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AI-DRIVEN HYBRID ENCRYPTION FOR SECURE ELECTRONIC MEDICAL RECORDS

Prayitno, Edy, Heri Winarno, Basuki, Setyowati, Sri, Sutono, Sutono, Riyadi, Riyadi
Abstract: Abstract: In the era of sensitive health data and frequent cyberattacks, securing electronic medical records (EMR) has become a critical challenge. This study proposes a hybrid encryption framework combining Affine and AES… ES algorithms with an AI-based key management module to enhance EMR security while maintaining efficiency. A dataset of 1,000 simulated records was evaluated using five cryptographic configurations: Affine-only, AES-only, RSA-only, Affine–AES, and Affine–AES with AI. Performance was measured through encryption/decryption latency and ciphertext size, while security was assessed under brute-force, SQL injection, and phishing simulations. The AI decision tree for key generation was evaluated using accuracy, precision, recall, F1-score, and entropy metrics. Results show that the AI-enhanced hybrid method eliminates brute-force success, introduces only minor latency overhead, and generates high-entropy keys with reliability above 98%. These findings indicate that integrating AI-based dynamic key regeneration into hybrid encryption can improve EMR security while remaining practical for clinical and cloud-based healthcare systems. Future work should involve real clinical datasets and explore post-quantum cryptographic extensions.             Keywords: AI key management; attack resistance; encryption performance; electronic medical records; hybrid encryption     Abstrak: Di era meningkatnya sensitivitas data kesehatan dan maraknya serangan siber, perlindungan Rekam Medis Elektronik (RME) menjadi tantangan penting. Penelitian ini mengusulkan kerangka enkripsi hibrida yang menggabungkan algoritma Affine dan AES dengan modul manajemen kunci berbasis AI untuk meningkatkan keamanan RME tanpa mengorbankan efisiensi. Dataset simulasi berisi 1.000 entri diuji menggunakan lima konfigurasi kriptografi: Affine-only, AES-only, RSA-only, Affine–AES, serta Affine–AES dengan AI. Performa diukur melalui latensi enkripsi/dekripsi dan ukuran ciphertext, sedangkan keamanan dievaluasi melalui simulasi serangan brute force, SQL injection, dan phishing. Model decision tree untuk manajemen kunci dinilai menggunakan metrik akurasi, presisi, recall, F1-score, dan entropi. Hasil menunjukkan bahwa metode hibrida dengan AI menghilangkan keberhasilan brute force, menambah overhead latensi yang minimal, serta menghasilkan kunci berentropi tinggi dengan reliabilitas di atas 98%. Temuan ini menunjukkan bahwa regenerasi kunci dinamis berbasis AI dalam skema enkripsi hibrida dapat meningkatkan keamanan RME sekaligus tetap praktis untuk sistem klinis dan layanan kesehatan berbasis cloud. Penelitian selanjutnya disarankan menggunakan dataset klinis nyata dan mengeksplorasi kriptografi pascakuantum.   Kata kunci: enkripsi hibrida; ketahanan serangan; kinerja enkripsi; manajemen kunci berbasis AI; rekam medis elektronik

INTEGRATED AHP-TOPSIS DECISION SYSTEM FOR FAIR STUDENT PERFORMANCE EVALUATION

Hafiz, Rahmad, Triyono, Gandung, Assegaf , Noval, Yasmin , Nadia, Effendi , Muhtar
Abstract: Giving awards is essential to motivate students; however, selecting outstanding students at the junior high school level is often conducted manually and subjectively, which can lead to unfairness and prolonged processing… time. This study develops a Decision Support System (DSS) that integrates the Analytical Hierarchy Process (AHP) and the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) to support objective and transparent student selection. A quantitative descriptive approach was employed, with data collected through questionnaires, interviews, and documentation at two state junior high schools in Banjarmasin City. Seven assessment criteria were applied: attendance, behavior, uniform neatness, extracurricular participation, academic grades, competition achievements, and disciplinary records. AHP was used to determine the weight of each criterion, while TOPSIS ranked students based on these weights. The web-based system was developed using PHP and MySQL and evaluated using the Technology Acceptance Model (TAM). Results show that academic grades had the highest weight (28.5%), followed by attendance (22.3%) and competition performance (15.2%). The TAM evaluation yielded average scores of 4.32 for Perceived Ease of Use, 4.40 for Perceived Usefulness, 4.15 for Attitudes Towards Use, and 4.28 for Behavioral Intention to Use. The DSS produces accurate rankings, is well-received by users, and offers an efficient, fair, and replicable solution for data-driven educational governance in the digital era.

