Abstract:Penelitian ini menyajikan simulasi komputasi untuk menganalisis kinematika dan dinamika partikel dalam ruang terbatas. Metode Euler digunakan untuk memodelkan gerak partikel, sementara logika kondisional diimplementasikan…
n untuk mendeteksi dan merespons tabrakan dengan batas ruang. Simulasi ini berhasil mereplikasi fenomena Gerak Lurus Beraturan (GLB) dan Gerak Lurus Berubah Beraturan (GLBB), menunjukkan bahwa komputer dapat meniru fenomena fisika menggunakan logika matematika sederhana. Peran logika komputasi dititikberatkan sebagai representasi gaya reaksi dari dinding terhadap partikel. Potensi pengembangan lebih lanjut mencakup ekspansi dimensi ruang, integrasi gaya seperti gesekan udara, dan sistem multi-partikel. Aplikasi masa depan dari konsep simulasi ini sangat luas, meliputi pengembangan physics engine dalam aplikasgame dan realitas virtual, otomatisasi robotika dan kendaraan otonom, nanoteknologi untuk simulasi medis, serta efek visual (CGI) dalam industri perfilman.
Abstract:Perubahan komunikasi yang dipicu oleh media sosial tidak hanya terbatas pada kecepatan dan aksesibilitas, tetapi juga mencakup perubahan dalam bahasa, gaya komunikasi, dan norma sosial. Namun, di sisi lain, penggunaan media…
dia sosial yang intens juga dapat memengaruhi kemampuan komunikasi langsung, seperti kemampuan berbicara secara tatap muka atau memahami isyarat nonverbal, yang merupakan elemen penting dalam komunikasi tradisional. Hal ini menimbulkan kekhawatiran tentang potensi penurunan kualitas interaksi sosial secara langsung di kalangan remaja (Khairiah et al., 2025). Metode: Penelitian ini menggunakan desain penelitian kuantitatif dengan menggunakan metode cross-sectional. Tehnik pengambilan sampel menggunakan Tehnik Random Sampling dengan total sampel sebanyak 111 remaja. Penelitian ini menggunakan instrument penelitian berupa kueioner durasi penggunaaan media sosial dan komunikasi interpersonal. Hasil: Penelitian ini menunjukan mayorirtas durasi penggunaan media sosial instagram tinggi sebanyak 51 responden (46,%). Dan hasirl penenlitian mayorirtas mengalami pola komunikasi interpersonal berpengaruh sebanyak 64 responden (57.7%). Hasil uji Chi-square tets menunjukan nilai p-value 0,001 < α 0,005 serhirngga Ha dirterrirma dan Ho dirtolak yang artirnya ada pengaruh durasi penggunaan sosial media instagram terhadap perubahan komunikasi remaja di SMK Az Zahra Sepatan.
Abstract:Influencer marketing has emerged as a dominant strategy within the digital marketing landscape, particularly in the Indonesian beauty industry. This study investigates how consumers in Makassar City develop and sustain trust…
rust in influencer-based marketing content on social media platforms. Employing a qualitative descriptive approach, in-depth semi-structured interviews were conducted with 20 purposively selected participants who actively consume beauty content on Instagram, TikTok, and YouTube. Data were analyzed using thematic analysis encompassing open coding, axial coding, and selective coding procedures. The findings reveal five core themes: (1) authenticity as the primary driver of trust formation; (2) the negative impact of excessive commercialization on perceived credibility; (3) the role of influencer expertise and product knowledge in legitimizing recommendations; (4) parasocial relationships as amplifiers of emotional attachment and brand loyalty; and (5) consumer skepticism as an emerging critical evaluation strategy. The study demonstrates that trust remains the central mediating variable linking influencer characteristics to purchase intentions. Consumers exhibit nuanced evaluation behaviors, distinguishing between genuine advocacy and sponsored content. The research contributes theoretically by integrating Source Credibility Theory, Parasocial Interaction Theory, and the Trust-Commitment Theory within the influencer marketing context. Managerially, the findings suggest that brands should prioritize authentic, transparent, and expertise-driven influencer collaborations rather than high-volume promotional campaigns.
