisions Consumer. The results of the correlation analysis of determination (R Square) were 0.487 or 48.7%. This shows that the percentage influence of the independent variable amounting to 48.7%. Meanwhile, the remaining 51.3% was influenced or explained by other variables not included in this research model. F count (32.327)> F table (3.128) with a significance level of 0.000 < 0.05. So hypothesis that is accepted is H1 which means variable X (Organic WOM and Amplified WOM) simultaneously has a significant influence on variable Y (Consumer Decision). Meanwhile, the t test results explain the calculated t for variable X1 is (7.185) > t table (1.995) with a significance level of 0.000 < 0.05. So H0 is rejected and the accepted hypothesis is H2 which means variable Organic WOM partially has a significant influence on the variables Y (Consumer Decision). The results of the partial test for variable X2 explain that t count 0.0494 > 0.05. So H3 is rejected and the accepted hypothesis is H0 which means that the Amplified WOM variable partially has no influence significant to variable Y (Consumer Decision).
Abstract:This research aims to determine the significance of the effect of training program on the employee achievement at the UPTP Office in the South Makassar Region I 2019-2022. This type of research uses a quantitative approach.…
ch. The research subjects in this study were 40 employees. The data collection technique used is a questionnaire. The analysis technique used is descriptive statistical analysis with simple linear regression analysis using Statistical for Product and Service Solution (SPSS) software version 16. The results of this research show that training has a positive and significant effect on employee achievment. Employee achievment is directly influenced by the training that occurs at UPTP office in the South Makassar I Region. If the training program is improved, there will be an increase in employee achievement.
Abstract:This study aims to determine and analyze employee work motivation at PT Bumi Karsa Makassar In connection with this, how employees can work as well as possible and employees have high motivation in completing work with the…
he provision of compensation. So against this, this study aims to show the significance of the effect of compensation on employee work motivation. The population in this study were all employees of PT Bumi Karsa Makassar who received compensation in the form of salary, bonuses, and health benefits, totaling 60 people. The number of samples used was 60 people using saturated sampling theory. Data collection was carried out using questionnaire and documentation methods. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS). The multiple linear regression equation produces the equation Y = 0.165 + 0.032X1 + 0.961X2. The results of this study found that compensation variables (financial and non-financial compensation) simultaneously affect work motivation and the F-Count value (4566,330) > F-Table (3.16). The results of the correlation analysis of determination (R Square) of 0.994 which shows that the compensation variable is able to contribute 99.4%. 0.6% is influenced by other variables not examined. The most dominant variable affecting motivation is the non-financial compensation variable among the two compensation variables with a t-count value (48.056) > t-table (1.672). While the financial compensation variable is influential but not significant with a t-count value (1.205) < t-table (1.672).
Abstract:The aim of this study is to explore the effectiveness of Trello in improving communication and collaboration enhance quality of service within a service company. The study will use a qualitative approach to collect and analyze…
nalyze data. Qualitative data will be collected through interviews with the CEO and Employee of Kotak Narsis, while the financial report 2020-2023 and the number of problems encountered will be used as secondary sources of data. The qualitative data from the interviews will be analyzed using thematic analysis to identify key themes and patterns in the data. Based on the results of the interviews, it appears that Trello can be an effective solution to the problems faced by the company, mainly poor quality of service. The company also found that the quality of the company's photobooth selfie box service improved, as evidenced by the reduced number of customer complaints.
Abstract:This study aims to determine whether role stress has an influence on the performance of nurses at the Faisal Islamic Hospital in Makassar City. The population in this study was 23 people, so a saturated sample was used to…
o take the population as the sample. Data collection used by using observation and questionnaire methods. The data analysis technique used is simple linear regression analysis using Statistical Product and Service Solution (SPSS). The results of this study indicate that the role stress variable (X) has a negative and significant effect on the performance of nurses (Y) at Faisal Islamic Hospital Makassar City. Based on the results of the regression test, it was found that role stress (B = -0.586 and Sig. 0.000) had a negative and significant effect on nurse performance.