DATA STRUCTURE MODELING IN THE BEST TEACHER RATING SYSTEM USING TOPSIS ALGORITHM

Parini, Parini, Febby Madonna Yuma
Abstract: Abstract: Teacher performance appraisal is a very important aspect in improving the quality of education today, but often occurs during the assessment process of subjectivity constraints and lack of a structured system,… in this study aims to build a data structure modeling and facilitate the school MAS Islamiyah Hessa Air Genting in the assessment to determine the best teacher transparently and measurably by using the Technique for Order Preference by Similarity to Ideal Solution (TOPSIS) algorithm. The TOPSIS method was chosen because it is able to provide ranking results based on the closeness of alternatives to the ideal solution. In this modeling, assessment criteria data such as pedagogical, professional, personality, social competencies, as well as other indicators such as teacher discipline and achievement are modeled structurally in a relational database. The results show that the designed data structure is able to support the decision-making process efficiently and objectively. Keywords: data structure; decision support system; teacher assessment; topsis; ranking.   Abstrak: Penilaian kinerja guru merupakan aspek yang sangat penting dalam peningkatan mutu pendidikan saat ini, namun sering terjadi saat proses penilaian kendala subjektivitas dan kurangnya sistem yang terstruktur, dalam penelitian ini bertujuan untuk membangun pemodelan struktur data serta mempermudah pihak sekolah MAS Islamiyah Hessa Air Genting dalam penilaian untuk menentukan guru terbaik secara transparan dan terukur dengan menggunakan algoritma Technique for Order Preference by Similarity to Ideal Solution (TOPSIS). Metode TOPSIS dipilih karena mampu memberikan hasil perankingan berdasarkan kedekatan alternatif terhadap solusi ideal. Dalam pemodelan ini, data kriteria penilaian seperti kompetensi pedagogik, profesional, kepribadian, sosial, serta indikator lain seperti kedisiplinan dan prestasi guru dimodelkan secara terstruktur dalam basis data relasional. Hasil penelitian menunjukkan bahwa struktur data yang dirancang mampu mendukung proses pengambilan keputusan secara efisien dan objektif. Kata kunci: struktur data; topsis; penilaian guru; sistem pendukung keputusan; perangkingan

PREDICTING LOAN ELIGIBILITY WITH SUPPORT VECTOR MACHINE: A MACHINE LEARNING APPROACH

Rajunaidi, Rajunaidi, Yuliansyah, Herman, Sunardi, Sunardi, Murinto, Murinto
Abstract: Abstract: Non-performing loans remain one of the main challenges faced by cooperatives, particularly when the loan eligibility assessment process is still conducted manually. This traditional approach tends to be time consuming,… nsuming, subjective, and prone to inaccurate decisions. This study aims to develop a predictive model for borrower eligibility using the Support Vector Machine (SVM) algorithm as a more efficient and objective machine learning-based solution. A total of 1,000 loan history records were processed using RapidMiner software, taking into account variables such as salary, years of employment, loan amount, monthly installment, employment status, monthly expenses, number of dependents, housing status, age, and collateral value. The model’s performance was evaluated using a confusion matrix and classification metrics including accuracy, precision, recall, and kappa. The results indicate that the SVM model achieved an accuracy of 90.05%, precision of 90.13%, recall of 90.05%, and f1 score of 90,08%, reflecting a strong performance in classifying borrower eligibility. The application of this method makes a significant contribution to the development of data driven decision support systems within cooperative environments. This finding expands the scientific understanding in the field of microfinance and supports the implementation of artificial intelligence technologies in making decisions that are more precise, rapid, and accurate. Keywords: cooperative; eligibility prediction; machine learning; non-performing loan; SVM Abstrak: Kredit macet merupakan salah satu permasalahan utama yang dihadapi koperasi, terutama ketika proses penilaian kelayakan peminjam masih dilakukan secara manual. Pendekatan ini cenderung lambat, subjektif, dan berisiko menghasilkan keputusan yang kurang akurat. Penelitian ini bertujuan untuk membangun model prediksi kelayakan peminjam menggunakan algoritma Support Vector Machine (SVM) sebagai solusi berbasis machine learning yang lebih efisien dan objektif. Sebanyak 1.000 data riwayat pinjaman diolah menggunakan tools RapidMiner dengan mempertimbangkan variabel: gaji, lama bekerja, besar pinjaman, angsuran per bulan, status pegawai, pengeluaran bulanan, jumlah tanggungan, status rumah, umur, dan nilai jaminan. Evaluasi model dilakukan menggunakan confusion matrix dan metrik klasifikasi seperti akurasi, presisi, recall, dan kappa. Hasil menunjukkan bahwa model SVM mencapai akurasi  90,05%, presisi 90,13%, recall 90,05%, dan f1 score 90,08%, yang mencerminkan performa model yang sangat baik dalam mengklasifikasikan kelayakan peminjam. Penerapan metode ini memberikan kontribusi penting dalam pengembangan sistem pendukung keputusan berbasis data di lingkungan koperasi. Temuan ini memperluas wawasan keilmuan di bidang keuangan mikro dan mendukung penerapan teknologi kecerdasan buatan dalam pengambilan keputusan yang lebih tepat, cepat, dan akurat. Kata Kunci: koperasi; kredit macet; machine learning; prediksi kelayakan; SVM    

