Abstract:The growing dominance of impulse buying within TikTok's live streaming commerce, particularly in the Fashion product segment, signifies a transformation in digital consumer behavior influenced by the dynamics of real-time…
e interactivity and incentive-based promotional strategies. This study empirically examines the effects of real-time interactivity and promotion incentive information on impulse buying behavior, with perceived trust serving as a mediating variable that explains the psychological pathway between digital stimuli and spontaneous purchase decisions. Employing a quantitative approach with an associative causal design, data were collected from 231 active TikTok users in Indonesia and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM) version 4.0. The analysis reveals that both exogenous variables significantly enhance the tendency for impulsive purchases, both directly and indirectly through the mediation of perceived trust. Responsive real-time interactions and exclusive, time-sensitive promotions effectively foster consumer trust in sellers, which subsequently accelerates unplanned buying behavior. These findings advance theoretical discourse in digital marketing literature by emphasizing the critical integration of interactivity, promotional stimuli, and affective trust mechanisms in shaping purchasing decisions within persuasive and simultaneous digital environments. The practical implications of this study offer strategic insights for businesses, encouraging the optimization of interactive features and promotional tactics to establish credibility and drive instant sales conversions in the context of e-commerce live streaming.
Abstract:The mobile gaming industry has evolved into a strategic sector within the global digital economy ecosystem, contributing significantly to the overall revenue of the gaming industry. A concrete manifestation of this dynamic…
ic is Honor of Kings (HoK), a 5v5 MOBA game developed by TiMi Studio Group, which has recorded over 100 million daily active players worldwide. The success of HoK is not solely determined by the quality of its game mechanics but also by its ability to deliver an immersive user experience and implement adaptive Content Marketing strategies. This study aims to empirically examine the influence of Game User Experience (GUX) and Content Marketing on Player Loyalty, with Satisfaction serving as a mediating variable. Employing a quantitative approach through Structural Equation Modeling (SEM), data were collected from active HoK players using a validated survey instrument. The results of the analysis indicate that both GUX and Content Marketing have a significant positive effect on Satisfaction, which, in turn, mediates their influence on Loyalty. The proposed mediation model successfully illustrates the affective role of Satisfaction as a key determinant in the formation of player Loyalty in digital contexts. These findings not only reinforce theoretical foundations in the domain of experience-based marketing but also offer practical insights for game developers and marketers in designing sustainable retention strategies through the optimization of gameplay experience and value-driven content delivery. Accordingly, this study presents a relevant conceptual framework for understanding the mechanisms of Loyalty formation within the competitive and dynamic mobile gaming industry.
Abstract:The advancement of digital technology has driven significant transformations in the employment landscape, marked by the emergence of new occupational roles such as freelance content creators—professions that are particularly…
ularly appealing to Generation Z. Despite operating independently and with high levels of flexibility, these freelance workers remain subject to complex psychosocial work dynamics, including job stress, rewards, motivation, and job satisfaction. This study aims to empirically investigate the influence of job stress and rewards on job satisfaction, while examining the mediating role of motivation within the context of digital freelancers. Employing a quantitative research design, data were collected through an online questionnaire distributed to 220 Gen Z freelance content creators in Indonesia. Data analysis was conducted using the Partial Least Squares Structural Equation Modeling (PLS-SEM) technique, facilitated by the SmartPLS 4 software. The results indicate that job stress exerts a significantly negative effect on both motivation and job satisfaction, whereas rewards have a significantly positive effect on these variables. Furthermore, motivation was found to partially and significantly mediate the relationship between job stress, rewards, and job satisfaction. These findings underscore the critical importance of affective dimensions in shaping the occupational well-being of freelancers in the digital era. The main contribution of this study lies in its extension of the theoretical framework surrounding non-traditional work dynamics, as well as its practical implications for the development of career management and well-being strategies tailored to platform-based freelance workers.
