Abstract:Indonesia memiliki potensi energi panas bumi yang sangat besar karena berada pada jalur Cincin Api Pasifik (Ring of Fire). Salah satu daerah yang memiliki potensi tersebut adalah Desa Tawa, Kecamatan Bacan Timur Tengah,…
Kabupaten Halmahera Selatan. Namun, hasil observasi awal menunjukkan bahwa peserta didik di SMA Nurul Hasan Bacan Tawa masih memiliki pemahaman yang terbatas mengenai potensi dan pemanfaatan energi panas bumi sebagai sumber energi terbarukan. Selama ini, pembelajaran di sekolah lebih banyak berfokus pada konsep-konsep umum sehingga belum memanfaatkan potensi lokal sebagai sumber belajar yang kontekstual. Kondisi tersebut menyebabkan peserta didik belum mampu menghubungkan materi yang dipelajari dengan potensi sumber daya alam yang ada di lingkungan sekitar. Kegiatan Pengabdian kepada Masyarakat (PkM) ini bertujuan meningkatkan literasi energi panas bumi, menumbuhkan kepedulian terhadap lingkungan, serta memperkuat pemahaman peserta didik tentang pentingnya energi terbarukan dalam mendukung pembangunan berkelanjutan. Kegiatan dilaksanakan pada 23 Maret 2026 di SMA Nurul Hasan Bacan Tawa dengan melibatkan 32 peserta yang terdiri atas 26 siswa dan 6 guru. Metode yang digunakan adalah pendekatan partisipatif-edukatif melalui tahapan persiapan, penyampaian materi, diskusi interaktif, tanya jawab, observasi, dan evaluasi menggunakan angket. Materi yang diberikan mencakup konsep dasar energi panas bumi, potensi panas bumi di Indonesia dan Desa Tawa, manfaat energi panas bumi sebagai energi terbarukan, serta kontribusinya terhadap pelestarian lingkungan dan pembangunan berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan pengetahuan dan pemahaman peserta didik mengenai potensi energi panas bumi di daerahnya. Peningkatan tersebut terlihat dari partisipasi peserta yang lebih aktif selama diskusi, kemampuan mengaitkan konsep energi terbarukan dengan kondisi lingkungan sekitar, serta tumbuhnya kesadaran untuk menjaga dan memanfaatkan sumber daya alam secara bertanggung jawab. Selain itu, kegiatan ini turut memperkuat pembelajaran kontekstual melalui kolaborasi antara perguruan tinggi dan sekolah dalam mengembangkan pendidikan berbasis potensi lokal. Dengan demikian, sosialisasi energi panas bumi berbasis potensi lokal menjadi salah satu strategi yang efektif untuk meningkatkan literasi energi, memperkuat kepedulian terhadap lingkungan, dan mendukung terwujudnya pembangunan berkelanjutan di kalangan generasi muda.
Indonesia has enormous geothermal energy potential due to its location along the Pacific Ring of Fire. One of the regions with this potential is Tawa Village, East Central Bacan District, South Halmahera Regency. However, preliminary observations revealed that students at SMA Nurul Hasan Bacan Tawa had limited understanding of the potential and utilization of geothermal energy as a renewable energy source. Learning activities at the school have primarily focused on general theoretical concepts and have not optimally integrated local potential as a contextual learning resource. Consequently, students have not been able to relate the knowledge acquired in the classroom to the natural resources available in their surrounding environment. This Community Service Program aimed to enhance students' geothermal energy literacy, foster environmental awareness, and strengthen their understanding of the importance of renewable energy in supporting sustainable development. The program was conducted on March 23, 2026, at SMA Nurul Hasan Bacan Tawa and involved 32 participants, consisting of 26 students and 6 teachers. The program employed a participatory-educational approach through preparation, material presentation, interactive discussions, question-and-answer sessions, observations, and questionnaire-based evaluations. The learning materials covered the basic concepts of geothermal energy, geothermal potential in Indonesia and Tawa Village, the benefits of geothermal energy as a renewable energy source, and its contribution to environmental conservation and sustainable development. The results demonstrated an improvement in students' knowledge and understanding of the geothermal energy potential in their region. This improvement was reflected in more active participation during discussions, a greater ability to relate renewable energy concepts to their local environment, and increased awareness of the importance of protecting and utilizing natural resources responsibly. Furthermore, the program strengthened contextual learning through collaboration between the university and the school in developing education based on local potential. Therefore, local potential-based geothermal energy outreach can serve as an effective strategy for improving energy literacy, promoting environmental awareness, and supporting sustainable development among young generations.