OPTIMIZATION OF DECISION SUPPORT SYSTEM (DSS) CUSTOMER SERVICE OF TELECOMMUNICATION COMPANIES WITH MOORA METHOD

Sari, Dely Indah, Sondra Wijaya, I Made, Harahap, Widiya Lestari, Rizki, Mohd.
Abstract: Abstract: Decision Support System (DSS) in telekomunication company service is the key to improving customer satisfaction and operational efficiency. This study aims to assess and select the optional customer service strategy&#8230; ategy using the Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA) method. This approach is used to analyze various indicators such as respon time, complaint resolution, service cost and costomer satisfaction to find the most efficient solution. The research finding indicate that the MOORA method can provide from the calculation results, it was found that the age range <25 years was ranked first as users who felt satisfied with Product Quality, Price, Service Quality, and the most telecommunications users and the second rank was the age range 25-35 years, the third rank was the age range 36-45 years, the fourth rank was the age range >45 years. The implementation of DSS strengthened by MOORA is expected to improve the quality of service and competitiveness of companies in the competitive telecomunication industry.  Keywords: customer service; DSS; MOORA; telecomunication; optimization    Abstrak: Sistem Pendukung Keputusan (DSS) dalam layanan perusahaan telekomunikasi merupakan kunci untuk meningkatkan kepuasan pelanggan dan efisiensi operasional. Penelitian ini bertujuan untuk menilai dan memilih strategi layanan pelanggan opsional dengan menggunakan metode Mutly Objective Optimization on The Basic of Ratio Analysis (MOORA). Pendekatan ini digunakan untuk menganalisis berbagai indikator seperti waktu respons, penyelesaian keluhan, biaya layanan dan kepuasan pelanggan untuk menemukan solusi yang paling efisien. Temuan penelitian menunjukkan bahwa metode MOORA dapat memberikan Dari hasil perhitungan, ditemukan bahwa rentang usia <25 tahun menduduki peringkat pertama sebagai pengguna yang merasa puas terhadap Kualitas Produk, Harga, Kualitas Layanan, dan pengguna telekomunikasi terbanyak dan peringkat kedua adalah rentang usia 25-35 tahun, peringkat ketiga adalah rentang usia 36-45 tahun, peringkat keempat adalah rentang usia >45 tahun. Penerapan DSS yang diperkuat oleh MOORA diharapkan dapat meningkatkan kualitas layanan dan daya saing perusahaan dalam industri telekomunikasi yang kompetitif.   Kata kunci: DSS; MOORA; layanan pelanggan; telekomunikasi; optimasi  

