Abstract:This study aims to describe, identify, and analyze in depth the manifestation of ethos, pathos, and logos in Ustaz Abdul Somad's lecture on the importance of maintaining morals. The research method applied is a qualitative…
ve approach with a descriptive type to systematically outline linguistic facts and communication strategies. The data collection process relies on literature review techniques to gather trusted supporting scientific literature. Data reduction, data presentation, and conclusion drawing are utilized as analytical stages to dissect the entire lecture recording based on Aristotle's rhetorical triangle theory. The results show that the element of ethos or credibility is built through the adjustment of local sarong clothing, a humble attitude toward elders, respectful etiquette toward Madurese kiai, and authoritative hadith references. The element of pathos or emotional appeal is manifested through dramatic narratives of a mother's struggle in giving birth, the physical sacrifice of a father in the orchard, the story of his own mother's passing, and the analogy of an old Quranic mushaf for the elderly to arouse the congregation's pity and regret. The element of logos or logical argument is proven through the syllogism of moral priority over material wealth, the law of direct causal retribution for rebellious children, and textual historical proof regarding the inclusivity of the prophet's social relations with non-Muslims. The synchronization of these three rhetorical elements successfully packages weighty morality material into a logical yet deeply touching spiritual presentation for the congregation.
Abstract:This study explores the cultural practice of fangirling on social media platform X as a space for identity negotiation and communal solidarity in the digital era. Using a digital ethnography approach, data was collected…
through participant observation, in-depth interviews with fans, and a documentary study of the digital footprints of the informants. The results show that fangirling is not merely a form of passive consumption, but rather a communal cultural activity carried out massively and organized through fictitious kinship structures in cyberspace. This phenomenon manifests itself in the form of digital "work culture," such as the ritual of collectively streaming music and mobilizing votes to increase the symbolic capital of the idol group SEVENTEEN on the global stage. This practice confirms a shift in social interaction patterns, where group loyalty is bound by a commitment to the idol's aesthetics and achievements. Anthropologically, this activity creates a new value system that blurs the boundaries between the private space of fans and the digital public space, while simultaneously strengthening the position of social media platform X as a primary locus in the formation of contemporary popular culture.
Abstract:The Tudang Sipulung tradition represents the crystallization of deliberative consensus values that persist within the agrarian communities of South Sulawesi. This study aims to describe and analyze the implementation process…
cess of the Tudang Sipulung custom in Marannu Village, Maros Regency. Employing a qualitative research method with a distinct anthropological approach, data were gathered through participant observation and in-depth interviews with key informants. The findings reveal that the execution of Tudang Sipulung in Marannu Village is not merely a ceremonial ritual but a structured forum for collective decision-making. This procession involves a synergy between traditional leaders, village government officials, agricultural extension workers, and the farming community, particularly in preparation for the rice planting season. The primary agenda includes determining planting schedules, selecting seed varieties, and managing irrigation systems to minimize the risk of crop failure. Anthropologically, this tradition serves as a medium for social integration, bridging local wisdom with technical government policies. This study concludes that the sustainability of Tudang Sipulung is a crucial factor in maintaining food security and social harmony within the Marannu Village community.
Abstract:Sharia insurance in Indonesia is growing, because along with the increasingly complex disputes between parties, which cannot be avoided between Islamic insurance companies and policyholders, this is even though both of them…
hem help and protect each other. The problem is regarding the legal basis for sharia insurance dispute resolution which is still scattered in several laws and regulations. This has become a discourse and issue of legal norms for sharia arbitration as an option for sharia insurance dispute resolution, and so far the resolution of sharia insurance disputes through sharia arbitration is regulated by Supreme Court Regulation Number 14 of 2016. The research method used is descriptive normative. The research method used is descriptive normative by analyzing regulations laws governing sharia dispute resolution. The results of this study explain that state policy in managing sharia insurance disputes is still a discourse, so that constitutional authority still uses Article 58 of Law no. 48 of 2009 concerning Judicial Power. Therefore, it is necessary to amend Law No. 30 of 1999, specifically regarding the article regarding the District Court, which must be supplemented by the Religious Courts and procedures for resolving disputes through sharia arbitration.