Abstract:This study investigates the influence of the work environment and quality of work life on individual work productivity among Generation Z, with mental health serving as a mediating variable within the structural model. Generation…
eneration Z, as a demographic cohort increasingly dominating the labor force, exhibits distinctive psychosocial characteristics that necessitate adaptive managerial approaches, particularly concerning psychological well-being in the workplace. The sample comprised 161 respondents employed across various industrial sectors in Indonesia, selected using a sampling technique based on Lemeshow’s formula for populations lacking explicit definition. Data were analyzed using the Structural Equation Modeling (SEM) approach to assess causal relationships among constructs and to validate the proposed theoretical model. Empirical findings reveal that both the work environment and quality of work life exert a positive and statistically significant influence on mental health. Furthermore, these two variables also directly contribute to enhanced work productivity. In addition, mental health is demonstrated to be a significant mediator in the relationship between the independent variables and productivity, thereby reinforcing their indirect effects. These results underscore the importance of organizational policy formulation that strategically positions mental health as a core element in human resource management systems. Accordingly, well-being-based workplace interventions not only enhance productivity but also foster a sustainable work ecosystem for the current and future workforce.
Abstract:This article investigates patterns of Hegelian Dialectics in 5 Seconds of Summer’s song lyrics entitled Good Girl. The background of this study lies on such stereotypes whether new literary works may still contain philosophical…
osophical ideas. The research question of this paper is whether 5 Seconds of Summer’s song lyrics entitled Good Girl can be analyzed through Hegelian Dialectics. Through qualitative method, this paper shows how the situation of the girl is covered by old and new knowledge in the scheme of thesis-antithesis-synthesis as theorized by G. W. F. Hegel. This approach emphasizes how traditional and modern understandings interact, highlighting how dynamic identity building is. Using explorative approach, the components of the song lyrics are discussed through subtextual understandings that Hegelian Dialectics may erode such stereotype and later shape another stigma as well. It is analyzed that the girl lives the stigma that a good girl is a nerd and should not have fun outside the house. The song lyrics then accentuate that a smart girl could also be a bad girl and it indeed breaks the stigma of a clever girl is always a good girl. In conclusion, the song lyrics show how ideas of a good and a bad girl are not that simple since those reflect complex situation between common, social, and even academic norms. By stating so, the novelty of this article is evident; such new literary works may still always contain certain philosophical presuppositions.
Abstract:This article examines the importance of pragmatic equivalence in translating humor, a crucial yet often challenging aspect due to humor’s deep reliance on cultural context, implicature, and audience interpretation. Pragmatic…
gmatic equivalence emphasizes the conveyance of implicit meaning through communication principles such as those proposed by Grice, where coherence takes precedence over mere lexical and grammatical cohesion. In humor translation, coherence refers to the interconnectedness of meaning based on shared context and knowledge between the author and the audience, rather than simply the structure of sentences. However, humor is inherently ambiguous and open to multiple interpretations, making its meaning not always directly transferable. A single mistranslated element can alter the entire comedic effect, as humor is often highly culture-specific. In this case, the translator’s role extends beyond language transfer to bridging the knowledge gap that the target audience might have, sometimes at the cost of the humor’s spontaneity. This challenge creates a dilemma between preserving natural comedic effect and delivering accurate meaning. As a result, humor translation often leans toward either overly literal or overly liberal approaches, each with the risk of losing essential nuance. Therefore, pragmatic equivalence involves more than just finding corresponding meanings; it also requires sensitivity to the social and cultural contexts that shape audience responses. The novelty of this study lies in its focus on the unique complexity of humor translation, making it a valuable contribution to the fields of literary studies, linguistics, and translation studies.
Abstract:Physical training periodization is a scientific approach aimed at systematically regulating training load, volume, and intensity to achieve peak performance in elite athletes while minimizing the risk of injury. This study…
dy reviews 45 scientific articles published within the last ten years, covering periodization models, physiological responses to training, and the integration of technology in athlete development processes. The findings indicate that block periodization and non-linear periodization are the two most effective approaches, shown to enhance aerobic capacity by up to 10% and muscle strength by approximately 8% in high-level athletes. Additionally, the use of monitoring technologies such as Heart Rate Variability (HRV) and Global Positioning System (GPS) contributes significantly to real-time adjustments in training programs, enabling coaches to respond more accurately to athletes’ physiological conditions and prevent overtraining. However, challenges remain in implementing these technologies in sports with limited resources and due to a lack of long-term studies on the effectiveness of technology-based periodization. These findings emphasize the importance of individualized, data-driven approaches in designing training programs that not only improve performance but also sustain athletes’ careers. By integrating classical periodization principles with modern technology, training programs can be developed to be more adaptive, precise, and contextually tailored to individual needs. In conclusion, modern, responsive periodization supported by advanced technology is a crucial element in creating elite athlete development systems that are not only globally competitive but also focused on long-term health and performance.