Abstract:This study aims to determine the effect of working capital turnover (WCTO) on the level of profitability (ROA) at PT Semen Indonesia (Persero) Tbk. The population in this study is all financial report data of PT. Semen Indonesia…
ndonesia (Persero) Tbk for the 2013-2020 period, while the samples in this study are statements of financial position and profit/loss statements. The documentation technique is the data collection technique used. The data collected was analyzed using financial ratios, simple regression analysis, correlation coefficients and t-test with the SPSS (Statistic Product and Service Solution) 24 For Windows program.
The findings in this study show that working capital turnover (WCTO) and profitability (ROA) have increased quarterly every year as measured by financial ratios. The results of the t-test show that the working capital turnover variable (WCTO) has a positive and significant influence on the level of profitability. The hypothesis in this study is accepted.
Abstract:This study aims to find out how the influence of transformational leadership style and work motivation on employee performance at the Sinjai District Religious Court Office. The population and this study were 40 employees…
s of the Sinjai District Religious Court. Data collection was carried out using the method of interviews, documentation and distribution of questionnaires. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS).
Abstract:This study aims to examine and analyze the effect of financial literacy and financial inclusion on the financial performance of MSMEs in Makassar City. Sources of data in this study are primary data and secondary data. The…
he population is all MSMEs in Makassar City which are registered with the Makassar City Cooperatives and MSMEs Office with sample selection using certain considerations (purposive sampling). The analytical method used is multiple linear regression analysis with SPSS (Statistical Product and Service Solutions) tools.
Abstract:This study is a quantitative study that aims to determine the effect of product quality and price on consumer satisfaction of Samsung smartphones (a case study on students of the Faculty of Economics, State University of…
Makassar). The independent variables in this study are product quality and price, while the dependent variable is consumer satisfaction. The population in this study were all active students of the Faculty of Economics, State University of Makassar class of 2018, using the Sampling method, a sample of 100 respondents was obtained. Data collection techniques used are questionnaires, literature study, and documentation. The data analysis technique used is multiple linear regression analysis using Statistical Product and Service Solution (SPSS) v. 13. The results of this study indicate that product quality (X1) partially has a significant effect on consumer satisfaction for Samsung smartphones. Price (X2) partially has a significant effect on consumer satisfaction of Samsung smartphones. And product quality (X1) and price (X2) simultaneously have a significant effect on consumer satisfaction for Samsung smartphones.
Abstract:Masalah pengelolaan parkir di Politeknik Jambi sering menyebabkan ketidakefisienan akibat sistem penghitungan manual yang rentan human error. Penelitian ini bertujuan merancang sistem penghitungan kendaraan otomatis berbasis…
asis pengolahan citra digital. Metode yang digunakan adalah Background Subtraction dengan algoritma MOG2 dan OpenCV menggunakan video kamera smartphone. Sistem mengintegrasikan proses preprocessing citra, operasi morfologi, dan Euclidean Distance Tracker untuk melacak serta menghitung kendaraan secara real-time. Hasil penelitian menunjukkan sistem mampu membedakan kendaraan yang bergerak dengan objek statis secara akurat melalui Virtual Counting Line. Dengan beban komputasi yang ringan dan biaya rendah, sistem ini efektif menjadi solusi otomatisasi manajemen parkir di lingkungan kampus.
Parking management issues at Politeknik Jambi often lead to inefficiencies due to manual counting systems prone to human error. This study aims to design an automatic vehicle counting system based on digital image processing. The method utilizes Background Subtraction with the MOG2 algorithm and OpenCV using smartphone video input. The system integrates image preprocessing, morphological operations, and Euclidean Distance Tracker to track and count vehicles in real-time. The results demonstrate that the system can accurately distinguish between moving vehicles and static objects via a Virtual Counting Line. With low computational requirements and cost-effectiveness, this system offers an efficient automation solution for campus parking management.