Abstract:Penelitian ini bertujuan untuk menganalisis pengaruh cyber public relations yang dilakukan melalui akun Instagram @mustikaratuind terhadap citra merek produk kosmetik Mustika Ratu. Sebagai salah satu merek kosmetik tradisional…
sional terkemuka di Indonesia, Mustika Ratu menghadapi tantangan besar dalam mempertahankan eksistensi merek di tengah persaingan dengan kompetitor lokal maupun internasional yang semakin aktif secara digital. Dalam konteks ini, pemanfaatan media sosial sebagai strategi public relations menjadi penting untuk membentuk persepsi positif konsumen. Instagram dipilih karena memiliki daya tarik visual yang kuat serta tingkat interaktivitas yang tinggi di kalangan pengguna. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei terhadap 100 responden perempuan usia produktif yang mengikuti akun @mustikaratuind. Instrumen penelitian berupa kuesioner yang telah diuji validitas dan reliabilitasnya. Data dianalisis menggunakan regresi linier sederhana dan uji t untuk menilai pengaruh cyber public relations (transparency, internet porosity, the internet as an agent, dan richness in content and reach) terhadap citra merek (strength of brand associations, favorability of brand associations, dan uniqueness of brand associations). Hasil penelitian menunjukkan bahwa cyber public relations berpengaruh positif dan signifikan terhadap citra merek, dibuktikan dengan nilai t hitung sebesar 11,839 yang lebih besar dari t tabel 1,9844. Nilai koefisien determinasi (R Square) sebesar 58,9% menunjukkan bahwa variabel cyber public relations mampu menjelaskan 58,9% variasi dalam citra merek, sedangkan 41,1% sisanya dipengaruhi oleh faktor lain di luar penelitian ini" karena saya mau menjelaskan bahwa seberapa besar variabel X (cyber public relations) mampu menjelaskan variasi pada variabel Y (citra merek). Kekuatan hubungan ini berada pada kategori sedang, artinya cyber public relations cukup efektif namun masih memerlukan peningkatan untuk mencapai kategori kuat. Berdasarkan hasil ini, disarankan agar Mustika Ratu memperkuat kreativitas konten sekaligus mempertahankan interaksi positif dengan audiens melalui media sosial serta inovasi produk agar citra merek lebih kompetitif.
Abstract:MSMEs have played considerable role in the socio-economic development in Indonesia. However, the institutions continue to experience numerous challenges and constrains in various aspects. Among the prominent issues include…
de the financing structure, lack of qualified human resources, complexity of government regulations and bureaucracy in some areas such as business start-up and etc. There is hardly any literature that has critically surveyed the issue of why the MSMEs shy away and whether there is an alternative financing model that they can adopt. The present study critically assesses the related literatures and proposes a viable cash waqf-based model which has the potential to benefit Islamic MSMEs. To ensure the successful running of the cash-waqf based model, it is recommended for the model to be established under the umbrella of a respectable Islamic body, namely Indonesia Waqf Council/Badan Wakaf Indonesia (BWI).
Abstract:This paper explores the role of Artificial Intelligence (AI) in enhancing decision-making processes within multinational corporations. The primary issue addressed is how AI can be integrated effectively across diverse global…
obal markets, considering factors like regulatory frameworks, cultural diversity, and market dynamics. The research proposes a framework for AI implementation that ensures both operational efficiency and ethical soundness. The study employs a mixed-methods approach, combining qualitative interviews and quantitative surveys from key stakeholders in multinational corporations. Preliminary findings suggest that AI significantly improves decision-making speed and accuracy, particularly in data analysis, market trend prediction, and consumer behavior forecasting. However, challenges remain in adapting AI systems to various cultural and regulatory environments, highlighting the need for customization and local adjustments. This study contributes to understanding how AI can be applied more effectively and ethically across international markets, offering insights for future implementations in diverse business contexts.
Abstract:This study investigates the influence of academic leadership styles on the quality of higher education in Indonesia, focusing on permanent lecturers in public and private universities under the Ministry of Education in South…
outh Sulawesi. Using a quantitative explanatory approach and survey method, data were collected from 120 respondents and analyzed through Structural Equation Modeling (SEM) using SmartPLS. The study examines three leadership styles—transformational, transactional, and distributed—and their impact on teaching quality, institutional governance, student outcomes, and academic services. The findings reveal that all three leadership styles positively affect higher education quality, with transformational leadership having the most significant impact, followed by distributed and transactional styles. These results underscore the importance of visionary and participative leadership in improving institutional performance, particularly in regional universities facing resource and structural limitations. The study contributes theoretically by validating leadership models in a non-Western context and practically by offering insights for leadership development policies. It highlights the need for adaptive leadership strategies tailored to local academic cultures and institutional dynamics to enhance educational quality in Indonesian higher education.
Abstract:This study observes university students' perspectives on corruption and civic integrity in Indonesia through a survey of 24 active students. The survey covered aspects such as awareness of corruption, the importance of personal…
ersonal integrity, and the role of students in combating corruption. The majority of respondents acknowledge the importance of integrity in daily life, demonstrate a fair understanding of corruption issues, and recognize a significant role for students in anti-corruption efforts. However, skepticism exists regarding the effectiveness of Indonesia's legal system in addressing corruption. The findings underscore the need for enhanced education on the dangers of corruption, the reinforcement of integrity values, and a call for more transparent and rigorous law enforcement.
Abstract:This study explores the concept of gratitude, specifically focusing on the Action of Thankfulness expressed by Class VII members in The Legend of Heroes: Trails of Cold Steel video game. Using the Find-Remind-Bind theory…
by Sara B. Algoe, the study identifies expressions of gratitude that reinforce social bonds among characters. The qualitative analysis of in-game dialogues and interactions reveals that thankfulness manifests in various forms, such as verbal appreciation, acknowledgment of contributions, and reinforcement of interpersonal relationships. This study highlights how gratitude influences character development and strengthens emotional connections within the narrative. In conclusion, this research contributes to the study of digital drama and psychology of literature in video game by showing how psychological elements, especially action of thankfulness, can be analyzed through interactive narratives.