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THE EFFECT OF PRODUCT QUALITY AND PROMOTION ON CONSUMER SATISFACTION OF RABBANI USERS IN RANCAEKEK DISTRICT BANDUNG REGENCY

Laila Juariyah, Bambang Sucipto
Abstract: Abstract The rapid growth of the Muslim fashion industry in Indonesia has intensified competition among Muslim fashion brands, particularly in the hijab segment. This intense competition requires companies to maintain high… high product quality and implement effective promotional strategies to create consumer satisfaction. Rabbani, as one of Indonesia’s national Muslim fashion brands, faces challenges related to declining consumer perceptions of product quality and promotional effectiveness, which have an impact on consumer satisfaction, especially in Rancaekek District, Bandung Regency. This study aims to examine and analyze the influence of product quality and promotion on consumer satisfaction among Rabbani hijab users in Rancaekek District, Bandung Regency, both partially and simultaneously. This research employs a quantitative approach using descriptive and verificative methods. The population of this study consists of consumers who use Rabbani hijabs in Rancaekek District, with a sample of 96 respondents selected through purposive sampling. Data were collected through questionnaires developed based on indicators of product quality, promotion, and consumer satisfaction. The data analysis techniques used include descriptive analysis to describe the condition of each variable and multiple linear regression analysis to test the influence of product quality and promotion on consumer satisfaction. The analysis was also supported by classical assumption tests, coefficient of determination tests, and hypothesis testing through partial tests (t-test) and simultaneous tests (F-test). The results of the study indicate that product quality and promotion have a positive and significant effect on consumer satisfaction, both partially and simultaneously. Good product quality and attractive, well-targeted promotional strategies are able to enhance consumer satisfaction with Rabbani products. Therefore, it is recommended that Rabbani place greater emphasis on maintaining consistent product quality and optimizing promotional strategies to improve consumer satisfaction and loyalty amid increasingly competitive conditions in the Muslim fashion industry.

MYSTISM IN THE SULUK AND JAWOKAN OF THE CIREBON-DERMAYU COMMUNITY IN LITERARY INTERTEXTUALITY THROUGH WRITING LEARNING IN HIGH SCHOOL

Taiman
Abstract: This research aims to explore, analyze and understand the use of suluk and jawokan in the context of the culture and traditions of the Cirebon-Indramayu community. The type of research used is a qualitative descriptive study… tudy with an ethnographic approach to document the use of suluk and jawokan in various traditional ceremonies, rituals, as well as aspects of the social and spiritual life of the community. Data collection methods include direct observation, in-depth interviews, and searching related literature. The research results show that suluk and jawokan have an important role in traditional ceremonies, traditional medicine, and religious rituals, used for various purposes such as healing, protection, and communication with ancestral spirits. Apart from that, suluk and jawokan reflect cultural values ​​and local wisdom passed down from generation to generation. This research concludes that preserving suluk and jawokan as part of intangible cultural heritage is very important to maintain the identity and cultural sustainability of the people of Cirebon-Indramayu. The mysticism of suluk and jawokan is oral literature that developed among the people of Cirebon-Indramayu as a vehicle for expression in expressing ethics, aesthetics and transcendent values ​​in deeper social and religious realms. Based on the research results, the students' writing level is very enthusiastic, so that students are able to express ideas, thoughts, and messages in writing poetry or mantras. It turns out that based on the table, 70% of students like writing, 15% dislike it, and 15% are hesitant. Learning to write requires continuous practice. For this reason, teachers as facilitators and motivators for students, should offer strategies in the form of methods and media that are interesting for students. The strategies used by teachers determine the success of learning. To achieve writing skills, a lot of practice is needed. Appropriate and varied writing exercises will make it easier for students to learn the language and have a big influence on learning other subjects. Therefore, the role of teachers and their creativity in the learning process also determines the success of students in learning the language, especially writing lessons.

THE CONCEPT OF MENTAL HEALTH IN ISLAM

Sintong Tampubolon, Afdhal Ilahi
Abstract: This journal focuses on mental health. The purpose of this paper is to understand how people with mental health are treated in Islam. To further narrow this discussion, the author discusses the concept of mental health in… n Islam, the characteristics of people with mental health in the Quran, and the characteristics of people with mental illness in the Quran. This article was compiled using a literature review method obtained from reading various books, journals, and other publications related to mental health.

