Abstract:The purpose of this study is to analyze the effect of marketing communication on brand equity and patient decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto. The independent variable in this…
study is marketing communication, while the dependent variable is the patient decision, and brand equity is a variable mediator between marketing communication and patient decision. The sample of this research were BPJS patients at RSI Hasanah Mojokerto from March to May 2025 who have finished the services of obstetric and gynecological, both outpatient and inpatient. A total of 52 respondents were obtained as samples in this research. This study uses an explanatory survey research design, which involves searching and collecting primary data by directly asking questions to respondents and analyzing the effects among variables to prove the hypothesis. Data analysis using path analysis with SEM-PLS. The results of the study show that the original sample value of the direct relationship between marketing communication and patient decision is +0.101 with a P-value of 0.226. Meanwhile, the original sample values when mediated by brand equity as the mediator variable between marketing communication and patient decision are +0.680 and +0.762 with a P-value of 0.000 at a significance level of 0.05. Thus, it can be concluded that brand equity can act as a mediator between marketing communication and patient decision. With good marketing communication, the brand equity of the Hospital will increase, thereby improving patients' decision choosing obstetric and gynecological services at RSI Hasanah Mojokerto.
Abstract:Based on the research results, the research results show that ethical leadership supports the adoption of positive behavior by employees and overall improves organizational performance. This approach emphasizes the ethical…
al dimension of leadership in the context of management, with a focus on improving leader values, ethical traits and ethical behavior within the organization. Aspects such as Telling, Selling, Participating & Delegating are considered key elements in ethical leadership . The method used is multiple regression analysis, an analysis method used to evaluate the relationship between one dependent variable (bound) with one or more independent variables (free/explanatory). This analysis aims to predict the value of the dependent variable by considering changes in the value of the independent variable. In addition, multiple regression analysis helps in determining the direction of the relationship between the dependent variable and the independent variable, whether the correlation is positive or negative. The regression equation formula for two dependent and independent variables . The tests used are classical assumption tests, hypothesis tests and data quality tests. The sample is determined by taking a representation of the population that is predicted to represent the entire population. The sample in this study were employees at the PT. Perkebunan Nusantara (Persero) I Office Regional I . Determination of samples for employees of PT. Perkebunan Nusantara I (Persero) Regional I was carried out using the Saturated Sampling method . The results of the study showed that X1 telling t count -1.113 < t table 5.409 and significance 0.316 > 0.05 (no effect). X2 selling t count -0.365 < t table 5.409 and significance 0.730 > 0.05 (no effect). X3 participation t count 8.090 > t table 5.409 and significance 0.010 < 0.05 (influential). X4 delegation t count 9.320 > t table 5.409 and significance 0.000 < 0.05 (influential). The results of the simultaneous significance test of the F test are f count 6.076 > f table 5.409 and the prob (F-statistic) is 0.0000 < 0.05. H0 : β1 = β2 = • • • = βk = 0 This means that the independent variable has an overall influence/relationship on the dependent variable
Abstract:This study aims to synthesize findings from empirical studies on factors that influence employee performance and productivity in the context of modern organizations in Indonesia and beyond. Employee performance and productivity…
ctivity are crucial elements for the success and sustainability of organizations amidst intense business competition and dynamic changes in the work environment, including adaptation to work models such as Work From Home (WFH). This article uses a qualitative literature study method on articles/journals covering various key variables such as organizational/work culture, work environment, compensation, motivation, job satisfaction, organizational commitment, workload, work discipline, work stress, and work-life balance. The results of the analysis indicate a complex and interrelated relationship between these variables. It is consistently found that a positive organizational culture, intrinsic and extrinsic motivation, and organizational commitment have a significant influence on improving performance and productivity. A conducive work environment and job satisfaction often act as important mediators in this relationship. However, the influence of variables such as compensation, workload, and work discipline show varying results depending on the organizational context and individual characteristics. This study underlines the importance of a holistic and integrated human resource management approach to optimize employee performance and productivity. Practical implications and suggestions for further research are also discussed.