Abstract:This study examines the Ar Rahman Human Being (ARHB) Model as an integrative framework of resource-based business resilience by incorporating akhlakul karimah as moral capital functioning as an internal governance mechanism.…
ism. The study addresses the limitation of the resource-based view (RBV), which tends to emphasize resource capacity without adequately considering the normative dimension guiding its utilization. A contingency model is proposed that positions internal moral quality as a conditioning factor for the effectiveness of strategic resources in enhancing business resilience. Using an explanatory quantitative approach with a cross-sectional design, data were collected from 250 micro and small enterprise (MSE) owners in Makassar City. Structural Equation Modeling based on Partial Least Squares (SEM-PLS) was employed to analyze the direct effects of expertise, education and training, physical capacity, and capital on business resilience, as well as the moderating role of akhlakul karimah in these relationships. The results indicate that expertise, education and training, physical capacity, and capital positively influence business resilience. Furthermore, akhlakul karimah strengthens the relationship between strategic resources and business resilience, suggesting that the effectiveness of transforming technical capacities into business resilience is contingent upon the entrepreneur’s internal moral quality. These findings extend resource-based business resilience discourse by integrating moral capital as an internal governance mechanism.
Abstract:This study examines the effects of Mindset, Togetherness, and Result Oriented on Employee Performance, with Employee Engagement as a mediating variable, in BPR Syariah PNM Mentari. The research is conducted in a micro–Islamic…
Islamic banking context that emphasizes efficiency, service quality, and regulatory compliance, and aims to clarify the contribution of these behavioral and organizational constructs to employee outcomes. A quantitative survey design was used, with data gathered via a structured questionnaire that operationalized the constructs. The data were analyzed using partial least squares structural equation modeling (PLS-SEM) to test direct and indirect relationships. The results reveal that (1) Result Oriented has a positive and significant effect on Employee Performance, confirming that goal clarity and disciplined execution lead to better performance; (2) Mindset does not have a direct effect on performance, but its effect through Employee Engagement is significant, indicating that Mindset influences performance only when employees are engaged; (3) Employee Engagement mediates the effect of Result Oriented on performance, improving execution; and (4) Togetherness has no direct or indirect effect on performance, suggesting that collaboration alone does not drive performance without clear goals and engagement.
Abstract:This study aims to analyze the role of consumer trust in mediating the effects of affiliate marketing and online customer ratings on purchase decisions for fashion products among Shopee users in Surabaya. A quantitative…
approach was used in this research, with data collected through questionnaires from 100 Shopee users in Surabaya. The data analysis was conducted using the Partial Least Squares (PLS) method to examine the direct and mediating relationships between the variables: affiliate marketing, online customer ratings, consumer trust, and purchase decisions. Validity and reliability tests of the instruments were also performed to ensure the accuracy of the variable measurements in this research model.The findings indicate that affiliate marketing does not significantly drive consumer purchase decisions. However, consumer trust plays a key role in mediating the relationship between affiliate marketing and purchase decisions. Without trust, affiliate marketing promotions have limited influence. Additionally, online customer ratings positively influence purchase decisions, and consumer trust is crucial in mediating the relationship between online customer ratings and purchase decisions. Positive ratings from other customers enhance trust in both the product and the seller.