AN EFFECTIVENESS OF LEARNING MANAGEMENT SYSTEMS IN HIGHER EDUCATION: THE DELONE AND MCLEAN-SEM APPROACH

Ivander, Filbert, Yang, Marvello, Melyanto, Melyanto, Saragih, Fry Melda
Abstract: Abstract: Information Technology has impacted various sectors, including education. Learning Management Systems (LMS) are designed to facilitate lecturers and students in accessing academic activities such as online learning.&#8230; ning. This study aims to analyze the effectiveness of Learning Management Systems (LMS) among higher education institutions in Indonesia. This analysis is crucial for assessing the effectiveness of LMS use by universities in Indonesia, enabling investments in LMS to yield optimal results. The study employed the D&M IS Success Model and PLS-SEM to evaluate the relationships between various variables, including system, information, service quality, user satisfaction, and benefits. Simple random sampling was used to collect data from 170 universities in Indonesia. This study employed PLS-SEM to investigate the observed variables, including validity and reliability testing, which involves assessing reliability, convergent validity, and discriminant validity. This current study found that all the hypotheses were accepted with p-values below 0,05. These findings contribute to universities paying attention to aspects of system, information, and service quality in Learning Management Systems (LMS) to improve user satisfaction and create a positive perception of benefits. Therefore, this research yields significant results that contribute to higher education in Indonesia, as well as the advancement of knowledge in management information systems.             Keywords: delone and mclean; information system success; LMS; SEM-PLS.   Abstrak: Teknologi Informasi telah memengaruhi berbagai sektor, termasuk pendidikan. Learning Management System (LMS) dirancang untuk memfasilitasi dosen dan mahasiswa dalam mengakses kegiatan akademik seperti pembelajaran daring. Penelitian ini bertujuan untuk menganalisis efektivitas penggunaan Learning Management System (LMS) di perguruan tinggi di Indonesia. Analisis ini penting untuk menilai sejauh mana efektivitas penggunaan LMS oleh universitas-universitas di Indonesia, sehingga investasi dalam LMS dapat mem-berika           n hasil yang optimal.Penelitian ini menggunakan model D&M IS Success Model dan metode PLS-SEM untuk mengevaluasi hubungan antara berbagai variabel, termasuk kuali-tas sistem, informasi, layanan, kepuasan pengguna, dan manfaat. Teknik simple random sampling digunakan untuk mengumpulkan data dari 170 perguruan tinggi di Indonesia. Penelitian ini menggunakan PLS-SEM untuk mengkaji variabel-variabel yang diamati, ter-masuk pengujian validitas dan reliabilitas, yang mencakup penilaian reliabilitas, validitas konvergen, dan validitas diskriminan. Hasil dari penelitian ini menunjukkan bahwa semua hipotesis diterima dengan nilai p di bawah 0,05. Temuan ini mendorong universitas untuk memberikan perhatian pada aspek kualitas sistem, informasi, dan layanan dalam penggunaan LMS guna meningkatkan kepuasan pengguna dan menciptakan persepsi posi-tif terhadap manfaatnya. Oleh karena itu, penelitian ini memberikan hasil yang signifikan bagi perguruan tinggi di Indonesia serta turut berkontribusi dalam pengembangan ilmu di bidang sistem informasi manajemen.   Kata kunci: delone and mclean; kesuksesan sistem informasi; LMS; SEM-PLS

EUCS, IPA, AND CSI INTEGRATION TO DETECT UBSI ONLINE EXAM SYSTEM SATISFACTION

Sucipto, Rakhmat Hadi, Indrarti, Wahyu, Hussaen, Saddam, Rani, Rani
Abstract: Abstract: The online exam system is used to evaluate student learning, but it has some limitations. Therefore, it is necessary to research the user satisfaction of the system. This study aims to assess user satisfaction&#8230; using the End User Computing Satisfaction (EUCS), Importance Performance Analysis (IPA), and Customer Satisfaction Index (CSI) methods. The results showed that three dimensions, namely, accuracy, ease of use, and timeliness significantly affected user satisfaction, while content and format did not have a significant effect. IPA analysis shows the majority of attributes (12 attributes) are in quadrant II, which indicates moderate satisfaction, 11 attributes in quadrant III, one attribute in quadrant I, and three attributes in quadrant IV. CSI concluded that the online exam system provides satisfactory service with a score of 77.54%. Keywords: csi; eucs; ipa; online exam system; user satisfaction     Abstrak: Sistem ujian online digunakan untuk mengevaluasi pembelajaran mahasiswa, tetapi sistem ini memiliki beberapa keterbatasan. Karena itulah perlu penelitian kepuasan pengguna sistem tersebut. Penelitian ini bertujuan menilai kepuasan pengguna dengan menggunakan metode End User Computing Satisfaction (EUCS), Importance Performance Analisys (IPA), dan Customer Satisfaction Index (CSI). Hasil riset menunjukkan tiga dimensi yaitu, akurasi, kemudahan penggunaan, dan ketepatan waktu signifikan mempengaruhi kepuasan pengguna, sementara konten dan format tidak berpengaruh signifikan. Analisis IPA menunjukkan mayoritas atribut (12 atribut) berada di kuadran II, yang mengindikasikan kepuasan sedang, 11 atribut di kuadran III, satu atribut di kuadran I, dan tiga atribut di kuadran IV. CSI menyimpulkan sistem ujian online memberikan layanan yang memuaskan dengan skor 77,54%.   Kata kunci: csi; eucs; ipa; kepuasan pengguna; sistem ujian online