Abstract:This study aims to measure the level of effectiveness of the campaign equipment (APK) of legislative candidates in the 2024 general election campaign with the object of East Java province. To create a positive image to attract…
ttract voters, visual campaign equipment is used, namely banners, billboards, social media and so on as regulated in the General Election Commission Regulation (PKPU). So that the campaign program of each legislative candidate is very important to evaluate the effectiveness of the campaign equipment. Data collection was carried out by purposive sampling. The researcher conducted a validity test of the questions before distributing the questionnaire. After the data was collected, the data was analyzed quantitatively using the EPIC model analysis with 12 indicators. The questionnaire has been tested for validity and reliability and scaled according to the Likert rule (1-5). Then tabulation was carried out on the respondents' answers to then be averaged and applied through the EPIC diagram. The calculation results showed that two dimensions, namely the Persuasion and Communication dimensions, got a value of 3.22 and 3.14 in the effective criteria and the next two variables, namely Empathy and Impact, got a value of 3.48 and 3.47 in the effective criteria. Of the various indicators, the question with the lowest value was about the legislative candidate's promise with a score of 3.01, considering that political promises are the most vulnerable things to prospective voters and influence the next election.
Abstract:This study aims to identify and analyze the influence of profitability, liquidity, and corporate governance on the quality of profits. This research was conducted on the food and beverage sub-sector listed on the Indonesia…
ia Stock Exchange in the 2019-2023 period using a quantitative approach. The sample determination was carried out by the purposive sampling method, resulting in a total of 12 companies observed over a period of 5 years, so that the total sample used was 60. Data analysis was carried out using the SPSS 26 program. The results showed that profitability, audit committees, and institutional ownership had a significant effect on the quality of profits, while liquidity and independent commissioners did not show a significant influence. However, simultaneously, all of these variables have a significant effect on the quality of profit.
Abstract:The results of the study show that the six independent variables, namely: Entry Variable (ENT), Long-Distance Transportation (TJJ), Tourism Promotion (PW), Short-Distance Transportation (TJD), Hospitality (HOS) and Supporting…
rting Infrastructure (IP) together contribute an influence of 60.30 % on the decision of foreign tourists to visit the Province of East Nusa Tenggara. There are three variables that have a positive and significant influence on the choice of tourists to NTT, namely the ENT variable, TJJ and the PW variable; while the other three variables have no significant influence, namely, TJD , HOS and IP . For domestic tourists, Simultaneously, the five independent variables contribute 87.3% of the influence on the decision of domestic tourists to visit the Province of East Nusa Tenggara. However, partially, TJJ and PW have a significant effect, while TJD , HOS and IP have no significant effect on the choice of domestic tourists to visit the Province of East Nusa Tenggara. industry business before the preparation and implementation of Sail Komodo, shows that both additional investment, additional workforce , tourist visits, additional length of stay and income/turnover of business actors are in the low category. The condition of tourism business actors during the preparation, during and after the implementation of Sail Komodo shows a rapid increase. The three main variables that experienced a rapid increase during the preparation, during the implementation and after the implementation of Sail Komodo are additional tourist visits , additional turnover/ income and additional tourist stay time. Before the implementation of Sail Komodo, the environmental security conditions at tourist locations in NTT were already in the moderate category , compared to other variables that were in the low category . The condition of tourist locations during preparation, during implementation and after the implementation of Sail Komodo were in the moderate category except for additional electricity supply which was in the low category.