Abstract:Keberadaan pedagang daging ayam skala mikro di pedesaan seringkali terabaikan dalam kebijakan pengembangan usaha, padahal mereka memegang peran vital dalam memenuhi kebutuhan protein hewani masyarakat sekaligus menjadi tulang…
ulang punggung ekonomi keluarga. Penelitian ini bertujuan untuk mengidentifikasi dan menganalisis secara komprehensif strategi pemasaran yang diterapkan oleh pedagang daging ayam di Desa Cumedak, Kabupaten Jember, dalam menghadapi tekanan persaingan pasar yang semakin ketat pasca pandemi. Menggunakan pendekatan kualitatif dengan jenis studi kasus, penelitian ini melibatkan tiga pedagang sebagai informan utama, serta pembeli dan tokoh masyarakat sebagai informan pendukung. Pengumpulan data dilakukan melalui wawancara mendalam, observasi partisipatif, dan dokumentasi, yang kemudian dianalisis menggunakan model Miles, Huberman, dan Saldaña serta analisis SWOT sebagai kerangka pemetaan strategis. Hasil penelitian mengungkap bahwa ketiga pedagang mengalami penurunan volume penjualan yang signifikan, berkisar antara 33% hingga 50%, yang mengindikasikan adanya tekanan eksternal struktural. Posisi strategis pedagang secara kolektif berada pada Kuadran III (Turn-Around) dan Kuadran IV (Defensif), yang mengonfirmasi dominasi kelemahan internal dan ancaman eksternal. Kekuatan utama berupa modal sosial dan reputasi terbukti tidak cukup untuk mengimbangi ancaman seperti masuknya pedagang luar desa, fluktuasi harga pakan, dan perubahan perilaku konsumen. Strategi pemasaran yang dijalankan masih bersifat reaktif dan tradisional, sangat bergantung pada promosi dari mulut ke mulut dan hubungan personal. Implikasi dari penelitian ini adalah perlunya intervensi eksternal yang terstruktur, terutama dalam bentuk pendampingan pemasaran digital, akses permodalan yang lebih mudah, dan pelatihan manajemen usaha, untuk membawa pedagang keluar dari posisi defensif menuju usaha yang lebih berdaya saing dan berkelanjutan.
The existence of micro-scale chicken meat traders in rural areas is often overlooked in business development policies, even though they play a vital role in meeting the community's protein needs while serving as the backbone of family economies. This study aims to comprehensively identify and analyze the marketing strategies applied by chicken meat traders in Cumedak Village, Jember Regency, in facing increasingly intense market competition in the post-pandemic era. Using a qualitative approach with a case study type, this research involved three traders as key informants, as well as buyers and community leaders as supporting informants. Data were collected through in-depth interviews, participatory observation, and documentation, then analyzed using the Miles, Huberman, and Saldaña model and SWOT analysis as a strategic mapping framework. The results reveal that all three traders experienced significant declines in sales volume, ranging from 33% to 50%, indicating structural external pressures. The traders' collective strategic position lies in Quadrant III (Turn-Around) and Quadrant IV (Defensive), confirming the dominance of internal weaknesses and external threats. Social capital and reputation as main strengths proved insufficient to counter threats such as the entry of outside village traders, fluctuating feed prices, and changing consumer behavior. The marketing strategies employed remain reactive and traditional, heavily reliant on word-of-mouth promotion and personal relationships. The implication of this research is the need for structured external intervention, particularly in the form of digital marketing assistance, easier access to capital, and business management training, to move traders from a defensive position towards a more competitive and sustainable enterprise.
