Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh Pengetahuan investasi dan Literasi keuangan terhadap Minat berinvestasi generasi z pada reksadan syariah yang dimediasi oleh Perilaku keuangan. Pemilihan sampel penelitian…
tian dilakukan dengan menggunakan non probability sampling metode purposive sampling. Hasil penelitian ini menunjukkan bahwa Pengetahuan investasi dan Literasi keuangan berpengaruh terhadap Perilaku Keuangan. Pengetahuan investasi dan Perilaku keuangan berpengaruh terhadap Minat berinvestasi Generasi Z pada Reksadana syariah, sedangkan Literasi keuangan tidak berpengaruh terhadap Minat Berinvestasi. Pengetahuan Investasi dan Literasi keuangan berpengaruh terhadap minat berinvestasi yang dimediasi dengan Perilaku Keuangan Generasi Z pada Reksadana Syariah.
Abstract:This study aims to examine the short-term and long-term relationships between inflation, exchange rate, BI rate, and GDP on third-party funds (DPK) in Islamic commercial banks. This research uses a quantitative approach…
and secondary data, which consist of 60 monthly observations from January 2020 to December 2024. The analysis tool employed is the Vector Error Correction Model (VECM), with several tests conducted, including the stationarity test, optimal lag test, VAR stability test, cointegration test, Granger causality test, VECM estimation, impulse response function (IRF) test, and forecast error variance decomposition (FEVD) test. The results indicate that inflation has a significant negative effect on DPK in both the short and long term. The exchange rate has no significant effect on DPK in either the short or long term. The BI rate does not affect DPK in the short term, while in the long term, it tends to show a negative effect, though not significant. Gross Domestic Product (GDP) has a significant positive effect on DPK in both the short and long term.
Abstract:The Tudang Sipulung tradition represents the crystallization of deliberative consensus values that persist within the agrarian communities of South Sulawesi. This study aims to describe and analyze the implementation process…
cess of the Tudang Sipulung custom in Marannu Village, Maros Regency. Employing a qualitative research method with a distinct anthropological approach, data were gathered through participant observation and in-depth interviews with key informants. The findings reveal that the execution of Tudang Sipulung in Marannu Village is not merely a ceremonial ritual but a structured forum for collective decision-making. This procession involves a synergy between traditional leaders, village government officials, agricultural extension workers, and the farming community, particularly in preparation for the rice planting season. The primary agenda includes determining planting schedules, selecting seed varieties, and managing irrigation systems to minimize the risk of crop failure. Anthropologically, this tradition serves as a medium for social integration, bridging local wisdom with technical government policies. This study concludes that the sustainability of Tudang Sipulung is a crucial factor in maintaining food security and social harmony within the Marannu Village community.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh faktor religiusitas, sosial, dan budaya terhadap keputusan konsumsi produk halal di kalangan masyarakat DKI Jakarta. Produk halal kini tidak hanya dianggap sebagai kebutuhan…
utuhan spiritual, tetapi juga bagian dari gaya hidup masyarakat Muslim urban yang semakin sadar akan nilai-nilai keislaman, kualitas, dan keamanan produk. Namun, meskipun mayoritas penduduk Indonesia beragama Islam, tidak semua individu memiliki pola konsumsi halal yang konsisten. Oleh karena itu, penelitian ini penting untuk memahami sejauh mana ketiga faktor tersebut memengaruhi preferensi konsumsi. Metode penelitian yang digunakan adalah kuantitatif dengan teknik pengumpulan data melalui kuesioner yang disebarkan kepada 402 responden Muslim di enam wilayah administratif DKI Jakarta. Teknik pengambilan sampel dilakukan dengan menggunakan Structural Equation Modeling (SEM) berbasis Partial Least Square (PLS) melalui aplikasi SmartPLS 4. Uji yang digunakan dalam penelitian ini meliputi uji validitas (Convergent Validity), uji reliabilitas (Cronbach’s Alpha dan Composite Reliability), uji R-square, serta uji hipotesis, baik secara parsial (uji-t) maupun simultan (uji-F). Hasil penelitian menunjukkan bahwa secara parsial, hanya faktor religiusitas yang berpengaruh signifikan terhadap keputusan konsumsi produk halal. Sedangkan faktor sosial dan budaya tidak menunjukkan pengaruh yang signifikan. Namun, secara simultan, ketiga faktor tersebut mampu menjelaskan sebesar 80,5% variasi dalam keputusan konsumsi. Hasil ini menegaskan bahwa religiusitas menjadi faktor utama dalam perilaku konsumsi produk halal masyarakat urban, serta menjadi acuan penting dalam penyusunan strategi pemasaran dan edukasi halal di wilayah perkotaan.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh cyber public relations yang dilakukan melalui akun Instagram @mustikaratuind terhadap citra merek produk kosmetik Mustika Ratu. Sebagai salah satu merek kosmetik tradisional…
sional terkemuka di Indonesia, Mustika Ratu menghadapi tantangan besar dalam mempertahankan eksistensi merek di tengah persaingan dengan kompetitor lokal maupun internasional yang semakin aktif secara digital. Dalam konteks ini, pemanfaatan media sosial sebagai strategi public relations menjadi penting untuk membentuk persepsi positif konsumen. Instagram dipilih karena memiliki daya tarik visual yang kuat serta tingkat interaktivitas yang tinggi di kalangan pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden perempuan usia produktif yang mengikuti akun @mustikaratuind. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan regresi linier sederhana dan uji t untuk menilai pengaruh cyber public relations (transparency, internet porosity, the internet as an agent, dan richness in content and reach) terhadap citra merek (strength of brand associations, favorability of brand associations, dan uniqueness of brand associations). Hasil penelitian menunjukkan bahwa cyber public relations berpengaruh positif dan signifikan terhadap citra merek, dibuktikan dengan nilai t hitung sebesar 11,839 yang lebih besar dari t tabel 1,9844. Nilai koefisien determinasi (R Square) sebesar 58,9% menunjukkan bahwa variabel cyber public relations mampu menjelaskan 58,9% variasi dalam citra merek, sedangkan 41,1% sisanya dipengaruhi oleh faktor lain di luar penelitian ini" karena saya mau menjelaskan bahwa seberapa besar variabel X (cyber public relations) mampu menjelaskan variasi pada variabel Y (citra merek). Kekuatan hubungan ini berada pada kategori sedang, artinya cyber public relations cukup efektif namun masih memerlukan peningkatan untuk mencapai kategori kuat. Berdasarkan hasil ini, disarankan agar Mustika Ratu memperkuat kreativitas konten sekaligus mempertahankan interaksi positif dengan audiens melalui media sosial serta inovasi produk agar citra merek lebih kompetitif.
Abstract:Persaingan industri kuliner di Kabupaten Bekasi yang semakin ketat menuntut pelaku Usaha Mikro, Kecil, dan Menengah (UMKM) untuk mengoptimalkan strategi pemasaran guna mempertahankan kinerja bisnis. Penelitian ini bertujuan…
uan untuk menganalisis pengaruh Digital Marketing, Marketing Ability, dan Kompetensi Marketing terhadap Marketing Performance pada UMKM makanan di Kabupaten Bekasi. Penelitian ini menggunakan pendekatan kuantitatif dengan desain asosiatif kausal. Data dikumpulkan melalui survei kuesioner terhadap 100 pemilik UMKM makanan yang dipilih menggunakan teknik purposive sampling. Analisis data dilakukan menggunakan Regresi Linear Berganda dengan bantuan perangkat lunak SPSS. Hasil penelitian menunjukkan bahwa Digital Marketing, Marketing Ability, dan Kompetensi Marketing secara parsial maupun simultan berpengaruh positif dan signifikan terhadap Marketing Performance. Variabel independen dalam model ini mampu menjelaskan 82,7% variasi kinerja pemasaran. Temuan empiris menemukan bahwa Kompetensi Marketing merupakan faktor determinan yang paling dominan dalam meningkatkan kinerja pemasaran. Implikasi dari penelitian ini menyarankan bahwa untuk mencapai kinerja yang unggul, pelaku UMKM tidak hanya perlu mengadopsi teknologi digital, tetapi juga harus secara proaktif meningkatkan kompetensi manajerial dan kemampuan teknis pemasaran mereka.