IN-DEPTH LEARNING TRAINING AT UPTD. SDN 22 SAMPEAN

Salman Thoat, Zainal Efendi Hasibuan, Amron Hasibuan
Abstract: Deep learning is an important approach to improving the quality of 21st-century learning, but its implementation in elementary schools still faces various challenges, particularly related to teacher readiness and competency.… ncy. This study aims to analyze the implementation and outcomes of deep learning training for teachers at the UPTD SDN 22 Sampean. The study used a qualitative approach with a field study design. The subjects were elementary school teachers who participated in the deep learning training. Data were collected through observation, interviews, and documentation, then analyzed using data reduction, data presentation, and conclusion drawing techniques. The results of the study indicate that immersive learning training improved teachers' conceptual understanding and practical skills in developing immersive learning-based teaching materials. Teachers began designing lessons oriented toward conceptual understanding, active student engagement, and reflection on learning. These findings indicate that practice-based training is effective in supporting the implementation of immersive learning in elementary schools. This study recommends the need for ongoing training and implementation support to ensure the sustainability of immersive learning in the classroom.

LEADERSHIP CHARACTERISTICS OF MUSLIM WARD HEAD IN NURSING CARE

Muhammad Basirun
Abstract: Background: The position of ward head is crucial because their managerial skills play a significant role in the success of nursing services. The leader's character contributes optimally to creating quality nursing care.… The results of this study are crucial because they discuss appropriate leadership characteristics in managing nursing wards. The past leadership characteristics of the Prophet Muhammad (peace be upon him) serve as the basis for patient management. The purpose of this study was to conduct a literature review related to the leadership characteristics of Muslim ward heads, based on the leadership characteristics of the Prophet Muhammad (peace be upon him). The research method was a literature review of Islamic leadership character theories. The results revealed that the leadership characteristics of the best Muslim ward heads in nursing care are honesty, trustworthiness, intelligence, fairness, preaching, responsibility, discipline, initiative, being a role model, and providing inspiration. Conclusion: The leadership characteristics of Muslim ward heads are the foundation of good conventional leadership characteristics that can be implemented in managing patient nursing care.

ANALYSIS OF HISTORY TEXTBOOKS ON THE SCIENCE OF ANCIENT MESOPOTAMIAN ZIGGURAT ARCHITECTURE

Algandi, Algandi, Nur Syafarudin
Abstract: This article aims to analyze the scientific content in the field of Ancient Mesopotamian ziggurat architecture presented in the History textbook of the 2009 School-Based Curriculum by Tarunasena M. This study uses a qualitative… itative approach with a content analysis method to examine historical discourse related to the development of science, technology, and civilization in Mesopotamia, especially in the Sumerians, Assyrians, and Chaldeans. The results of the Analysis show that the narrative in the textbook has included a representation of the progress of Mesopotamian civilization through orderly urban planning, the use of clay building materials, mastery of arithmetic and geometry, metal processing, the construction of ziggurats as religious and political symbols, the establishment of libraries as centers of knowledge, and the creation of monumental architectural works such as the Hanging Gardens of Babylon. These findings indicate that textbooks play an important role in transmitting to students the values of scientific progress, innovation, and the heritage of civilization.

INTEGRATING RELIGIOUS VALUES INTO CHARACTER EDUCATION: EVIDENCE FROM AN ISLAMIC MADRASAH IN INDONESIA

Chadijah, Amrah Kasim, Andi Achruh, Syamsuddin
Abstract: This study examines the implementation of character education at MTsN 3 Halmahera Utara through four focal values: religiosity, honesty, tolerance, and discipline. Using a qualitative naturalistic approach, data were collected… lected from the head of the madrasah, teachers, and students through in depth interviews, participant observation, and documentation. The findings indicate that character education is organized as a whole school culture rather than a standalone program. Religiosity is strengthened through routinized worship practices that scaffold ethical conduct and self regulation. Honesty is fostered through teacher exemplarity, trust based learning situations, and clear behavioral norms related to academic integrity and everyday responsibility. Tolerance is cultivated as a relational practice through inclusive interaction norms and respect for differences in the school community. Discipline is reinforced through consistent routines, rule clarity, and guided accountability, though its internalization remains sensitive to family support and external influences. Overall, the study shows that coherent habituation, modeling, and institutional consistency are decisive for embedding character values in students’ daily behavior and for sustaining a constructive moral climate in the madrasah. The results suggest implications for school leadership, teacher development, and family engagement. Limitations include the single site design and scope, indicating the need for comparative and longitudinal studies.