Abstract:Problems surrounding child discrimination are increasingly emerging in society's social life. The rise in cases of immorality, violence and bullying against children is a strong reason for the importance of protecting children's…
ildren's rights. This is because the presence of children often becomes an outlet for violence, whether at home, school or in the environment. The aim of this research is to determine the implementation of learning organizations in creating child-friendly madrasas in Madrasah Aliyah Bandung Regency. The approach to this research uses a qualitative approach. The research method used in this research is a qualitative descriptive method. This data analysis activity refers to theoretical references related to research problems, namely by taking the same information from various informants who are known to have an honest and open nature to reveal data related to the implementation of learning organizations in realizing child-friendly madrasas. The research results show that the implementation of Learning Organization (LO) at MAN 1 Bandung and MAN 2 Bandung has had a significant impact in realizing child-friendly madrasas. Through the Learning Organization (LO), the two madrasas can create a culture of sustainable learning, where all elements of the madrasah community, teachers, students, staff, parents and the community, are actively involved in the learning, evaluation and improvement process.
Abstract:This study aims to understand how price sensitivity and limited purchasing power of students affect their purchasing decisions, and how service quality can play a role in increasing customer satisfaction and loyalty. This…
s study is a quantitative study using a causal-comparative approach. This sampling is done using a purposive sampling technique. The researcher aims to collect data from 189 respondents with different backgrounds and characteristics. This research method uses IBM SPSS Statistics 26 software. The first hypothesis in this study is accepted because there is a positive influence between discounts on purchasing decisions. The second hypothesis can also be accepted because there is a positive influence between service quality on purchasing decisions. Price reductions in the form of discounts can increase the attractiveness of a product, make it more affordable, and motivate consumers to buy the product compared to products with normal prices. Quality service can increase customer satisfaction, which ultimately encourages consumers to make purchases. Consumers tend to prefer companies that provide a satisfying service experience because they feel appreciated and cared for. Good service quality will also increase consumer trust in the company, which is a key factor in making purchasing decisions. The limitations of this study were only conducted on students at Yogyakarta State University, so the results may not fully represent the general population of Grab Food users. Researchers examined discounts and service quality as independent variables. The data collected may only reflect conditions at a certain time. Respondents who are students may provide biased answers, especially if they feel that the questions in the questionnaire are too directed or less relevant.
Abstract:This study investigates the influence of attention-seeking behavior and loneliness on problematic social media use among early adults who are active social media users in the Jabodetabek area. A total of 201 participants…
were selected through self-selected surveys. The instruments used include the Bergen Social Media Addiction Scale (BSMAS) for measuring problematic social media use, the Attention-Seeking Scale for assessing attention-seeking behavior, and the UCLA Loneliness Scale version 3 for evaluating loneliness. Multiple linear regression analysis revealed that attention-seeking behavior and loneliness have a significant impact on problematic social media use, with an R² of 0.661, indicating a 66.1% contribution. The data analysis showed that attention-seeking behavior (p-value < 0.001, t = 8.185) and loneliness (p-value < 0.001, t = 6.086) both significantly influence problematic social media use. In conclusion, both attention-seeking behavior and loneliness significantly contribute to problematic social media use among early adults in Jabodetabek.
Abstract:This study aims to analyze the impact of Fear of Missing Out (FoMO) on consumer behavior among adolescent Shopee users in Jakarta. Shopee, as a popular e-commerce platform in Indonesia, has influenced consumption patterns,…
s, especially among female students, through attractive promotions such as discounts and free shipping. FoMO, which is the fear of missing out on popular opportunities or trends, can drive individuals to make impulsive purchases, even when these purchases do not meet their basic needs. This research employs a quantitative method using FoMO and consumer behavior measurement tools that have been validated. The results of the analysis indicate that FoMO has a positive influence on consumer behavior, with an influence rate of 59.6%. These findings suggest that higher levels of FoMO are associated with a greater likelihood of engaging in consumptive behavior, such as buying items merely to avoid missing out on discounts. This study reinforces the understanding that psychological factors such as FoMO can influence irrational purchasing decisions among adolescent e-commerce users.