Abstract:This study aims to analyze the effect of work engagement on employee performance, to analyze the effect of work environment on employee performance, to analyze the effect of work engagement on employee performance through…
h job satisfaction, and to analyze the effect of work environment on employee performance through job satisfaction. The research method uses a quantitative approach with the population consisting of all employees of PT. Kiat Ananda Group, totaling 80 people. The sample for this study used a census technique, where the entire population was included as the sample. Data processing and analysis were performed using the Partial Least Square (PLS) method with the SmartPLS 3.0 software to test the relationships between variables. The results indicate that work engagement and work environment have a positive effect on employee performance. Moreover, job satisfaction was found to significantly mediate the effects of work engagement and work environment on employee performance. These findings suggest that improving employee performance can be achieved through enhancing work engagement and a conducive work environment, supported by high levels of job satisfaction
Abstract:Customer loyalty is an important aspect in maintaining the sustainability of BPRS amidst the increasingly tight competition in the Islamic financial industry. The objectives of this study are to analyze: (1) the influence…
e of the marketing mix on customer loyalty, (2) the influence of relationship marketing on customer loyalty, (3) customer satisfaction mediates the influence of the marketing mix on customer loyalty, and (4) customer satisfaction mediates the influence of relationship marketing on customer loyalty. The sample of this study was 130 (one hundred and thirty) active customers of BPRS Botani Bina Rahmah Bogor, selected through a purposive sampling method with the criteria of having been a customer for at least six months. Primary data was collected through questionnaires, while analysis was conducted using the Partial Least Square (PLS) method with SmartPLS software version 4.0. The results of the study concluded that: (1) the marketing mix does not have a significant effect on customer loyalty, (2) relationship marketing has a significant positive effect on customer loyalty, (3) customer satisfaction is proven to mediate the effect of the marketing mix on customer loyalty, and (4) customer satisfaction also mediates the effect of relationship marketing on customer loyalty.
Abstract:Blockchain technology is touted for democratizing supply chains, but 30–40% of smallholder farmers are excluded from fair market participation due to information gaps and power imbalances. The first complete empirical examination…
examination of blockchain's capacity to empower disadvantaged farmers in Global South agri-food systems. The paper examines 15 large-scale implementations, including Kenyan coffee cooperatives and Indian dairy collectives, using a rigorous mixed-methods methodology. Technical scalability in resource-limited situations, governance structures that promote meaningful multi-stakeholder engagement, and quantifiable inclusion results for small-scale farmers are thoroughly examined. Comparative case study, agent-based adoption modeling, and quasi-experimental effect evaluation by Propensity Score matching reveal that blockchain's potential is not automatic nor inherent in eight nations. Techno-institutional synergy, not technological complexity, improves democracy, the research shows. Hybrid governance systems with farmer-controlled validator nodes and tokenized decision-making rights enhanced smallholder involvement by 58% and premium retention by 78% over corporate-controlled systems. However, technologically sophisticated deployments without institutional expertise frequently increase power concentration and exclusion. The blockchain viability index helps identify optimal deployment conditions for different commodities, empirical evidence challenges the idea that decentralization automatically promotes inclusion, and the inclusion-by-design framework helps policymakers embed equitable principles into decentralized agri-tech from the start. This study shows food system digitization practitioners and scholars that genuine democratization occurs when technology drives institutional transformation.
Abstract:This study examines the influence of knowledge management on employee competencies at PT. Semen Indonesia Unit Tonasa. Knowledge management, encompassing knowledge creation, storage, sharing, and application, plays a crucial…
cial role in enhancing employee knowledge, skills, and attitudes. Employing a quantitative approach, data were collected through structured questionnaires and analyzed using Structural Equation Modeling (SEM). The findings reveal a significant positive relationship between knowledge management and employee competencies, with a path coefficient of 0.512 and a t-statistic of 7.245. Among the dimensions, knowledge sharing emerged as the strongest contributor to competency development, fostering collaboration and collective learning. Employees reported significant improvements in technical expertise, problem-solving skills, and adaptability. However, challenges such as resistance to change, uneven participation, and resource constraints were identified as barriers to the full implementation of knowledge management initiatives. This study underscores the importance of structured knowledge management practices in developing a skilled and adaptable workforce. Practical recommendations include fostering a knowledge-sharing culture, addressing resistance to change, promoting inclusive participation, and investing in knowledge management systems. These insights are expected to contribute to the academic literature and provide actionable strategies for organizational development