ARAS METHOD FOR OPTIMIZING THE DETERMINATION OF PIP FUND RECIPIENTS

Wahyuni, Diajeng Puspa, Fauziah, Rizky, Nata, Andri
Abstract: Abstract: Program Indonesia Pintar (PIP) is government assistance program aimed at supporting the education of underprivileged students. However, some PIP fund recipients are misallocated, with aid given to students who&#8230; do not fully meet the eligibility criteria, while those in greater need don’t receive it, including at SDN 014672 Tanjung Alam, Asahan Regency, North Sumatra Province. Based on this issue, a structured system is needed. The purpose of this study is to construct decision support systems for determining PIP fund recipients using Additive Ratio Assessment (ARAS) method. Data was collected using questionnaires, documentation, and observation techniques. Respondents consisted of 8 students from SDN 014672 Tanjung Alam. Criteria include number of dependents, homeownership status, attendance rate, and students final grades. System was developed using CodeIgniter 3 as framework, MySQL as database software, and InnoDB as database engine. ARAS method was applied to rank available alternatives. Based on calculations, first rank was obtained by alternative 6 (Malika Hendra As-Syifa), second rank by alternative 7 (Mutia Indah Sari), and third rank by alternative 8 (Rafa Kavindra). This study is expected to be further developed by applying other DSS methods, performing regular system maintenance, and integrating system with school data to improve accuracy and usability.       Keywords: additive ratio assessment; decision support system; smart indonesia program.    Abstrak: Program Indonesia Pintar (PIP) merupakan bantuan pemerintah untuk mendukung pendidikan siswa kurang mampu. Namun, masih ditemukan penerima anggaran PIP yang kurang tepat sasaran, di mana bantuan diberikan kepada siswa yang kurang memenuhi kriteria, sementara siswa yang lebih membutuhkan tidak menerimanya, termasuk di SDN 014672 Tanjung Alam, Kabupaten Asahan, Provinsi Sumatera Utara. Berdasarkan permasalahan tersebut, dibutuhkan sebuah sistem terstruktur. Tujuan penelitian ini untuk membangun sistem pendukung keputusan penetapan pemeroleh anggaran PIP menggunakan metode Additive Ratio Assessment (ARAS). Data dikumpulkan dengan teknik angket, dokumentasi, dan observasi. Responden adalah 8 siswa SDN 014672 Tanjung Alam. Kriteria meliputi jumlah tanggungan orang tua, status kepemilikan rumah, tingkat kehadiran, dan nilai akhir siswa. Sistem dirancang menggunakan CodeIgniter 3 sebagai framework, MySQL sebagai database software, dan InnoDB sebagai database engine. Perhitungan dengan metode ARAS digunakan untuk merangking alternatif yang ada. Berdasarkan perhitungan yang dilakukan, peringkat pertama diperoleh oleh alternatif 6 yakni Malika Hendra As-Syifa, peringkat kedua diperoleh oleh alternatif 7 yakni Mutia Indah sari, dan peringkat ketiga diperoleh oleh alternatif 8 yakni Rafa Kavindra. Penelitian ini diharapkan dapat dikembangkan lebih lanjut dengan menerapkan metode Sistem Pendukung Keputusan (SPK) lainnya, melakukan pemeliharaan sistem secara berkala, serta mengintegrasikan sistem dengan data sekolah untuk meningkatkan keakuratan dan kemudahan penggunaan. Kata kunci: additive ratio assessment; program indonesia pintar; sistem pendukung keputusan