Abstract:This study aims to analyze the effect of digital infrastructure on student learning outcomes at SD Albirru, Sukabumi Regency. Adequate digital infrastructure is believed to increase the effectiveness of learning, which leads…
eads to improved student academic outcomes. This study uses a quantitative approach with a descriptive correlational research design. The research sample consisted of teachers and parents of students involved in digital learning at SD Albirru, with a total of 50 respondents selected using a census sampling technique where the entire population was sampled. Data were collected through closed questionnaires that had been tested for validity and reliability, then analyzed using multiple regression with the help of SPSS 26. The results of the study indicate that digital infrastructure has a significant positive effect on student learning outcomes, where improving the quality of digital infrastructure (such as stable internet access, adequate hardware, and digital learning platforms) contributes to improving student academic outcomes. This finding is in line with previous studies that emphasize the importance of digital infrastructure in supporting more effective learning. Based on the results of the study, it is recommended to improve the quality of digital infrastructure in schools to create a more interactive and enjoyable learning environment. This study also contributes to the development of technology-based education policies at the elementary school level.
Abstract:Research on consumer satisfaction through purchasing decisions with credibility and electronic word-of-mouth (e-WOM) on Shopee users in Sukabumi Regency has been widely conducted, but few have analyzed the relationship in…
n depth between these variables. The purpose of this study is to analyze and explain the influence of credibility and e-WOM on purchasing decisions that have an impact on consumer satisfaction. The research method used is quantitative. The population in this study were active Shopee users in Sukabumi Regency, and the sample was taken using a non-probability method of 130 respondents. Data were collected through an online questionnaire (Google Form). The analysis technique used was Structural Equation Modeling (SEM). The results showed that there was a significant influence of credibility and e-WOM on purchasing decisions and consumer satisfaction, with a coefficient of determination of 70.3% for purchasing decisions and 41.1% for consumer satisfaction. The contribution of this study is to provide recommendations to e-commerce business actors to strengthen credibility and utilize e-WOM in an effort to increase consumer satisfaction, as well as assist researchers in developing further studies related to consumer behavior on e-commerce platforms.
Abstract:This study aims to explore the role of Blackboard technology in transforming the school system and processes in Nigerian tertiary institutions. Blackboard technology is a learning management system that provides a virtual…
l platform for educators and students to interact and engage in the learning process. The study begins by examining the current state of the Nigerian tertiary education system and the challenges it faces. These challenges include limited access to quality education, outdated teaching methods, and inadequate infrastructure. The introduction of Blackboard technology has the potential to address these challenges and bring about much-needed transformation. The study then delves into 25 various studies right from twenty years back that pave the ways in which Blackboard technology can transform the school system and processes. Firstly, benefits of blackboard technology in Nigerian tertiary institutions, allowing students to access educational resources and participate in classes from anywhere, at any time. This is particularly beneficial for students in remote areas or those with limited mobility. Secondly, addressing infrastructure and technological challenges in Nigeria. By providing a platform for sharing course materials, submitting assignments, and engaging in discussions. This enhances collaboration and interaction, leading to a more engaging and interactive learning experience. Furthermore, Blackboard technology supports personalized learning. It allows educators to create customized learning paths and tailor educational content to individual students' needs and learning styles. This promotes student-centered learning, encouraging active participation and improving learning outcomes.
Abstract:The development of the business world in the field of online shop sales is increasing and competition is increasing rapidly, so entrepreneurs must be able to provide what consumers need as a basis for consumer decisions.…
This research is intended to reveal the impact of marketing promotion tactics and the level of customer satisfaction on the Bukalapak platform, which will ultimately influence consumer loyalty at Bukalapak. This study applies quantitative methods by utilizing descriptive analysis as the main tool. The information collection process is carried out through the distribution of survey instruments. The objects that are the focus of this research are active Bukalapak users. Referring to the Slovin formula, it is revealed that the minimum number of participants required is 100 individuals. Based on the findings obtained from this exploration, it can be concluded that the Marketing Mix Variable (X1) provides good or positive results and is quite significant on Consumer Loyalty (Y). The Consumer Satisfaction variable (X2) has a positive and significant effect on Consumer Loyalty (Y), then together the Marketing Mix and Consumer Satisfaction variables measurably have a good, positive and clearly significant effect on the Consumer Loyalty variable. Researchers have several suggestions, namely that companies should further improve aspects of the marketing mix so that the goals set by the company can be realized as quickly as possible. Then the company can increase the level of service, promotions and other strategies to maintain and increase the level of consumer satisfaction.