Abstract:The Merdeka Belajar Kampus Merdeka (MBKM) program was developed by the Ministry of Education, Culture, Research, and Technology of the Republic of Indonesia as a step towards modernizing higher education and bridging the…
gap between the academic world and the workforce. Although it has been widely adopted in various universities, the efficiency of this program in enhancing students’ job readiness remains a key question. The aim of this research is to evaluate the implementation of the MBKM program and its impact on students’ job preparation, including both soft skills and hard skills. The background of the issue reveals a gap between higher education graduates’ competencies and the needs of the workforce, which has driven the government to initiate the MBKM policy as a solution to better prepare students for the dynamics of the labor market. The research problem focuses on the effectiveness of MBKM program implementation across various universities and how it affects students’ job readiness. Through a comprehensive literature review method, this study analyzes various scientific publications, policy reports, and evaluation studies related to MBKM from 2020 to 2024. The findings indicate that the implementation of MBKM still varies across higher education institutions with several challenges, such as infrastructure readiness, administrative systems, and stakeholder understanding. However, a positive correlation was found between student participation in the MBKM program, particularly in industry internships and collaborative projects, and improvements in adaptability, problem-solving skills, and technical competencies needed in the workforce. The novelty of this research lies in the comprehensive mapping of critical factors in the implementation of MBKM as well as the development of a sustainable evaluation framework that universities can use to enhance the effectiveness of the MBKM program in preparing graduates who are job-ready and globally competitive.
Abstract:An organization must effectively maximize and enhance employee performance to achieve its objectives. Based on an observation report from PT. BPR Syariah Gala Mitra Abadi, complaints have been raised regarding wage and compensation…
ompensation issues that do not meet expectations, leading to a decline in employee motivation. This study aims to analyze the impact of compensation, work motivation, job satisfaction, work discipline, and work environment on employee performance at PT. BPR Syariah Gala Mitra Abadi. The population of this study consists of 198 employees, with a sample size of 133. The data analysis methods used include instrument testing, descriptive statistics, classical assumption tests, and multiple regression analysis. The study's findings indicate that: 1) Compensation has a positive and significant effect on employee performance (t value 3.166, sig value 0.002). 2) Work motivation has a positive and significant effect on employee performance (t value 8.877, sig value 0.000). 3) Job satisfaction has a positive and significant effect on employee performance (t value 8.877, sig value 0.000). 4) Work discipline has a positive and significant effect on employee performance (t value 3.191, sig value 0.002). 5) The work environment has a positive and significant effect on employee performance (t value 2.085, sig value 0.032). 6) Collectively, these factors—compensation, work motivation, job satisfaction, work discipline, and work environment—have a positive and significant impact on employee performance (F value 67.787, sig value 0.000). This study highlights the importance of managing these factors to improve employee performance at PT. BPR Syariah Gala Mitra Abadi.
Abstract:The ideology of religious radicalism poses a serious threat that can disrupt social peace, particularly for the younger generation who are more vulnerable to being exposed to radical ideas. Religious radicalization, as a…
form of extremism, has the potential to disturb interfaith harmony and create social tensions. Therefore, preventing the spread of this ideology is crucial, one of which can be achieved through the involvement of Christian youth in utilizing social media. Social media has become a highly effective platform for spreading various types of information, both positive and harmful. As such, Christian youth play a very important role in addressing this threat. This research aims to examine the contribution of Christian youth in preventing the spread of religious radicalism ideology through social media. The approach used is qualitative with a literature study, where data is obtained from various relevant scholarly sources. The results of the study show that Christian youth can use social media as a tool to spread messages of peace, tolerance, and inclusivity. This is important in fostering harmony amidst religious diversity in Indonesia. Christian youth can play an active role by correcting the misconceptions often propagated by radical groups. By spreading positive and constructive messages, Christian youth can help society become more discerning in filtering information, thus reducing the potential spread of hatred. Through their involvement on social media, Christian youth have significant potential in strengthening interfaith harmony and creating a more peaceful and harmonious social environment.