SENTIMENT ANALYSIS OF THE HALODOC APPLICATION USING THE SUPPORT VECTOR MACHINE (SVM) ALGORITHM

Rachmadi Putri, Fairuz Amani, Siswanti, Sri
Abstract: Abstract: The Halodoc application, as a digital healthcare service platform, has been widely used for various medical purposes, such as doctor consultations, medication purchases, and laboratory services. User interactions&#8230; ns and reviews play a crucial role in enhancing service quality. Sentiment analysis was conducted using the Support Vector Machine (SVM) method to assess user perceptions and satisfaction based on reviews obtained from the Google Play Store platform. The analysis process included data collection, text preprocessing, data transformation using TF-IDF, and training an SVM model to predict sentiment. The model achieved its highest accuracy of 88.32% in the first scenario. However, accuracy slightly decreased in the second and third scenarios, reaching 86.25% and 86.94%, respectively. The analysis results indicated that the model performed best in the first scenario, with the lowest number of prediction errors. Additionally, the model was more accurate in classifying negative and positive sentiments than neutral ones.             Keywords: halodoc application; sentiment analysis; support vector machine algorithm   Abstrak: Aplikasi Halodoc, sebagai platform layanan kesehatan digital, telah banyak digunakan untuk berbagai keperluan medis seperti konsultasi dokter, pembelian obat, dan layanan laboratorium. Interaksi pengguna dan ulasan mereka memiliki peran krusial dalam meningkatkan mutu layanan. Analisis sentimen dilakukan dengan menggunakan metode Support Vector Machine (SVM) untuk mengetahui persepsi dan kepuasan pengguna berdasarkan ulasan yang diperoleh dari Platform Google Play Store. Proses analisis mencakup pengumpulan data, pra-pemrosesan teks, transformasi data menggunakan TF-IDF, dan pelatihan model SVM untuk memprediksi sentimen. Hasil pelatihan model dengan akurasi tertinggi sebesar 88,32% pada skenario pertama. Akurasi sedikit menurun pada skenario kedua dan ketiga, masing-masing sebesar 86,25% dan 86,94%, Hasil analisa menunjukkan bahwa model memiliki performa terbaik pada skenario pertama dengan jumlah kesalahan prediksi terkecil. Selain itu, model cenderung lebih akurat dalam mengklasifikasikan sentimen negatif dan positif dibandingkan netral..   Kata kunci: algoritma support vector machine; analisis sentimen; aplikasi halodoc  

OPTIMIZATION OF INCENTIVE GIVING THROUGH MULTI-CRITERIA DECISION ANALYSIS APPROACH

Helmiah, Fauriatun, Siregar, Iqbal Kamil
Abstract: Abstract: This research aims to optimize the provision of incentives to employees (sales team) in a company using a multi-criteria approach. Many companies face challenges in determining criteria and mechanisms for providing&#8230; ding incentives that are effective and fair to improve work performance and motivation. The multi-criteria approach used is Multi-Attribute Utility Theory (MAUT) which can assess various aspects of employee performance comprehensively and objectively. Factors considered include productivity, quality of work, attendance, innovation and overall turnover. The research results show that the multi-criteria approach provides a more comprehensive and accurate assessment, so that companies can develop a more transparent and effective incentive system. Implementation of this approach is expected to increase employee motivation and productivity, help companies achieve their business goals more efficiently, and provide long-term benefits in the form of increased employee loyalty and competitiveness in the field. Keywords: optimization; incentives; multi criteria; maut method          Abstrak: Penelitian ini bertujuan untuk mengoptimalkan pemberian insentif kepada karyawan (tim sales) di sebuah perusahaan dengan menggunakan pendekatan multikriteria. Banyak perusahaan menghadapi tantangan dalam menentukan kriteria dan mekanisme pemberian insentif yang efektif dan adil untuk meningkatkan kinerja dan motivasi kerja. Pendekatan multikriteria yang digunakan adalah  Multi-Attribute Utility Theory (MAUT) dapat mengevaluasi berbagai aspek kinerja karyawan secara menyeluruh dan objektif. Faktor-faktor yang dipertimbangkan meliputi produktivitas, kualitas kerja, kehadiran, inovasi dan omset keseluruhan. Hasil penelitian menunjukkan bahwa pendekatan multikriteria memberikan penilaian yang lebih komprehensif dan akurat, sehingga perusahaan dapat mengembangkan sistem insentif yang lebih transparan dan efektif. Implementasi pendekatan ini diharapkan dapat meningkatkan motivasi dan produktivitas karyawan, membantu perusahaan mencapai tujuan bisnisnya dengan lebih efisien, serta memberikan manfaat jangka panjang berupa peningkatan loyalitas karyawan dan daya saing di lapangan. Kata kunci: optimalisasi; insentif; multi kriteria; metode maut