Abstract:Micro, Small, and Medium Enterprises (MSMEs) play a strategic role in the national economy; however, tax compliance, particularly related to Income Tax Article 21, remains relatively low. The main challenges faced by MSME…
E actors include limited tax literacy, complexity in tax calculations, and insufficient understanding of recent regulatory changes. To address these issues, the government introduced the Average Effective Rate (TER) scheme as an administrative simplification for calculating Income Tax Article 21. Nevertheless, the implementation of this scheme has not been fully understood by MSMEs at the village level. This study aims to conduct socialization and training on Income Tax Article 21 based on the TER scheme for MSMEs in Watesprojo Village and to evaluate its effectiveness in improving tax understanding and technical capability. The research method involved initial observation, regulatory socialization, practical tax calculation training, and participant evaluation. The results indicate a noticeable improvement in MSME actors’ understanding of the legal basis of Income Tax Article 21, the changes in the calculation scheme, and the practical application of the TER mechanism without disrupting business activities. Overall, the socialization and training activities proved effective in enhancing tax literacy and supporting sustainable tax compliance among MSMEs.
Abstract:Women's empowerment at the grassroots level is often constrained by weak administrative practices and the absence of transparent financial management systems. This research aims to analyze how orderly administration and…
financial bookkeeping can strengthen women’s empowerment within the PKK Dawis 2 group in Surodinawan Village, Mojokerto City. Using a descriptive qualitative method with a case study approach, data were obtained through interviews, observations, and document analysis. The implementation of structured administrative procedures, including agenda preparation, attendance recording, and systematic documentation, resulted in increased participation, clearer decision-making processes, and stronger organizational coordination. Likewise, the adoption of basic financial bookkeeping enabled members to record income and expenditures accurately, prepare monthly financial reports, and improve accountability in managing community funds. The findings show that training and guided practice helped members build confidence, develop financial literacy, and contribute more actively to organizational activities. Overall, the study concludes that strengthening administrative discipline and transparent bookkeeping significantly enhances women’s agency and organizational resilience, offering a practical model for similar community groups.
Abstract:This study aims to analyze the role of innovation and technology in strengthening the Islamic finance ecosystem in the digital era. The research employs a qualitative-descriptive approach through a literature-based analysis…
sis integrating technology adoption theories (TAM, UTAUT, DOI) and the principles of maqaṣid al-shari’ah as the theoretical foundation. The findings reveal that perceived usefulness, ease of use, social influence, and infrastructural support are the key determinants influencing users’ intentions toward adopting Islamic financial technologies. Furthermore, Shariah-compliant fintech innovation driven by maqaṣid al-shari’ah enhances financial inclusion, ethical governance, and sustainable economic development. The study emphasizes that collaboration among regulators, financial institutions, and educational entities is crucial to developing adaptive regulations and strengthening digital-Shariah literacy. The main conclusion underscores the significance of aligning technological innovation with Islamic ethical principles to advance the competitiveness of the Islamic finance industry globally.
Abstract:This study examines the relationship between sustainability practices and corporate performance in the global context. In an era of rapid technological advancements and heightened environmental awareness, companies are increasingly…
ncreasingly integrating sustainability strategies, such as Corporate Social Responsibility (CSR), environmental management, and sustainable financial policies, into their operations. The research identifies the main issues faced by businesses in implementing these practices and explores the impact of sustainability on both financial and non-financial performance. The findings indicate that companies adopting sustainability practices show improvements in profitability, efficiency, customer loyalty, and employee satisfaction. For instance, companies in sectors such as energy and manufacturing experienced a notable increase in Return on Assets (ROA) and Return on Equity (ROE) after integrating sustainability efforts. Furthermore, the study highlights the significant role of external factors such as government policies and corporate culture in the success of sustainability initiatives. The results contribute to the understanding of how businesses can leverage sustainability to achieve competitive advantage while addressing environmental and social challenges.