THE IMPACT OF ACCOUNTING UNDERSTANDING ON DECISION-MAKING QUALITY FOR CULINARY MSMES IN AMBON (SPECIFICALLY FOR THE CASE STUDY OF AYAM GEPREK INU SUHERNI LA UMAR)

Asriani, Jhonmarth Kastanya, Usrina La Ode Raipu, Rita J D Atarwaman
Abstract: Micro, Small, and Medium Enterprises (MSMEs) are important pillars of the regional economy, yet they still face various limitations in financial management and business decision-making. A low understanding of accounting… often leads to financial decisions being made intuitively without an adequate information base. This article aims to analyze the impact of accounting understanding on the quality of financial decision-making in culinary MSMEs in Ambon City, using the case study of Ibu Suherni La Umar's Ayam Geprek business. The research method uses a qualitative explorative approach through in-depth interviews and observation. The results showed that although the business owner has not fully implemented a formal accounting system, practical understanding related to costs, turnover, profit margins, and the use of digital platforms and non-cash payments has helped in making more rational financial decisions. The use of GoFood and QRIS was proven to increase turnover, transaction efficiency, and the financial security of the business. This study concludes that a simple understanding of accounting plays an important role in improving the quality of financial decision-making and the sustainability of culinary MSMEs.

THE SOCIAL FUNCTION OF TRADITIONAL POETRY OF BINI PULAU ROTE IN THE MAINTENANCE OF THE SOCIO-CULTURAL IDENTITY OF LOCAL COMMUNITIES

Yeheskial A Roen, Jeni M. Ataupah, Jacklin S. Manafe
Abstract: This study aims to analyze the social function of bini traditional poetry in the maintenance of the socio-cultural identity of local communities in Londalusi, East Rote District, Rote-Ndao Regency. The focus of the research… rch is directed at the identification of the educational, normative, symbolic, integrative, and communicative functions of oral traditions related to the life cycle of society, including birth, marriage, and death. This study uses a qualitative approach with ethnographic-descriptive design. Data was collected through in-depth interviews and documentation of traditional narratives submitted by two key informants, namely traditional speakers (manehelo) and local traditional leaders. Data analysis was carried out thematically to map the social function of traditional narratives in the context of people's social lives. The results of the study show that traditional narratives and traditional bini poetry play an important role as a medium for inheriting traditional values, collective memory, local cosmology, and inter-generational social ethics. This oral tradition functions as a means of informal education, a regulator of social norms, a symbol of representation of the Rote people's worldview, a strengthening of social cohesion, and a cultural communication medium that maintains the continuity of the socio-cultural identity of the local community. This research confirms that the oral tradition of bini is not just an aesthetic expression, but a living and adaptive socio-cultural system. These findings contribute to strengthening the study of oral literature and cultural anthropology, especially in the context of Indonesian archipelago communities.

TTHE INFLUENCE OF VILLAGE OFFICIAL COMPETENCE ON THE IMPLEMENTATION OF VILLAGE FINANCIAL ACCOUNTING STANDARDS (SAKD): A CONTINGENCY STUDY IN POKA VILLAGE

Rita J D Atarwaman, Yosefa.Reresi, Inkana Dewanti Banea, Permata Sary Lausiry
Abstract: Transparent and accountable village financial management is one of the important indicators in realizing good village governance. The government has established the Village Financial Accounting Standards (SAKD) as guidelines… ines for the preparation and presentation of village financial reports. However, in practice, the implementation of SAKD still faces various challenges, particularly those related to the competence of village officials as financial managers. This study aims to analyze the effect of village officials’ competence on the implementation of the Village Financial Accounting Standards (SAKD) in Poka Village. This study uses a quantitative approach with a survey method. Data were collected through the distribution of questionnaires to all village officials directly involved in village financial management using a saturated sampling technique. The independent variable in this study is the competence of village officials, which includes technical, managerial, and conceptual competencies, while the dependent variable is the implementation of SAKD. Data were analyzed using linear regression analysis with the assistance of statistical software. The results of the study indicate that the competence of village officials has a positive and significant effect on the implementation of SAKD in Poka Village. These findings suggest that improving the competence of village officials can encourage more optimal implementation of SAKD and enhance the quality of village financial management and reporting in a sustainable manner, thereby supporting public transparency and accountability as well as more effective and responsible village financial decision-making by the village government and stakeholders.