Abstract:The purpose of this study was to determine the effect of leadership style and job satisfaction. This study uses a quantitative descriptive analysis approach with an explanatory design, which aims to test the hypothesis related…
elated to the effect of leadership style and job satisfaction on employee loyalty at CVA Putra Perkasa Malang. The dependent variable is employee loyalty, while the independent variables include leadership style and job satisfaction. Data were collected through a questionnaire with 80 respondents from the production department. This study uses a saturated sampling technique, and the data obtained were analyzed using validity, reliability, and multiple linear regression tests to test the effect of independent variables on the dependent variable. Classical assumption tests such as normality, multicollinearity, and heteroscedasticity were also carried out to ensure a valid regression model, followed by the t-test and F-test to test partial and simultaneous effects. The coefficient of determination (R²) is used to measure the strength of the relationship between the independent and dependent variables. The results of the study indicate that leadership style has a positive effect on employee loyalty at CV Putra Perkasa, which means that the better the leadership style applied, the higher the level of employee loyalty. In addition, job satisfaction also has a positive effect on employee loyalty, where employees who are satisfied with their jobs tend to have higher loyalty to the company. Simultaneously, leadership style and job satisfaction have a significant effect on employee loyalty, indicating that these two variables, both separately and together, play an important role in increasing employee loyalty at CV Putera Perkasa
Abstract:This study aims to determine whether there is an influence between product image, user image, brand ambassador, promotion, price and product quality on consumer decisions to buy fashion product online in e-commerce of generation…
neration z at Bandar Lampung city. This study uses quantitative methods with multiple linear regression analysis. The number of samples in this study was 500. The method of collecting data is by distributing questionnaires using google forms as a medium. The results of the t test show that the product image variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (4,163 > 1,965), the user image variable has significant negative effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (4,356 > 1,965), the brand ambassador variable has significant negative effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (3,664 > 1,965), the promotion variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (5,255 > 1,965), the price variable has significant effect on purchasing decisions for buy fashion product with a tcount value greater than ttable (8,966 > 1,965), and product quality variables have a significant effect on purchasing decisions for buy fashion product products with a tcount value greater than ttable (11,077 > 1,965). Product image, user image, brand ambassador, promotion, price and product quality variables simultaneously affect the purchasing decisions for buy fashion product online in e-commerce of generation z at Bandar Lampung city.
Abstract:Vaginal discharge is an indicator of an abnormal health condition in the body, characterized by the release of a fluid, other than blood, from the female reproductive organ. In July 2023, two female inmates at Class IIB…
Women's Prison in Padang reported experiencing vaginal discharge accompanied by itching and an unpleasant odor. They received medical treatment at the prison clinic. The incidence of vaginal discharge in West Sumatra is approximately 3.51%. This study aims to identify the factors influencing the occurrence of vaginal discharge among female inmates of childbearing age. A quantitative research approach was used, employing a cross-sectional design and a total sampling technique, with 57 respondents. The variables examined include knowledge level, access to reproductive health information, and personal hygiene behavior during menstruation. Data analysis was conducted using univariate and bivariate methods with chi-square tests. The findings revealed that 43.9% of respondents experienced vaginal discharge, 71.9% had a low level of knowledge, 57.9% faced difficulties in accessing reproductive health information, and 56.1% exhibited poor personal hygiene behavior during menstruation. There was a significant relationship between knowledge level and the incidence of vaginal discharge (p=0.045), as well as between personal hygiene behavior and vaginal discharge occurrence (p=0.037). However, no significant correlation was found between access to reproductive health information and vaginal discharge (p=0.426). This study concludes that improving reproductive health education and providing adequate hygiene facilities in the prison environment are crucial steps in reducing the incidence of vaginal discharge among female inmates.
Abstract:This study aims to determine the effect of accounting information systems, audit quality and knowledge partially on the accuracy of audit opinion provision at Public Accounting Firms in Medan. The sample selection method…
in this study was carried out using purposive sampling. The sample was taken as many as 45 respondents from a total population of 244 auditors working at 20 Public Accounting Firms in Medan. The independent variables in this study are accounting information systems (X1), audit quality (X2) and knowledge (X3), while the dependent variable is the accuracy of audit opinion provision. Data analysis used multiple linear regression analysis. The results of the study indicate that the Accounting Information System has a significant effect on the accuracy of audit opinion provision at Public Accounting Firms in Medan. Audit quality has a significant effect on the accuracy of audit opinion provision at Public Accounting Firms in Medan. Knowledge has a significant effect on the accuracy of audit opinion provision at Public Accounting Firms in Medan. Accounting Information Systems, audit quality and knowledge simultaneously have a significant effect on the accuracy of audit opinion provision at Public Accounting Firms in Medan.